Majalah Urban Nombor 1

The LEADING Malay-language fashion & Beauty GUIDE

A

Magazine

Majalah Urban Nombor 1

ABOUT US • EH! is a bestselling* Malay-language fashion and beauty title. • Launched in 1999, EH!'s

strengths are its trendy

yet accessible fashion

and beauty content, and local celebrity coverage. • It is an inspiring,

informative and practical read.

*According to MyNews.com rankings

?

Why

Majalah Urban Nombor 1

READERS’ PROFILE

85%

Young Professionals 20-39 years old

Our readers:

High

82% Spending Power PMEB group and above

93% Own a car

89% Listen to the radio 86% Have internet access at home 78% Love shopping

79% Smart & Savvy have a university degree

76% Love dining out 63% Are interested in fashion

Majalah Urban Nombor 1

CONTENTs 9

ade

te Sp

m arc by

a, Ka

k, m arc

ltiron

rceta Ja cobs

2 Be g

rona,

Topsh

op

penampilan serta segarkan percutian hujung tahun.

a tal

uh,

i lab

marc

Jacob

s

k, D Kn

polos,

eta

lYn

Y

pendek

berc

Celana

4

Princess

us

5

3

Kasut baji beranyam,

Bla

38

6

Kasut tumit berpanel,

7

Palet terang Teriakan rona serlah Perkins

dwi

Dorothy

Skirt

fuchsi

.90

Teks Yana Baharudin

rm179

Blumarine

Bear,

f mu

n be

8 Pull&

Skar

nilo

beropol,

1

Jam neon kronograf, French Connection, rm218

Beg

Gaun

Sensational Entertainment

10 terkini

10

15%

Dis 2011

Sensible FASHION

30%

Readers love EH's he hottest and latest celebrity news (local and international). Readers are updated on the most recent in music, film and even gadgets.

EH!’s beautifully photographed fashion pages offer inspiring yet wearable interpretations of the seasons's freshest trends. Fashionistas also love its expert tips and style ideas.

Majalah Urban Nombor 1

CONTENTs Positive Lifestyle Practical Beauty

30%

yang hangat anna Sui eye & liP ColoR Palette Gabungan pembayang mata dan gincu bibir dalam satu palet menawan. Rekaan bunga retro ini inspirasi daripada perasaan cinta, keamanan dan rock!

EH! brings the latest beauty products and info, sharing a variety of tips and secrets to looking beautiful.

ChRiStian DioR 5 CouleuRS Palette lima warna menawan dalam satu palet istimewa, pasti membuatkan matamu menyerlah dan lebih menarik.

thomaS Sabo ChaRmeD KiSS Wangian istimewa kedua dari Charm Club, kaya dengan aroma manisan yang sentiasa menjadi kegemaran wanita seperti coklat, buah-buahan dan bunga-bungaan romantik. hem...just delicious!

Seindah Rupa

ShiSeiDo maquillaGe auRa beauty FaCe PoWDeR bayangkan rona-rona pelangi lengkap dalam satu palet mewah ini dioles pada wajah, tentu anda ralit memakainya.

liP SmaCKeR tin hadir dengan enam perasa berlainan dalam satu tin. menarik untuk dimiliki ataupun sebagai cenderahati. Rm29.90

kan masa a meluang , dan “Saya suk an wan-kaw ,” bersama ka pat yang menarik tem ke i cut ber z me Go a Selen 32

DIS 2011

elizabeth aRDen holiDay liP GloSS Set Raikan percutianmu bersama temanteman dengan koleksi pengilat bibir, hadir dalam empat rona, kilauannya juga menarik! Rm120

Kiehl’S CReme De CoRP boDy moiStuRizeR Koleksi terhad dengan kolaborasi artis kontemporari amerika, Jeff Khoon ini cukup menarik dengan rekaan bungkusannya. Rm105

Teks IZZATI SAADIN gambar geTTy IAmgeS

Sememangnya kita mudah tertarik pada yang cantik-cantik, pantang ada ukiran atau benda yang menarik mata teruS tertawan, lantaS hati pun terpaut!

The best guide on a positive lifestyle. Relevant and practical information about travel, food, career and health inspires the 21st century woman.

25%

Majalah Urban Nombor 1

DIGITAL followers

29.7k instagram.com/EHMalaysia *updated Sept 2015

FANS

157,474 facebook.com/EHMalaysia *updated Sept 2015

120,000 unique visitors per month

EH.COM.MY Fresh content and celebrity cover shoots.

Majalah Urban Nombor 1

EVENTS

eh! 20 yang anggun

This signature event has been introduced since EH! was launched. EH! 20 Yang Anggun assembles 20 of the hottest local female celebrities throughout the year.

Majalah Urban Nombor 1

EVENTS Make Me Gorgeous Workshop An opportunity for the readers to learn beauty and fashion tips from the experts.

Berbuka Puasa EH!

A great opportunity for readers to spend time with famous celebrities. Simple yet intimate!

Majalah Urban Nombor 1

AWARDS BEST COVER DESIGN

GOLD AUGUST 2011

silver october 2011

GOLD AUGUST 2009

BRONZE march 2010

9%

6% 15%

33%

7%

11% Advertising Rates (PRINT) 31%

EH! (RM)

36x

39%

Outside Back Cover Joint Booking Rates

13%

AGE GROUP Joint Booking

15-19 years old 15% Fullyears Page 20-24 oldFull 33% Colour Joint Booking Rates 25-34 years old 46%

33%

PERSONAL INCOME Over RM4,001 12% RM3,001 - RM4,000 31% RM2,001 24x - RM3,000 39% 18x

15% 4,125 3,713

4,675 4,208

Executives 51%

3,056

2,259 Others 9%

Outside Back Cover Joint Booking Rates

3,094 2,781

3,300 2,966

Inside Back Cover 1/3 Page Colour (Vertical) Joint Booking Rates Joint Booking Rates

2,780 2,477

2,966 2,642

1/2 Page Colour Joint Booking Rates

9%

EH! (RM)

36x

63%6x

6,248 5,623

Professional 13%

East Coast 6% East Malaysia 4%

4,703

MATERIAL 3,399 SPECIFICATIONS 3,506 3,713 9,030

12x

6x

Casual

FULL PAGE Trim Size: 210 (w) x 275(h) Bleed Size: 216 (w) x 281(h) (w) x 255 (h) 5,225Text Area: 185 5,500

4,305 3,870

18x

3,852 3,463

4,950 4,455

South 3x 14%

4,079 3,667

3,361

24x

3x

3,059

3,1528,120

3,337

3,919 3,523

3,055 2,724

3,1515,680 2,8075,110

3,335 2,972

3,522 3,137

4,950 4,532 4,074

Casual

4,125 3,708 3,707 3,302

Full Page Full Colour (ROP) Joint Booking Rates 4%

3,750 3,375

4,000 3,600

4,120 3,713

4,250 3,825

4,500 4,050

4,750 5,000 4,275 HALF PAGE 4,500(vERTICAL)

Joint Booking Rates

2,250 2,400 East Coast 6%

2,475

2,550

2,700

2,850

6%

FULL PAGE Trim Size: 105 (w) x 275 (h) 2/3 Page 3,100 3,320 3,500 are quoted 3,680 4,120 12% *Specified positions willColour be (Vertical) charged 20% loading. All3,250 advertisement rates in 3,870 Malaysian Ringgit Bleed Size: 111 (w) x 281(h) Trim Size: 210 (w) x 275(h) OCCUPATION Joint Booking Rates 2,775 2,960 3,053 3,145 3,330 3,515 3,700 INCOME CIRCULATION BY REGION Text Area: 90 (w) x 255 (h) 12% PERSONAL Bleed Size: 216 (w) x 281(h) and are not inclusive of prevailing government taxes. 14%13% Professional 1/2 Page Colour 2,810 3,060 3,180 3,370 3,560 3,750 Over RM4,001 12% Central 63% 3,000 Text Area: 185 (w) x 255 (h) 15% BookingJoint EH! Joint Rates: ofNorth insertion magazines tally accordingly to BookingThe Rates total number 2,528 2,696in both 2,780 2,865 must3,033 3,202 3,370 RM3,001 - RM4,000 31% Management 15% 13% 31% qualify for this package. 2,530 2,700 2,750 2,870 3,030 3,200 3,370 1/3 Page Colour (Vertical) 13% RM2,001 - RM3,000 39% Executives 51% South 14% 63%

13%

RM2,000 and below 11% Undisclosed 7%

51%

3,000

*Specified positions will be charged 20% loading. All advertisement rates are quoted in Malaysian Ringgit and are not inclusive of prevailing East Malaysia 4% Others 9% taxes. government EH! Joint Booking Rates: The total number of insertion in both magazines must tally accordingly to qualify for this package.

MATERIAL SPECIFICATIONS

6%4%

FREQUENCY: Monthly

(h) 1(h) ver (h) tes

36x

24x

14% 13%

LANGUAGE: Malay

DOUBLE PAGE SPREAD FULL PAGE Trim Size: 420 (w)6xx 275 (h) 3x 18x 12x Trim Size: 210 (w) x 275(h) Bleed Size: 426 (w) x 281 (h) CIRCULATION BY REGION 9,030 Bleed Size: 216 (w) x 281(h) Text Area: (w) x 255Publication (h) BOOkING DEADLINE: 7370 Weeks Text Area:8,120 185 (w) x 255Before (h) Central 63% 5,680 North 13% *Estimate 5,110

South 4,12014% 4,250 3,713 East Coast 6% 3,825 3,320 3,500 East Malaysia 4%

Frequency: Monthly Readership: 105,600*

Language: Malay distribution: Major

bookstore, newsstands and subscription

DOUBLE PAGE SPREAD Trim Size: 420 (w) x 275 (h) *All measurement in millimeters. Text and images must be kept at least 5mm from spine and trim lines. Bleed Size: 426 (w) x 281 (h) Text Area: 370 (w) x 255 (h)

Booking Deadline: 7 Weeks Before Publication

*Estimate MATERIAL REQUIREMENTS (PRINT)

FILE FORMAT DIGITAL TRANSMISSION Blu Inc prefers files to be delivered through the Qu All digital files submitted to Blu Inc must: Quickcut, checks the integrity of files before they a • Be in PDF processed using Acrobat Distiller. your files will print correctly. BluInc cannot accept • Have embedded fonts above 8 points. Not artificially stylized. HALF PAGE (HORIZONTAL) fix files submitted via CD, e-mail or other suppliers. • Be in CMYK format. DOUBLE PAGE SPREAD Trim Size: 210 (w) x 137 (h) • Have images not lower than 300dpi Bleed Size: 216 (w) x 143 (h) PERFECT BOUND & TRIM MAGAZINES 420 (w) x 275 (h) • Be no more than Trim 310%Size: ink weight Bleed 426 (w) x Text 281Area: (h) 185 (w) x 125 (h) Clearance for Blu Inc magazines should be a m • Be the correct size with Size: a 3mm bleed Text Area: 370 (w) x 255 (h) due to this space being visually lost in the spin included should be double imaged across the gutter, inc PROOFS 3mm trim. Please ensure that your creative layo Blu Inc requires that a hard copy proof made from the transmitted consideration that this visual area may vary in d file be in ISO Coated Forgra 27L. icc. In order for BluInc to match on the page number. Do not place essential info proof colour within 85-90%, all proofs must have the BluInc critical gutter area. GMG colour control bar or the MediaWedge V2 colour bar with an MATERIAL DEADLINE attached pass/fail sticker indicating compliancy. BluInc will not be

responsible colour not adhering to this standard. FONTS *All measurement in millimeters. Text and images must be kept at least 5mm from spine and for trimany lines.

PUBLICATION

G RATES (PRINT)

r tes

Students 12%

READERSHIP: 105,600* Casual

lour (ROP) tes

3,750 63% 3,375

4,000 3,600

4,500 4,050

4,750 4,275

5,000 4,500

(Vertical) tes

3,100 2,775

3,250 3,680 2,960 3,053SPECIFICATIONS 3,145 3,330 MATERIAL

3,870 3,515

4,120 3,700

tes

2,810 2,528

3,000 2,696

3,060 2,780

3,180 2,865

3,370 3,033

3,560 3,202

3,750 3,370

(Vertical) tes

2,530 2,250

2,700 2,400

2,750 2,475

2,870 2,550

3,030 2,700

3,200 2,850

DISTRIBUTION: Major bookstore, newsstands

HALF PAGE (vERTICAL) and subscription DOUBLE PAGE Trim Size: 105 (w) x 275 (h)SPREAD CIRCULATION: 48,000 Trim(w) Size: 420 (w) x 275 (h) (PRINT) BleedMATERIAL Size: 111 x 281(h) REQUIREMENTS Bleed Size: 426 Text Area: 90 (w) x 255 (h) (w) x 281 (h) Text Area: 370 (w) x 255 (h) FILE FORMAT All digital files submitted to Blu Inc must: • Be in PDF processed using Acrobat Distiller. • Have embedded fonts above 8 points. Not artificially stylized. • Be in CMYK format. • Have images not lower than 300dpi • Be no more than 310% ink weight • Be the correct size with a 3mm bleed included

*All 3,370 measurement in millimeters. Text and images must be kept at least 5mm from spine and trim lines. PROOFS 3,000

HALF PAGE (HORIZONTAL) s will be charged 20% loading. All advertisement rates are quoted in Malaysian Ringgit and are not inclusive of prevailing

HALF Trim Bleed Text A

Central 63%

9,933 8,120

4,400 Management 15%4,532 3,960 4,084

PUBLICATION

HALF PAGE (vERTICAL) Trim Size: 105 (w) x 275 (h) Bleed Size: 111 (w) x 281(h) Text Area: 90 (w) x 255 (h)

MATERIAL SPECIFICATIONS North 13%

12x

ADvERTISING RATES (PRINT) 3,626 2/3 Page Colour (Vertical) 3,399 35+ years old 6% Students 12% 3,734 51% Joint Booking Rates

CIRCULATION BY REGION

13%

RM2,000 and below 11% Undisclosed 7%

OCCUPATION

12%

(ROP)

advertising rate (print)

14%

9%

Inside Back Cover Rates

15%

51%

Professional 13% Management 15% Executives 51% Students 12% Others 9%

6%4%

12%

P STATISTICS

15%

DOUB Trim Bleed Text A

FULL PAGE Trim Size: 210 (w) x 275(h) Bleed Size: 216 (w) x 281(h) Text Area: 185 (w) x 255 (h)

OCCUPATION

12%

15-19 years old 15% 20-24 years old 33% 25-34 years old 46% 35+ years old 6%

Majalah Urban Nombor 1 46%

13%

AGE GROUP

Blu Inc requires that a hard copy proof made from the transmitted file be in ISO Coated Forgra 27L. icc. In order for BluInc to match

All submitted fonts (for digital files) must be for MAC OS (no PC fonts). Illustrator and Freehand files should have all fonts converted to paths/outlines.

The Material deadline is 5 weeks before public material is not received within the deadline, the the right to repeat any previous advertisement of to fill the space at its discretion.

SPREADS HALF PAGE (HORIZONTAL) Advertisers using facing pages as a spread may extend matter to Trim Size: 210 (w) x 137 (h) the centre fold line on each side. However, there is no guarantee of Bleed Size: 216 (w) x 143 (h) alignment or precision of folding in all copies.

CANCELLATION All specified positions and creative buys are non Cancellation deadline is 6 weeks before publicat

Text Area: 185 (w) x 125 (h)

DIGITAL TRANSMISSION Blu Inc prefers files to be delivered through the Quickcut Network. Quickcut, checks the integrity of files before they are sent to Blu Inc so your files will print correctly. BluInc cannot accept responsibility for or fix files submitted via CD, e-mail or other suppliers. PERFECT BOUND & TRIM MAGAZINES Clearance for Blu Inc magazines should be a minimum of 6mm due to this space being visually lost in the spine. Any cross over should be double imaged across the gutter, included within the 3mm trim. Please ensure that your creative layout takes into consideration that this visual area may vary in depth depending on the page number. Do not place essential information in this critical gutter area.

FULL PAGE PAGE SPREAD HALF PAGE (vERTICAL) HALFwithin PAGEDOUBLE (HORIZONTAL) proof colour 85-90%, all proofs must have the BluInc (h) Trim Size: 210 (w) x 137 (h) Trim Size: 210 (w) x 275(h) Trim Size: 420 (w) x 275 GMG colour control210 bar (w) or the MediaWedge V2(h) colour bar with an Rates: The total number of insertion in both magazines must tally to(w) qualify for this package. Trimaccordingly Size: 105 x 275 (h) Trim Size: x 137 (h) 1(h) Bleed Size: 216 (w) x 143 (h) MATERIAL DEADLINE attached pass/fail indicating compliancy. BluInc will not be Bleed (w)(h)x 281(h) Bleed Size: 426(h) (w) x 281 (h) Bleed Size: (w) xSize: 281(h) Bleed Size:sticker 216 (w) x 143 Text 111 Area: 185 (w) 216 x 125 alh)13% responsible for any colour not adhering to this standard. FONTS Text Area: 185 (w) x 255 (h) Text Area: 370 (w) x 255 (h) The Material deadline is 5 weeks before publication date, if the Text Area: 90 (w) x 255 (h) Text Area: 185 (w) x 125 (h) nt 15% All submitted fonts (for digital files) must be for MAC OS (no PC 18x 12x 6x 3x Casual material is not received within the deadline, the publisher reserves fonts). Illustrator and Freehand files should have all fonts converted MATERIAL REQUIREMENTS (PRINT) the right to repeat any previous advertisement of the same size or 51% ON 9,030 to paths/outlines. to fill the space at its discretion. 2% 8,120 onthly LANGUAGE: Malay READERSHIP: 105,600* DISTRIBUTION: Major bookstore, newsstands DIGITAL TRANSMISSION FILE FORMAT SPREADS CANCELLATION 5,680 Inc prefers filestoto be delivered through the Quickcut Network. and subscription All digital files submitted to Blu Inc must: using facing pages as a spreadBlu Advertisers may extend matter All specified positions and creative buys are non-cancellable. 5,110 Quickcut, checks the integrity of files before they are sent to Blu Inc so CIRCULATION: 48,000 • Be in PDF processed using Acrobat the Distiller. centre fold line on each side. However, there is no guarantee of Cancellation deadline is 6 weeks before publication date. your files will print correctly. BluInc cannot accept responsibility for or 4,120 4,250 4,500 4,750 5,000 alignment precision of folding in all copies. • Have embedded fonts above 8 points. Notorartificially stylized. 3,713 3,825 4,050 4,275 4,500 fix files submitted via CD, e-mail or other suppliers. • Be in CMYK format. LINE: 7 Weeks Before Publication kept at least 5mm from spine and trim lines. • Have images not lower than 300dpi 3,320 3,500 3,680 3,870 4,120 PERFECT BOUND & TRIM MAGAZINES images must be kept at least 5mm from •spine andmore trim than lines. 310% ink weight Be no 3,053 3,145*All measurement 3,330 in millimeters. 3,515 Text and 3,700

• Be the correct size with a 3mm bleed

Clearance for Blu Inc magazines should be a minimum of 6mm