Brand S trateg y a n d Graphic Standards Manual

Board of Directors Kathleen H. Ransier Chair Michael J. McMennamin Vice Chair Joseph A. Alutto Don M. Casto, III John W. Kessler Wm. J. Lhota James P. Loomis, P.E. George A. Skestos Dwight E. Smith Elaine Roberts, A.A.E. President & CEO

Projecting a positive image of the Columbus Regional Airport Authority to the community, our business partners and airport users involves many aspects, including internal and external letters, memos, publications, videos and other presentation materials. In an effort to manage and protect the look, shape and colors of the Authority’s logo, and ultimately our image, please refer to this newly developed Logo Standards Manual. This document sets forth comprehensive policies and procedures designed to provide consistent application of our logo. The manual begins with a description of the Authority’s brand strategy and branding campaign followed by a section describing versions of our logo. The manual defines “unrestricted” and “restricted “ logos. Please note that “restricted” logos require initial contact with our Business Development & Communications Department before proceeding with your project. Electronic files on a CD and camera-ready artwork accompany the manual and should assist you as well. It is important that you refer and adhere to the guidelines set forth in this manual as you and your consultants develop collateral materials in the course of your work. Any questions or requests for assistance should be directed to Business Development & Communications Department, which is focused on maintaining the integrity of the Airport Authority’s branding strategy. Please join me in supporting their efforts.

Sincerely,

Elaine Roberts, A.A.E. President & CEO

Port Columbus International Airport 4600 International Gateway Columbus, Ohio 43219 Phone: 614-239-4000 Fax: 614-239-4066

Rickenbacker International Airport 7400 Alum Creek Drive Columbus, Ohio 43217 Phone: 614-491-1401 Fax: 614-491-0662

Bolton Field Airport 2000 Norton Road Columbus, Ohio 43228 Phone: 614-851-9900 Fax: 614-851-8959

Table of Co ntents Protecting Our Brand

1

Logo Overviews

2

Restricted Logos

5

Logo Guidelines CRAA Logo Horizontal with Airport Names CRAA Logo Horizontal on 2 Lines CRAA Logo Centered on 2 Lines

6 6 12 18

Formatting Stationary Letterhead Envelope Business Card

24 25 26 27

Typography Recommendations

28

Apparel / Interior Applications

30

Electronic Artwork Understanding Colors Understanding File Names Available Electronic Art Files

34 35 36 37

P r ot e c t i n g O u r B r a n d Consistent use of logos, names and positioning statements (sometimes also called theme lines or tag lines) helps in establishing a brand. In this guide you will find several variations of the Columbus Regional Airport Authority (CRAA) logo, along with a “roadmap” of how and how not to use these logos. These guidelines MUST be adhered to. The CRAA has gone to great lengths to establish and maintain a consistent brand and image. We need to establish a unified “voice” for our Authority, and this guide will help you and your suppliers understand the correct and appropriate ways to do so. This is much more involved than just how we can and cannot use the logos. We must establish and maintain a consistent look and feel in everything we create for the Authority. This adherence to flawless standards of “visual identity” includes correct logo usage, color usage, font usage, scale, proportion and much more. Maintaining a consistent image with all communication elements will help solidify and strengthen the CRAA brand. If you have any questions about proper identity usage, please contact the Business Development & Communications Department at (614) 239-4027. Electronic artwork for the approved logos is available on the intranet for staff use under the Business Development & Communications Department folder and on the enclosed CDs.

1

Logo Overvi ews

2

Logo Overvi ew Summary of the Brand Strategy & Graphics Standards Manual What, exactly, does the logo of the Columbus Regional Airport Authority represent? It is the combination of a sail, signifying a sail from the ship of our city’s namesake Christopher Columbus, overlapped by the tail of an airplane. Symbolically communicated by the logo, these two entities are forever intertwined. The growth of the City of Columbus is forever linked to the growth of the Airport Authority, and vice versa. To protect the symbolism of the logo and the brand identify of the Airport Authority, the following pages were designed to properly explain and document the correct format and style of the logo to be used by CRAA staff in addition to our vendors and consultants. There are three versions of the logo which differ only by the design of the accompanying text. Whenever possible, one of the below 3-D appearing logos should be used:

Second only to the correct color usage, the proper proportion of these logos is the biggest area of concern. The scale of the logo will vary from application to application, but the proportions should never change. Never stretch, skew or distort the logo in any way. The upcoming pages provide the following information for each version of the logo: -

Preferred & minimum size. Official colors. Demonstrations of acceptable & unacceptable backgrounds. Examples of improper logo usage.

Commonly produced items, such as letterhead, business cards and envelops, have been designed with the proper logo usage and included in this book. We recognize that some applications, such as golf balls or ink pens, do not lend themselves to the above logos. This topic is also addressed in the following pages. Should you require assistance, please contact the Business Development & Communications Department at (614) 239-4027. 3

Logo Overvi ew CRAA Logo Horizontal with Airport Names (CA1HN) is the primary descriptive identifier for the Columbus Regional Airport Authority. This logo not only represents the Authority, but also identifies the three airports that the Authority operates. The CRAA Logo Horizontal with Airport Names should never be altered in any way. It must always be reproduced from official digital artwork provided in the back of this manual. The logo has been created in both color and black/white versions.

CRAA Logo Horizontal on 2 Lines (CA2H) is one of two secondary identifiers for the Columbus Regional Airport Authority. The CRAA Logo Horizontal on 2 Lines should not be altered in any way. It must always be reproduced from official digital artwork provided in the back of this manual. The logo has been created in both color and black/white versions.

CRAA Logo Centered on 2 Lines (CACENT) is the second of the secondary identifier options for the Columbus Regional Airport Authority. The CRAA Logo Centered on 2 Lines should not be altered in any way. It must always be reproduced from official digital artwork provided in the back of this manual. The logo has been created in both color and black/white versions.

4

R e st r i c t e d L o g o s Restricted Logos

U s e On ly Wit h Permission Two Dimensional Logos – Restricted

CRAA has several logos that have been developed for use in special circumstances. These logos are restricted and should not be used without the permission of the Business Development & Communications Department. If your project or vendor requires the use of any of the restricted logos below, please contact the Business Development & Communications Department at (614) 239-4027.

Two Dimensional Logos – Restricted To the left are examples of the two-dimensional CRAA logos in the three formats described in the logo overviews section. These logos have been created for use when the production process does not allow for the reproduction of the threedimensional logo. Examples of this would be: • Frosted Glass • Embroidery • Etched Metal, Concrete, or Wood

Three Dimensional Logo – Restricted To the left is the only restricted three-dimensional CRAA logo. This logo has been created for use when the production process or design does not allow for the use of the approved three-dimensional logos. An example of this would be:

Three Dimensional Logos – Restricted

• Business Card

Whenever possible, the three dimensional versions of the logos must be used. Should you feel your project or vendor need to utilize the twodimensional logo, please contact the Business Development & Communications Department at the above number for permission and access to these logos. 5

CRAA Logo Horizontal with Airport Names

6

CRAA Logo Horizontal with Airport Names This dotted line equals one time (1/2x) the height of the sail on all four sides as clear space. (Further explanation is contained within the second paragraph on this page.)

x 1/2x

1/2x

The CRAA Logo Horizontal with Airport Names is the primary descriptive identifier for CRAA and should never be altered in any way. The elements of the logo are a complete grouping and should not be “pulled” apart or used individually. The textual elements of the logo were customized for CRAA. You should not attempt to typeset the logo yourself. The CRAA Logo Horizontal with Airport Names must always be reproduced from official artwork provided by the Business Development & Communications Department. When placing the logo, be sure to leave the appropriate clear space around it for proper visibility and contrast. Do not “crowd” the logo with other graphic or textual elements. As shown in the example above, “x” equals the height of the sail. Leave at least one half time (1/2x) the height of the sail as clear space on all four sides of the logo. There may be times when maintaining proper clear space is not possible. Please try to follow these guidelines whenever you can. These guidelines are only minimum clear space requirements. More space around the logo is always encouraged. Whenever the Authority’s name appears in print and electronic communications (other than in text), it should appear only as one of the approved logos of the Authority. The Authority’s name should never be used as a design element.

Sizing The scale of the logo will vary from application to application, but the proportions should never change. Never stretch, skew or distort the logo in any way. There is a preferred reproduction size for the logo and a minimum reproduction size for the logo. Do not reproduce the logo below the minimum size. If there is a need to reproduce the logo below the minimum size (e.g., on a golf ball), please contact the Business Development & Communications Department for assistance: (614) 239-4027.

Preferred Size

Minimum Size

4”

2.5”

7

CRAA Logo Horizontal with Airport Names Spot (Pantone) Color

Berry Pantone 221

Pantone Black

Color is an important element in the CRAA Logo Horizontal with Airport Names. It is a strong communication tool for creating brand recognition. The CRAA Logo Horizontal with Airport Names can appear in the following forms: Two spot colors; four-color process (CMYK); RGB; one-color black and white; and grayscale. The preferred combination is four-color process. Official Colors

Process Color

Four Color Process 0C 100M 15Y 30K

Four Color Process 0C 0M 0Y 100K

The official spot colors to be used in the CRAA Logo Horizontal with Airport Names are PMS 221 (Berry) and Black. Four-color process (CMYK) is the recommended color option. RGB, Black and White or Grayscale colors should be substituted when the production process dictates so. The example below is the only way the CRAA Logo Horizontal with Airport Names should be reproduced in color. No other colors or color combinations are acceptable. Four-color process logo

Black (or White if reversing out of a dark background)

Black and White When one-color usage is necessary, the logo type should be printed with 100% black. The sail icon should be grayscale (shades of black).

Grayscale

Black

*The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc for accuracy and may not match the PANTONE Color Standards. For accurate standards refer to the current edition of the PANTONE Color Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.

8

Do not change the type to shades of gray

Do not use a 2-D grayscale sail

Bac kg r o u n ds The CRAA Logo Horizontal with Airport Names must be reproduced on a background that allows for clear legibility. When printing the logo over a photo, be sure that the image does not interfere with the legibility of the logo. When printing on a dark background, the logo reverses to all white. The logo should not be reversed on a background that has a tonal value less than 50%. When printing the logo on a solid-color background, be sure there is enough contrast to make the logo clearly legible.

Acceptable Backgrounds

Unacceptable Backgrounds

Acceptable Photo

Unacceptable Photo - too distracting

Acceptable Background

Unacceptable Background - too light, less than 50%

Acceptable Background

Unacceptable Background - not enough contrast

Acceptable Background

Unacceptable Background - too dark, more than 50%

9

I m p r o p e r L o g o U sage A consistent use of the CRAA Logo Horizontal with Airport Names is very important. Improper use of this logo will promote a lack of brand identity. Shown below are some common examples of how NOT TO USE the logo.

10

DO NOT alter the scale or placement of the sail

DO NOT change the positioning of the type

DO NOT alter the colors of the logo

DO NOT tilt the logo

DO NOT screen anything behind the logo

DO NOT alter the fonts

DO NOT skew the logo

DO NOT add elements to the logo

DO NOT add drop shadows that make the logo difficult to read

DO NOT flip the sail

DO NOT violate the clear space around the logo

DO NOT outline elements

11

CRAA Logo Horizontal on 2 Lines

12

CRAA Logo Horizontal on 2 Lines This dotted line equals one time (1/2x) the height of the sail on all four sides as clear space. (Further explanation is contained within the second paragraph on this page.)

x 1/2x

1/2x

The CRAA Logo Horizontal on 2 Lines is one of two secondary identifier options for CRAA and should never be altered in any way. The elements of the logo are a complete grouping and should not be “pulled” apart or used individually. The textual elements of the logo were customized for CRAA. You should not attempt to typeset the logo yourself. The CRAA Logo Horizontal on 2 Lines must always be reproduced from official artwork provided by the Business Development & Communications Department. When placing the logo, be sure to leave the appropriate clear space around it for proper visibility and contrast. Do not “crowd” the logo with other graphic or textual elements. As shown in the example above, “x” equals the height of the sail. Leave at least one half time (1/2x) the height of the sail as clear space on all four sides of the logo. There may be times when maintaining proper clear space is not possible. Please try to follow these guidelines whenever you can. These guidelines are only minimum clear space requirements. More space around the logo is always encouraged. Whenever the Authority’s name appears in print and electronic communications (other than in text), it should appear only as one of the approved logos of the Authority. The Authority’s name should never be used as a design element.

Sizing The scale of the logo will vary from application to application, but the proportions should never change. Never stretch, skew or distort the logo in any way. There is a preferred reproduction size for the logo and a minimum reproduction size for the logo. Do not reproduce the logo below the minimum size. If there is a need to reproduce the logo below the minimum size (e.g., on a golf ball), please contact the Business Development & Communications Department for assistance: (614) 239-4027.

Preferred Size

Minimum Size

2.25”

1.5”

13

CRAA Logo Horizontal on 2 Lines Spot (Pantone) Color

Berry Pantone 221

Pantone Black

Color is an important element in the CRAA Logo Horizontal on 2 Lines. It is a strong communication tool for creating brand recognition. The CRAA Logo Horizontal on 2 Lines can appear in the following forms: Two spot colors; fourcolor process (CMYK); RGB; one-color black and white; and grayscale. The preferred combination is four-color process. Official Colors

Process Color

Four Color Process 0C 100M 15Y 30K

Four Color Process 0C 0M 0Y 100K

The official spot colors to be used in the CRAA Logo Horizontal on 2 Lines are PMS 221 (Berry) and Black. Four-color process (CMYK) is the recommended color option. RGB, Black and White or Grayscale colors should be substituted when the production process dictates so. The example below is the only way the CRAA Logo Horizontal on 2 Lines should be reproduced in color. No other colors or color combinations are acceptable. Four-color process logo

Black (or White if reversing out of a dark background)

Black and White When one-color usage is necessary, the logo type should be printed with 100% black. The sail icon should be grayscale (shades of black).

Grayscale

Black

*The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc for accuracy and may not match the PANTONE Color Standards. For accurate standards refer to the current edition of the PANTONE Color Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.

14

Do not change the type to shades of gray

Do not use a 2-D grayscale sail

Bac kg r o u n ds The CRAA Logo Horizontal on 2 Lines must be reproduced on a background that allows for clear legibility. When printing the logo over a photo, be sure that the image does not interfere with the legibility of the logo. When printing on a dark background, the logo reverses to all white. The logo should not be reversed on a background that has a tonal value less than 50%. When printing the logo on a solid-color background, be sure there is enough contrast to make the logo clearly legible.

Acceptable Backgrounds

Unacceptable Backgrounds

Acceptable Photo

Unacceptable Photo - too distracting

Acceptable Background

Unacceptable Background - too light, less than 50%

Acceptable Background

Unacceptable Background - not enough contrast

Acceptable Background

Unacceptable Background - too dark, more than 50%

15

I m p r o p e r L o g o U sage A consistent use of the CRAA Logo Horizontal on 2 Lines is very important. Improper use of this logo will promote a lack of brand identity. Shown below are some common examples of how NOT TO USE the logo.

16

DO NOT alter the scale or placement of the sail

DO NOT change the positioning of the type

DO NOT alter the colors of the logo

DO NOT tilt the logo

DO NOT screen anything behind the logo

DO NOT alter the fonts

DO NOT skew the logo

DO NOT add elements to the logo

DO NOT add drop shadows that make the logo difficult to read

DO NOT flip the sail

DO NOT violate the clear space around the logo

DO NOT outline elements

17

CRAA Logo Centered on 2 Lines

18

CRAA Logo Centered on 2 Lines This dotted line equals one time (1/2x) the height of the sail on all four sides as clear space. (Further explanation is contained within the second paragraph on this page.)

x

1/2x

1/2x

CRAA Logo Centered on 2 Lines is the second of two secondary identifiers for CRAA and should never be altered in any way. The elements of the logo are a complete grouping and should not be “pulled” apart or used individually. The textual elements of the logo were customized for CRAA. You should not attempt to typeset the logo yourself. The CRAA Logo Horizontal on 2 Lines must always be reproduced from official artwork provided by the Business Development & Communications Department. When placing the logo, be sure to leave the appropriate clear space around it for proper visibility and contrast. Do not “crowd” the logo with other graphic or textual elements. As shown in the example above, “x” equals the height of the sail. Leave at least one half time (1/2x) the height of the sail as clear space on all four sides of the logo. There may be times when maintaining proper clear space is not possible. Please try to follow these guidelines whenever you can. These guidelines are only minimum clear space requirements. More space around the logo is always encouraged. Whenever the Authority’s name appears in print and electronic communications (other than in text), it should appear only as one of the approved logos of the Authority. The Authority’s name should never be used as a design element. Preferred Size 1.5” Sizing The scale of the logo will vary from application to application, but the proportions should never change. Never stretch, skew or distort the logo in any way.

Minimum Size

There is a preferred reproduction size for the logo and a minimum reproduction size for the logo. Do not reproduce the logo below the minimum size. If there is a need to reproduce the logo below the minimum size (e.g., on a golf ball), please contact the Business Development & Communications Department for assistance: (614) 239-4027.

1”

19

C R A A L o g o C e n t e r e d o n 2 L i n es Spot (Pantone) Color

Berry Pantone 221

Pantone Black

Color is an important element in the CRAA Logo Centered on 2 Lines. It is a strong communication tool for creating brand recognition. The CRAA Logo Centered on 2 Lines can appear in the following forms: Two spot colors; fourcolor process (CMYK); RGB; one-color black and white; and grayscale. The preferred combination is four-color process. Official Colors

Process Color

Four Color Process 0C 100M 15Y 30K

Four Color Process 0C 0M 0Y 100K

The official spot colors to be used in the CRAA Logo Centered on 2 Lines are PMS 221 (Berry) and Black. Four-color process (CMYK) is the recommended color option. RGB, Black and White or Grayscale colors should be substituted when the production process dictates so. The example below is the only way the CRAA Logo Centered on 2 Lines should be reproduced in color. No other colors or color combinations are acceptable.

Four-color process logo Black (or White if reversing out of a dark background)

Black and White When one-color usage is necessary, the logo type should be printed with 100% black. The sail icon should be grayscale (shades of black).

Grayscale

Black

*The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc for accuracy and may not match the PANTONE Color Standards. For accurate standards refer to the current edition of the PANTONE Color Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.

20

Do not change the type to shades of gray

Do not use a 2-D grayscale sail

Bac kg r o u n ds The CRAA Logo Centered on 2 Lines must be reproduced on a background that allows for clear legibility. When printing the logo over a photo, be sure that the image does not interfere with the legibility of the logo. When printing on a dark background, the logo reverses to all white. The logo should not be reversed on a background that has a tonal value less than 50%. When printing the logo on a solid-color background, be sure there is enough contrast to make the logo clearly legible.

Acceptable Backgrounds

Unacceptable Backgrounds

Acceptable Photo

Unacceptable Photo - too distracting

Acceptable Background

Unacceptable Background - too light, less than 50%

Acceptable Background

Unacceptable Background - not enough contrast

Acceptable Background

Unacceptable Background - too dark, more than 50%

21

I m p r o p e r L o g o U sage A consistent use of the CRAA Logo Centered on 2 Lines is very important. Improper use of this logo will promote a lack of brand identity. Shown below are some common examples of how NOT TO USE the logo.

22

DO NOT alter the scale or placement of the sail

DO NOT change the positioning of the type

DO NOT alter the colors of the logo

DO NOT tilt the logo

DO NOT screen anything behind the logo

DO NOT alter the fonts

DO NOT skew the logo

DO NOT add elements to the logo

DO NOT add drop shadows that make the logo difficult to read

DO NOT flip the sail

DO NOT violate the clear space around the logo

DO NOT outline elements

23

Formatting Stationary

24

Stationary Specifications - Letterhead Below are specifications for the layout of CRAA letterhead. Electronic artwork for the letterhead is available from the Business Development & Communications Department. The layout for the letterhead should not be altered without written permission from the Business Development & Communications Department.

8.5” .5”

.5”

Board of Directors Kathleen H. Ransier Chair Michael J. McMennamin Vice Chair

.5”

Joseph A. Alutto Don M. Casto, III John W. Kessler Wm. J. Lhota James P. Loomis, P.E. George A. Skestos Dwight E. Smith

5.75”

Helvetica Bold 7.5 pt. type 10 pt. leading

Helvetica Neue 7.5 pt. type 10 pt. leading

Elaine Roberts, A.A.E. President & CEO

1.625”

Letterhead is not to 100% Scale.

11”

6.875” Helvetica Bold 7 pt. type 10 pt. leading

3.75” .5”

1.25”

Port Columbus International Airport 4600 International Gateway Columbus, Ohio 43219 Phone: 614-239-4000 Fax: 614-239-4066

Rickenbacker International Airport 7400 Alum Creek Drive Columbus, Ohio 43217 Phone: 614-491-1401 Fax: 614-491-0662

Bolton Field Airport 2000 Norton Road Columbus, Ohio 43228 Phone: 614-851-9900 Fax: 614-851-8959

Helvetica Light 7 pt. type 10 pt. leading

.5”

25

Stationary Specifications - #10 Envelope Below are specifications for the layout of CRAA #10 envelopes. Electronic artwork for the #10 envelope is available from the Business Development & Communications Department. The layout for the envelope should not be altered without written permission from the Business Development & Communications Department.

.375” 3.625” .25”

Helvetica Light 7 pt. type 10 pt. leading

Envelope is not to 100% Scale.

9.5”

26

4.125”

Stationary Specifications - Business Card Below are specifications for the layout of CRAA business cards. Electronic artwork for the card is available from the Business Development & Communications Department. The layout for the business card should not be altered without written permission from the Business Development & Communications Department.

Business Card is not to 100% Scale. .125” 3.125” .125”

Helvetica Bold 8 pt. type 8 pt. leading

John Doe Title Line One 4600 International Gateway Columbus, OH 43219 614-XXX-XXXX • Fax 614-XXX-XXXX [email protected]

1”

Helvetica light 7.5 pt. type 8 pt. leading

.25” 1”

FRONT

Business Card is not to 100% Scale. .125” 3.125” Use only if title requires two lines.

.125”

John Doe Title Line One Title Line Two 4600 International Gateway Columbus, OH 43219 614-XXX-XXXX • Fax 614-XXX-XXXX [email protected]

1”

Helvetica Bold 8 pt. type 8 pt. leading Helvetica light 7.5 pt. type 8 pt. leading

.125” 1”

FRONT

Back side is blank.

27

Typography Recommendations

28

Typography Recommen dations Typography selected for CRAA should be futuristic and business-oriented. The following are recommended typography selections.

Headline and Subhead font

Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqustuvwxyz 1234567890

Headline and Subhead font

Helvetica Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqustuvwxyz 1234567890

Body Copy font

Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqustuvwxyz 1234567890

Body Copy font

Helvetica Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqustuvwxyz 1234567890

Body Copy font

Helvetica Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqustuvwxyz 1234567890

Body Copy font

Helvetica Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqustuvwxyz 1234567890

29

Apparel / Interior Applications

30

A p pa r e l In most cases, the 2-D spot color version of the CRAA logos will be needed for applying the logo to apparel. Although the 2-D spot color versions of the logo are set up as 2 color (Black and PMS 221), you can specify the middle gray section of the sail to be printed using a medium gray thread. Never flip the direction of the sail for any reason!

31

Interi or A p p li cati ons For interior applications (doors, windows, etc.) both the 3-D and the 2-D versions of the logos could be used depending on the application. Never flip the direction of the sail for any reason!

Window (Etched Glass)

Door

32

33

Electronic Artwork

34

U n d e r stan d i n g Col o r s Different uses of the logo may require different printing processes. Whenever sending artwork out to get printed, know exactly which printing process will be used (if you are unsure, contact the printer or the end user and ask what they require). Send the logo format compatible with that particular printing process. Sending the wrong logo could affect the quality of the print job, the cost of the print job, or both. Whenever possible, please try to send electronic art files.

Spot Color Printing Spot color printing is the use of a single ink to print each different solid color. (A green ink to print green, a brown ink to print brown, etc.) The use of PANTONE® Matching System (PMS) inks to match the logo’s colors is preferred where possible. Please use a PANTONE Color Specifier (available at a graphic artist supply store) for precise color matching.

Four Color Process Printing Four color process printing (CMYK Printing) is the method of printing where four colors (Cyan-C, Magenta-M, Yellow-Y, Black-K) are used to print most of the color spectrum. Full-color magazines, brochures and newspapers are printed using CMYK Printing. Although CMYK printing can print most colors, it is limited in its ability to print every color. Some colors can only be achieved by using special-mix inks or PANTONE inks. Please use the appropriate CMYK values when printing with CMYK colors.

RGB RGB (Red, Green, Blue) is the color format used for on-screen or internet usage.

Black and White When printing using only black and white, please send the black and white digital files. Never copy or fax the logo. Copying or faxing severely deteriorates the quality of the artwork. If you need additional assistance please contact the Business Development & Communications Department at (614) 239-4027.

35

U n d e r stan di n g F i l e N am e s There are 3 formats of the CRAA logo that can be used. Each format is available in multiple color options and various file formats. They are as follows: CRAA Logo Horizontal with Airport Names (CA1HN) CRAA Logo Centered on 2 Lines (CACENT) CRAA Logo Horizontal on 2 Lines (CA2H) Below is a key for understanding the naming system used for the electronic art files. The file names have been separated into four sections. The first section identifies the logo. The second section identifies the dimension of the logo. The third section identifies the color format. And the fourth section identifies the file format.

Section 1

Section 2 Section 3 Section 4

CA1HN-3D-CMYK.EPS LOGO VERSION CA1HN = CRAA Logo Horizontal with Airport Names CACENT = CRAA Logo Centered on 2 Lines CA2H = CRAA Logo Horizontal on 2 Lines

36

DIMENSION

COLOR FORMAT

FILE FORMAT

3D = Three Dimensional 2D = Two Dimensional

CMYK = Four Color Process CMYKW = Four Color Process with White Type PMS = Spot Color (Pantone) PMSW = Spot Color (Pantone) with White Type GR = Greyscale GRW = Greyscale with White Type RGB = RGB (Red, Green, Blue) BLK = Black WH = White

EPS = Encapsulated Postscript TIF = Tagged Image Format JPG = Joint Photographic Experts Group GIF = Graphic Image Format

Ava i lab le E lectron i c Art Fi les C R A A Lo go Horizontal with Airpor t Names 3-D EPS Files CA1HN-3D-CMYK.EPS

CA1HN-3D-PMS.EPS

CA1HN-3D-GR.EPS

CA1HN-3D-CMYKW.EPS

CA1HN-3D-PMSW.EPS

CA1HN-3D-GRW.EPS

The logos with the black background are actually transparent with white copy. We have added a black background here for display purposes.

R ESTR ICTED LO GOS 2 -D EPS Files CA1HN-2D-CMYK.EPS

CA1HN-2D-PMSW.EPS

CA1HN-2D-WH.EPS

Restricted Logos

CA1HN-2D-PMS.EPS

CA1HN-2D-BLK.EPS

CRAA has several logos that have been developed for use in special circumstances. These logos have been created for use when the production process does not allow for the reproduction of the three-dimensional logo. These logos are restricted and should not be used without the permission of the Business Development & Communications Department. If your project or vendor requires the use of any of the restricted logos below, please contact the Business Development & Communications Department at (614) 239-4027.

The logos with the black background are actually transparent with white copy. We have added a black background here for display purposes.

37

Avai l ab le E le ctron i c Art Fi les C R A A Logo Horizontal with Airpor t Names TI F Files CA1HN-3D-CMYK.TIF

J PG Files CA1HN-3D-CMYK.JPG

GI F Files CA1HN-3D-RGB.GIF

CA1HN-3D-RGB.JPG

CA1HN-3D-GR.TIF

CA1HN-3D-GR.GIF

CA1HN-3D-GR.JPG

R ESTR ICTED LO GOS TI F Files CA1HN-2D-CMYK.TIF

J PG Files CA1HN-2D-CMYK.JPG

GI F Files CA1HN-2D-BLK.GIF

Restricted Logos

CA1HN-2D-BLK.TIF

38

CA1HN-2D-BLK.JPG

CRAA has several logos that have been developed for use in special circumstances. These logos have been created for use when the production process does not allow for the reproduction of the three-dimensional logo. These logos are restricted and should not be used without the permission of the Business Development & Communications Department. If your project or vendor requires the use of any of the restricted logos below, please contact the Business Development & Communications Department at (614) 239-4027.

Ava i lab le E lectron i c Art Fi le s C R A A Lo go Ce ntered on 2 L i ne s 3-D EPS Files CACENT-3D-CMYK.EPS

CACENT-3D-PMS.EPS

CACENT-3D-GR.EPS

CACENT-3D-CMYKW.EPS

CACENT-3D-PMSW.EPS

CACENT-3D-GRW.EPS

The logos with the black background are actually transparent with white copy. We have added a black background here for display purposes.

R ESTR ICTED LO GOS 2 -D EPS Files CACENT-2D-CMYK.EPS

CACENT-2D-PMSW.EPS

CACENT-2D-PMS.EPS

CACENT-2D-BLK.EPS

CACENT-2D-WH.EPS

Restricted Logos CRAA has several logos that have been developed for use in special circumstances. These logos have been created for use when the production process does not allow for the reproduction of the three-dimensional logo. These logos are restricted and should not be used without the permission of the Business Development & Communications Department. If your project or vendor requires the use of any of the restricted logos below, please contact the Business Development & Communications Department at (614) 239-4027.

The logos with the black background are actually transparent with white copy. We have added a black background here for display purposes.

39

Avai l ab le E le ctron i c Art Fi les C R A A Logo Ce ntered on 2 L i ne s TI F Files CACENT-3D-CMYK.TIF

J PG Files CACENT-3D-CMYK.JPG

GI F Files CACENT-3D-RGB.GIF

CACENT-3D-RGB.JPG

CACENT-3D-GR.TIF

CACENT-3D-GR.GIF

CACENT-3D-GR.JPG

R ESTR ICTED LO GOS TI F Files CACENT-2D-CMYK.TIF

J PG Files CACENT-2D-CMYK.JPG

GI F Files CACENT-2D-BLK.GIF

Restricted Logos

CACENT-2D-BLK.TIF

40

CACENT-2D-BLK.JPG

CRAA has several logos that have been developed for use in special circumstances. These logos have been created for use when the production process does not allow for the reproduction of the three-dimensional logo. These logos are restricted and should not be used without the permission of the Business Development & Communications Department. If your project or vendor requires the use of any of the restricted logos below, please contact the Business Development & Communications Department at (614) 239-4027.

Ava i lab le E lectron i c Art Fi les C R A A Lo go Horizontal on 2 L i ne s 3-D EPS Files CA2H-3D-CMYK.EPS

CA2H-3D-PMS.EPS

CA2H-3D-GR.EPS

CA2H-3D-CMYKW.EPS

CA2H-3D-PMSW.EPS

CA2H-3D-GRW.EPS

The logos with the black background are actually transparent with white copy. We have added a black background here for display purposes.

R ESTR ICTED LO GOS 2 -D EPS Files CA2H-2D-CMYK.EPS

CA2H-2D-PMSW.EPS

CA2H-2D-WH.EPS

Restricted Logos

CA2H-2D-PMS.EPS

CA2H-2D-BLK.EPS

CRAA has several logos that have been developed for use in special circumstances. These logos have been created for use when the production process does not allow for the reproduction of the three-dimensional logo. These logos are restricted and should not be used without the permission of the Business Development & Communications Department. If your project or vendor requires the use of any of the restricted logos below, please contact the Business Development & Communications Department at (614) 239-4027.

The logos with the black background are actually transparent with white copy. We have added a black background here for display purposes.

41

Avai lab le E le ctron i c Art Fi les C R A A Logo Horizontal on 2 L i ne s TI F Files CA2H-3D-CMYK.TIF

J PG Files

GI F Files

CA2H-3D-CMYK.JPG

CA2H-3D-RGB.GIF

CA2H-3D-RGB.JPG

CA2H-3D-GR.TIF

CA2H-3D-GR.GIF

CA2H-3D-GR.JPG

R ESTR ICTED LO GOS TI F Files CA2H-2D-CMYK.TIF

J PG Files

GI F Files

CA2H-2D-CMYK.JPG

CA2H-2D-BLK.GIF

Restricted Logos

CA2H-2D-BLK.TIF

42

CA2H-2D-BLK.JPG

CRAA has several logos that have been developed for use in special circumstances. These logos have been created for use when the production process does not allow for the reproduction of the three-dimensional logo. These logos are restricted and should not be used without the permission of the Business Development & Communications Department. If your project or vendor requires the use of any of the restricted logos below, please contact the Business Development & Communications Department at (614) 239-4027.