IFA EXECUTIVE LEADERSHIP CONFERENCE

October 29-31, 2012 The Broadmoor Colorado Springs, Colorado

Visit franchise.org/elc.aspx for program updates

Dear Colleagues, As the franchise industry continues to work through a slow, sluggish and uneven economic recovery, an insight from Michael Porter of the Harvard Business School becomes increasingly relevant; “Innovation is the central issue in economic prosperity.”

Jon Luther

Stephen J. Caldeira

The 2012 IFA Executive Leadership Conference will focus on the need for innovation and entrepreneurship to help the industry grow and prosper. This by-invitation-only program for c-level franchise executives and multi-unit operators offers high-level, face-to-face engagement on the most pressing issues and challenges we face today. We will bring together best-in-class speakers, political and economic thought leaders and business strategists in an intimate setting to promote in-depth discussions and interactive learning among you and your peers. Scheduled for October 29-31, the 2012 Executive Leadership Conference will take place at the Broadmoor Hotel & Resort in Colorado Springs, Colorado. The program includes compelling presentations from top experts, but this year the agenda also includes smaller workshops to provide for thoughtful discussion among attendees to identify potential solutions to many of the challenging issues you are facing as a franchise leader. We would like to personally invite you to join us at what we believe is one of the most compelling programs available for today’s franchise business leader. We can assure you that the relationships and innovative ideas you will gain from this conference will have an impact on the way you operate your business today and for years to come. Sincerely,

Jon Luther, IFA Chairman Chairman, Dunkin’Brands

Stephen J. Caldeira, CFE IFA President & CEO

THANK YOU TO OUR SPONSORS

PROGRAM, MONDAY OCTOBER 29 11:00 am: Registration and Networking with Table-Top Exhibitors

Keynote Speaker: Haley Barbour, former Governor of Mississippi

Use this time to get to know other franchise leaders in attendance at this important program. This is just the first of many networking opportunities for you to exchange unique experiences, perspectives and insights. Visit with our table-top exhibitors during this time, as well as throughout the program and forge strategic business alliances that will have an impact on the future success of your franchise business.

Haley Barbour, former governor of Mississippi and former chairman of the Republican Governor’s Association, is one of the top political strategists in the country. Governor Barbour will give you an update on the latest developments involving each of the prospective candidates, with an in-depth look at their positions on current national issues.

12:00 noon – 2:00 pm: Opening General Session & Luncheon Welcome: Lawrence “Doc” Cohen, CFE President & CEO, Cookie Associates (Multi-Unit Franchisee of Great American Cookies, PretzelMaker, Coffee Beanery, and TCBY) & ELC Program Chair Mike Isakson, IFA Past Chairman & ELC Program Facilitator IFA Past Chairman Mike Isakson will serve as this year’s program facilitator and will lead our audience in peer-to-peer straight talk to get answers, find solutions, and improve processes to grow their businesses. He will launch our program by engaging audience members in an open dialogue to arrive at what we are calling “Parking Lot Issues” or topics audience members identify as challenges they want to visit throughout the program. Mr. Isakson will follow up with the audience after each presentation and tie the overall themes discussed back to franchising. He will also collaborate with attendees to ensure the content delivered is addressing the parking lot issues identified at the beginning of the program so each attendee goes home with real-world solutions, new perspectives and strategic alliances to help their businesses be more successful.

Previously Governor Barbour successfully served twice as chairman of the Republican National Committee. In November 1994, under his chairmanship, Republicans won the greatest midterm majority sweep of the 20th century, winning GOP control of both houses of Congress for the first time in 40 years. Now, after his stint as head of the RGA, POLITICO calls Governor Barbour “the most powerful Republican in politics.” He has been praised for his handling of both the recent Gulf Oil Spill and Hurricane Katrina. Haley Barbour has been arranged courtesy of Leading Authorities Speakers Bureau.

“The Executive Leadership Conference is a must attend event for executives. The speakers, content and networking are invaluable to help me work ON the business and drive breakthrough results. The ROI makes attending a nobrainer decision.” Shelly Sun, CFE CEO and Co-Founder BrightStar Franchising, LLC

IFA Executive Leadership Conference October 29-31, 2012 ✦ The Broadmoor ✦ Colorado Springs, CO

PROGRAM, MONDAY OCTOBER 29 2:15 pm – 3:30 pm General Session : Franchise Keynote Speaker Patrick Doyle, CEO, Dominos Domino’s CEO Patrick Doyle was recognized as Best CEO of 2011 by CNBC. His ideas and leadership have invigorated the pizza chain’s sales, increased stock value by 100% and driven down company debt by $200 million since 2007. His unconventional style of inviting independent owners to participate in franchise meetings and supporting charitable causes attracted Forbes’s nod toward Domino’s as being the most value-added franchise investment and boosted the corporate profile. Mr. Doyle says the key to success is getting support at every level of the organization when it comes to new initiatives by inviting communication and critique. Mr. Doyle oversees all company operations, strategy and vision in his role as president and CEO of Domino’s Pizza. He rose through the senior ranks of Domino’s before becoming CEO in March 2010 of the now 9,500 unit restaurant chain. He joined as senior vice president of marketing in 1997. A year later, when founder Tom Monaghan ceased being involved with the operations of the company, Domino’s was sold to private equity firm Bain Capital Inc for $1.1 billion. Bain took the company public in 2004.

From left, Cookie Associates Pres. & CEO Lawrence “Doc” Cohen, FOX News Political Analyst Juan Williams and IFA Immediate Past Chairman Jack Earle (Earle Enterprises, a multi-unit McDonald’s franchisee) at ELC 2011.

3:45 pm – 5:00 pm: Executive Roundtables Take advantage of this opportunity to participate in small discussion groups with other franchise leaders, focused on finding innovative solutions to some of the most pressing issues affecting franchised businesses all over the country.

5:00 pm – 6:30 pm: Reception with Table-Top Exhibitors 6:30 pm: Dinner

From left, Cinnabon Pres. Kat Cole, Cinnabon Franchisee Frank Ross Jr. of Albany, Ga., Choice Hotels International Pres. & CEO Steve Joyce, Azim F. Saju Vice Pres. of Operations & General Counsel, Hotel Development and Management Group (Multi-Unit Franchisee of Choice Hotels), and Cookie Associates Pres. & CEO “Doc” Cohen share tips for success during a panel discussion on managing system change during IFA’s 2011 Executive Leadership Conference.

IFA Executive Leadership Conference October 29-31, 2012 ✦ The Broadmoor ✦ Colorado Springs, CO

PROGRAM, TUESDAY OCTOBER 30 8:00 am – 9:00 am: Breakfast & Networking Start your day by making new connections and discussing your experiences from the conference.

9:00 am – 10:30 am: General Session: Franchise Town Hall – How You Lead Can Make All the Difference Moderator: Sid Feltenstein, IFA Past Chairman of the Board

10:45 am – 11:45 am: Concurrent Breakout Sessions These sessions will feature an open forum on topics that are hot button issues for senior-level franchise executives. Sit down with other leaders and share best practices, challenges and solutions – hear what others are doing to combat these issues and be successful. Each breakout session will be led by experienced senior-level franchise executives to keep the discussion on point. 1. Health Care and Its Impact on Franchise Businesses Discussion Leaders: Kathleen Gilmartin, President & CEO, Interim Healthcare Inc.; Tom DiMarco, Multi-Unit Franchisee of Interim Healthcare

Speakers: Aslam Khan, CEO, Falcon Holdings, (Multi-Unit Franchisee of Church’s Chicken)

2. Managing Growth in Today’s Marketplace Discussion Leader: Russ Reynolds, CEO, Batteries Plus

Ken Walker, CFE, IFA Past Chairman of the Board Some of franchising’s most successful and well-respected executives join us to share their unique insights on what it takes to be a fearless leader. These industry icons will address the hottest, most topical issues in franchising today – in a town hall style format that allows you to ask the hard questions and share in their unique approaches to leadership. •

Motivating your team – how do you inspire your teams to bring out their best, keep them engaged, energized and loyal to the success of your brand?

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Preparing for the future – what do leaders need to do now to prepare for the future?

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The next generation of franchise leaders – how do you identify them, manage them?

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What are the qualities of a powerhouse leader?

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Lessons from the top – and what you wish you had known back then that you know now.

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Corporate culture – how do you create a bond of trust? How do you gain buy-in from corporate and franchisees to your brand’s vision/mission?

3. Compensation Issues for Senior-Level Executives Discussion Leader: Dave Mortensen, President, Anytime Fitness, LLC 4. Evaluating Franchise Brands: What Do MultiUnit Franchisees Look For? Discussion Leader: Aziz Hashim, President and CEO, National Restaurant Development, Inc. (Multi-Unit Franchisee of Popeye’s, Checkers/Rally’s Drive-In, Subway and Moe’s Southwest Grill); David Barr, Chairman, PMTD Restaurants (Multi-Unit Franchisee of KFC and Taco Bell)

12:00 noon – 1:30 pm: General Session & Luncheon Geoff Colvin, Senior Editor-at-Large Fortune Magazine Geoff Colvin will discuss his nationally bestselling book, Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else and how greatness doesn’t come from DNA, but from practice and perseverance honed over decades.

IFA Executive Leadership Conference October 29-31, 2012 ✦ The Broadmoor ✦ Colorado Springs, CO

TUESDAY OCT. 30/WEDNESDAY OCT. 31 TUESDAY OCT. 30 (CONT) 1:45 pm – 3:15 pm: General Session: New Strategies in Negotiating Dr. Victoria Medvec, Kellogg School of Business, Northwestern University Every lost deal is a missed opportunity to create a favorable outcome. Each time you interact with a potential or existing customer you have a chance to win, lose or improve your business. Today, it’s never been more important to make the most of every interaction with more successful negotiations, both in winning the opportunities and getting the maximum sales potential from them.

3:30 pm – 4:30 pm: Case Study: Dr. Victoria Medvec In a workshop-type format, Dr. Medvec will illustrate how negotiation strategies can truly influence how we unnecessarily leave money on the table. With that in mind, she will outline the key points for good negotiation strategy while attendees break into smaller groups to tackle a case study.

9:15 am – 10:30 am: General Session: Extreme Leadership: Your Radical Leap Forward at Work & Beyond Steve Farber, President, Extreme Leadership, Incorporated Being a leader takes work. It is a skill that must be cultivated and adapted to meet whatever challenge today’s leader is up against, particularly in our everchanging marketplace. Leadership expert and coach Steve Farber will challenge you to approach the act of leadership as you would approach an extreme sport: learn to love the fear and exhilaration that naturally comes with the territory. This is called Extreme Leadership. Mr. Farber joins us to share his bold insights on how to be an extreme leader so you can motivate and inspire your teams to achieve unprecedented success. Steve Farber is the president of Extreme Leadership, Incorporated, and the founder of The Extreme Leadership Institute, organizations devoted to the cultivation and development of Extreme Leaders in the business community.

10:45 am – 11:45 am: Workshop: A Lesson in Extreme Leadership with Steve Farber Attendees will break into smaller groups and consider a variety of scenarios that Mr. Farber will present. By working in smaller groups, attendees will:

5:30 pm – 6:30 pm: Reception 6:30 pm: Dinner

WEDNESDAY OCT. 31

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Gain an understanding of the Extreme Leadership Framework and its application to opportunities for leadership.

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Clarify what is important to you and your organization to energize and inspire yourself and others.

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Increase understanding of the challenges and opportunities facing you and your organization, and take personal accountability for effectively navigating and leading through them.

8:00 am – 8:30 am: Breakfast & Networking with Table-Top Exhibitors Enjoy another special opportunity to exchange ideas and perspectives with your peers.

8:30 am – 9:00 am: IFA President’s Report Steve Caldeira, CFE, President & CEO, International Franchise Association Mr. Caldeira will examine the success achieved under the IFA Strategic Plan and the challenges the franchise community still faces.

11:45 am – 12:00 noon: Closing Comments & Adjournment

IFA Executive Leadership Conference October 29-31, 2012 ✦ The Broadmoor ✦ Colorado Springs, CO

HOTEL & REGISTRATION OUR DESTINATION Sitting at an elevation of 6,035 feet, Colorado Springs, Colorado is the proud home of Pikes Peak, Garden of the Gods, the U.S. Olympic Committee and the U.S. Air Force Academy along with many other incredible attractions. You can soar 1,200 feet above the Royal Gorge, take a scenic ride to the top of 14,115 foot Pikes Peak or watch our Olympians excel at the highest levels of sport. If you love the great outdoors, take a bike ride down Pikes Peak or rise above it all in a hot air balloon. The Pikes Peak region also hosts world-class whitewater rafting, unique museums, funky small towns, hip shopping and exciting restaurants that make this area of Colorado one of the best.

THE BROADMOOR Forbes Travel Guide announced its list of Five-Star winners for 2012 and honored The BROADMOOR for a record 52nd consecutive year. The BROADMOOR is the only property ever to achieve this. The historic Colorado Springs resort has the distinction in 2012 to be a triple Five-Star winner with the addition of both the Penrose Room restaurant and The Spa at The Broadmoor. The five-star Colorado Springs resort is located on 3,000 lush acres under the shadow of Cheyenne Mountain and offers an award-winning day spa, fitness center, two swimming pools, three outdoor hot tubs, one lap pool; 54 holes of championship golf, six tennis courts with tennis camps; children’s programs; 24-hour room service, valet parking, and 24 specialty retail shops.

HOTEL RESERVATIONS IFA has reserved a block of rooms at The Broadmoor for your convenience. You may reserve your hotel room by calling 1-800-634-7711. Be sure to ask for the IFA rate of $215 per night. There is also a daily resort fee of $16 for single or double occupancy and $2.50 for each additional person. The daily resort fee includes daily newspaper, all incoming faxes, in-room coffee and tea service, unlimited access to the fitness center, toll-free access calls and local access calls (up to one hour in length) and in-room highspeed internet, both wireless and wired. The deadline for making reservations at the IFA discounted rate is September 30 (or when the room block is sold out).

The BROADMOOR is the longest-running consecutive winner of both the AAA Five-Diamond and Forbes Travel Guide Five-Star awards.

REGISTRATION The Executive Leadership Conference is by invitation only to IFA franchisor and multi-unit franchisee members.

Register two or more and save. Franchisees: $650 (per person) Franchisor: $895 (per person) One Franchisor Member and One Franchisee from the same system: $1395 (includes both attendees) Two Franchisor Members & Two Franchisees from the same system: $2495 (includes all four attendees) Your registration fee includes: • Attendance at all events associated with this program • Lunch, networking receptions and dinners Monday & Tuesday evenings • Breakfast Tuesday & Wednesday • Refreshment breaks To register for this program, please complete the registration form and return it with payment no later than October 15 to: IFA Executive Leadership Conference 1501 K Street NW, Suite 350 Washington, DC 20005 You may also fax your form to the IFA Conferences Department at 202.628.0812. A letter confirming your registration will follow via email. For questions regarding your registration, please contact IFA Conferences Assistant, Jodi McCray, at 202.662.0763 or jmccray@ franchise.org. Your invitation is non-transferable.

IFA Executive Leadership Conference October 29-31, 2012 ✦ The Broadmoor ✦ Colorado Springs, CO

Registration Form October 29-31, 2012

The Broadmoor • Colorado Springs, CO Your registration fee includes attendance at all events associated with this program, lunch, networking receptions and dinners Monday & Tuesday evenings, breakfast Tuesday & Wednesday, and refreshment breaks. Please complete one form per person. Your invitation is non-transferable. I am a: q Franchisor

q Franchisee



Full Name_ ____________________________________________________ Nickname for Badge_ ______________________________________ Title __________________________________________________________________________________________________________________ Company_ ____________________________________________________________________________________________________________ Number of units________________________________________________________________________________________________________ Address _ _____________________________________________________________________________________________________________ City __________________________________________________________ State__________________ Zip_______________________________ Telephone _ ___________________________________________________ Fax_ ____________________________________________________ Email_________________________________________________________________________________________________________________

q Check here if you do not wish to receive emails on Conference events and issues of interest. q Check here if you require assistance to participate. Please specify:_ _________________________________________________________ REGISTRATION FEES: q IFA Franchisee Members (per person): $650 q IFA Franchisor Members (per person): $895 q One IFA Franchisor Member & One Franchisee from the same system (includes both attendees): $1395 q Two IFA Franchisor Members & Two Franchisees from the same system (includes all four attendees): $2495 Total Fee Enclosed $_________________ PAYMENT METHOD q Check Enclosed payable to IFA (Federal Tax ID # 36-6108621) q Credit card

m AMEX

m

Visa

m

MasterCard

m

Discover

Account #_ _____________________________________________ Expiration Date_ _____________________________________________ Cardholder’s Name__________________________________________________________________________________________________ Billing Address _____________________________________________________________________________________________________ Signature _________________________________________________________________________________________________________ Send your completed registration form and return it with payment no later than October 15 to: IFA EXECUTIVE LEADERSHIP CONFERENCE 1501 K Street, NW, Suite 350 Washington, DC 20005 Tel: 202-628-8000 • Fax: 202-628-0812 • www.franchise.org CANCELATION POLICY: Full refunds (less a $50 administration fee) will be granted for cancellations received in writing by October 8. Cancellations received after that date are subject to a 50% penalty (plus a $50 administration fee). No refunds will be permitted after October 22. Substitutions are not permitted.

HOTEL RESERVATIONS Reserve your hotel room in the IFA room block by calling 1-800-634-7711. Be sure to ask for the IFA rate of $215 per night. The deadline for making reservations at the IFA discounted rate is September 30 (or when the room block is sold out).