COMMUNITY.CONNECT.CARE.COMPASSION.
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EN WEEK 2016 PLANNING GUIDE Emergency Nurses Week™ October 9-15, 2016
Emergency Nurses Day®
Wednesday, October 12, 2016
EN WEEK 2016 PLANNING GUIDE
Table of Contents Certificate of Appreciation............................................................................................3 Digital Ads........................................................................................................................ 4 Email Template.................................................................................................................5 Poster................................................................................................................................ 6 Thank You Card................................................................................................................7 Emergency Nurses Week Event Ideas........................................................................8 Tips for Working with the Media................................................................................. 9 Social Media..................................................................................................................... 11 Additional Ways to Celebrate..................................................................................... 12 Additional Resources.................................................................................................... 14 Sample Gubernatorial/Mayoral Proclamation Sample Press Release
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EN WEEK 2016 PLANNING GUIDE
Certificate of Appreciation Show your colleagues how much you appreciate their commitment to their community and compassionate care with this certificate. Print and distribute to your team!
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8.5” x 11” High-resolution PDF Printing Instructions: Please use standard 8.5” x 11” white paper. For professional printing, please download and send the file to the printer. This is a high-resolution printready PDF that a professional printing company requires for production.
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EN WEEK 2016 PLANNING GUIDE
Digital Ads Display the Emergency Nurses Week digital ads on your hospital’s website or use in electronic media.
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180 x 150 pixels Web Ready JPG
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300 x 250 pixels Web Ready JPG
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728 x 90 pixels Web Ready JPG
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160 x 600 pixels Web Ready JPG
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EN WEEK 2016 PLANNING GUIDE
Email Template Let all your colleagues know it’s Emergency Nurses Week by customizing this email template. It’s professionally written and designed to explain the importance of Emergency Nurses Week.
During a year when the Zika virus, opioids and heroin, and the mental health crisis made national headlines, emergency nurses compassionately connected with and cared for their community of patients and coworkers. This Emergency Nurses Week, [insert text here] salutes our nurses for their commitment to Safe Practice, Safe Care. You deserve recognition for your unwavering commitment to superior patient care. [Personalized text here]
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600 x 200 pixels Web Ready JPG
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EN WEEK 2016 PLANNING GUIDE
Poster Display the Emergency Nurses Week poster in your hospital’s public areas.
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20.625” x 15.75” (with bleed & crop marks) High-resolution PDF
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11” x 17” (for printing by your hospital) High-resolution PDF
Printing Instructions: For professional printing, please download the version with bleeds and crop marks, then send the file to the printer. This is a high-resolution print-ready PDF that a professional printing company requires for production.
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EN WEEK 2016 PLANNING GUIDE
Thank You Card We’ve designed a thank you card that is easy to print and deliver to colleagues during Emergency Nurses Week. There’s room to write a custom message for each recipient. Front
Inside
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6” x 4” (folded), 6” x 8” (flat) High-resolution PDF Printing Instructions: The thank you card is printed on 6”x8” paper that will be folded in half to make a 4”x6” card. For printing at home or in your office, please load note card paper (6”x8”) into your printer, print both sides of the document, and then fold in half. For professional printing, please download and send the file to the printer. This is a high-resolution printready PDF that a professional printing company requires for production.
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EN WEEK 2016 PLANNING GUIDE
Emergency Nurses Week Event Ideas Speeches, Lectures, and Presentations
Safety presentations will engage the public in discussions about injury prevention and emergency healthcare. Offer to give presentations to: þþ Students at local high schools, colleges, and universities þþ Members of civic clubs and social groups þþ Local businesses þþ Attendees at chamber of commerce breakfast meetings Offer to provide businesses and schools with brochures or handouts on injury prevention for distribution in cafeterias, employee newsletters, student newspapers, bulletin boards, and employee lounges. Include your hospital’s contact information for people to call for more information. Several other observances are held in October, so consider tying your presentation or event to: þþ Domestic Violence Awareness Month þþ National Bullying Prevention Month þþ Talk About Your Medicines Month þþ Mental Illness Awareness Week (October 2-8) þþ Fire Prevention Week (October 9-15) þþ National Teen Driver Safety Week (October 16-22)
Health and Wellness Fairs
Promote wellness, injury prevention, and emergency nursing by participating in employee health fairs given by local businesses. Perform blood pressure screenings and give first aid demonstrations at local businesses, shopping malls, high schools, or colleges.
Open Houses
Host an emergency department open house tour. Submit a notice of the event to local newspapers for their calendar listings. Invite hospital staff, area business leaders, the public, news media, and community service providers. Discuss injury prevention initiatives and encourage attendees to hold injury prevention programs in their workplaces. Offer assistance in starting those programs.
Distribute Safety and Emergency Care Information
Set up a table in the hospital lobby, perhaps staffed by emergency department nurses, and distribute emergency care and injury prevention information.
School Events
Invite local school counselors to the emergency department to participate in an injury prevention presentation, or coordinate with local schools, PTOs, or park districts to host an injury prevention program in your community. For younger children, contact day-care providers and offer to present an onsite Teddy Bear Clinic to help the children understand the roles of hospital personnel and envision a visit to the emergency department.
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EN WEEK 2016 PLANNING GUIDE
Tips for Working with the Media Content Ideas
Your hospital’s public affairs department may want to prepare a news release highlighting the activities and successes your hospital, chapter, or state council has had over the past year. Or you can write your own press release using the sample news release we’ve provided. Recognize employers in the community who have supported emergency nursing or injury prevention programs. Feature a person from the community who has been personally impacted by emergency nursing. Your hospital’s public affairs department may want to coordinate activities by enlisting the mayor’s or governor’s office and your local chamber of commerce as cosponsors of the event.
Letters to the Editor
Most newspapers accept letters to the editor. This is an excellent opportunity to present your perspective on important issues related to emergency nursing and injury prevention. Here are some guidelines for preparing letters to the editor: þþ Select and write about a single relevant subject or issue. It might help to make an outline of the important points of the issue you’re writing about before you begin your letter. þþ Keep it short and simple. Convey your story simply and succinctly. Most newspapers have word limits of between 300 and 500 words. Check your local newspaper’s website for its letters guidelines. þþ Provide a brief overview of the situation. Remember that you are expressing your opinion on a topic about which some readers may not be familiar. You have to provide enough background information so readers know what you are talking about. þþ Don’t overdo the numbers. If you have them, include statistics or study results to support your argument, but be careful not to forget your original purpose in writing the letter. It’s your opinion that counts, not the statistics. þþ Make sure that your letter has local relevance. One truism in news is that “all news is local.” Injury prevention and emergency healthcare impact people locally, so be sure to relate your letter to something of local interest to the reader.
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EN WEEK 2016 PLANNING GUIDE
Tips for Working with the Media Media Opportunities
Enlist the assistance of your hospital’s public relations or public affairs department to: þþ Tape panel discussions for broadcast through local TV or radio outlets about community health and safety to help listeners and viewers understand the impact of emergency nursing and identify needs regarding health and safety. þþ Submit an article or ad to be printed in your hospital newsletter. Or ask the editor to interview members of the emergency department and write a special feature on Emergency Nurses Week. þþ Provide the media with Emergency Nurses Week stories that profile emergency nurses like you—dedicated nurses who work outside of the spotlight caring for patients, teaching tomorrow’s nurses, and working to make their communities safer. Include background information on your events or injury prevention programs, the total number of people participating at your events, and a summary of any injury prevention activities conducted. þþ Provide statistics on accidental injuries and deaths in your community or state. þþ Include quotes from ENA members on their involvement with injury prevention and the results they’ve seen. þþ If a participant in one of your programs is willing to speak publicly, feature a quote or two from them in your news release. (For underage participants, be sure to obtain a parent’s permission in writing before including the child in your publicity efforts.)
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EN WEEK 2016 PLANNING GUIDE
Social Media Note: Whenever possible, include a picture with your social media posts. Research shows that content with relevant images gets 94% more views than content without relevant images. (Source: Hubspot)
Suggested Social Media Posts: þþ It’s Emergency Nurses Day. Hug an Emergency Nurse today! #ENDay þþ Community. Connecting. Caring. Emergency Nurses celebrate #ENWeek þþ Proud to be an Emergency Nurse #ENWeek þþ ENA salutes Emergency Nurses worldwide #ENWeek þþ Emergency Nurses provide a Community of Caring #ENDay þþ Emergency Nurses save lives. Salute them during #ENWeek þþ They’re there when you need them. Salute the Emergency Nurses community. #ENWeek
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EN WEEK 2016 PLANNING GUIDE
Additional Ways to Celebrate EN Week Spirit Ideas Show pride for your profession by celebrating all week! Sunday: Kick off Emergency Nurses Week by sharing the social media image we’ve provided in this Guide. Tag your posts all week with #ENWeek. Monday: Motivation Monday: Share a photo of the person who motivates you on social media and tag the post with #ENAhERo Tuesday: New Member Appreciation: Recognize new, local ENA members Wednesday: Show your ENA pride by wearing purple today. #ENApride #wearyourpurple Thursday: Throwback Thursday: Post a picture of one of your favorite ENA memories. Friday: Friday Fact: Share a short story about why you became an ED nurse and/or joined ENA. Saturday: Sharing Saturday: Share an ENA resource or tool that you have found particularly helpful.
Celebrate With Gifts
Gifts given to emergency nurses will show your appreciation for all they do: þþ Emergency Nurses Week™ merchandise — Available at www.ena.org/shop þþ ENA membership or gift certificate — Ask your employer to consider an ENA membership þþ Gift of wellness — Work with your hospital’s rehabilitation department to offer massages or exercise sessions for emergency nurses, or hold a drawing for a visit to a local spa þþ Gift baskets — Provide a gift basket filled with Emergency Nurses Week™ items to each shift in the emergency department þþ Snacks and posters — Take healthy snacks and Emergency Nurses Week™ posters to area hospitals. Leave behind invitations to your next chapter meeting or special Emergency Nurses Week™ celebration.
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EN WEEK 2016 PLANNING GUIDE
Additional Ways to Celebrate Celebrate With Fun
Consider the following ideas to celebrate Emergency Nurses Day/Week and brainstorm ideas to show your own creativity. Contact local businesses about sponsoring an emergency nursing or injury prevention program. þþ Host a certification breakfast — Recognize emergency nurses who have completed a degree or earned their certification in the past year þþ Educational programs — Hold a special emergency nursing lecture, or host a guest speaker or contact hours program in honor of Emergency Nurses Week™ þþ Host an ice cream social — Distribute ice cream cones or sandwiches to all shifts or set up a sundae bar þþ Afternoon tea — Plan an afternoon tea including new ENA members and recruits þþ Potluck or cookout — Hold a potluck dinner or cookout for each shift þþ Treat-a-Day Week — Provide emergency nursing staff with different treats each day during Emergency Nurses Week™ þþ Hosted Meals — Ask vendors or emergency department physicians to host or underwrite a meal for emergency nurses þþ Create a festive environment — Decorate the emergency department with Emergency Nurses Week™ posters, banners, and balloons. þþ Awards — Honor individuals in various categories with certificates, pin-on ribbons or trophies. Have your CEO or CNO write personal thank you notes or an email to the ED team.
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EN WEEK 2016 PLANNING GUIDE
Additional Resources Sample Gubernatorial/Mayoral Proclamation
Reach out to your Mayor or Governor’s office, asking them to sign a proclamation officially declaring it Emergency Nurses Week in your community. Most of these requests can be submitted through your government official’s website. Use the sample proclamation template we’ve provided. Be sure to share the proclamation and thank your local official on social media when it’s signed using the hashtag #ENWeek.
DOWNLOAD Sample Press Release
Your state council or hospital’s public affairs department can prepare a news release celebrating emergency nurses and highlighting the activities and successes your hospital, chapter, or state council has had over the past year. View a sample press release.
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EN WEEK 2016 PLANNING GUIDE
Sample Gubernatorial/Mayoral Proclamation WHEREAS, There are approximately 180,000 emergency nurses in the United States who have expertise in caring for all emergency patients across the spectrum of the lifespan: ushering life in at birth and allowing for a dignified death; and WHEREAS, Emergency nurses are highly trained to recognize life-threatening problems and solve them on the spot, playing a vital role in treating patients in emergency situations, caring for those most in need, and saving lives on a daily basis; and WHEREAS, These characteristics provide a broad scope of practice for the delivery of critical and complex care within a limited timeframe to healthcare consumers of all ages and backgrounds. Emergency nurses integrate critical thinking skills and knowledge of evidence-based practice into their delivery of care and decision-making; and WHEREAS, Through research, education, and emergency nursing advocacy, the Emergency Nurses Association (ENA) supports and honors the advancement of professionalism of emergency nurses everywhere; and WHEREAS, ENA, the ENA Foundation, and other groups around our country have joined together to honor the extraordinary acts of service, compassion, and commitment that emergency nurses provide to patients every day; NOW, THEREFORE, I, [name], [title], do hereby proclaim October 9-15, 2016 as EMERGENCY NURSES WEEK™ in the State of [state], and invite all citizens to duly note this occasion. In Testimony Whereof, I hereto Set my hand and cause to be affixed the Great Seal of State. Done at the [location], this [date] day of [month] in the year of our Lord 2016 and of the Independence of the United States 241. BY THE GOVERNOR:____________________________________________________________
EN WEEK 2016 PLANNING GUIDE
Sample Press Release The sample news release below contains an area for a brief paragraph or “boilerplate” about your organization. Replace the text shown in brackets with your hospital or council information. Send it to local media on your organization’s letterhead.
For Immediate Release Contact: [person in your organization who answers questions from the media] [Contact’s phone number]
[Name of hospital or chapter] Hosts Special Event in Observance of Emergency Nurses Week
[City, state] [Date you distribute this release, including year] —The [name of your hospital or council] is celebrating Emergency Nurses Week™ by [brief description of your event]. This year, the Emergency Nurses Association (ENA) is celebrating Emergency Nurses Week October 9-15. Emergency Nurses Day® is Wednesday, October 12. During a year when the Zika virus, opioids and heroin, and the mental health crisis made national headlines, emergency nurses compassionately connected with and cared for their community of patients and coworkers. [This second paragraph should include more information about your event: the what, where, when, and why, and how your community can participate]. Since 1989, the Emergency Nurses Association has recognized the second Wednesday in October as Emergency Nurses Day, a day honoring emergency nurses for their commitment to patient care. In 2001, ENA expanded the celebration to devote an entire week to honoring emergency nurses, because one day is simply not enough to recognize all contributions made by emergency nurses. For more information on emergency nursing or Emergency Nurses Week, please visit [your website address], or the Emergency Nurses Association website at www.ena.org. [Insert organization’s boilerplate]
