FEI WORLD EQUESTRIAN GAMES™

THE FEI WORLD EQUESTRIAN GAMES™

THE GREATEST GATHERING OF EQUESTRIAN SPORT IN ALL FEI DISCIPLINES

CONTENTS 01 The FEI World Equestrian Games™ 02 Disciplines

Launched in 1990

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The World Championships of international equestrian sport

12 Television 13 Broadcast Media and Press

Staged every four years over 16 competition days Over 600 athletes and 800 horses The Alltech FEI World Equestrian Games™ 2010 were the largest equestrian event ever held in the United States Cities that have hosted the FEI World Equestrian Games™: Stockholm – SWE (1990), The Hague – NED (1994), Rome – ITA (1998), Jerez de la Frontera – ESP (2002), Aachen – GER (2006), Lexington – USA (2010) The next FEI World Equestrian Games™ will be held in Normandy (FRA) in 2014 The bid process for the FEI World Equestrian Games™ 2018 will commence in Spring 2012 and the allocation will take place in Spring 2013

14 Host City / Regional Benefits

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JUMPING Best known of the equestrian disciplines 10 to 13 obstacles with the objective to test speed, precision and athleticism Individual and team medals Event staged over 7 days

DRESSAGE The pinnacle of horse training The freestyle event is the artistic expression of equestrian sport During the technical phases, horse and rider perform from memory a series of pre-determined movements Individual and team medals Event staged over 5 days

PARA-EQUESTRIANISM The FEI is committed to the development of all para-equestrian disciplines Para-equestrian dressage is featured at the FEI World Equestrian Games™ and Paralympic Games Individual and team medals 5 individual grades of disability Event staged over 6 days

EVENTING Eventing is an exciting and challenging allround test of riding ability and horsemanship: the harmony between horse and rider together with precision, agility and technique Individual and team medals Event staged over 5 days

DRIVING Oldest competitive equestrian sport Requires extraordinary judgment and skill on the part of the driver who steers a team of four horses in a 3 phase competition (Dressage, Marathon and Obstacle Cones) Individual and team medals Event staged over 4 days

ENDURANCE The “marathon” of equestrian sport which requires a deep knowledge and understanding between horse and rider Course distance: 160km Individual and team medals Event staged over 3 days

VAULTING The art of gymnastics, performed on and in harmony with a horse Breathtaking displays of coordination, strength, suppleness and balance, performed in static and dynamic exercises Individual and team medals Event staged over 6 days

REINING Showcases the athletic ability of the ‘ranch type’ horse in the confines of a show arena Contestants are required to demonstrate manoeuvres that highlight the attributes of the reining horse Individual and team medals Event staged over 4 days

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FEITV.ORG

WWW.FEITV.ORG – EQUESTRIAN SPORT’S PREMIER ONLINE VIDEO DESTINATION FOR THE GLOBAL EQUESTRIAN COMMUNITY 250+ hours of live broadcast in 2010 100+ hours of live coverage of the Alltech FEI World Equestrian Games™ 2010 1,975,000+ daily unique visitors during the Alltech FEI World Equestrian Games™ 2010 Exclusive daily content (highlight shows, interviews and behind the scenes features) FEITV’s syndicated media player extends reach to over 200 international newspapers and sports websites

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TELEVISION

INTERNATIONAL BROADCAST COVERAGE (based on Alltech FEI World Equestrian Games™ 2010) 100+ countries / 75 channels aired over 1,500 broadcasts 168 million cumulative audience 450 hours of broadcasting time 20+ hours of live network coverage in the USA Largest block of equestrian programming ever broadcast in the USA

BROADCAST MEDIA AND PRESS

GLOBAL MEDIA INTEREST (based on Alltech FEI World Equestrian Games™ 2010) 1,600+ accredited press and broadcast media 10,000+ articles published online 39 countries published online coverage of the event

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HOST CITY / REGIONAL BENEFITS

SUBSTANTIAL ECONOMIC BENEFITS FOR THE HOST CITY / REGION International spotlight on the city / region / country hosting the ultimate equestrian event Economic impact (direct / indirect) of US$400 million (source: Deloitte) 500,000+ spectators spread over 16 days Average spend of international visitor during The Alltech FEI World Equestrian Games™ 2010 = US$3,300 International and domestic event tourism Associated events: tradeshows, retail park and conferences Legacy benefits

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Men and women competing as equals

THE FEI The Fédération Equestre Internationale was founded in 1921 International governing body of equestrian sport throughout the world 133 affiliated National Federations Olympic sport since 1912 (Jumping, Dressage and Eventing) Paralympic sport since 1996 (Para-Equestrian Dressage) Current President is HRH Princess Haya

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Contact

Lisa Lazarus Chief of Business Development & Strategy t : +41 21 310 47 47 e : [email protected]

Photo credits: Arnd Bronkhorst, Kit Houghton and Julia Rau ©FEI 2011

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