red Rocks Park And Amphitheatre Nestled in the Rocky Mountain Foothills fifteen miles west of Denver, there stands a symbol of nature’s unparalleled majesty. Red Rocks is a geologically formed, open-air Amphitheatre that is not duplicated anywhere in the world. With Mother Nature as the architect, the design of the Amphitheatre consists of two, three hundred-foot monoliths (Ship Rock and Creation Rock) that provide acoustic perfection for any performance. Red Rocks Park and Amphitheatre is owned and operated by the city and county of Denver, Colorado.
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The purpose of graphic standards This package was created as a tool for anyone designing or supplying communication materials for or associated with Red Rocks Park and Amphitheatre. It describes size, color and usage of the official logo and tagline.
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General Rules The primary logo should be used unless otherwise specified. The logo proportions should always be followed. Maintain size and spacing ratios of each component. Do not change or manipulate the fonts in any way. Use only specified colors. Never stretch or distort the logo.
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Cd rom All versions of the Red Rocks Park and Amphitheatre logo are provided in both Mac and PC format as Illustrator eps files. All type is converted to outlines so no fonts are required.
graphic standards manual
:: PRIMARY LOGO
Primary Logo The logo is offered in two versions. The contained “badge” logo and the non-contained logo are both acceptable usages and offers the designer options for maximum versatility while maintaining strong brand recognition. This is the full-color logo. Use on white or light colored backgrounds.
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FoUr-color process
CMYK = 0.50.50.85
CMYK = 15.90.100.16
CMYK = 34.12.0.27
CMYK = 0.0.20.0
:: SPACING AND SIZING
graphic standards manual
Spacing Standards For effective application of the logo, allow sufficient clear space on all sides. These standards are set as minimums. Please use accordingly.
X = width of rocks in logo Y = height of rocks in logo
Minimum Size = 1/2 inch from top of rocks to baseline of “Park and Amphitheatre”
graphic standards manual
:; SECONDARY COLOR VARIATIONS
Two Color Logo: PMS 4625 + 187
One Color Logo: Black on white background
Secondary color usage Certain print jobs may require alternate color variations of the preferred four-color process logo. Here are some examples the preferred two-color logo and one-color logo.
Two Color Logo: On dark background.
One Color Logo: On dark background.
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Spot-Colors PMS: 187
Black
White
graphic standards manual
:: WEB USAGE
Full Color Web Logo: Light background usage.
Web Usage Special “web safe” colors have been selected for internet usage. Please use these colors when designing for the web.
Full Color Web Logo: Dark background usage.
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RGB Colors RGB: 0.0.0
RGB: 204.0.0
RGB: 153.153.153
RGB: 255.255.204
RGB: 0.0.0 One Color Web Logo: Light and dark background usage.
:: LOGO WITH TAGLINE
graphic standards manual
Full Color Logo with Tagline: Light background usage.
Tagline Some applications of the logo may warrant the use of the tagline such as materials in which RED ROCKS Park and Amphitheatre is the main focus. In such an instance, “KEEP IT PURE” should be used with the “badge” logo only as shown.
One Color Logo with Tagline: Light and dark background usage.
graphic standards manual
:; ILLEGAL USAGE
Do not alter or skew the rocks.
Do not delete parts of the logo.
Illegal logo usage The consistent use of a logo helps create and maintain a strong, recognizable identity. Here are just a few examples of inconsistent usage.
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