INTERNATIONAL SOCIETY OF TRAVEL AND TOURISM EDUCATORS
INTERNATIONAL SOCIETY OF TRAVEL AND TOURISM EDUCATORS Jiří Vaníček College of Polytechnics Jihlava Jihlava, Czech Republic The European Culinary Touri...
INTERNATIONAL SOCIETY OF TRAVEL AND TOURISM EDUCATORS Jiří Vaníček College of Polytechnics Jihlava Jihlava, Czech Republic The European Culinary Tourism Conference
Vienna March 3-4, 2011
OBJECTIVE International Society of Tourism and Travel Educators (ISTTE) is an international organization of educators in travel, tourism, and related fields representing all levels of educational institutions, ranging from professional schools and community colleges to four year colleges and graduate degree granting universities. ISTTE organizes annual conferences. ISTTE’s annual conference is a unique opportunity to network with travel and tourism educators from all sectors of Higher Education and from all parts of the world.
OBJECTIVE In addition to the annual conference the Society’s journal „The Journal of Teaching in Travel and Tourism’’ is an invaluable international interdisciplinary forum and source of reference for travel and tourism education. The author of this contribution took part on the 2010 Annual Conference that was organized on Carnival Cruise Line’s Paradise from Long Beach to CA to Ensenada Mexico from October 18th to 22nd.
Carnival Cruise Line’s Paradise
OUTLINE The article brings information about the contents of some interesting papers presented at the conference, some facts about the so called “Cruise Industry” which was the main topic of the conference and about the cruise itself. It also includes a brief description of the contents of two papers presented by the author at the conference one of which was awarded the “Best Poster Paper Award”.
THE CRUISE INDUSTRY According to the Cruise Lines International Association (CLIA), the cruise industry started as a small Boutique Industry and has grown to a $40 billion business. It accounts for 360,000 U.S. jobs and annually produces $19 billion in wages. The industry boasts a 7.45% annual growth in passengers and in 2010 it reached 14.3 million passengers. The addition of 12 new ships launched in 2010 was a staggering 6.5 billion dollar investment within this field.
Carnival Cruise Line’s Paradise
boarding
Carnival Cruise Line’s Paradise
upper deck
Carnival Cruise Line’s Paradise
entrance hall
Carnival Cruise Line’s Paradise
show hall
Brief outlines of interesting papers The following section of the paper brings brief outlines of interesting papers presented during the cruise conference. The detailed comment of you can find in proceedings from conference. I bring out only the headline of selected papers: Zheng Xiang: Assessing the Online Competitive Information Space for Hotels through Google Clare Lade: Investigating Postgraduate Student Expectations: An Australian University Experience Jessica Hwang and Pamela Allison: The Challenges of International Students in Hospitality Education Lisa Power and Patsy Morgan: Navigating Reflection: Photography as a learning tool on a cruise ship field trip
Brief outlines of interesting papers Ch. Zhao, G. Jonathon Day, Liping Cai, A. Howard: Internal marketing as a moderator in the relationship between environmental sustainability and hotel brand image Amanda Micheel, Liping Cai, and Howard Adler: Brand Revitalization for Hotels – The Case of Holiday Inn
Sangchoul Yi: Place branding extension and brand attitude: From culinary tourists’ perception Kisang Ryu: Influence of Dining Environmental Perceptions on Behavioral Intentions Through Customer Satisfaction in the Upscale Restaurant Context Jiří Vaníček: Measuring of the attractiveness and intensity of tourism in castles and chateaux
Vanicek, J: Folk architecture and tourism in the Czech Republic The paper was awarded the “Best Poster Paper Award”.
Vanicek, J: Folk architecture and tourism in the Czech Republic The paper dealt with the results of a sociological survey performed among inhabitants of a representative group of village architectural reserves and zones listed for architectural excellence. It quoted opinions of citizens regarding the cultural heritage protection, living in such places and ways of utilizing these sights in tourism.
CONCLUSIONS In order to enable the conference participants to experience what the Cruise Industry is, the conference was held on the Paradise cruiser owned by the Carnival Company as a part of one of their regular cruises.
CONCLUSIONS The journey started in Long Beach and via Pacific island Catalina aimed for Mexican port Ensenada and then back to Long Beach. All passengers needed to register and pay for the cruise electronically via the Internet and their boarding cards were also issued electronically.
CONCLUSIONS There is a large departure lounge in the Long Beach port where 2000 passengers and approx. 500 employees can check in within three hours. The check-in process respects equally strict safety rules as at airports.
CONCLUSIONS The cruiser boasted 10 floors which were reachable by 8 high-speed elevators. Passengers could choose from 4 large restaurants and several other smaller refreshment points. There was also a large casino and a hall with a stage and an auditorium for approximately 400 visitors.
CONCLUSIONS Shops included a jewellery shop and an Internet café. Services included sauna and hairdressing and cosmetic studios. The top board featured a pool with a long slide, a mini-golf course and a jogging track. Each passenger received a chip card which was used not only as a key to their room, but also as a payment and identification card.
CONCLUSIONS Catalina Island, where the ship stopped for the first time, boasted a number of tourist highlights including a rental of golf vehicles which were used as means of transport during sightseeing tours of the island; many passengers took advantage of this.
CONCLUSIONS Harbor boats transported passengers to the coast and back to the cruiser; safety measures were applied upon every departure from and arrival at the cruiser.
CONCLUSIONS Upon landing in Mexico passengers could pick from a large variety of trips along the Mexican coast.
CONCLUSIONS A newsletter was published on the ship every day and it listed details of events planned for the particular day at various places of the cruiser.
CONCLUSIONS The greatest events were held in the large hall where live concerts were held. Everyday programmes peaked during „showtimes“ with a large number of performers – singers and dancers in fancy costumes.
CONCLUSIONS I personally would prefer a more active holiday. However, the growing demand for cruises in the USA proves that there is a large portion of tourists who enjoy such programme for their free time.
