CURRICULUM OVERVIEW

B.A Travel and Tourism Management Curriculum 2015-2018 Batch

Department of Tourism

Programme Objectives Kristu Jayanti College (Autonomous) offers the under graduate course, B.A Tourism and Travel Management (Optional) is a theoretical course with practical essence. And B.A Tourism and Travel Management is a new addition to Kristu Jayanti curriculum. Students with an explorative and adventurous blend of mind, immerse themselves in the study of tours and travels of the world. The Department offers tailor made programs with both theory and practical subjects as a part of the syllabus. To prepare students to take up the responsibilities in various functional areas in organization 1. To develop business skills among students that can meet the requirement of business and industry 2. To equip students to pursue higher education and build their professional qualification 3. To motivate self-employment through entrepreneurial skills 4. To impart experiential learning to provide practical exposure on the subjects 5. To develop social and ethical values among students for conducting ethical business 6. This program is designed to create professionals who can succeed in the industry which has no regional, gender, language or age barriers and where talent reaps success. 7. To develop the students with professional and academic inputs to adapt to the requirements of the changing travel, tourism and hospitality industry and analyze the various components of the hospitality industry and describe how they interrelate.

Internships / Project work (Semester V) optional (Students can choose either Internship or Project Dissertation) Kristu Jayanti College’s Tourism Department provides, a Summer Internship Program for the Second Year B. A Tourism Students that gives them a professional experience The Internship project placement shall be in relevant setting / agency/ industry, where the theory and principles of travel and tourism management can be practiced. It shall be for duration of one month. The internship project will ensure the integration of theory and practice and will facilitate the scholars to conduct innovative study in the specialized areas like hotel, travel, entertainment and other travel and tourism related segments of Travel and Tourism management. Finding an internship Students are responsible for obtaining their internships. Faculty may have suggestions and offer advice, but students must prepare their own applications. Before accepting an internship, students must have a preliminary meeting with the faculty adviser to gain assurance that the internship meets departmental approval. Students should seek internships that provide an opportunity to learn under professional supervision. Duration of the internship period is a minimum of 30 days and it will be at the end of the fourth semester. And it can be started any time between the completion of University examination and the College reopening. After the completion of the Internship students are supposed to submit a detailed project report based on the training. At the end of the fifth semester, before the commencement of the fifth semester University examinations, two copies of the report shall be submitted to the department for evaluation. Internal project evaluation for 70 Marks and external viva voce examination for 30 marks shall be conducted along with the fifth semester University examinations. Internal evaluation of the Internship Report shall be done at the department level. Internal project evaluation: 70 Marks, Vive Voce: 30 Marks M. Project: Indian Way of Life- Dissertation and VIVA VOCE Guidelines regarding the conduct of the project research and dissertation

1. The research can be made on any aspect of social life, festivals, taboos, and customs of any particular community of people of India. The relevance of the topic shall be evaluated from the angle of tourism. 2. Selection of the topic shall be done with the consent of the faculty guide. 3. The research shall include primary data collection and secondary data collection. 4. Weekly reports shall be submitted to the faculty guide regarding the progress of research. 5. At the end of the semester, before the commencement of the University examinations, three copies of the report shall be submitted to the department for evaluation. 6. Internal evaluation of the dissertation shall be done at the department level. Maximum marks for the dissertation shall be 100. Internal project evaluation: 70 Marks, Vive Voce: 30 Marks 7. External viva voce examination shall be conducted along with the fifth semester University examinations.

Course Matrix Semester

Paper Code Title of the Paper

TOTAL HOURS

Credits

First Semester Second Semester Third Semester Fourth Semester

TOR151201 Fundamentals of Travel and Tourism Management TOR152201 Tourism Product

60

4

60

TOR153201 Travel Agency Management

INTERNAL

Tota l

30

70

100

4

30

70

100

60

4

30

70

100

TOR154201 Travel and Recreation Industry

60

4

30

70

100

Fifth Semester

TOR155201 Entrepreneurship Development Program in Tourism

60

4

30

70

100

Fifth Semester Fifth Semester Sixth Semester Sixth Semester

TOR155202 Tourism Management

60

4

30

70

100

-

4

20

30

50

60

4

30

70

100

60

4

30

70

100

320

36

340

510

850

TOR155203 Field Study Report Viva TOR156201 Modern Trends in Tourism and Travel Industry TOR156202 Transport Management Total

THEORY

Semester I Course Code: TOR151201

Course Title: FUNDAMENTALS OF TOURISM MANAGEMENT

Credits: 4

60 Hours

Objectives: •

To learn the term Tourist and Tourism and Accommodation Industry.

•

Understand the history of Tourism Industry

•

Study the role of different tourism organizations

•

Identify the major development happened through years

Unit 1

Introduction to Travel and Tourism Industry

15Hours

Tourism: Definition, Nature, Importance; Components and Types of Tourism, Origin, History Growth and Prospects of the Tourism Industry; Domestic and International Tourism: Definition, trends, Information and Statistics, Positive and negative impacts of tourism: Economical, social, cultural, environmental and infrastructural. Unit 2

Attraction

10 Hours

Major Tourist Destinations and its significance; World Heritage centers in India. Unit 3

Accessibility

10 Hours

Transport systems: Transport and tourism /Types of transport: Surface transport, air transport and sea transport, luxury trains; Airlines in India; cruise industry; Procedure for Ticket Reservation; Indian Railways and Airways in brief. Unit 4

Accommodation

15 Hours

Tourism Accommodations: meaning, classification; Types; primary and secondary forms of accommodation and its significance. Hotels: Motels, Youth hostels, Resorts, Home stay Forest Lodges, Budget hotels, Star hotels, Floatels. Classification of Hotels: Hotels, Resorts. Room Rates; Types; Reservation; Check- In and Check- Out Procedure; Billing Procedures. Unit 5

Tourism Organizations and Indian Tourism

10 Hours

Growth and development of Tourism in India: Role of Government, Ministry of Tourism ,Public and Private sector .National International Tourism Organizations : ITDC, KSTDC, IATO, TAAI, FHRAI, WTO, WTTC, IATA, UFTAA, etc.

Skill Development: The Students are required to prepare a report on a tourism destination in India. References Foster L Dennis (1994) An Introduction to Travel and Tourism, McGraw-Hill Education, Christopher J. Holloway: (1983) The Business of Tourism MacDonald and Evans. Stephan J Page(2009),Tourism Management, Elsevier Ltd Brymer, Robert A (1984).Introduction to Hotel and Restaurant Management, Hub Puvlication, Co. Bhatia A. K. (2002) Tourism Development, Principles and Practices; Sterling publishers (p) Ltd. Mohammed Zulfikar, (2002) Introduction to Tourism and Hotel Industry. Vikas Publishing House. Edward Arnold.

Semester II Course Code: TOR152201

Course Title: TOURSIM PRODUCT

Credits: 4

60 Hours

Objectives: •

Figure out the different types of tourism resources

•

Understand the richness of Indian Art and Architecture

•

Realize the effective use of tourism products

Unit 1

Resources: Natural and Mountain

12Hours

Tourist Resources : Products , Definition, Classification; Natural Tourist Products ; Rich Diversity in Landform; Landscape; Outstanding Geographical features; Climate; Water Bodies; Flora; Fauna; Mountain Tourist Resources. Unit 2

Resources: Island, Beaches and Desert

13 Hours

Island and Beaches: with special reference to Andaman and Nicobar Islands, Goa, Lakshadweep and other potential destinations; Costal Ares; Desert Resources in India. Unit 3

Socio Cultural Resources

10 Hours

Indian Folk Dances; Performing Arts forms of India; Classical Dances and Dance Styles; Indian Music and Musical Instruments; Handicrafts of India as potential as Tourist Resource. Unit 4

Fairs and Festivals of India

10 Hours

Fairs and Festivals: Social, Religious, and Commercial; Tourist Promotional Fairs: Kite Festival, Snake Boat Race. etc. Unit 5

Man Made Products

15 Hours

Architecture Heritage of India : India’s Architectural Styles adopted over the ages; Historic Monuments of Tourist significance; Important Historic / Archaeological sites Museums and Art Galleries; Religious Shrines / Centres :Hindu, Buddist, Jain, Sikh, Muslim, Christian, and others; Medical Tourism ,Heath Tourism Ayurveda, Yoga, Meditation.

Skill Development: Skill Development:  The Students are required to prepare a report after a field trip to a tourist destination in India. References Percy Brown: (2010) Indian Architecture Hindu and Buddhist period, Read Books Design, Foster L Dennis (1994) An Introduction to Travel and Tourism, McGraw-Hill Education Basham A.L, (1988) The Wonder that was India, Rupa and Com Hussain A.K, (1987) The National Cultural of India, National Beek Trust. Revathy Grish(2010), Hand Book of Tourism, Dominant Publishers Jacob Robinet , P Mahadevan, Joseph Sindhu (2012, Tourism Products of India, Abhijeet Publications

Semester III Course Code: TOR153201      Unit 1

Course Title: TRAVEL AGENCY MANAGEMENT

Credits: 4

60 Hours

Objectives: Build an overview regarding the major travel and tour organizations in the field of Tourism Understand the role of Travel and Tour operator organizations in the hospitality industry Grasp the different modes of travel Learn International travel regulations Get an idea about travel agency Operations and Business Travel Agency an introduction, types and services

15Hours

Definition, Functions, Duties, Types of Travel Agencies and Tour Operators, Services and Products offered by Travel Agencies, Modern Travel Agencies; Beginnings of Tourism: Thomas Cook – Origin of conducted tourists Services, Origin and development of Tour Packaging, Types of Tour, Component of a Standard Package Tour. Unit 2

Responsibilities and duties, organizational structure and source of revenue

10 Hours

Duties and Responsibilities of Staff and Managers; Organizational Structure of Travel Agencies. Procedures to become a Travel agency in India and IATA approval; Source of Revenue or Income of the Travel Agents; Itinerary development, Tour packaging Process, Costing and Pricing, Role of customs office, passport office, and foreign affairs Ministry. Unit 3

Airline and Travel Agencies

10 Hours

Introduction to Airline Ticketing; Procedure for Airfare calculation, Basic Airline Ticketing Procedure; Airline Geography - City code – Country Code – Airline Code, Introduction to Domestic and International Airline Ticketing. Unit 4

Railway and Airlines

15 Hours

Indian Railways - Brief Study of Railway system in England and US - Indian Airlines -Role of Private Airlines in India The Cruise Industry Unit 5

International Travel Regulations

10 Hours

Inbound and Outbound Regulations - Passports – Procedure for obtaining a passport in India, different types of Visa, Economic Regulations, Customs, Airport Tax, Currency Regulations, and Health Regulations.

Skill Development:  The Students are required to prepare a report after a field trip to a tourist destination in India. References Bhatia, A.K. (2009). Tourism Development: Principles & Practices. Sterling Publishers. Christie, R. M. & Morrison. A.M (2006). The Tourism System. 5th Edn. New York: Kendall/ Hunt Publishing Company Mahinder, C. (2000). Travel Agency Management: An Introductory Test. Anmol Publications. Negi, J. (2006). Travel Agency and Tour Operation: Concepts and Principles. Kanishka Publications. Seth, P. N. (1997). Successful Tourism Management. New Delhi: Sterling Publications. Swain, K.S & Mishra, M.M. (2012). Tourism Principles and Practices. Delhi: Oxford University Press Negi, J. (2005), Air travel Ticketing and Fare construction, Kanishka, New Delhi. Stephen Page. (2009).Transport and Tourism: Global Perspectives -Themes in Tourism, Pearson Prentice Hall.

Semester IV Course Code: TOR153201

Course Title: Travel and Recreation Industry

Credits: 4

60 Hours

Learning Objectives: 1. Figure out the different stages of tourism Development in India 2. Create an Awareness about the potentials of Indian Tourism 3. Grasp the position of Entertainment and Recreation industries in Hospitality Unit 1 Tourism after Indian Independence

15Hours

Sergeant Committee Report1945, Creation of D G Tourism and ITDC, Regional offices, Development of Tourism since 1947.Role of States and Union Territories- Administration and social conditions with special reference to Tourism, India’s major languages in India, National Parks and Important Botanical Gardens, Wild life sanctuaries Unit 2

Recreation and entertainment industry in

10 Hours

Commercial Recreation- Theme Parks, Clubs- Types, Club Management Structure, Non Commercial Recreation- Voluntary Organizations, Employee Recreation Gaming Entertainment: Casinos Unit 3

Introduction to Meetings and Even Management Industry

10 Hours

Definition, Scope of Event Management and MICE. Introduction to Conventions - Exhibitions, Meetings --definition & components. Association Meetings, Corporate Meetings, Trade Shows, Conventions, Planning the Meeting, Choosing a Location, Choosing Facilities Unit 4

India as a Tourist Destination and Major Defects

15 Hours

India -A Land for all reasons and all seasons, Promotion of Tourism in India and Impact of world heritage Centres Defects of Indian Tourism Unit 5 10 Hours The Hotel and Restaurant Business in India Different types of hotels, Approval and Classification of Hotels and Restaurants in India- Agencies, Different Departments and Organization Structure

Skill Development: Skill Development *Students are required to undertake a field study tour for a period of one week. References Event Management in leisure & tourism – David Watt Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational Institute of AH & MA.

Semester V Paper -V Course Code: TOR154201

Course Title: Entrepreneurship Development Program in Tourism

Credits: 4

Learning Objective: 1. Improve their leadership skills for managing hospitality firms 2. Evaluate the applications of Entrepreneurship in hospitality industry. 3. Recognize the importance small industry Unit 1 Entrepreneurship

60 Hours

15Hours

Introduction to Entrepreneur, Entrepreneurship and Enterprise – Importance and relevance of the entrepreneur – Factors influencing entrepreneurship –– Women entrepreneurs, problems and promotion – Types of entrepreneurs – Characteristics of a successful entrepreneur – Competency requirement for entrepreneurs – Awareness of elf competency and its development. Unit 2

Small Scale Industries

10 Hours

Small scale industries/ Tiny industries/ Ancillary industries/ Cottage industries – definition, meaning, product range, capital investment, ownership patterns – Importance and role played Small scale Travel and Tourism business firms in the development of the Indian economy – problems faced by SSI’s. Unit 3

Starting A Small Industry

10 Hours

To understand what constitutes a Travel / Tourism / Hospitality business opportunity, scanning the environment for opportunities, an overview of the steps involved in starting a Tourism Related business venture – location, clearances and permits required, formalities, licensing and registration procedures – Assessment of the Tourism market for the proposed project – To understand the importance of financial, technical and social feasibility of the project. Unit 4

Preparing the Business Plan (BP)

What is a BP? Why is it important? Who prepares it? a. Financial aspects of the BP b. Marketing aspects of the BP c. Human Resource aspects of the BP d. Technical aspects of the BP e. Social aspects of the BP Unit 5 Implementation of the Project

15 Hours

10 Hours

Financial assistance through SFC’s, SIDBI, Commercial Banks, KSIDC, KSSIC, IFCI, -Non financial assistance from DIC, SISI, EDI, SIDO, AWAKE, KSTDC, ITDC, – Financial incentives for SSI’s, and Tax Concessions. Factors affecting the growth of Tourism and Hospitality Industry, Growth of Domestic and International Travel and Tourism

Skill Development Activities  Make a report on success stories of 2 entrepreneurs References  ArunaKaulgud. (2003). Entrepreneurship Management. New Delhi: Vikaspublishing house.  CSV Murthy.(2006). Entrepreneurial Development. Himalaya publishing house.  Dr.Anil Kumar, S.C.Poornima, MinniK.Abraham,Jayashree K. Entreprenurial Development.  Government of India. (1975). Report of the committee on Development of small and mediumentrepreneurs.  S.V.S. Sharma. Developing Entrepreneurship. Issues and Problems.  Srivastava, A Practical Guide to Industrial Entrepreneurs

Semester V Paper -VI Course Code: TOR155202

Course Title: TOURISM MANAGEMENT

Credits: 4

60 Hours

Learning Objectives: 1. Be able to apply the principles of public relations in the hospitality industry. 2. Awareness of management skills for hospitality industry. 3. Understand the role of marketing Tourism Industry Unit 1

Modern Tourism Management

15Hours

Discuss the new concept “Engaging Experience”, Public relations, need of publicity and Promotional activities in hospitality industry, Customer Relation Management (CRM), Public Relations Management (PRM) and Communication System. Unit 2

Accommodation Industry

10 Hours

Essentials of Tourist accommodation and catering unit, Different Types of Accommodation, Hotels, Motels, Resorts, Floatels, Classification of Hotels.. Room Rates, Types, Reservation, Check- In and CheckOut Procedure, Billing Procedures etc. Concept of Home stay tourism, Changes in the facilities. Unit 3

Tourism Marketing

10 Hours

Marketing Concept, unique features of Travel Marketing, Significance of Travel Agency Marketing, Developing a Tour Marketing Plan, Marketing Strategy of Inbound & Outbound tours. Unit 4

Marketing Strategies and Linkages

15 Hours

Developing Marketing Strategies for Service Firms. – Travel Agency, Tour Operators, Hotel and other forms of Accommodation, Catering.

Skill Development Activities Internship report References Bhatia, A.K. (2009). Tourism Development: Principles & Practices. Sterling Publishers. Christie, R. M. & Morrison. A.M (2006). The Tourism System. 5th Edn. New York: Kendall/ Hunt Publishing Company Mahinder, C. (2000). Travel Agency Management: An Introductory Test. Anmol Publications. Negi, J. (2006). Travel Agency and Tour Operation: Concepts and Principles. Kanishka Publications. Seth, P. N. (1997). Successful Tourism Management. New Delhi: Sterling Publications. Swain, K.S & Mishra, M.M. (2012). Tourism Principles and Practices. Delhi: Oxford University

Semester VI Paper -VII Course Code: TOR156201

Course Title: Modern Trends in Tourism and Travel Industry

Credits: 4

60 Hours

Learning Objective: 1. Find out the changing trends in the Indian Tourism and Hospitality industry 2. Develop an understanding regarding the concept of Eco-tourism - sustainable tourism 3. Appreciate the contribution of hospitality business to development of the nation 4. To understand various travel related laws and legal procedures Unit 1 15Hours Modern concepts and Approaches for Effective Tourism Development National Policies on Tourism and Civil Aviation, Tourist Traffic and its improvising, Destination Development, Increased role of IT, Threat of terrorism, changing age groups- impact on Hospitality Industry, Travel and Health in Tandem, Endogenous Tourism Unit 2

Ecotourism and Sustainable Tourism

15 Hours

Concept of ecotourism and sustainable tourism and its Management. The impacts of ecotourism in an area (positive and negatives). Eco-Hotel and Eco resorts. Theme Parks. Rural and Urban Tourism. National and State Level Eco – Tourism Guidelines Unit 3

Adventure and Other modern types of Tourism

15 Hours

Emerging Trends, Different new types of adventure and sports tourism, Land based Adventure Tourism Activities; Village Tourism; Culinary Tourism and Water based Tourism activities. Unit 3

Legal Issues and Tourism Related Laws

15 Hours

Ethical and legal responsibilities of Travel Agencies; A study of laws related to Ancient Monuments Preservation Act 1904; Ancient Monuments & Archaeological site and Remains Act 1972; Wildlife Protection act, 1972. Registration of Tourist Trade Act 1982 and Rules 1985 Goa; The Goa Tourist Places (Protection and Maintenance) Act, 2001

Skill Development Activities Internship report References Bhatia, A.K. (2009). Tourism Development: Principles & Practices. Sterling Publishers. GiannaMoscardo. (2008). Building Community Capacity for Tourism Development,

L.K. Singh, (2008). Trends In Travel And Tourism And Law,Gyan Publishing House Praveen Sethi. (1999). Handbook of Leisure and Tourism, Anmol Publications Pvt. Limited. Ratandeep Singh. (2003).Indian Ecotourism, Kanishka Publishers Distributors, Ratandeep Singh. (2007).Dynamics of Historical, Cultural and Heritage Tourism, Kanishka Publishers Distributors.

Semester VI Paper -VIII Course Code: 13TOR6202

Course Title: TRANSPORT MANAGEMENT

Credits: 4

60 Hours

Course Objectives 1. Understand the role of transport in the Tourism industry 2. Grasp the different aspects of Indian Civil Aviation Industry 3. Create awareness about transport documentation 4. Identify the role of Water Transport System in Tourism

Unit 1

Air Transport System in India

15Hours

International air transport regulations including freedoms of air. Functions of ICAO, IATA, DGCA, AAI and Open Sky Policy in India. Legal environment for air taxi operations, air charters in India. Major Airports in India

Unit 2

Surface Transport System in India

15 Hours

Surface Transport System: Approved tourist transport operators, car hire companies including Rent-a-car and tour coach companies, Camper Vans, Regional Transport Authority. Road transport documentation and insurance. Contract carriage, state carriage, all India permit.

Unit 3

Indian Rail transport system and other Major Railway System in the world

15 Hours

Rail transport system: Major Railway System of World (British Rail, Euro Rail, Japanese Rail) and tourism, Tibetan Rail. Introduction to Indian Railways: Past and present. Types of rail tours available in India, mountain railways, special schemes and packages offered by Indian railways.

Unit 4

Water Transport System and recreation

15 Hours

Water Transport System – An overview. Cruise ships - types, expansion of cruise industry, ferries – types- hovercraft and boats. Water transportation and recreation, operational and marketing strategies of Star Cruise, Ocean Odyssey, Queens Mary.

Skill Development Activities Prepare a report on Water and Rail Tourism packages References 1. Arjun Kumar Bhatia, (2001), International Tourism Management, Sterling Publishers Pvt. Ltd. 2. Chuck Gee Y. and J. L Dexter Choy, (1990) Professional Travel Agency Management, Prentice Hall. 3. Mishra, (2009), Basics of Tourism Management,Excel Books India. 4. M Lumsdon, Stephen Page, (2004) Tourism and Transport: Issues and Agenda for the New Millennium,Taylor & Francis. 5. PranNath Seth, (1985), Successful Tourism Management,SterlingPublishers. 6. Stephen Page (2009) Transport and Tourism: Global Perspectives -Themes in Tourism, Pearson Prentice Hall. 7. Stephen John Page, Joanne Connell (2006)Tourism: A Modern Synthesis,Cengage Learning EMEA 8. Sharma .K. K., (2000), Tourism and Travel Industry, Sarup& Sons.