MEDIA KIT 2017

INDEX 2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13. 

Index Canada’s Leading Business Magazine Reach Influential, Sophisticated and Upscale Canadians Audience Breakdown Exclusive Readers Our Readers Are Inside Financial Post Magazine (Sections) 2017 Editorial Calendar 2017 Editorial Deadlines 2017 Editorial Rates Mechanical Specifications Please contact us today!

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CANADA’S LEADING BUSINESS MAGAZINE The Financial Post brand was founded in 1907 and has been a leader in business news & commentary for 110 years in Canada. For 45 years Financial Post Magazine has provided context, analysis and understanding of current trends, companies and issues that are shaping the economy and Canadians’ lives. In October 2016, FPM increased its’ circulation from 144,250 to 200,000 through additional distribution in the following dailies to targeted FSAs:

864,000 READERSHIP

Source: Vividata Q2 2016 base: A18+

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NEW LOOK, NEW CONTENT In Fall 2016 the reinvented Financial Post Magazine launched as the authoritative guide for the affluent, the ambitious and the aspirational business reader; a smart, savvy and stylish corner-office companion packed with what you need to know to elevate your work, your style and your insight. FPM fills an untapped niche in Canada’s businessmagazine press, focusing on power and luxury: Who’s on top, what they know, how they live, and how readers can emulate the best of it.

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REACH INFLUENTIAL, SOPHISTICATED AND UPSCALE CANADIANS Financial Post Magazine continues to engage readers and attract key demographic segments: •  Affluent Demographic: high household income, high average savings & securities, have an active investment portfolio, homeowners •  Business Professionals: C-Suite, Sr. Managers / Owners / Professionals, Business Purchase Influencers, Self-Employed •  Exclusive Readers: loyal readers who do not read other business and news publications •  Engaging Content: readers are interested in the content and connect with the magazine. They spend on average 35 minutes reading Financial Post Magazine

FinancialPost.com and the Postmedia Business Network continue to see growth and retain an exclusive, loyal audience.

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AUDIENCE BREAKDOWN FINANCIAL POST MAGAZINE REGIONAL BREAKDOWN

READERSHIP

CIRCULATION

864,000

200,000

Quebec

84,000

16,500

Ontario

467,000

121,900

Alberta

157,000

33,800

British Columbia

156,000

27,800

Total Audience

British Columbia 156,000

Quebec 84,000

PROVINCE

CITY

Toronto

298,000

97,100

Vancouver

107,000

27,800

Montreal

71,000

16,500

Ottawa / Gatineau

42,000

17,300

London

14,000

7,500

Calgary

79,000

18,300

Edmonton

55,000

15,500

Alberta 157,000

AUDIENCE READERSHIP BREAKDOWN BY PROVINCE

Ontario 467,000

Source: Vividata 2016 Q2 Readership and Product Database Circulation – Postmedia Readers Sales & Services (Oct 2016)

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EXCLUSIVE READERS The majority of Financial Post readers are exclusive readers and do not read other business magazines

REPORT ON BUSINESS CANADIAN BUSINESS

53% 67%

33%

77%

MACLEANS MONEYSENSE

47%

23%

66%

34%

80%

AIR CANADA’S ENROUTE

20%

Exclusive Financial Post Magazine Readers Duplicate Readers

Source: Vividata Q2 2016 base: A18+ Above is based on print /digital monthly audience

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OUR READERS ARE Financial Post Magazine readers are business professionals

Financial Post Magazine readers are affluent

They are 174% more likely to be Senior Managers compared to the Canadian population (Index 274)

They are 56% more likely to have a household income of $150,000 or more compared to the general population (Index 156)

154,000 HHI $150+ (INDEX 156)

2.7x

MORE LIKELY TO BE C-SUITE

361,000 HHI $100+ (INDEX 138)

497,000 HHI $75+ (INDEX 128)

Source: Vividata Q2 2016 base: A18+ Based on print monthly readers

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INSIDE FINANCIAL POST MAGAZINE LOG IN •  FP Magazine starts up with “Scene;” street chatter of funny and occasionally offbeat insights across the business community. •  Followed by “Big Picture” which delivers a dose of macro-market insights and exposes unseen forces and hidden trends. •  Wrapping up with “Curve Appeal” which offers sharp and savvy expertise for those who want to keep and grow their wealth.

POWER RANKINGS The most influential Canadians; the hottest cars you need to get your hands on, the CEO 100; Canada’s top innovators; Charities of the Year; Hottest winter getaways, Best networked directors and the Big Money Sports list. Every issue of FP Magazine offers these need-toknow, like-to-watch or can’t-help-but-drool over lists of which people, things and places are generating the most power and heat.

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INSIDE FINANCIAL POST MAGAZINE

(cont.)

FINANCIAL TIMES – EXCLUSIVE SPECIAL REPORTS The Financial Times, one of the most authoritative business brands in the world, is partnering with Financial Post for a Special Report in every issue. Focusing on a business element with a global perspective; business in emerging markets, managing wealth, the best MBA schools, technology trends.

LAST CALL How to enjoy your success: a guide to after-hours indulgences and luxury lifestyle: “Toast” is your tip sheet for cocktails, dining and hotspots. “Lines” gives readers an early look at the freshest styles in fashion, watches and accessories for work and play that will have them looking sharper than the competition. “Venture” takes us to the poshest travel hideaways and the edgiest adventure sports. “Circuit” is the indispensable guide to the coolest high-tech gear and gadgetry. “Rev” breaks down the sexiest machines with engines. “Fixations” of a prominent power player every issue; their passions, rare hobbies, and current obsessions.

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2017 EDITORIAL CALENDAR APRIL

MAY

JUNE

SMALL BUSINESS ENTREPRENEUR

BIG MONEY SPORTS

FP 500

FPM’s “Innovation Nation” presents Canada’s most visionary entrepreneurs, inventors, executives and financiers who are working on ingenious solutions to the world’s biggest challenges in business, finance, science and technology. Plus: a focus on wealth management, offering high-net-worth readers the skinny on wealth therapy, legacy building and private banking.

It’s the Big Money Sports issue, our inaugural look at the cash behind the biggest pro teams in the country, the highest earning players, and the big money economics of arenas, merchandise and broadcasting. Plus: FPM’s “BestConnected Directors” reveals the boardroom bosses with the best networks and deepest influence. Also: the most sizzling boats, cottages, vacations and golf destinations for summer

The FP500 is FPM’s best-in-class annual ranking of Canada’s largest corporations, considered the most authoritative survey of Canadian business available and a go-to reference for investors, financiers and executives. Plus: Fall fashion focus.

OCTOBER

NOVEMBER

DECEMBER

POWER LIST

CEO OF THE YEAR

TOP WOMEN IN BUSINESS

FPM’s first annual “Power List” – the top 25 Canadians with the highest cachet and the biggest clout. Plus: Hot Wheels of 2018, a sneak preview of the coolest cars that are built to envy, with content powered by Driving.ca. Plus: Just in time for the snow, FPM brings the hottest winter experiences, whether it’s chichi chalet getaways or the best place to find a sunny golf course somewhere far from the chilly north.

FPM presents the “CEO 100”: a ranking of the country’s most powerful and compelling top chief executives, coupled with the always talked about Canada’s Outstanding CEO of the Year™, in partnership with Caldwell Partners. Plus: Style outlooks for spring.

In time for the season of giving, FPM’s “Charity of the Year” ranks the philanthropic sector’s best bang for readers’ donation bucks. Plus: WXN’s Most Powerful Women, sponsored by the Women’s Executive Network, is the biggest and most encompassing of any ranking of businesswomen in the country. Also: FPM’s Tech Preview 2018.

REGULAR CONTENT: Cars, Style, Gadgets, Drinks and Around Town.

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2017 EDITORIAL/ADVERTISING DEADLINES FINANCIAL POST MAGAZINE DATE

ISSUE

ON SALE

CLOSE

MATERIALS

April 2017

Small Business Entrepreneur

April 6, 2017

February 27, 2017

March 3, 2017

May 2017

Big Money Sports

May 4, 2017

March 27, 2017

March 31, 2017

June 2017

FP 500

June 8, 2017

April 24, 2017

April 28, 2017

October 2017

Power List

October 5, 2017

August 28, 2017

September 1, 2017

November 2017

CEO of the Year

November 9, 2017

September 18, 2017

September 22, 2017

December 2017

Top Women in Business

December 7, 2017

October 23, 2017

October 27, 2017

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2017 ADVERTISING RATES NATIONAL EDITION

ONTARIO EDITION

WESTERN EDITION

AD SIZE

1X

3X

6X

1X

3X

6X

1X

3X

6X

Full Size

$20,000

$18,000

$16,000

$16,000

$14,400

$12,800

$11,240

$10,115

$8,990

Double Page Spread

$38,760

$34,885

$31,000

$31,000

$27,900

$24,800

$21,780

$19,605

$17,420

Mini-Spread

$26,380

$23,470

$21,100

$21,100

$18,775

$16,880

$14,825

$13,190

$11,855

2/3 Page

$16,300

$14,670

$13,040

$13,040

$11,735

$10,430

$9,160

$8,245

$7,325

1/2 Page

$14,920

$13,430

$11,940

$11,935

$10,745

$9,550

$8,385

$7,545

$6,710

1/3 Page

$11,040

$9,935

$8,830

$8,830

$7,945

$7,065

$6,200

$5,585

$4,960

Inside Front Cover Spread

$42,845

$38,560

$34,275

Inside Back Cover

$23,260

$20,935

$18,610

Outside Back Cover

$24,460

$22,015

$19,570

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MECHANICALS SUPPLIED MATERIALS: Financial Post Magazine requires collect for output or high resolution PDF digital files accompanied by a digital contact proof.

FINANCIAL POST MAGAZINE UNIT Full Page Double Page Spread

TRIM

TRIM SIZE

BLEED SIZE

7 ½”w x 10”h

8”w x 10 ½”h

8 ½”w x 11”h

15 ½”w x 10”h

16”w x 10 ½”h

16 ½”w x 11”h

15 ½”w x 14 ½”h

16”w x 5”h

16 ½”w x 5 ½”h

½ Page Vertical

3 ¼”w x 10”h

3 ¾”w x 10 ½”h

4”w x 11”h

½ Page Horizontal

7 ½”w x 4 ½”h

8”w x 5”h

8 ½”w x 5 ½”h

½ Page Digest

4 ½”w x 7”h

5”w x 7 ½”h

5 ½”w x 8”h

1/3 Page Vertical

2”w x 10”h

2 ½”w x 10 ½”h

3”w x 11”h

1/3 Page Horizontal

7 ½”w x 3 ⅛”h

8”w x 3 ⅜”h

8 ½”w x 3 ⅝”h

1/3 Page Square

4 ½”w x 4 ½”h

5”w x 5”h

5 ½”w x 5 ½”h

2/3 Page Vertical

4 ½”w x 10”h

5”w x 10 ½”h

5 ½”w x 11”h

Mini Spread ½ Page DPS

MECHANICAL REQUIREMENTS: National Post is fully set up to receive electronic advertising, via the Internet or CD/DVD, in either Macintosh or PC platforms. Mac format is preferred. The following is a list of procedures we support. Please take note of these parameters, as we cannot assume responsibility for any incompatibility problems in these areas. Please follow the steps below for ad preparation: •  All files must be supplied as print ready high resolution PDFs, or complete files collected for output. •  Color settings: web offset coated, standard dot gain of 26%, UCR, black ink limit of 80%, total ink limit of 285% •  Halftone Screen: 133 line screen •  All material must be CMYK with a minimum 300 dpi •  Minimum 2% in highlight •  Size and crop images as close to final size as possible •  B/W line art should be a minimum of 800 dpi saved in a TIFF bitmap format •  Bleed allowance: 1/4” •  Type safety allowance: 1/4" (1/2" type safety applied in the centre/ gutter of all DPS files for perfect bound editions only) SEND MATERIAL AND PROOFS TO: Financial Post Magazine 365 Bloor Street East, Toronto, Ontario, 3rd Floor Canada, M4W 3L4 FTP SITE INFORMATION: Host: ftp.nationalpost.com User ID: fpmagazine Password: Fiscal15 Please note: log-on information is case sensitive. Please ensure that lower case characters are used. E-mail: [email protected] (file can be 5mb max.) If you have questions regarding your files, please contact: Digital Ads at 416-386-2794 PRODUCTION PROCESS: High-speed, wet process, Web offset lithography. Binding: Saddle stitched (June & November issues are perfect bound)

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Please contact us today: NATIONAL & EASTERN/WESTERN SALES Jutta Gruenewald Director, Key Accounts 416-645-8801 | [email protected] QUEBEC SALES Angelo Pacitto Manager, Media Sales 514-987-2327 | [email protected]

U.S. SALES Thibaud Wallaert General Manager, Dicomm Media 1-800-613-5205 ext #2 | [email protected]