INTEGRATED NLP, HYPNOTHERAPY & COACHING DIPLOMA

In partnership with

The Integrated NLP, Hypnotherapy & Coaching Diploma

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Contents

Our Vision and Mission………………………………….... The Difference that makes the difference……... Our Ethos and Philosophy……………………………….. Our Training Team…………………………………………... How our course will benefit you……………………. .. Training Venues……………………………………………..... Overview of the Full Diploma………………………...… Part 1— Practitioner Core Skills & Knowledge… Part 2—Clinical Practice & Mastery……………….…. Part 3—Business Coaching………………………….…... Course Dates & Booking………………………………… .. Application Form………………………………………………. Become a Life Practice Associate………………….. .. Contact us………………………………………………...………

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COACHING DIPLOMA

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Welcome to CAM Coach Training in partnership with the Life Practice Training Academy and thank you for considering us to take your learning & development forward. We offer a wide range of courses in NLP, Hypnotherapy & Human Potential Coaching. The CAM Coach has become a well known nationally respected brand of training supported by best selling books, audios, CAM Coach TV, National and International seminars. This coupled with the Life Practice Training Academy’s long track record in the excellent delivery of NLP, Hypnotherapy & Coaching training ensure the delegate the best possible learning experience in the UK today and provides an opportunity for practising professionals or individuals who wish to improve their skills or join the industry as a professional coach.

Our Vision Our vision in designing these courses was to create a truly unique learning experience, something different from the stand alone NLP practitioner courses & Hypnotherapy Diplomas available today. NLP is a wonderful behavioural change technique and when integrated with other behavioural change solutions and strategies such as Hypnotherapy, Life Coaching & CBT it becomes truly powerful and delivers outstanding results for individuals and companies. Today these techniques are used successfully in all walks of life from private clinics to the boardroom. They are used regularly to develop and improve the performance of companies, their staff and anyone looking simply to change their lives for the better. The wide range of techniques taught on our courses can be deployed by our delegates to enable and empower them to work successfully with individuals and Businesses alike.

Our Mission Our mission is that all our delegates leave our courses with the skills and knowledge to become leading Life and Business Coaches earning a good living whilst helping people and businesses all at the same time. As the world of professional Life and Business Coaching evolves within regulation, we feel it is of paramount importance to ensure our training not only meets the standard of emerging regulators but goes beyond the requirements demanded now.

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The Difference that makes the difference As the vast majority of our students will become professional Practitioners we intend to ensure they have a range of skills equal to the task of the evermore challenging behavioral change marketplace. When creating our Life Practice Training courses we wanted to design something both different and unique to the standard NLP and Hypnotherapy courses today. Many courses today can teach you the skills of Hypnotherapy and NLP but they rarely teach you how to set up and sustain a successful practice. Our Lead Trainer Mark Shields, has run successful practices for many years in The Channel Islands and in the UK, so our training courses will not only teach all the techniques of the powerful rapid change solutions available today, but it will also include a powerful business model that teaches you how to be successful in this industry. It is important all students have a fair expectation on what they can earn year on year and not only deliver that performance but learn how to sustain it too. The effective use of hypnosis and NLP are without doubt two of the most effective transformational methods of behavioral change solutions available. There is certainly a noticeable resurgence in modern times and science is now adding weight to what Hypnotherapists and Life Coaches have always known. It works and it works well. The Wall Street Journal recently predicted that Life Coaching and Hypnotherapy would be one of the top career choices for the new millennium. Our courses give you the confidence, skills and knowledge to be part of this expanding field, helping others and yourself to build an ethical, caring, stable and successful rewarding professional career. Our new diploma is inclusive of 515 hours of training, 160 hours of this is face to face training with the remainder being completed in the delegates own home. The diploma consists of three parts: Part 1 Part 2 Part 3

Practitioner level which covers core skills Mastery level which focuses on Clinical Practice Business Coaching and follow up which teaches the delegate how to incorporate NLP in Business into their portfolio of services

NLP, COACHING DIPLOMA

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Our Ethos and Philosophy Our philosophy is based on offering a unique course unlike anything else available today. Our syllabus and course content cuts straight to the heart of the subject and focuses on rapid change solutions that can start facilitating change in our clients immediately. We keep it simple, focusing on knowledge, skills, clinical practice and evaluation. Upon leaving our course delegates do so with the knowledge and confidence to be able to set up their own private practice immediately. In order to create the ultimate learning experience for all our delegates we teach in small groups. This way we can concentrate our teaching in a more thorough and personal way so delegates can progress through each level safe in the knowledge that they can put into practice what they have learned with confidence and self belief. We ensure we focus on individual delegate learning and development needs to ensure they achieve a positive outcome from their learning experience with us. Our diploma is balanced with a combination of in class training, self study, pre-course modules, recommended reading and interesting assignments along with a robust evaluation process to ensure you have the knowledge and confidence to secure your future success in the behavioural change arena. Our courses are supported with comprehensive materials of manuals, course maps, course handouts and a set of DVD’s so you know where you are at any one time on the program.

“Mark Shields is a Genius and Master Teacher. He has incredible depth, knowledge and humor. He has completely grasped all the deep levels of the human psyche to an astonishing degree. I have learnt a great deal from him and will be eternally grateful. The course facilities were five Star as were the meals. It’s the most beautiful place and his wife Karen complements him stunningly. I can not recommend this team, Mark Shields and his teachings highly enough. I am not surprised he’s considered one of the top NLP Practitioners and Hypnotherapist’s in the country. I am so inspired that at some point I would like to continue and become a master teacher of NLP also, and Mark Shields would be my choice of teacher” Danielle Henderson -TV Presenter

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Our Training Team The Life Practice has an excellent brand and reputation throughout the UK. Our trainers uniquely offer guidance, support and training by working closely with each individual delegate during their course ensuring that they achieve their goals to success.

Founder & Lead Trainer Mark Shields

Our Lead Trainer, Mark Shields is the Founder of The Life Practice Group and is well known in the Complementary & Alternative Medicine industry through his magazine contributions writing for the CAM Magazine, Holistic Therapist Magazine, as well as, the Jersey Life Magazine reaching 300,000 people per month. With published material such as the Home Hypnotherapy Audiobook range and “The CAM Coach” book for building a successful practice. He regularly presents seminars throughout the UK, as a leading expert in helping Behavioural Change & helping others run a successful practice. In addition, Mark has now worked successfully with thousands of clients that include TV Presenters, World Champion Sportsmen, Senior Business Leaders, Famous Musicians and Senior Government Politicians. He appears regularly on BBC Three Counties radio as their Life Coaching expert to answer questions live from the public. Our Associate Team One of the unique opportunities to delegates on our training courses is to meet and work alongside our Associate Team. This will give them a chance to learn the reality of where their training can take them after the course and the sort of work they could be involved with. Our Associates have all been trained to Mastery level and have set up their own successful businesses putting their skills into practice. They will be available during the training courses for Q&A sessions and role plays with the delegates, as well as, share best practice and case study examples.

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How our courses will benefit you 

You will attain a recognised qualification in NLP, Hypnotherapy, Life Coaching & Business Coaching within the same diploma (subject to full completion of parts 1, 2 and 3).

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Give you the knowledge and skills to progress your learning at a pace and speed that complements your learning style and ability.

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Give you the confidence to make a positive change to your life and to others that seek your expertise.

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You can complete your training whilst working. Courses are designed to fit in with full or part time commitments while you build up your business model.

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For new Practitioners, you will be able to start your own coaching practice within a few weeks of qualifying.

 For existing CAM Practitioners, you will be able to learn new skills that will improve your level of confidence, skill and knowledge and help you to run and sustain a successful practice. 

You will be able to start a new career you are passionate about irrespective of what stage of life you are at and help others whilst earning a comfortable living all at the same time.

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Our courses are conducted with two trainers and within small groups in order to offer a more personalized approach to your development.

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You can apply for membership to Professional Bodies such as: Association of NLP British Association of Therapeutic Hypnosis & NLP General Hypnotherapy Register.

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Training Venues We use two venues for our courses and this will be confirmed at your time of booking.

1.

Life Practice Head Office, 107 Bancroft, Hitchin SG5 1NB Tel: 01462 431112

Our centre is easily accessible with Luton airport (15 mins by car) and London Kings Cross (30 mins by train). By car the M1 and A1 (M) are the main network routes into Hitchin, Hertfordshire. We can supply a list of recommended friendly hotels, B&B’s and guest houses which are located on our doorstep.

2.

The Sun Hotel, Sun Street, Hitchin SG5 1AF Tel: 01462 432092

The Sun Hotel is a traditional coaching inn which has been an important landmark of historic Hitchin since 1500’s. Recently extensively refurbished, today’s hotel features 32 comfortable en-suite bedrooms including two feature rooms, one with a four-poster. They offer an excellent menu in their newly refurbished restaurant, and adjoining Cromwell’s Bar provides a lively atmosphere to enjoy an ale or fine wine. The Sun Hotel offers our delegates a discounted B&B room rate of between £39.00— £54.00 per night (prices as at Oct 2013)

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The Integrated NLP, Hypnotherapy & Coaching Diploma Overview Our full Diploma is split into three parts each unique in its subject matter, content and learning outcomes. We recommend that the Diploma is completed in full, however, delegates can choose to complete each part at their own pace with all courses run several times throughout the year. The following pages will describe each Part of the course, its course content and structure, what core skills and knowledge you will gain, the qualification you will obtain on completion of that individual Part and the cost involved. Each Part also provides different eligibility to various Professional Bodies. We offer a consecutive day course whereby you attend 8 days over a ten day period (we do not run courses over the weekends). There is a discount available should you choose to pay for Parts 1, 2 & 3 together. We can also offer structured payment plans. Payment for our courses can be made by cash, cheque or credit card and covers the training days, refreshments throughout the day and course materials. You are also welcome to call our booking team on 01462 431112 who will be happy to answer any questions.

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Part 1 – Practitioner Core Skills & Knowledge Part 1 Core Skills & Knowledge - focuses on Core Skills in NLP, Life Coaching,

&

Hypnotherapy

Price £2795.00 Qualifications Obtained   

NLP Practitioner Clinical Hypnotherapist Life Coach

Professional Body Membership eligible to join and at what level   

Association of NLP – Practitioner Level Association for Coaching General Hypnotherapy Register – Foundation Level

Part 1 of the Practitioner Diploma includes the following          

Free face to face training consultation without obligation to ensure the course meets your current learning and development needs and aspirations 70 Hours face to face training 190 hours pre and post course study and assignments A choice of 4 course intakes per year Post course support Flexible Payment plans Course assignments and dissertations Course Manuals Course Maps, Handouts & DVD Skill Sets Recommended Reading List

Part 1 - Course Content             

Review and test of pre course work The Market and Regulation Occupational Standards Introduction to NLP Empowering Beliefs The META Model Defined The Representational Systems VAKOG Understanding Sub Modalities Sub modality demonstration and practice The Cognitive Thinking Cycle Chill seeker Breathing Technique The Power Brainwave States

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                                       

The Fast Phobia Cure Neurological Pathways The Swish Technique Importance of Rapport Contact Standards Initial Consultation and Client Report Timeline investigation and Diagnosis tics Mirror and matching Pace and Leading Body Language Introduction to Hypnosis The four Stages of Hypnosis Inductions and Deepeners The Conscious and Unconscious Mind Hypnosis and Susceptibility Voice Tonality The three Signs of Hypnosis Dave Elman’s 3 Requisites for Hypnosis Use of Hypnosis The Hypnosis Client Hypnosis Session Structure Different Types of Hypnosis Advanced hypnotic inductions Hypnotic Regression Ideo Motor Response (IMR) signals Anchoring The Circle of Confidence Unlocking your full Potential Affirmations and Visualisation Introduction to Life Coaching The Four Areas of Lifestyle Human Givens CASPA Formulating the Life Plan Goals and Action CSMART Coaching for Success Medic and GROW The Stress Model Course Assessment Introduction to Part 2 Clinical Practice I found every moment in Mark’s company truly inspirational. He has helped me to understand that with achievement and success first comes personal growth and knowledge. We have to learn to how to gain confidence and liberate ourselves from the fears and anxieties success can bring. A truly outstanding Course and Experience. Thank you for helping me “Live the Dream” Paul McBride. 3 x WKA World Kickboxing Champion

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Part 2 – Clinical Practice - Mastery Part 2 Clinical Practice – Focuses on the application of core skills learned on the practitioner course and how to apply those skills live in the Practice itself

Price £2995.00 Qualification Obtained   

Mastery NLP Practitioner Mastery Clinical Hypnotherapist Life & Business Coach

Professional Body Membership eligible to join and at what level      

CNHC – Practitioner Level British Association of Therapeutic Hypnosis and NLP Practitioners –Practitioner Level Association of NLP – Practitioner Level Association for Coaching—Practitioner Level General Hypnotherapy Register – Practitioner Level General Hypnotherapy Standards Council—Practitioner Level

Part 2 of the Practitioner Diploma includes the following          

Free face to face training consultation without obligation to ensure the course meets your current learning and development needs and aspirations 70 Hours face to face training 200 hours pre and post course study and assignments A choice of 2 course intakes per year Post course support Flexible Payment plans Course assignments and dissertations Course Manuals Course Maps, Handouts & DVD Skill Sets Recommended Reading List

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Part 2 - Course Content  Introduction to the BIG 5  Skill Recap and Review  Wellbeing & Nutrition—Foundation  Prescription Medicines  Clinical Questionnaires to use in Practice  Relevant Nutritional Supplements  The Breakthrough Session  The Importance of Structured Programs  Stopping Smoking  Formulating the Program  Case evaluation and Action  Working Case Studies  Advanced NLP Techniques  Six Step Re-Frame  Parts Integration  Hypnotherapy  Weight Loss  Formulating the Program  Case Study  Understanding Fear and Phobias  Structured Programs and Breakthrough  Charging dilemmas and Solutions  Introduction to CATED  Pathophysiology of Stress  Stressors and Triggers  Stress Management Programs  The Role of Cortisol  Business Building  STEAR model  Vision and Mission  Business Philosophy  Business Goals and Action  Regulation  Importance of Mentoring  Occupational Standards Review  Introduction to Part 3 NLP and Business

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Part 3 – Business Coaching Part 3 Business Coaching – Teaches the delegate the core skills of how to apply NLP in Business and how to integrate Business Coaching within your practice.

Price £1995.00 Qualification Obtained   

Mastery NLP Practitioner Mastery Clinical Hypnotherapist Life & Business Coach

Professional Body Membership eligible to join and at what level      

CNHC – Practitioner Level British Association of Therapeutic Hypnosis and NLP Practitioners—Practitioner Level Association of NLP – Practitioner Level Association for Coaching General Hypnotherapy Register – Practitioner Level General Hypnotherapy Standards Council—Practitioner Level

Part 3 of the Practitioner Course includes the following         

Free face to face training consultation without obligation to ensure the course meets your current learning and development needs and aspirations 20 Hours face to face training 125 hours pre and post course study and assignments A choice of 2 course intakes per year Post course support Flexible Payment plans Course assignments and dissertations Course Manuals, Maps & Handouts Recommended Reading List

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Part 3 - Course Content                         

Different Ways to set up a Business What type of Company The Current Market Set-up - Established Business - Larger Business The Business Owner Building Rapport The Meta Model Modelling Success Body Language Business Politics Teamwork The Three Business Segments: Start-Ups, SMES & Larger Business Our Approach Attracting Quality Clients Pips & Cherries Client Dynamics—They must come to you Create something they want & need Networking—Good or Bad? Importance of Social Media The Helicopter View Successful Marketing Free Business Health Check Proactive Contacts Top 16 Business coaching Tips The 1 Day Corporate Course

I’ve only given out a personal testimonial 3 times and one of them is this one for Mark. Since I have known him he has become incredibly good at what he does and I don't say that lightly. In an era where people just buy their certification and become overnight experts, Mark is one of the rare few who put the time and passion into becoming what he is today, a genuine leader in this field. I would have no hesitation in recommending that you train with Mark, start a business under his guidance or see him personally. He is the real deal” Alistair Horscroft – Philosopher – Author – TV Presenter – NLP Trainer

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Course Dates for 2014 Date

Course Type

Venue

13-22 Jan 2014

Part 1 - Practitioner Training

Sun Hotel, Hitchin

17-26 March 2014

Part 1 - Practitioner Training

Sun Hotel, Hitchin

23 Apr—2 May 2014

Part 1 - Practitioner Training

Sun Hotel, Hitchin

9-18 June 2014

Part 2 - Mastery Training

Sun Hotel, Hitchin

14-15 July 2014

Part 3 - Business Builder

Sun Hotel, Hitchin

22 Sept –1 Oct 2014

Part 1 - Practitioner Training

Sun Hotel, Hitchin

10-19 November 2014

Part 2 - Mastery Training

Sun Hotel, Hitchin

1-2 December 2014

Part 3 - Business Builder

Sun Hotel, Hitchin

Scheduled Courses of consecutive days (Saturday and Sunday in between course days is spent at leisure):

How to book To book one of our courses please complete in full the enclosed Application Form and send this to us at Life Practice UK Ltd, Suite 1, 107 Bancroft, Hitchin, Herts SG5 1NB We will also require a non refundable 25% deposit which will secure your place on the course of your choosing. Payment in full will be required prior to course commencement. If you require a payment plan please contact Mark Shields on 01462 431112 to arrange. Delegates will not receive their certificate until payment is received in full. Cash, cheques and all major credit cards are accepted. No refunds are made for cancellations, non attendance or change of financial circumstances, however, the Life Practice UK Ltd will endeavour to accommodate delegates onto an alternative course date where possible.

Bulk Booking Discounts If Parts 1 & 2 are booked together, we offer a bulk booking discount total cost £5225.00.

Life Practice Life Partner

We recognise that a top up of skills and training is often required so once you have completed your full diploma our delegates are eligible to attendance any future diploma free of charge, subject to availability.

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APPLICATION FORM Title

First Name(s)

Surname Date of Birth (must be over 21) Current Occupation Address

Post code Day telephone:

Evening Telephone:

Mobile:

Email:

What are your reasons for applying for this course?

Where did you hear of the Life Practice? Which course do you wish to apply for? Which course date do you wish to attend? QUALIFICATIONS & LIFE EXPERIENCE

I agree to the booking conditions of the Life Practice UK Ltd whereby on acceptance to a course I will be required to pay a non refundable 25% deposit to confirm my registration. I agree to pay the full balance in advance of the course commencement date and accept that no refunds will be made for cancellation, non attendance or change of financial circumstances. I accept that the Life Practice will endeavour to accommodate me on an alternative course where possible.

Signature

Date

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Become a Life Practice Associate We are delighted to announce that for those of you that want to model a successful practice and join a team respected throughout the UK, in the Behavioural Change arena we are offering the right opportunities to the right people. The Life Practice clinics follow a process which has been tried and tested and that achieves excellent results in health improvement using a tailored range of coaching and motivation tools, namely NLP, Hypnotherapy and Human Potential Coaching.

What It Means to You By becoming trained to Practitioner level, there is the opportunity to become licensed to open your own Life Practice in your own area, subject to availability. You will receive support and encouragement but not be held to targets - which can so often be the case with similar organisations. We offer consultancy, advice and marketing support as and when you need it plus the opportunity to receive referrals via the Life Practice website. We have no up-front franchise fees like so many other franchises, to enable this opportunity to be affordable for the right people. We do have a robust evaluation process in place, however, to ensure we get the right people to join our team

Meet The Life Practice Team

Mark Shields

Karen Shields

Founder & Trainer

Co- Founder & Operations Director

Gaynor Dawson Life Practice Hitchin

Tracey Baum Life Practice St. Albans

Melanie Firth Life Practice Brighton

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By becoming a Life Practice Associate you will benefit from the following rights & services included in your initial training, Practitioner Launch, Supervision & License fees:               

Training & Coaching of the Life Practice Model Full Certification & Accreditation to Practitioner level in NLP, Clinical Hypnotherapy, & Human Potential Coaching Automatic attendance and inclusion on our Clinic Builder course & program Rights to trade under the Life Practice name Access to all business administration & coaching systems, marketing and operations systems and materials provided. Rights to use all branded Life Practice programme materials Rights to run Life Practice programmes using researched and tested content and process in selected areas. Annual materials, marketing and process updates Personal Life Practice email address and Life Practice branded website for your area Inclusion of your Practitioner details on the Life Practice website with a direct link to your Associate website Website referrals in your area from Life Practice website Support in successfully launching your Life Practice clinics On-going Business & Marketing Coaching support as required The opportunity to have the freedom to run your business as you choose but to also benefit from being part of the Life Practice team Attend quarterly Associate Team training events.

As part of the Life Practice Franchise you will be required to:      

Enter into a confidentiality contract agreement Abide by the Life Practice Terms & Conditions Follow the Life Practice Code of Conduct Provide relevant practitioner professional indemnity insurance Submit monthly accounts Market your clinic independently within your area

Discover a Career you are passionate about Becoming a Life Practice Associate is a full time commitment and for the right person is an extremely rewarding business in which to run a franchise. The cost of becoming an Associate and owning your own Life Practice Franchise is £7995.00. There is a monthly supervision charge of £95.00 plus a 15% charge on monthly turnover to cover Advertising, Branding and Licencing.

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Come and meet us It is important to us that you find the right course for your learning and development so please call us for an informal chat and to see if our courses suit your needs. Head Office Life Practice UK Ltd Suite 1, 107 Bancroft Hitchin, Herts SG5 1NB Direct Line: 01462 431112 www.lifepractice.co.uk [email protected]

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