EXPO REAL 2013: Central, East and Southeast Europe at EXPO REAL
For you today Stefan Reschke MAYA International GmbH - Vienna
• Official representative of Messe Munich International in Austria
• • • •
Coordinator Expo Real SEE/ MEE Organizer „Wien Europa Mitte“ Working for Messe Munich since 2001 Active in Real Estate Business in SEE/ MEE since 2008
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Where all threads come together: The concept behind EXPO REAL
• Largest B2B fair for commercial property and investment in Europe - since 1998
• Focus on commercial property: Office, logistics, retail, commercial, infrastructure and residential property for institutional investors
• Platform for sustainable location marketing • Working fair for market leaders and decision-makers in the property sector
• Platform for creating new networks and for communication
• Conference program with a focus on new trends, developments and innovations across the property sector
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The real-estate value-added chain is here • • • • • • • •
Corporate real estate managers Property consultants/agents Project developers Location marketing Economic regions & cities Architectural and planning firms Corporates/users Institutional investors (pension funds, insurance companies)
• • • • • • • •
Fund companies Asset managers Real-estate financiers, banks Facility management services Lawyers, tax advisors Project managers/controllers Real estate associations Universities and colleges
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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012 Poland, 55 exhibitors, among them: Silesia Region City of Warsaw Polish Foreign Investment Agency Military Property Agency Skanska Property Poland City of Katowice
Czech Republic, 18 exhibitors, among them: City of Ostrava INTERCORA, spol. s.r.o. Moravskoslezsky kraj THE REGION OF SOUTH BOHEMIA City of Prague
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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012 Austria, 75 exhibitors, among them: Austria – Shared booth WED - Wiener Entwicklungsgesellschaft für den Donauraum AG PORREAL Immobilien Management GmbH Consulting Company Immobilien und Projektmanagement GmbH Wien - Europa Mitte – Shared booth Wiener Stadtentwicklungsgesellschaft m.b.H conject AG Wien Holding GmbH BIG Bundesimmobiliengesellschaft m.b.H.
Individual exhibitor SES Spar European Shopping Centers GmbH CA Immobilien Anlagen AG CBRE GmbH MRG Metzger Realitäten Beratungs- und Bewertungsgesellschaft mbH
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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012 Croatia:
Croatian Chamber of Economy
Hungary:
TriGranit Development Corporation Studio Metropolitana Nonprofit Kft.
Serbia:
SIEPA - Serbian Investment and Promotion Agency
Slovak Republic :
HB REAVIS Slovakia a.s.
Slovenia:
Public Agency of the Republic of Slovenia
Bosnia and Herzegovina:
FIPA Bosnia and Herzegovina Page 7
EXPO REAL: Meeting place for Central, East and Southeast Europe – Visitors 2012 Austria Poland Czech Republic Hungary Slovak Republic Romania Slovenia Croatia Serbia Bulgaria Republic of Montenegro
636 292 224 61 51 45 39 30 19 11 1
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Taking up the threads: The conference program at EXPO REAL • 4 forums covering topical and key issues in the real estate sector
• Simultaneous translation German/English • Themes: • Bank financing and refinancing • Demographic change and its importance for the property sector
• Sustainability in the property sector • Focus: Special property – hotels, logistics, residential
• Presentations by real-estate locations: Europe, Central, East and Southeast Europe, Gulf Region, USA, Asia
• Around 80 conferences, panel discussions and symposia with 400 recognized experts Page 9
EXPO REAL – Meeting place for decisionmakers 71% of the visitors are decision-makers:
• • • •
Managing Directors, Directors, Board of Management etc. …………. 24% Divisional/executive heads, etc. …………………………….. 15% Dept./team heads, group leaders …………………………………………….. 20% Self-employed business people ………………………………………. 12%
Source: Gelszus Messe-Marktforschung / Visitor survey EXPO REAL 2012
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EXPO REAL – A success story
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Trends in exhibitor numbers
2.000
1.823
1.856
1.638
1.580
1.600
1,645 1,610 1.700
from 31 countries
1.200 800 400 0 2006
2007
2008
2009
2010
2011
2012
Source: EXPO REAL Exhibition Management/ZKIS Page 12
Trends in exhibitors from outside Germany 485
500 450
from 30 countries
487
403 367
400 350
373
393
310
300 250 200 150 100 50 0 2006
2007
2008
2009
2010
2011
2012
Source: EXPO REAL Exhibition Management/ZKIS Page 13
TOP TEN exhibiting countries - excl. Germany Countries
2012
Austria
75
Poland
55
Netherlands
44
Switzerland
28
Russian Federation
21
Luxembourg
20
France
19
Czech Republic
18
USA
17
Italy
17
Source: EXPO REAL Exhibition Management / ZKIS
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Trends in visitor numbers – Totals
2 5 .0 0 0
21,430
21.112 2 0 .0 0 0 1 5 .0 0 0
from 71 countries
24.787
1 8 .8 6 5
17.82 6
18.911
14.869
,
1 0 .0 0 0 5 .0 0 0 0 2002
2004
2006
2008
2010
2011
2012
Source: EXPO REAL Exhibition Management /CORe
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Your fast track to success: Benefits for exhibitors
• Europe´´s largest business platform for the property sector 38,000 participants from 71 countries 64,000 m2 exhibition space 1,700 exhibiting companies
• Presence of the entire value-added chain for effective business and networking
• High international participation ensure access to new markets
• Meeting place for decision-makers: 71% of the visitors have executive responsibility
• Topical conference program expands attendees’ expertise
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Benefits for exhibitors from CEE/ SEE
• The only international B2B trade show with a strong focus on YOUR region
• 2013 is a good time to be present at EXPO REAL since we see slowly but constantly growing figures in the real estate business in YOUR region
• Country pavillions/ exhibitors from Croatia, Hungary, Montenegro, Kosovo, Romania, Serbia as well as Vienna bundled in one hall
• Country-/ Region-Special in the forum • Strong communication of the CEE/ SEE focus on Expo Real
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Your preparation for a successful show:
• Early decision to join the show • Database of participants @ www.exporeal.net • Search function for exhibitors, visitors, media by country, branch, position, topics…
• Communication: Let your partners and prospects know that they can find you at the show at EXPO REAL and make use of all marketing opportunities
• Apointements: • Matchmaking • Plan and confirm them early
• Initiative Messeerfolg • www.initiative-messeerfolg.de
• Match Making by MAYA International GmbH
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Your preperation for a successful show:
• Initiative Messeerfolg • www.initiative-messeerfolg.de
• Define your goals • Plan your communication before, during and after the show • Topics • Timetable • Material
• Invitations • Guest tickets • Several times/ reminder
• Open minded at the booth
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Hall plan of EXPO REAL – Overview
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Cities & regions – a selection
• • • • • • • • • • • • • • •
Hanseatic City of Hamburg
527 m²
City of Berlin + Region of Brandenburg
494 m²
City of Frankfurt
477 m²
Metropolis Ruhr (Ruhr district)
473 m²
City of Munich
468 m²
City of Stuttgart + Region
372 m²
City of Moscow
341 m²
Netherlands
276 m²
City of Düsseldorf and partners
264 m²
City of Barcelona + region
99 m²
City of Warsaw
99 m²
City of Prague
96 m²
City of St. Petersburg
72 m²
City of Helsinki
70 m²
City of Gothenburg
50 m²
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EXPO REAL 2013 – Facts & figures
Dates:
October 7 – 9, 2013 (Monday to Wednesday)
Venue:
Messe München exhibition center, Munich
Opening hrs:
Monday + Tuesday Wednesday Booth fees/m² (min. size 20 m²): Row booth: Corner booth: End booth: Island booth:
09:00 to 19:00 09:00 to 16:00
485.00 EUR 505.00 EUR 545.00 EUR 565.00 EUR
Ticket prices: 3-day ticket, bought at venue: 3-day ticket, bought online:
430.00 EUR 395.00 EUR
2-day ticket, bought at venue: 325.00 EUR 2-day ticket, bought online: 295.00 EUR (2-day tickets only for October 8-9, 2013) Page 22
Welcome to Munich….
….from October 7 – 9, 2013 Where all threads come together Page 23
