Discover Science for the curiouS

MEDIA GUIDE 2014 ®

Discover Science for the curiouS

Secret origin of the UniverSe revealed? p.36

Discover science for the curious

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September 2013

Brain Flexible electronics that could change the shape of medicine forever p.30

Doorway to a cure

Editorial Mix:

➤

latest research

tech on the

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coming one day to a brain near you: Flexible sensor arrays to thwart seizures

Grassroots efforts are beating cystic fibrosis p.42

inside the mind oF a hero p.26

citizen scientists

Try THIS in your own backyard p.52

elysium

25% 20% 20% 20% 15%

Health & Medicine Technology & Environment Space & Physics Mind & Brain Life & Evolution

hollywood goes transhuman p.64

CURIOSITY:

RELEVANCE:

ORIGINALITY:

INSIGHT:

Discover is where curious people turn for the news and stories that interest them – and inform them.

Discover is relevant, thought-provoking and cutting-edge information you won’t find anywhere else.

Discover’s original reporting in it’s own unique voice is written in an approachable style.

Discover gives access to fresh developments in science, technology, and the world around us, with an emphasis on how these breakthroughs affect our lives.

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Total Paid Print Subscriptions: Single Print Copy Sales: Total Paid Digital Subscriptions: Single Digital Copy Sales: Total Magazine Circulation: Total Audience: Source: GfK MRI Spring 2013

DiscoverMagazine.com Average Total No. of Visits: Average Total Page Views: Total Average Monthly Unique Visitors:

Social Media

Facebook likes: Twitter Followers: Total Social Media Users:

E-mail Newsletter

Average Weekly Recipients: Average Open Rate: Total Average Monthly E-Mail Recipients:

491,716 64,341 15,512 1,307 572,876 6,359,000 1,962,212 2,862,338 1,523,977 372,000 472,721 844,721 225,929 22% 225,929

TOTAL BRAND IMPRESSIONS: 8,953,627

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Sources: Print and digital circulation reported per AAM audit statement for 6 months ended June 30, 2013. Website statistics reported as a monthly average from Google Analytics, January 2013 thru October 2013. E-mail newsletter opt-in recipients reported as of October 2013. Social Media statistics reported for the month of October 2013. Total brand universe combines our total paid print magazine circulation, paid digital distribution, average monthly unique website visitors, opt-in e-mail recipients and social media users. GfK MRI Spring 2013.

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Discover Science for the curiouS

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The Discover audience: Discover reaches a dual audience of 6.5 million engaged and influential readers and 2.1 million online visitors — people with a passion for science and technology.

READER PROFILE Audience

Adults: Men: Women: Attended/Graduated College+: Own Home:

Median Age: 43 Age 18-49: Age 25-49: Age 35-44:

6,359,000 4,120,000 2,239,000 3,442,000 3,922,000

100% 65% 35% 54% 60%

3,986,000 2,997,000 1,271,000

63% 47% 20%

Median Household Income: $51,808 HHI $75,000+: HHI $100,000+:

2,168,000 1,458,000

34% 23%

Source: GfK MRI Spring 2013

READER ENGAGEMENT • Discover print subscribers feel the magazine

keeps them well informed 92%, is fun to read 80%, and challenges them to think 78%.

• They read 90% of the issues they receive, and read or look into 75% of the pages.

• They spend an average of one hour and 17 minutes with the magazine - and read it on 3.7 different days.

• The average subscriber has subscribed for about 5 years.

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Sources: McPheters & Company Subscriber Study, April 2010 2010 June ABC Statements

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Discover Science for the curiouS

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2014 January/ February March

April

May

June

July/ August September October

November

December

EDITORIAL CALENDAR DOUBLE ISSUE: Year in Science

Discover’s most eagerly anticipated issue, spotlighting the top 100 most important and awe-inspiring science stories of 2013.

Cures

From addiction medicine to breakthroughs in cancer treatment and genetic disorders, we’ll spotlight some of the truly stunning advances in the treatment of some of the world’s most mysterious ailments. Mind Over Matter: Gulf War Brains: Recent research sheds light on neurological changes associated with Gulf War Illness, providing some of the first solid evidence for biological explanations for the sickness. By Florence Williams

Ancient Civilizations

Featuring stories that separate myth from facts surrounding the fabled city of Troy and other of history’s most mysterious civilizations. Mind Over Matter: The search for a biomarker for pain. By Erik Vance

Wild Earth

Exposing the secrets hidden at the earth’s core, following the lifecycle and habits of the planet’s most elusive and misunderstood creatures, braving the hazards of field research, this issue takes you to the extremes of the earth science and nature. Mind Over Matter: The neuroscience of my horrible singing voice. By James Dziezynski

Out There

Check out the latest efforts to put humanity on Mars, explore parallel worlds, planets orbiting the darkest of stars, and more mysteries of space and time. Mind Over Matter: No body, no feelings: The more we see an entity as embodied, the more we imbue it with emotion. By Maty Hutson

DOUBLE ISSUE: Invisible Planet From microbes to black holes, our popular summer double issue pulls back the curtain on the science we can’t see. Mind Over Matter: A Walk in the Woods: How nature changes the brain. By Cameron Walker

Citizen Science

This issue we’ll spotlight astonishing inventions and contributions to science from our readers and other science enthusiasts.

Special Section – Mysteries of the Mind

Here we look at astonishing new findings and techniques allowing researchers to map the brain, heal catastrophic injury with pinpoint precision, and understand the mysteries of humanity’s most important asset.

Saving the World

Predicting earthquakes with startling accuracy, halting the impending war on bioterrorism, controlling floods and global pandemics – in this issue we focus on new ways to stop natural and man-made disasters.

Hot Tech

Discover’s popular Hot Science section takes a look at the tech behind this year’s most popular and game-changing consumer electronics.

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Subject to change

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NATIONAL GROSS RATES

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WEBSITE ADVERTISING DiscoverMagazine.com Our website delivers relevant and thought-provoking information on the latest discoveries in science, technology, and medicine, with a powerful emphasis on how those breakthroughs affect our world.

Website Traffic Google Analytics, January 2013 – October 2013 Monthly Average Unique Visitors: Monthly Average Page Views:

1,523,977 2,862,338

Website Audience 2013 Discover Reader Panel, mgd by GfK MRI Median Age: Male/Female: Median HHI: Attended/Graduated College+:

43 58% / 42% $52,159 94.3%

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NEWS & AWARDS

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• 2011 Best American Science & Nature Writing anthology

DISCOVER CONTRACT Rates published herein are effective with the issue date of January 2013. Advertisements that in the judgment of the publisher create the illusion that they are Discover editorial matter are not accepted. The word “advertisement” shall be printed at the top of all advertisements that either carry no signature or resemble editorial material. Discover reserves the right to reject or cancel any advertising for any reason at any time. The advertiser and its agency, if there be one, each represents that it not only has the right to authorize the publication in Discover of any advertisement it has submitted to Discover, but that it is fully authorized and licensed to use (I) the names and/or the portraits or pictures of persons, living or dead, or of things,

(II) any trademarks, service marks, copyrighted, proprietary or otherwise private material, and (III) any testimonials contained in any advertisement submitted by or on behalf of the advertiser; and the advertiser and its agency, if there be one, each agrees jointly and severally, to indemnify and save harmless Kalmbach Publishing Co., publisher of Discover, against all loss, liability, damage, and expense of whatsoever nature arising out of copying, printing, or publishing of such advertisement. The publisher shall not be subject to any liability whatever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstance not within the control of the publisher. In consideration of the publisher’s re-

viewing for acceptance, or acceptance of, any advertising for publication, the agency and advertiser agree not to make any promotional or merchandising reference to Discover in any way except with the express permission of the publisher for each such use. REQUIREMENTS In the event of nonpayment, publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to publisher. Rendering a bill to the advertiser’s agency shall not release the advertiser in the event of nonpayment by the agency. Payment by advertiser to its advertising agency will not constitute payment unless payment is actually received by publisher. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with

the provisions of this rate card will be binding on the publisher. It will be assumed any advertiser will have read this rate card and agrees to and accepts its terms and conditions. Any covers or fixed position orders accepted by publisher are noncancelable after 90 days prior to closing date. Discover is not responsible for errors in key numbers or changes made after closing dates. Discover is not responsible for advertisements backed by another advertisement with a coupon or overlaid by a reply card. If the closing date falls on a Saturday, Sunday, or holiday, the closing day shall be the working day immediately preceding the scheduled closing date. All rates are quoted and payment due in U.S. dollars, free from all withholdings, taxes, and duties.

• 2011 June Roth Memorial Award for Medical Journalism from the American Society of Journalists and Authors “The Hot Zone” • 2010 Dan Robinson Award for Investigative Reporting from the American Society of Journalists and Authors “A Wing and A Prayer” • Finalist 2009 National Magazine Awards for Digital Media – Regular Department or Section • Winner 2009 The Society of Publication Designers Merit Award Discover Presents Einstein • Winner 2009 FOLIO: Ozzie Award Best Feature Design “Future of Energy” • Winner 2009 FOLIO: Ozzie Award for Best Supplemental Annual or One Shot Discover presents The Body • Finalist 2009 MIN Best of the Web Award – Redesign/Relaunch • 2009 June Roth Memorial Award for Medical Journalism from the American Society of Journalists and Authors “Acid Test” • Winner in the 2008 American Photography Contest Mackenzie Stroh’s Photos of Stephen Hawking • American Society of Journalists and Authors 2008 Annual Writing Award “Science and Islam” • American Institute of Physics 2007 Science Writing Award “If an Electron Can Be in Two Places at Once, Why Can’t You?”

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• 2007 MPA Digital Award 3rd Place: Best Podcast Series “Vital Signs” • 2007 Ellie National Magazine Award Finalist – Columns and Commentary

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