Graphic Standards Fraser Health’s visual identity is an important part of its image, which projects the organization’s face and voice to diverse audiences through a wide variety of media.
© 2006 Fraser Health
February 2006
© 2006 Fraser Health
Contents Guidelines ............................................4 Purpose of Graphic Standards .................................... 4 Trademarks, Copyrights and Licensing ........................ 4 Technical Support ....................................................... 4 The Logo .................................................................... 5 Colour versions ................................................... 5 Proper use of the visual identity .......................... 5 Logo Minimum Size ............................................. 6 Standard Signatures ................................................... 6 Standard square signature .................................. 6 Standard rectangular signature ........................... 6 Standard horizontal signature ............................. 6 Signatures with Slogan .............................................. 7 Standard square signature with slogan ................ 7 Standard horizontal signature with slogan .......... 7 Standard rectangular signature with slogan ........ 8 Slogan ....................................................................... 9 Slogan minimum size ........................................... 9 Co-branding and Visual Identity Hierarchy ................ 10 Primary identity.................................................. 10 Facility primary identity ..................................... 10 Program or other primary identity ..................... 10 Signage .................................................................... 11 Hospital Signage ................................................ 11 Hospital Signage - samples ................................ 12 Hospital Signage - samples ................................ 13 Community Site Signage.................................... 14 Corporate Signage............................................. 15 Fraser Health Interior Signage Guidelines ........... 16 Improper Use of Signature ........................................ 17 Logo files and how they are identified....................... 19 What’s in print-ready logo files? ........................ 19 What’s in video and TV-ready logo files? ........... 19 What’s in word processing-ready logo files? ...... 19 What’s in presentation-ready logo files? ............ 19 What’s in web-ready logo files? ........................ 19 Providing files to suppliers ................................. 19 Fraser Health Colours ............................................... 20 Fraser Health blue ............................................. 20 Fraser Health orange ......................................... 20 Font Standards ......................................................... 21 Supporting typography: ..................................... 21
Graphics Standards design: www.kochink.com
Electronic Templates Available to All Fraser Health ..........22 Report ...................................................................... 22 Letter size, multi-page ....................................... 22 Ads ........................................................................... 23 Brochures - standard ................................................. 24 Letter size, 4 page booklet ................................. 24 Legal size, accordian fold ................................... 25 Letter size, roll fold ............................................ 26 Brochures - scenic ..................................................... 27 Letter size, 4 page booklet ................................. 27 Legal size, accordian fold ................................... 28 Letter size, roll fold ............................................ 29 Letterhead ................................................................ 30 Corporate .......................................................... 30 Facility ............................................................... 30 Fax............................................................................ 31 Memo ............................................................... 31 Mailing Labels ........................................................... 32 Corporate and Facility ........................................ 32 PowerPoint ............................................................... 33 Option 1 ............................................................ 33 Option 2 ............................................................ 34 Option 3 ............................................................ 35 Option 4 ............................................................ 36
Preprinted Materials .........................37 Note Card - general ........................................... 37 Note Card - executive ........................................ 37 Business Cards ................................................... 38 ID Badge............................................................ 39 Name Tags ......................................................... 39 Folder ................................................................ 40 Envelope - Corporate ......................................... 41 Envelope - Facility .............................................. 41 Report Covers .................................................... 42
Electronic Templates used by the Communications Department .........43 Bulletins .................................................................... 43 Keeping You Informed ....................................... 43 CEO Message .................................................... 44 Infocus Community Bulletins.............................. 45 Posters ...................................................................... 46 Media Relations ........................................................ 47 News Release..................................................... 47 Backgrounder .................................................... 47 Media Advisory .................................................. 48 Public Service Announcement ............................ 48 Healthful Information ........................................ 49 Q&A .................................................................. 49
© 2006 Fraser Health
Graphic Standards Fraser Health Guidelines
Guidelines Purpose of Graphic Standards
Identity elements contained in these Graphic Standards including the Fraser Heart symbol and the Fraser Health wordmark, are trademarks of the Fraser Health Authority, and are protected under the Trademark Act.
Fraser Health’s visual identity is an important part of its image, which projects the organization’s face and voice to diverse audiences through a wide variety of media. Using a consistent visual identity is the primary means communicators have to clarify authorship. Trademarks such as the Fraser Heart are valuable properties. It is in the best interests of all Fraser Health stakeholders to respect and follow these graphic standards.
Reproduction of these elements is prohibited, except by license or express permission of the Fraser Health Authority and in accordance with guidelines and graphic standards issued by the Fraser Health Authority.
A key purpose of graphic standards and visual identity usage rules is to protect the integrity of trademarks and what they represent. Following these guidelines will promote better recognition and consistency. Regulating the use of the visual identity will also help to defend it against trademark infringement.
Use and licensing of Fraser Health Authority trademarks is regulated by the Communications Department, which also publishes, maintains and advises on graphic standards. For more information about the commercial use of trademarks under license and on graphic standards, please call Communications at (604) 587-4622.
These graphic standards are primarily concerned with the Fraser Health visual identity, colours and use of typography. They are not intended to restrict the creativity of graphics professionals in designing a wide range of materials. Rather, the guidelines are meant to ensure that the visual identity is used consistently and correctly, and that every visual communication representing Fraser Health displays clear authorship to help promote public recognition of, and trust in, the health authority that serves the public’s needs.
Trademarks, Copyrights and Licensing These graphic standards have been developed for the exclusive use of the Fraser Health Authority and its suppliers or licensees – such as designers, printers, manufacturers and media – authorized by Fraser Health to apply the trademarks to materials. The trademarks, graphics and other creative products in these files are original work, and have not been intentionally copied from any other existing work. Any similarities between these creative products and any other works are coincidental. Typography incorporated into the signatures was created using copyrighted fonts under nonexclusive license. Copyright to the work herein belongs to Fraser Health.
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© 2006 Fraser Health
Technical Support Fraser Health Printing Services provides technical support for the Fraser Health Graphic Standards. Printing Services also maintains electronic art files for some standardized applications using these Fraser Health trademarks, such as stationery, which is available for use by Fraser Health departments. Design and production services provided by Printing Services may involve service fees and expenses in addition to printing costs. Please direct technical printing enquiries and questions as follows: •
For stationery, business cards, and general printing, contact: Louise Johnston, Supervisor FH Print Services - (604) 412-6340 or
[email protected]
•
For online information about our graphic standards, go to our Intranet website: Printing Services Website: http://fhaweb/ programs+and+services/support+services/ materiel+management/print+shop/default.htm
•
Parts of the graphic standards manual, including the logo, are also available on the FH Internet website at www.fraserhealth.ca
Fraser Health Graphic Standards Guidelines
The Logo The Fraser Heart visual identity is a symbol of the entire Fraser Health system, including all facilities and programs. Consistent use of this image for communication and identification purposes will help raise awareness and understanding of the integrated regional health system and the services, facilities and programs the public can access. The Fraser Heart stands for the organization’s vision of: “Better health, best in health care.” In addition to being an identifier of Fraser Health facilities and programs, the visual identity clarifies authorship of all Fraser Health communications. Over time, the visual identity will become a well-recognized symbol of valuable and trustworthy information about health matters. This will aid Fraser Health’s efforts in patient education, health promotion and disease prevention.
FULL COLOUR VERSION
Colour versions There are three versions of the visual identity: a fullcolour version for use in all colour reproduction, a black and white version, and a reverse version where the visual identity appears white on a dark background. The visual identity should not be reproduced in any other colours.
Proper use of the visual identity
BLACK AND WHITE VERSION
The visual identity should be used in conjunction with the Fraser Health name as a complete signature (shown on page 7), or with a combination of a facility name and Fraser Health (shown on page 10 and 11). In some cases, it may be used alone as a decorative motif, but only where the correct signature (with name) also appears in close proximity to ensure that authorship is clear. The visual identity must never be combined with other logos, names or identities except as prescribed in these graphic standards.
REVERSE VERSION
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Standard Signatures Most applications of the visual identity should include one of these standard signatures. Three standard versions of the Fraser Health signature have been designed to accommodate various layout requirements. The relative sizes of the visual identity and the Fraser Health name should not be changed in these standard signatures, and the elements should not be rearranged or altered. Note: All signature versions shown here in colour are for illustration purposes. Formatting of the black and white signature is identical.
Standard square signature This version is appropriate for most applications including print materials. It is very compact and fits in a square space. In this version, the visual identity is large relative to the size of the name, and it is especially suitable when a prominent image is wanted for visual impact.
Standard rectangular signature This version is appropriate for applications where a more horizontal shape or larger name size relative to the visual identity is required. It fits in a moderately horizontal space, similar to the shape of a TV screen.
Standard horizontal signature This version is especially appropriate for applications where there is limited room for the visual identity, such as forms. In this version, the name is large relative to the size of the image, and it fits in a horizontal banner-shaped space.
Logo Minimum Size Under good reproduction conditions, the minimum size for colour and black and white reproduction is shown at right. Where reproduction quality is questionable, the minimum size should be increased. The minimum size of the visual identity also dictates the minimum size for the signatures as shown.
0.375”
0.375”
0.375”
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© 2006 Fraser Health
Fraser Health Graphic Standards Guidelines
Signatures with Slogan A variety of formats for the standard signatures accompanied by the slogan have been provided to accommodate a range of layout requirements. When the slogan is used, it should not be resized or placed in a different position from the formats shown. Whether or not one should use the slogan with the signature must be decided on a case-by-case basis. Where room is available to include the whole signature and slogan legibly and the slogan message enhances the communication, it is the preferred option. The slogan should not be used as a tag line with the signature where it will not be legible.
SQUARE A
Note: All signature and slogan versions shown here in colour are for illustration purposes. Formatting of black and white signatures is identical.
Standard square signature with slogan These are suitable for use in most applications where the standard square signature is appropriate. Ensure that the slogan is legible at the size reproduced.
SQUARE B
Standard horizontal signature with slogan Since the relative size of the slogan is small compared with the name, these versions are suitable only where the standard horizontal signature is large enough to ensure the legibility of the slogan.
HORIZONTAL A
HORIZONTAL B
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Standard rectangular signature with slogan These are suitable for use in most applications where the standard rectangular signature is appropriate. Ensure that the slogan is legible at the size reproduced.
RECTANGULAR A
RECTANGULAR B
RECTANGULAR C
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© 2006 Fraser Health
Fraser Health Graphic Standards Guidelines
Slogan Typically, the Fraser Health slogan will be used as a tag line in conjunction with the visual identity signature (see pages 7 and 8). In applications where more emphasis on the slogan is desirable, it is permissable to reproduce the slogan wordmark in a larger size as a headline or design element. When used in this manner, the Fraser Health visual identity signature should also always appear in close proximity to ensure clarity of authorship. When used within the logo, the slogan is a graphic symbol and must follow all logo guidelines. When the slogan is used within text, it is no longer a graphic symbol and does not have to appear exactly as it does within the logo. When the slogan is used within text, all the usual grammar and style conventions apply. If the slogan appears in the middle of a sentence, it should not be capitalized, but set apart with long dashes at either end. If it appears at the end of a sentence, it can also be set apart with a colon at the beginning and a period at the end. A comma between better health and best in health care is permitted. For example:
TW0 LINES, FLUSH LEFT VERSION
TWO LINES, CENTRED VERSION
Fraser Health’s vision is: Better health, best in health care. Fraser Health’s vision — better health, best in health care — guides much of the work we do on behalf of our patients, residents and clients. Three versions of the Fraser Health Authority slogan — better health, best in health care — have been provided as typographic wordmarks to accommodate various layouts. These wordmarks have been converted from type to a graphic to ensure accurate reproduction.
SINGLE LINE VERSION
Note: All slogans shown here in one colour are for illustration purposes. Formatting of the black and white slogan is identical.
Slogan minimum size Under good reproduction conditions, the minimum size for colour and black and white reproduction is shown at right. Where reproduction quality is questionable, the minimum size should be increased.
0.5625”
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Co-branding and Visual Identity Hierarchy The Fraser Health signature is like an “umbrella trademark” that functions as the primary visual identity for a whole family of departments, programs, facilities and campaigns. Also, it may be used as a secondary mark by related organizations, such as foundations, to show their relationship with the Fraser Health facility or program they support.
Primary identity When Fraser Health is the primary identity, for example on corporate applications such as stationery, it should have visual prominence, with secondary emphasis on department or program names, set in Fraser Health supporting typestyle.
In no case should the Fraser Heart visual identity ever be used without the name Fraser Health being clearly visible in close proximity, so that the linkage between the visual identity and the name is evident. The Fraser Heart visual identity may not be used by itself as the visual identity for any other entity or appear with any other name, except when used as shown to identify Fraser Health facilities. When Fraser Health is a sponsor or co-sponsor of any communication or initiative, the complete Fraser Health signature should be used to signify participation.
Human Resources
Facility primary identity When a Fraser Health facility is the primary identity, for example on a hospital brochure, or other publication, the facility name should have visual prominence, with the Fraser Heart visual identity and Fraser Health name used as secondary identifiers to show that the facility is part of the Fraser Health system. Facilities should not exhibit other visual identities, and the Fraser Health supporting typestyle should be used for the facility name.
Royal Columbian Hospital FRASER HEALTH
Program or other primary identity When a program or campaign is the primary identity, for example a health promotion initiative, one of the complete Fraser Health signatures should be included as a secondary identity to clarify Fraser Health authorship or sponsorship. Use of the Fraser Health signature as a secondary identity is allowable, but not required, in conjunction with related foundations.
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© 2006 Fraser Health
Fraser Health Graphic Standards Guidelines
Signage
'$!* & $( %
# & ! "
Hospital Signage On exterior signage, the hospital name should have visual prominence, with the Fraser Heart and Fraser Health name used as secondary identities to show that the hospital is part of the Fraser Health system. In addition, signage should include the name of the health services area to demonstrate that the hospital serves an entire community.
)%& !%&$ & $( %
& # ! "
$ & % & $( %
! "
# && ")% & $( %
%! ! "
'$$* & $( %
# & ! "
& & $( %
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&" "'& '$$* & $( %
! "
! * & $( %
& ! "
%% "! & $( %
!! ! "
"&%"$ & $( %
! "
) & $( %
% ! "
"# & $( %
! & ! "
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Hospital Signage - samples To increase the visibility of facility and department names, avoid periods within acronyms. Capitalize only the first letters in a facility or department name. Do not use all capital letters, except for EMERGENCY.
Abbotsford Health Services
FRASER HEALTH
MSA Hospital
Mission Health Services
Main Entrance Parking
FRASER HEALTH
Mission Memorial Hospital
1110 - 001 1001 - 003
New Westminster Health Services
FRASER HEALTH
Royal Columbian Hospital
Main Entrance Parking
Burnaby Health Services
Sherbrooke Centre
FRASER HEALTH
Burnaby Hospital
Parking
1030 - 006
1120 - 001
Langley Health Services
FRASER HEALTH
Langley Memorial Hospital
Hope Health Services
FRASER HEALTH
Fraser Canyon Hospital
Main Entrance
1080 - 002 1090 - 004
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© 2006 Fraser Health
Fraser Health Graphic Standards Guidelines
Hospital Signage - samples
Maple Ridge/Pitt Meadows Health Services
FRASER HEALTH
Ridge Meadows Hospital
EMERGENCY Delta Health Services
Main Entrance
FRASER HEALTH
Delta Hospital
EMERGENCY Main Entrance Extended Care Receiving
1070 - 001
Chilliwack Health Services
1100 - 001
White Rock/South Surrey Health Services
FRASER HEALTH
FRASER HEALTH
Peace Arch Hospital
Chilliwack General Hospital
Main Entrance
EMERGENCY
Weatherby Pavilion
Main Entrance
Parking
1050 - 002 1161 - 007
Tri-Cities Health Services
Surrey Health Services
FRASER HEALTH
FRASER HEALTH
Surrey Memorial Hospital
Eagle Ridge Hospital
EMERGENCY
EMERGENCY
South Entrance South Parkade Overheight Parking Rehabilitation Service Dainard Pavilion
Ambulatory Care Parking
1160 - 004
1150 - 003
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Community Site Signage Fraser Health community sites include public health units, mental health and addictions offices, and home and community care offices. Some of these offices have multiple FH tenants, so the health services area that the office serves should have visual prominence, with the Fraser Heart and the Fraser Health name used as secondary identities to show that the site is part of Fraser Health. Individual departments, such as Home Health and Mental Health, can be listed on the exterior signage or not depending on the site’s needs. Community sites sometimes name their services differently, but for consistency, all offices that want to list Public Health services should call them simply: “Public Health.” The same rule applies to Mental Health, and Home and Community Care services such as Home Health and others as appropriate. To maximize the sign’s visibility, drop words such units, services, and offices, when listing the services offered at a location.
Mission Health Services FRASER HEALTH
Home Health Human Resources Mental Health
New Westminster Health Services FRASER HEALTH
Home Health Human Resources Mental Health
Mission Health Services FRASER HEALTH
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© 2006 Fraser Health
Fraser Health Graphic Standards Guidelines
Corporate Signage Some Fraser Health facilities are neither hospitals nor community sites. They often have a corporate function and serve the entire health authority. The Fraser Health Corporate Office in Surrey is one example. The names of these offices should have visual prominence, with the Fraser Heart and Fraser Health name used as secondary identities to show that the facility is part of the Fraser Health system.This type of signage does not need to include the name of the health services area.
FRASER HEALTH
Corporate Office
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Fraser Health Interior Signage Guidelines Fraser Health serves a diverse population of people from new immigrants with limited English skills to elderly patients with aging eyes to people of any age who may have literacy problems or visual impairments. Signage is one part of how we communicate with the people we serve. To meet their needs, we suggest all interior signage installed in Fraser Health owned and operated facilities considers the following guidelines: •
•
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•
This is Tahoma. This is Frutiger. •
Avoid red backgrounds and blue type or red type on a blue background because these colour combinations are difficult to see. Ensure there is enough tonal variation between the background colour and the colour of the type. For example, do not put medium blue type on a light blue background. Also, make sure there is sufficient contrast. For example, on a dark background with light coloured letters, the background should be at least 40 per cent darker than the letters and vice versa with dark letters on a light background.
•
Do not use abbreviations, uncommon acronyms, all capital letters, or jargon on signage. For example:
Use universal signage symbols instead of words as much as possible, or a combination of symbols and words.
Treat colours and fonts as language, e.g., colours of signage can indicate specific floors or zones of a building. Directional signage that doesn’t indicate a floor or zone, can have a consistent slate grey background and white type for high contrast. Individual décor and paint may also influence the colours a facility chooses to use in its interior signage.
© 2006 Fraser Health
Use Fraser Health fonts for consistency. For signage, the preferred font is Frutiger, although Tahoma is also acceptable if Frutiger is not available.
•
Use Cardiac Catheterization Lab, not Cath Lab
•
Use Health Services Administrator, not HSA
•
Use Admitting, not ADMITTING
•
The facility name is not necessary on interior signage, nor is the Fraser Health logo. For cost-effectiveness, it is preferable not to use the facility name or organizational logo. If either is used, please follow the exterior signage guidelines on page 11 or the co-branding guidelines on page 10, as appropriate. If you have questions, call the Communications Department at (604) 587-4622.
•
Signage for contracted services within a facility, such as a cafeteria or coffee shop, can be identified on hospital signage using their generic, rather than their brand names. The contractor is free to put up brandname signage at the location of the service.
Fraser Health Graphic Standards Guidelines
Improper Use of Signature To protect the integrity, colour consistency and legibility of the Fraser Health visual identity, it is important to use it properly. Computer graphics make it easy to use the electronic files provided for a wide variety of applications and media, and to reproduce the visual identity faithfully. Unfortunately, it is also easy to distort the signature and alter the colours electronically. Care must be taken to follow the guidelines, and to thoroughly proof all materials to ensure standards of quality and consistency are upheld.
Use judgement in choosing a colour version when reproducing signatures on a background which might clash with the corporate colours.
The examples of improper use shown here apply equally to all versions of the signature provided in these Graphic Standards.
Do not reproduce the signatures in colours other than corporate colours.
For one-colour reproduction, use black or Fraser Health blue on light backgrounds and reverse version on dark backgrounds, ensuring adequate contrast.
Do not re-set any typographic elements of the signature.
Do not condense or expand the typographic elements.
Do not substitute any other typeface in the signatures.
Do not print sigantures against a background or pattern which does not provide adequate contrast or legibility.
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Do not alter the relative sizes of the logo or type. Do not electronically distort the logo or type in any manner. Do not rearrange elements of the signature.
Do not separate or delete elements of the signature.
Do not reproduce any element of the signatures in a size too small to be distinct and legible.
Do not alter the horizontal or vertical scale to condense or expand the logo or type. Do not place other logos, type or graphics anywhere within an imaginary box that surrounds the entire signature. Leave a clear margin around all signature elements.
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© 2006 Fraser Health
Fraser Health Graphic Standards Guidelines
Logo files and how they are identified What’s in print-ready logo files? These MAC and PC files are for professional use by graphic designers, desktop publishers and production specialists. They may be incorporated into electronic files for print, signage and other projects created in programs supporting EPS files (.eps). Commonly used applications software includes: pagemaking programs such as Quark XPress™, Adobe Pagemaker™, and Adobe InDesign™, illustration programs such as Adobe Illustrator™, CorelDraw™ and Freehand™; and photo editing programs such as Adobe PhotoShop™. Files are provided in all preferred formats, in colour (CYMK and spot), black and white (one colour), and reverse.
What’s in video and TV-ready logo files? These MAC and PC files are for professional use by film and video editors, and production specialists. They are for use in TV and video production. Commonly used applications software includes editing programs such as AVID™ and Adobe Premier™ that support JPEG files (.jpg). These may also be opened and saved as PICT (.pct) or TARGA (.tga) files. Files are provided in all preferred formats, in colour (RGB) and black.
What’s in word processing-ready logo files? These MAC and PC files are for use by anyone who creates documents using word processing or spreadsheet programs such as MS Word™, MS Excel™, Word Perfect™ or ClarisWorks™ software. Files are provided in all preferred formats, in colour (RGB) and black and white (one colour), in sizes suitable for smaller documents. When importing these files into a document, ensure all program features are enabled, and follow application software instructions for inserting pictures into the document. Note that ready-made templates containing the Fraser Health visual identity are also available in the Stationery Folder for selected MS Word™ document formats.
What’s in presentation-ready logo files? These MAC and PC files are for use by anyone who electronically creates slide shows (computer projection, 35mm slides or overheads) using presentation programs such as MS PowerPoint™. Files are provided in all preferred formats, in colour (RGB) and black and white, in sizes suitable for slides. Note that a ready-made template containing the Fraser Health visual identity is also available in the Corporate Applications Folder for a standardized Fraser Health MS Powerpoint™ presentation format.
What’s in web-ready logo files? These MAC and PC files are for use by web designers and production specialists. They are for use in web and multimedia projects created in programs supporting GIF files (.gif ). Commonly used applications software include: web design programs such as Macromedia Dreamweaver™, Adobe Golive™, and MS Front Page™; and multimedia or animation programs such as Macromedia Director™, Macromedia Flash™ and Adobe LiveMotion™. Files are provided in all preferred formats, in colour (RGB) and black.
Providing files to suppliers Refer to the descriptions of usage for each type of file, and choose the files provided for the use intended. Ask your supplier if a specific file format is preferred and whether they need MAC or PC files. Suppliers may also convert to their preferred file format from an EPS (.eps) file. Files can be copied from the CD-ROM, downloaded from the Fraser Health Intranet website, or sent as e-mail attachments. For visual reference of formats and colour placement, refer to the Graphic Standards Guidelines in each module, which can be viewed on-screen or printed. Do not use printed or on-screen pages as visual references for colour-matching because colours may shift in printers and monitors. Use Pantone Matching System™ or other accurate colour guides and formulas. When providing visual identity or design files to a supplier or media outlet, be sure to inform them of Graphic Standards Guidelines, or provide them with the appropriate PDF file, to ensure usage standards are followed.
© 2006 Fraser Health
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Graphic Standards Fraser Health Guidelines
Fraser Health Colours The Fraser Health colours – blue and orange – are a distintive combination among health authorities in BC. The deep blue is a “cool” colour often used in corporate identities to convey trust, strength, loyalty and reliability. The deep, vibrant orange is a “warm” colour that symbolizes energy, humanity, bold ideas and progress. These colours are to be used in the signature, but are not intended to limit the choice of colours used in communications in general. Colour specifications are given for full colour printing (CMYK values), for spot colour printing (PANTONE® Colour Matching System numbers), for on-screen applications (RGB colours), and for web applications (Hexadecimal colours). When matching an unspecified medium (such as paint or vinyl film), refer to the PANTONE® colour matching system number and choose the closest visual match possible. For accurate colour standards, refer to the current edition of the PANTONE® Colour Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.
Fraser Health blue PANTONE® 301 CMYK – 100, 45, 0,18 RGB – 0, 81, 153 Hexadecimal – #006699
Fraser Health orange PANTONE® 166 CMYK – 0, 64, 100, 0 RGB – 231, 79, 0 Hexadecimal – #FF6600
Note: The colour reproduction in this manual should not be used for visual matching purposes, and will vary with printers and computer monitors. For accurate visual representations, refer to PANTONE® Colour Matching System swatches or other high fidelity printed colour guides.
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© 2006 Fraser Health
Fraser Health Graphic Standards Guidelines
Font Standards The typeface used for the Fraser Health visual identity signature is Erbar Condensed (a Linotype™ font). The use of this font is specified for the name Fraser Health (when incorporated into the complete signature) and the slogan only. The signature and slogan are provided as graphic files and should not be re-set. Erbar is not recommended for other typography. The preferred supporting type family to be used for Fraser Health applications is Frutiger (a PostScript font available from Adobe™ or other suppliers). Frutiger may be used only on systems that support PostScript fonts, including MAC environments or PostScript-enabled PCs. The TrueType font that is the closest match to Frutiger is Tahoma, which is a system font that comes installed with Microsoft Windows™.
Supporting typography: Display/Headers •
Frutiger – Preferred font
•
Tahoma – Acceptable font and standard to Microsoft Word.
Body Text •
Utopia – Preferred body text font. Suitable for long reports or anything with a lot of text.
•
Palatino – Acceptable body text font and standard to Microsoft Word. Suitable for long reports or anything with a lot of text.
•
Frutiger and Tahoma – See above. Both are acceptable as body fonts, but typically they are used in the body of web and e-mail applications.
This is Frutiger Light This is Frutiger Light Italic This is Frutiger Roman This is Frutiger Roman Italic This is Frutiger Bold This is Frutiger Bold Italic This is Frutiger Extra Black This is Frutiger Extra Black Italic This is Tahoma
This is Tahoma Italic This is Tahoma Bold This is Utopia This is Utopia Italic This is Utopia Bold This is Palatino This is Palatino Italic This is Palatino Bold © 2006 Fraser Health
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Graphic Standards Fraser Health Electronic Templates
Electronic Templates Available to All Fraser Health Report
Title of report Subtitle
Department
Letter size, multi-page
Date
www.fraserhealth.ca
respect· caring· trust
1/2
second page example
Title of report Subtitle
Department
Date
www.fraserhealth.ca
22
respect· caring· trust
2/2
© 2006 Fraser Health
www.fraserhealth.ca
respect· caring· trust
1/2
Fraser Health Graphic Standards Electronic Templates
Ads
Letter size Legal size
Title text Tahoma or Frutiger Body text Tahoma or Frutiger
Quarter page newspaper size. Actual size of quarter page varies with each publication. Ask your newspaper to scale to fit their size needs.
Letter size
Legal size
© 2006 Fraser Health
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Graphic Standards Fraser Health Electronic Templates
Brochures standard
Brochure title
Subtitle content
Letter size, 4 page booklet
Photo (optional)
Subtitle Additional info Department/Site
Department/Site
Address
© Month Year
Brochure title
Subtitle content
Photo (optional)
Subtitle Additional info Department/Site Address
© Month Year
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© 2006 Fraser Health
Department/Site
Fraser Health Graphic Standards Electronic Templates
Legal size, accordian fold
Subtitle
Subtitle
content
content
Brochure title
Subtitle content
Photo (optional)
Subtitle Additional info Department/Site
Department/Site
Address
© Month Year
Subtitle
Subtitle
content
content
Brochure title
Subtitle content
Photo (optional)
Subtitle Additional info Department/Site
Department/Site
Address © Month Year
© 2006 Fraser Health
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Graphic Standards Fraser Health Electronic Templates
Letter size, roll fold
Brochure title
Subtitle content
Subtitle content
Photo (optional)
Subtitle Additional info Department/Site
Department/Site
Address
© Month Year
Brochure title
Subtitle content
Subtitle content
Photo (optional)
Subtitle Additional info Department/Site Address
© Month Year
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© 2006 Fraser Health
Department/Site
Fraser Health Graphic Standards Electronic Templates
Brochures scenic
Subtitle content
Brochure title
Letter size, 4 page booklet
Photo (optional)
Subtitle Additional info Department/Site Department/Site Address © Month Year
Subtitle
Brochure title
content
Photo (optional)
Subtitle Additional info
Department/Site
Department/Site
Address
© Month Year
© 2006 Fraser Health
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Graphic Standards Fraser Health Electronic Templates
Legal size, accordian fold
Subtitle
Subtitle
Subtitle
content
content
content
Brochure title
Photo (optional)
Subtitle Additional info Department/Site
Department/Site Address © Month Year
Subtitle
Subtitle
Subtitle
content
content
content
Brochure title
Photo (optional)
Subtitle Additional info Department/Site Address © Month Year
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© 2006 Fraser Health
Department/Site
Fraser Health Graphic Standards Electronic Templates
Letter size, roll fold
Subtitle content
Brochure title
Subtitle content
Photo (optional)
Subtitle Additional info Department/Site
Department/Site
Address
© Month Year
Subtitle content
Subtitle
Brochure title
content
Photo (optional)
Subtitle Additional info Department/Site Department/Site Address © Month Year
© 2006 Fraser Health
29
Graphic Standards Fraser Health Electronic Templates
Letterhead Pre-printed envelopes are on page 41.
Corporate
Fraser Health Authority Unit or Department Goes Here
Fraser Health Authority
#000-000 Street Address City Name BC V0V 0A0 Canada
Tel (604) 000-0000 Fax (604) 000-0000 www.fraserhealth.ca
Communications Department
Unit or Department Goes Here #000-000 Street Address City Name BC V0V 0A0 Canada
Tel (604) 000-0000 Fax (604) 000-0000 www.fraserhealth.ca
Fraser Health Authority
#300 – 10334 – 152A Street Surrey BC V3R 7P8 Canada
Tel (604) 587-4600 Fax (604) 587-4623 www.fraserhealth.ca
Unit or Department Goes Here #000-000 Street Address City Name BC V0V 0A0 Canada
Tel (604) 000-0000 Fax (604) 000-0000 www.fraserhealth.ca
Facility
Hospital Name Goes Here Fraser Health Authority
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© 2006 Fraser Health
Hospital Name Goes Here
Fraser Health Graphic Standards Electronic Templates
Fax FAX To
Insert Destination Insert Title Fax Insert Fax Number Date Insert Date Here Pages (including cover) Insert Number of Pages From Re
Urgent
Confidential
Insert Sender Name Insert Subject Here
Begin typing here
If there is any problem with this transmission, please contact the sender. This message and attachment are intended only for the use of the addressee and may contain confidential and privileged information. If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of the message is prohibited. If you have received this message in error, please notify us at the above phone number and destroy this communication.
Fraser Health Authority Insert Site Here
Unit or Department Goes Here #000-000 Street Address City Name BC V0V 1A1 Canada
Tel (604) 000-0000 Fax (604) 000-0000 www.fraserhealth.ca
Memo MEMO To
Urgent
Insert Destination
Confidential
Insert Title Date
Insert Date Here
From
Insert Sender Name
Address
Insert Sender Address
Re
Memo Subject
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information. 1/1
MEMO To
Insert Destination
Urgent
Confidential
Insert Title Date
Insert Date Here
From
Insert Sender Name
Address
Insert Sender Address
Re
Memo Subject
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information. 1/1
© 2006 Fraser Health
31
Graphic Standards Fraser Health Electronic Templates
Mailing Labels Corporate and Facility Mailing labels come in two sizes. For 2.63” x 1”, use Avery address labels #5160. For the 3.33” x 4” size, use Avery #5164.
32
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
© 2006 Fraser Health
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0
Fraser Health Graphic Standards Electronic Templates
PowerPoint PowerPoint is a visual presentation aid. It should complement what you have to say, not overshadow it. Stick to two or three bullet points per slide and only a few words per line. Include graphs, maps, photos and other visual elements that help explain the points you are trying to make.
Title of the Presentation Subtitle of the presentation
Option 1
1
Slide Title
This is a bullet point This is another bullet point This is a secondary bullet point
2
Section Break
3
© 2006 Fraser Health
33
Graphic Standards Fraser Health Electronic Templates
Option 2
Title of the Presentation Subtitle of the presentation
1
Slide Title
This is a bullet point This is another bullet point This is a secondary bullet point
2
Section Break
3
34
© 2006 Fraser Health
Fraser Health Graphic Standards Electronic Templates
Option 3
Title of the Presentation Sub text
1
Slide Title
This is a bullet point This is another bullet point This is a secondary bullet point
2
Section Break
3
© 2006 Fraser Health
35
Graphic Standards Fraser Health Electronic Templates
Option 4
Title of the Presentation Sub text
1
Slide Title
This is a bullet point This is another bullet point This is a secondary bullet point
2
Section Break
3
36
© 2006 Fraser Health
Fraser Health Graphic Standards Preprinted Materials www.fraserhealth.ca
Preprinted Materials This section provides examples of Fraser Health’s standard suite of stationery and business papers available for use across the health authority. They are available in preprinted format and can be ordered through the FH Print Shop. They are not available in electronic format. The Graphics Files Folder contains print-ready files of all the printed pieces illustrated (name tags, folder and report covers), ready for printing by your print supplier. These files require InDesign™ or other specialized software to open and are for use by professional designers and printers only. For security reasons, ID badge graphics files are not provided.
Note Card - general
5.88” Office of the President and Chief Executive Officer Suite 300 10334 152A Street Surrey BC V3R 7P8 Canada www.fraserhealth.ca
Note Card - executive
7.75”
© 2006 Fraser Health
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Graphic Standards Fraser Health Preprinted Materials
Business Cards
Standard A Bobby Doe, MMM
Bobby Doe, MMM
TITLE LINE ONE TITLE LINE TWO
TITLE LINE ONE TITLE LINE TWO
Fraser Health
Fraser Health
Department or Unit 0000-000A Street, Suite 000 City BC V0X 0X0 Canada Tel (604) 000-0000 Fax (604) 000-0000
[email protected]
Department or Unit 0000-000A Street, Suite 000 City BC V0X 0X0 Canada
www.fraserhealth.ca
www.fraserhealth.ca
Standard B
Tel (604) 000-0000 Fax (604) 000-0000
[email protected]
Large Print B
Bobby Doe, MMM
Bobby Doe, MMM
TITLE LINE ONE TITLE LINE TWO
TITLE LINE ONE TITLE LINE TWO
Fraser Health
Fraser Health
Department or Unit 0000-000A Street, Suite 000 City BC V0X 0X0 Canada Tel (604) 000-0000 Cel (604) 000-0000 Fax (604) 000-0000 Pgr (604) 000-0000
[email protected]
Department or Unit 0000-000A Street, Suite 000 City BC V0X 0X0 Canada Tel (604) 000-0000 Cel (604) 000-0000 Fax (604) 000-0000 Pgr (604) 000-0000
[email protected]
www.fraserhealth.ca
www.fraserhealth.ca
Standard C
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Large Print A
Large Print C
Bobby Doe, MMM
Bobby Doe, MMM
TITLE LINE ONE TITLE LINE TWO
TITLE LINE ONE TITLE LINE TWO
Fraser Health
Fraser Health
Department or Unit 0000-000A Street, Suite 000 City BC V0X 0X0 Canada Tel (604) 000-0000 Ext 000 Fax (604) 000-0000 Cel (604) 000-0000
[email protected] www.fraserhealth.ca
Department or Unit 0000-000A Street, Suite 000 City BC V0X 0X0 Canada
© 2006 Fraser Health
Tel (604) 000-0000 Ext 000 Fax (604) 000-0000 Cel (604) 000-0000
[email protected] www.fraserhealth.ca
Fraser Health Graphic Standards Preprinted Materials
ID Badge
Photo here
Jane Doe Vice President Human Resources and Organization Development actual size
Name Tags NAME GOES HERE
actual size
© 2006 Fraser Health
39
Graphic Standards Fraser Health Preprinted Materials
Folder Back cover
9”
Front cover
12”
www.fraserhealth.ca
4”
inside pocket
40
© 2006 Fraser Health
Fraser Health Graphic Standards Preprinted Materials
Envelope - Corporate Letterhead can be found on page 30. Fraser Health Unit or Department Goes Here #000 - 000 Street Address City BC V0V 0A0 Canada
Fraser Health Unit or Department Goes Here #000 - 000 Street Address City BC V0V 0A0 Canada
Envelope - Facility Hospital Name Goes Here Unit or Department Goes Here #000 - 000 Street Address City BC V0V 0A0 Canada
Hospital Name Goes Here Unit or Department Goes Here #000 - 000 Street Address City BC V0V 0A0 Canada
© 2006 Fraser Health
41
Graphic Standards Fraser Health Preprinted Materials
Report Covers
8.5”x11”
42
© 2006 Fraser Health
Fraser Health Graphic Standards Electronic Templates
Electronic Templates used by the Communications Department For more information, contact the Communications Department at (604) 587-4622.
Bulletins KEEPING YOU INFORMED
Keeping You Informed
9 December 2005
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
KEEPING YOU INFORMED
1/1
9 December 2005
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information. 1/1
© 2006 Fraser Health
43
Graphic Standards Fraser Health Electronic Templates
CEO Message
CEO Message
CEO Message
44
© 2006 Fraser Health
Fraser Health Graphic Standards Electronic Templates
Infocus Community Bulletins
On Your Community ABBOTSFORD AND MISSION HEALTH SERVICES 28 October 2005
Edition 1
www.fraserhealth.ca
© 2006 Fraser Health
45
Graphic Standards Fraser Health Electronic Templates
Posters resizeable
C
GourSUCCES N I T A R SE S ELEB Title
• Achievement • Achievement • Achievement • Achievement • Achievement • Achievement • Achievement • Achievement • Achievement • Achievement • Achievement
Thank You for contributing to our successes xxx Health Services
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© 2006 Fraser Health
Fraser Health Graphic Standards Electronic Templates
Media Relations
NEWS RELEASE
NEWS RELEASE
9 December 2005
9 December 2005
News Release
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
1/1
1/1
Backgrounder
BACKGROUNDER
BACKGROUNDER
9 December 2005
9 December 2005
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
1/1
1/1
© 2006 Fraser Health
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Graphic Standards Fraser Health Electronic Templates
Media Advisory MEDIA ADVISORY
MEDIA ADVISORY
9 December 2005
9 December 2005
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
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1/1
Public Service Announcement
48
© 2006 Fraser Health
PUBLIC SERVICE ANNOUNCEMENT
PUBLIC SERVICE ANNOUNCEMENT
9 December 2005
9 December 2005
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
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1/1
Fraser Health Graphic Standards Electronic Templates
Healthful Information HEALTHFUL INFORMATION
HEALTHFUL INFORMATION
9 December 2005
9 December 2005
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.
1/1
1/1
Q&A Q&A
Q&A
9 December 2005
9 December 2005
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information. 1/1
Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information. 1/1
© 2006 Fraser Health
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