LINGERIE

EDITORIAL SUMMARY TRENDNEWS LINGERIE

In this Trendnews N°7, Promostyl is offering you a reinterpretation of the 4 big themes for Lingerie Summer 15 as seen at the Interfilière trade show, key colors and exclusive print designs for corsetry or the beach.

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KEY COLORS SUMMER 15 E S SE NT I AL S : ACIDIC PASTEL COLORS

12 2905 TPX

12 0530 TPX

13 3406 TPX

14 1128 TPX

16 4031 TPX

13-4910 TPX

11 0603 TPX

SU MME R: TA NNED SOFT SHADES

17 1226 TPX

14 1227 TPX

15 1316 TPX

11 0603 TPX

A generally fresh, festive and summery range. Mixing fruity tones with an omnipresence of pastels (soft pastel hues and more luminescent ones).

GEOMETRIC CHIC

PROMOSTYL DESIGN

ISMAHANE ABDERRAHMAN

ELISE ANDEREGG

BLACK

WHITE

11 0603 TPX

19 3714 TPX

19 3540 TPX

17 5126 TPX

A chic, neutral and modern orientation. Geometry is at the heart of this direction both in terms of shapes and prints. Tulles and lace boast all-over repetitive floral motifs and optical punctuated jacquards. The minimalistic range focuses on accompanying black and white with “Mosaic”, “Iris” and “Ultra vaniteux” touches.

NECESSARY CLOTHING

HOLIDAYS

ASOS

MAWI

JOSE ROMUSSI

19 1760 TPX

18 2143 TPX

18 1448 TPX

14 1128 TPX

12 0530 TPX

17 5126 TPX

19 3540 TPX

Fiestas, playa and vibrant colors create a direction that makes you want to escape… a mood combining ethnicity and romance. Focus is on animal skins, overlapped with abstract flowers, snakeskin aspects are modernized in 3D and pearls and “Native American strips” bring a fancy touch to finishes. The color range is tropical and feminine like a floral explosion: “Fulgurant” and “Arrogante” reds, “Laque” and “Agrume” oranges and greens ranging from turquoise to lime.

JOHN GALLIANO BY TIM WALKER

ORIANA LAYENDECKER

DAVID HAMILTON

PROMOSTYL DESIGN

HAMILTON MOOD

16 4031 TPX

13 3406 TPX

12 2905 TPX

13 1008 TPX

17 1505 TPX

15 1905 TPX

17 3915 TPX

A third romantic direction inspired by the world of David Hamilton is full of delicacy and lightness. Polaroid tones, femininity and blurriness animate soft and frilly lingerie. Little clover prints, fine stripes mixing neutral and lurex tones, variations based around dots and plumetis go hand in hand with muslins and washed silks, all in a trousseau spirit. The range is felted and hazy… with pink, woody tones and tinted sands brought to life with two bluish shades, one pearly and one radiant.

TOPSHOP

NAÏVE FLORAL

BLUEMARINE

CRAIG MCDEAN

PHILOSOPHY BY ALBERTA FERRETI

17 2120 TPX

12 0530 TPX

13 3406 TPX

17 1226 TPX

14 1227 TPX

15 1316 TPX

11 0603 TPX

A fourth and final orientation with a young and naïve spirit. A reinterpretation of summer’s basics: liberty, checks and ginghams with floral prints… Poplin fabrics are animated with little patterns, ripples remind us that vacation is near, “Missoni” style knits are colored and inspire printed swimwear. Little fancy embroideries bring finishes to outfits. A fruity range mixing bright and pastel tones.

JOLIES MÔMES

JOLIES MÔMES

JOLIES MÔMES

BRANDS TO FOLLOW

Making its first appearance at the salon was Jolie Mômes, a brand created by Alice Pecatte. Jolie Mômes is a part of this next generation of conceptbrands. It offers a luxury collection designed and manufactured in France, produced in small quantities or even one-off items. Using quality materials - tulle as a second skin, leavers lace from Calais, vintage silk, muslin, crepe de Chine - all chosen from renowned suppliers. Handmade embroidery, couture finishes, combining wellness and aesthetic appeal… A brand that offers exclusive collections and tailor made pieces. www.joliesmomes.com

“LITTLE BUSTS” PHENOMENON For several years the trend of having a larger cup size has been focused on much more frequently than the reverse. However, for a few seasons now, smaller breasts, or even mini breasts, are seeing themselves on the main stage.

AIKYOU UNDERWEAR

JYSÉ

AIKYOU

YSÉ

French brand that shows the force of seduction of smaller breasts. The brand highlights spontaneous elegance of women with A and B cup sizes by designing lingerie that respects and enhances their natural beauty. www.yse-lingerie.com

This German brand is dedicated to women who love naturalness, simplicity and accept their body and their small breasts (No padding, No pushups!) The designers use organic cotton to accentuate the sweet and natural side of their pure lingerie in both lines and colors. www.aikyou.de