EXHIBIT AT EIBTM 2014 WITH VISITDENMARK

Organising, travelling to and attending meetings can take months, so why not let us do the hard work for you? As an Exhibiting Partner of VisitDenmark at EIBTM 2014, we will work with you to enable you to meet the people you need to in just three days.

EIBTM . Where the global meetings and events industry connects www.eibtm.com

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The EIBTM® and IBTM® trademarks are owned and protected by Elsevier Properties SA and Reed Exhibitions Limited uses such trademark under licence. Hosted Buyer® is a registered trademark of Reed Exhibitions Limited. Reed Travel Exhibitions® is a registered trademark of Reed Elsevier Group Plc. Reed Travel Exhibitions® is a registered trademark of Reed Elsevier Group Plc.

EIBTM IN NUMBERS

VISIT DENMARK AT EIBTM Denmark is one of the world’s most innovative and sustainable meeting destinations - easy to access, a superb infrastructure, a wide choice of high standard hotels and venues and an internationally acclaimed Nordic Cuisine. We are frontrunners in developing and implementing unique meeting designs such as the ‘Danish Meetovation’ concept. We strive to create MINDblowing Meetings to engage, encourage and excite participants and ensure high, measurable return on investments on meetings – a must for MICE professionals across the world. Join VisitDenmark Stand and showcase what Denmark has best to offer in the meetings, events and business tourism industry.

To find out how we can help you meet your objectives or to express your interest in becoming an exhibiting partner at EIBTM, contact Bente Norskov at VisitDenmark: E: [email protected] T: +45 32889923 Robbie Jones at IBTM Global Events: E: [email protected] T: +44 2084395472

THE BUSINESS-TO-BUSINESS EVENT EIBTM is the must-attend business-to-business event for the meetings, events and incentives sector staged annually in Barcelona, attracting influential buyers, decision makers and international players. If you’re a Hotel, Destination or Event Management Company, Convention Bureau, Venue, Technology or Event Services provider, sharing an exhibition stand at EIBTM with other Danish companies will give you access to a wealth of business and networking opportunities. As an Exhibiting Partner you will receive:

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BUSINESS. Boost your sales leads during the three day event. Meet face-to-face with top level buyers with the power to transform your business.

CONNECTIONS. Expand your international network, strengthen existing relationships with professionals that matter and build strong new partnerships, crucial for the future of your business.

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VISIBILITY. Gain maximum exposure when launching new products, raise the profile of your company and expose your brand to over 8,970 international attendees from the meetings and events industry.

PROMOTION. Reach out to thousands of global buyers and promote your products and services online, in print and benefit from all year round marketing and PR.

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2

4

KNOWLEDGE. Keep up-to-date with the latest trends and obtain competitive intelligence that will help you develop strategies to anticipate the future for your business.

CONNECT WITH THE RIGHT BUYERS EIBTM provides the ideal environment to conduct business, demonstrate your expertise and position your organisation to stay one step ahead of your competitors. At the centre of EIBTM’s success is the Hosted Buyer Programme® welcoming top level buyers placing international business with suppliers from across the globe. The quality of the Hosted Buyer Programme® is what sets EIBTM apart and our commitment is to provide you with the best ROI possible.

As an Exhibiting Partner of VisitDenmark, you will be meeting face-to-face with over 4,000 Hosted Buyers. Each buyer is qualified to ensure they are decision makers with quality budgets to place international business. Exhibiting Partners and Hosted Buyers decide who they are interested in meeting before the show and will receive a personalised agenda of appointments confirmed in advance. Dedicated Association, Agency and Corporate Hosted Buyer Programmes® target and deliver buyers that you will want to build relationships with.

FRANCE

BENELUX

7% 5.3% SCANDINAVIA

4,5% 4,5%

6.2% 6.2% ITALY

HOSTED BUYERS AT EIBTM 2013 HAD BUDGET BETWEEN $1 – $10 MILLION

RUSSIAN RUSSIAN FEDERATION FEDERATION

67%

8.1%

GERMANY

11.4% 9.3%

HOSTED BUYERS ATTEND EIBTM TO SOURCE INTERNATIONAL PRODUCTS AND SERVICES

USA

80%

HOSTED BUYERS FROM KEY MARKETS:

WHO WILL YOU MEET? Become an Exhibiting Partner at EIBTM 2014 and you will meet buyers from: Corporate organisations * Associations and societies * Destination management companies * Event management companies * Incentives agencies * Independent meeting planners * Professional conference organisers * Business travel buyers * Live events & experiential agencies * Non profit government organisations * Venue finding agencies

EVENT MANAGEMENT

22.4%

INCENTIVE HOUSE/AGENCY

15.7%

CORPORATE

15.4%

TRAVEL AGENCY

14.6%

TRAVEL MANAGEMENT COMPANY

7.5%

62%

74%

OF HOSTED BUYERS IN 2013 WERE INTERESTED IN DOING BUSINESS WITH DESTINATIONS

OF HOSTED BUYERS IN 2013 WERE INTERESTED IN DOING BUSINESS WITH HOTELS

56% OF HOSTED BUYERS IN 2013 WERE INTERESTED IN DOING BUSINESS WITH CONFERENCE AND MEETINGS VENUES

ASSOCIATION

6.3%

EIBTM PROVIDES GLOBAL EXPOSURE

As an Exhibiting Partner you can benefit from sharing an exhibition stand and joining forces with other companies to ensuring that you are seen as one of the key players, partners or even ambassadors of the meetings and events industry in Denmark. • • • •

Benefit from global exposure through a combined presence at the show. Get involved VisitDenmark global promotional strategy and contribute to raising your destination and organisation’s status within the meetings and events industry. Be part of a truly international trade event, elevate your brand and increase your reach around the globe. Take advantage of year-round exposure to the global industry as part of the EIBTM Marketing Campaign.

OVER…

1,250

1,050

CONFERENCE AND MEETINGS VENUES

HOTELS

150 DESTINATIONS

8, 970 TOP LEVEL BUYERS AND VISITORS FROM OVER 90 COUNTRIES.

www.eibtm.com

FREE PROMOTION When exhibiting at EIBTM, you get the support of the EIBTM Marketing and PR teams who strongly believe it’s the companies and brands who exhibit that bring life to the show. Receive marketing and PR support before, during and after EIBTM. While you are busy in the lead up to the show, the EIBTM team are making sure all Exhibitors are getting the necessary promotion and exposure via press releases, emails to their extensive buyer database, printed collateral, show website and social media. Keep in touch and send EIBTM your product launches and news. 

1.8m WEB PAGES VIEWS ON WWW.EIBTM.COM

OVER

55 OFFICIAL MEDIA PARTNERS

More than just a three day event, EIBTM Exhibitors benefit from: EIBTM’s targeted advertising campaign in influential industry titles and websites to attract international buyers A dedicated Hosted Buyer recruitment campaign ensuring we reach the key decision makers with proven purchasing power A passionate PR team, pushing exhibitor stories and news to trade and industry press throughout the year An extensive social media campaign reaching thousands of meetings and events professionals across the world The EIBTM newsletter sent to over 30,000 industry professionals An online presence through www.eibtm.com to build your own profile and reach thousands, 24 hours a day, 365 days a year A show directory listing available online and at the show, kept by attendees as a buyers guide An international team based all over the world and the IBTM Global Events portfolio of meetings and events tradeshows supporting EIBTM’s promotion in strategic local and global markets www.eibtm.com

A SUMMARY OF YOUR EXHIBITING PARTNER BENEFITS

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Three days of face-to-face scheduled meetings with top level buyers and decision makers Your personalised diary of appointments confirmed in advance with top level buyers who have shown a real interest in your company, products and services. Valuable leads to drive your business forward.

Network and connect with a global audience of 15,000 industry professionals A fantastic programme of networking functions and events to build your network with buyers and the meetings industry. A unique opportunity to forge new partnerships, strengthen existing relationships and meet with your peers and colleagues.

Global exposure and your company positioned and identified as a key player of the meetings and events industry Enhanced presence with the endorsement of a world leading travel organisation. Access to a unique hub where professionals from across the world gather to do business and network.

A cost-effective and hassle free opportunity providing a measurable and targeted return on investment

Access to a stand offering greater exposure and facilities provided and managed by VisitDenmark team. Minimum organisation, operations and logistics to allow you 3 days of focused business.

Free marketing and PR support, visibility online and in print throughout the year

Strategic and targeted promotion through the EIBTM marketing campaign. Communication support and access to digital and print materials and tools to raise your profile. Your Company listed in the Exhibitor Directory available online and on print at the show to over 8,970 Visitors at the show. www.eibtm.com

We’ve had some very good leads at EIBTM 2013, and we are very pleased with our experience. For us, it’s not just the show floor and the appointments that make it a success, it’s all the activity that comes with it and the networking opportunities. Catching up with our industry peers is crucial to keeping the relationship alive, and EIBTM is the perfect platform to get in front industry. Kerrin MacPhie, Director of Sales, ACC Liverpool

Participating in EIBTM has given our hotel the opportunity to see and to be seen, establish new useful business contacts as well as to generate new leads and even sign new contracts. Julia Usoeva - Director of Sales & Marketing, Hyatt Regency Nice Palais de la Mediterranée, Exhibiting Partner sharing with Atout France.

We’ve been really busy and have found the pre scheduled appointments system really useful. The quality of buyers has been really high, the networking opportunities and events have been fantastic, and all of this in the wonderful city of Barcelona. Jeroen Quint, General Manager, Lough Eske Castle, Exhibiting Partner sharing with Meet In Ireland. EIBTM is the platform that allows us to open our doors to buyers all over the world, which is particularly invaluable to us when we open new hotels. It has an intimate format that allows you to spend more time with clients without the logistics hassles. Brendan Dwyer, Regional VP Global Sales, UK & Ireland, Hyatt, Exhibiting Partner with Hyatt Hotels & Resorts. www.eibtm.com

MAKE THE MOST OF YOUR PARTICIPATION AS AN EXHIBITING PARTNER OF VISITDENMARK

 Make sure you’re registered early to access a range of opportunities and tools to maximise your promotion before the show.  Join the EIBTM Network and sign up for EIBTM updates and news.  Consider sponsorship and advertising to increase your exposure. EIBTM offers a number of cost-effective solutions to get extra visibility and stand out from your competitors. Contact Mercedes Alonso: T: +44 (0)20 8910 7183 - E: [email protected]  Get your product releases and news heard! Send your news to the EIBTM PR Team, who put exhibitor stories and news in front of industry leaders. Contact Siria Nielsen: T: +44 (0)20 8334 4006 - E: [email protected]  Get Connected and follow EIBTM on Social Media!

HOW TO GET STARTED To find out how we can help you meet your objectives or to express your interest in becoming an exhibiting partner at EIBTM, contact Bente Norskov at VisitDenmark: E: [email protected] T: +45 32889923

Robbie Jones at IBTM Global Events: E: [email protected] T: +44 2084395472

www.eibtm.com

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