DIGITAL INFLUENCER MARKETING CONCEPT FOR SWITZERLAND 2016
Influencer Marketing
The growth of influencer marketing will be huge in the years ahead, and with barriers like ad blockers interrupting traditional advertising, marketing budgets in 2016 will see a shift toward earned media — especially earned media through influencer marketing. Forbes
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Table of Contents Summary Best Practices Primary Points of Consideration Current Situation in Switzerland The Symbiosis of Brands & Influencers
Digital Influencer Strategy Categorization Influencer Hierarchy Strategy Choice of Publication Channels Cooperation Models Outreach & Image Formation Goals & KPIs of Influencer Marketing
Influencer Marketing Services Selection & Recruitment Influencer Profiles
4 5 6 11 16 18 19 21 24 25 26 27 28 29 32
Influencer Management Monitoring, Analysis & Reporting BlueFluence® - BlueGlass Digital Influencer Index Swiss Influencer Mailing List
Influencer Marketing Events
37 41 47 48 49
Focused Influencer Know-How Conferences Swiss Blogger Night / Influencer Award Night
Influencer Marketing Pricing Service Options & Pricing Influencer Marketing on Demand 360° Influencer Marketing Package Executive Influencer Marketing Package
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50 51 52 53 54 55 56 57
Summary Influencer Marketing is popular and growing fast. Most marketers* agree that their influencer marketing budgets will grow significantly throughout 2016. Influencer Marketing includes marketing to, through and with opinion leaders. The influencer premise is simple: Leverage a cadre of celebrities, bloggers and industry experts to post about your brand and expect to boost leads, brand awareness and customer loyalty. The underlying strategy origins from the 1940 study by Lazarsfeld & Katz, describing the Multistep Flow Model, which claims that the majority of people are influenced by secondhand information and opinion leaders.
But this premise also has a few inherent problems that require appropriate consideration. This concept shall elaborate best practices and support brands with a professional approach to Influencer Marketing. *According to Grapevine www.cci-ag.com
Best Practices for Influencer Marketing
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Primary Points of Consideration We have identified following issues to be the primary questions that require our appropriate consideration : a.
Pricing and value are often in-transparent
b.
True monitoring, analysis and ROI calculation are seldom part of the process
c.
Often influencer marketing is perceived as a discipline with soft factors, like brand awareness, of this discernment differs depending on the market category, but should never be the complete perspective. Every digital activity can and should be tracked, measured and monitored diligently.
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Primary Points of Consideration d.
The blogs themselves have a problem with the duality of commercialization and credibility/independence. This will only increase with the new regulations by Google and the FTC (detailed later). This concern has varying impact depending on the market segment. A fashion blogger, for instance, can believably promote handbags from different brands and justify alternating tastes. For a tech blogger it must be impossible to publish neutral product comparisons when being paid (direct, indirect or with free products).
e.
Celebrities endorsing products is nothing new and has been going on for decades. Hooking a brand to a public figure has always had its risks. The known risks include the fading of their celebrity status, bad results or injury for sport stars, offensive public behavior and private affairs with negative impact on their perception. With influencers we add additional perils to this already risky endeavor. But practical problems like scheduling and accessibility further complicate working with celebrities.
f.
Google has started to react to influencer marketing by issuing guidelines on how they expect bloggers and marketers should comply. www.cci-ag.com
Primary Points of Consideration g.
In the USA the FTC has also taken action and is cracking down on companies who fail to disclose payments to blogs and influencers. The agency has issued an according Guide for Businesses. We should expect similar actions throughout Europe soon.
h.
With Google and the FTC using their influence to make influencers disclose their connection to products and brands, i.e. need to visibly declare posts to be ads, sponsored and paid for, we have to ask how that impacts the value of Brand Ambassadors in general.
i.
Influencer Marketing also does not adhere to national boarders but far more to language and culture. This may not be a large concern for brands operating in North America. But brands operating in Europe, especially in Switzerland need to take this serious. With three national languages and a very limited market, a blogs actual sphere of influence must be regarded closely. Otherwise a brand might be spending Swiss budget to increase awareness in France, Italy or Germany, probably not as intended.
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Primary Points of Consideration j.
Especially in small markets the risk of a few well established influencers keeping the market from establishing more and new influencers is not to be underestimated.
k.
Cost control needs to be an issue on the radar of brands. The worst possible outcome for brands is an open, all out, opportunistic bidding war for the top few influencers.
l.
The general assumption is that a product or brand recommendation is worth 8 times more than push advertising. This however is only the case if the recommendation comes from an independent peer source. With Google and regulatory agencies already intending to make the commercial use of influencers more visible, the strategic use of peer to peer communication imperative to use several and alternating influencers. It especially implies the use of new, up and coming influencers instead of the already known names and faces.
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Primary Points of Consideration m. Influencer Marketing is not Push Marketing. This may sound banal, but it is imperative to understand that Influencer Marketing thrives on recommendation and not publishing a brand logo or a product banner as large and as often as possible. Pushing a logo and/or a product all too obviously is counterproductive and can ruin an otherwise performing channel. n.
Smart Influencer Marketing Campaigns are a specific form of Content Marketing. The best ones only imply the involved brand with subtlety and make only indirect connections. The primary goal must always be to create great and unique content that will attract audience attention. It is the secondary goal to elegantly and subconsciously connect it with a brand and/or a product.
o.
It is the special challenge and an obligation for the marketer to convince any brand not to follow a push strategy with digital influencers. A current study from Similarweb has compared Paid & Display vs. Organic (Push vs. Pull) by the resulting online purchases. Push marketing only results in 5% of all sales, while organic search is responsible for about 40%. www.cci-ag.com
Current Situation in Switzerland Switzerland requires some additional considerations due to its unique situation. 1. Market Limitations: Switzerland is a very small country with a limited market size. Within this small market there are at least 4 if not seven languages further dividing target audiences. For Social Media and especially for YouTube one needs to differ between the official German (written language) and actual Swiss-German (spoken language). Aside from our native languages we might also need to consider Serbo-Croatian and English as further languages.
SwissGerman
French / Welsch
Italian / Lombardian
RhaetoRomanic
Rest
65.60%
22.80%
8.40%
0.60%
8.70%
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Current Situation in Switzerland 2.
Influencer Oligarchy: a.
With a market that is limited in size, local influencers trying to address the Swiss audience are in fierce competition for the limited audience attention. The amount of money brands are spending in Switzerland only allows for a very small crowd of influencers to actually make a living and follow their passion full time.
b.
Combined with the fact that influencers from the French part of Switzerland seek a French audience and Ticinesi influencers address an Italian audience, we get a situation were only a select few influencers actually manage to appeal to a relevant audience size.
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Current Situation in Switzerland c.
This situation is only beneficial to the mentioned select few influencers. This creates a difficult situation for brands looking for influencers with large Swiss audiences. With many brands forced to solicit the same influencers, we have a problem of opportunistic price biddings combined with a credibility issue for both, influencers and brands.
d.
Additionally complicating the situation is the fact that the market for digital influencers is fairly new and there are no established paths for education or recruitment. Therefore most people interested in blogging will seek the few recognizable leading figures as mentors, thus further strengthening the oligarch position of the few already well-known influencers.
e.
Practical Example: Our concept of the Swiss Blogger Night as a platform to bring together brands and bloggers, especially targeted at up and coming bloggers, was heavily criticized and vilified exactly by some of these leading figures. www.cci-ag.com
Current Situation in Switzerland 3.
Clash of Schools, Old versus New The old school of journalism is at arms with digital influencers. After years of consumers shifting from old economy channels, print, broadcast tv and broadcast radio to the internet, i.e. online channels, classic journalists fear the current developments. a.
Classic media corporations are struggling with the complete loss of classifieds and dwindling subscriber numbers, but even worse is the continuous deterioration of their advertisement bookings.
b.
Online editions as well as offline formats of classic publishing houses now try to found a way to pay for these new formats. Journalists fear loosing their livelihood. losing their power and influence!
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Current Situation in Switzerland c.
With the last remaining revenue streams (brand advertising) shifting to digital influencers, classic journalists will use every opportunity to discredit and criticize digital influencers.
d.
To give an example: After print media (Tagesanzeiger) ran a heavily promoted negative story of how Twint is buying bloggers, Paymit (UBS) reconsidered their sponsorship of the Swiss Blogger Night in fear of media backlash.
With the given situation of Switzerland and the continued animosity from classic (dying) media, brands must tread carefully. Brands are challenged to develop new relationships with digital influencers while not alienating the classic media. Despite some disconcerting circumstances sticking your head in the sand is not a solution. Now is the time brands need to develop their own crew of digital influencers.
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The Symbioses of Brands & Influencers 1.
It is imperative to understand that the relationship between brands and influencers is symbiotic and consists of mutual necessities and dependences. Influencers are as much dependent on the content delivered by brands as are the brands dependent on the outreach delivered.
2.
From their perspective brands would love nothing more than to define exact expectations for the privileges, information, products, expenses and payments delivered. All media representatives however want to stay neutral, independent and credible to their audience. They do not want to be held to any direct expectations.
3.
This has always been the case. What is new, is that the incorruptible talking to now is also the editor in chief, the publisher and the marketing manager, all in one person. Most digital influencers are responsible for their own revenue. There is no firewall between the departments responsible for revenue and the editorial staff.
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The Symbioses of Brands & Influencers 4.
This changes the game for brands and influencers alike. Aside from the symbiotic mutual dependencies, new cooperation models must be found.
5.
A further factor of change is the fact that most influencers have several channels if not even several blogs. Therefore any strategy must give credit to that circumstance. Additionally most brands have their own publication channels. Any campaign must define which content is to be published in which way on which channel, combining and/or excluding corporate channels, influencer channels and maybe even third party channels to achieve the optimal outreach for the defined target audience.
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Influencer Marketing Strategy
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Categorization any topic and subtopic imaginable. A large majority of blogs cover several topics. All boundaries are fluent. A brand (especially in consumer products) should try to be present in as many categories as possible. A smart phone for instance is a useful tool in any category. narrowly only on the most apparent category of blogs, but imagine where your products have touch points with humans. 1. 2. 3. 4. 5. 6.
Fashion & Beauty Fitness & Health Food & Gastronomy Luxury Travel & Locations Technology
7. 8. 9. 10. 11. 12.
Parenting Crafts & DIY Arts & Photography Finance & Fintech Outdoors & Sports Lifestyle
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Categorization Most consumers have several interests and will visit various websites over time. To achieve the , it is important that the consumer hears the same message from different sources several times. This enforces the about and recommending said product. A multitude of posts by lower level influencers is always more credible and thus more valuable than single posts by expensive local leaders.
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Influencer Hierarchy Strategy With all the risks, restrictions and regulations attached to brand ambassadors, any credible influencer marketing strategy must be composed of several levels of influencers and according communication. We recommend at least three levels (better four) for a globally operating corporation: 1. 2. 3. 4.
Global Brand Ambassador Local Brand Ambassador Established local influencers Up and coming local influencers
For any long term strategy the first levels must be chosen with extreme prudence and foresight. The selection and use of a local brand ambassador depends strongly on the strategy for the global brand ambassador. If the global ambassador will a have a strong omnipresence, a local ambassador could be more of a disturbing factor. www.cci-ag.com
Influencer Hierarchy Strategy A brand needs to choose their influencer hierarchy in accordance with the current and future local situation in mind. In many cases a differentiated approach makes the most sense, i.e. use various influencers from different levels to deliver according messages and/or content. With brand ambassadors in place a brand needs to communicate on a more peer to peer level to augment the already existing communication. Given the oligarch situation of leading influencers in Switzerland, we consider the up and coming influencers to be the most important level, that deserves the most attention. Just
an interesting audience with a good ROI. Choosing a local favorite does not guarantee the desired result. An exact match of set goals and the optimal matching of influencers and channels need to be defined on a campaign to campaign basis. www.cci-ag.com
Influencer Hierarchy Strategy WHO
Audience
Channels
Goal
Perception
Global Brand Ambassador
Global
Off- & Online
Image/Brand Awareness
Paid/sponsored
Local Brand Ambassador
National
Off- & Online
Image/Brand Awareness
Paid/sponsored
Leading local influencers
Local
Online
Brand Engagement/WOM Mixed
Up & coming local influencers
Local
Online
Brand Engagement/WOM Organic/authentic
Followers & third parties
Local
Online
Brand Engagement/WOM Organic/authentic
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Choice of Publication Channels focus on social media i.e. mini-blogs. The rise of social media has given this market a large variety of channels to choose from. The typical strategy of using social media purely to tease and deliver traffic to a website is not the only valid anymore. Even a single account strategy can be successful. However, a multi- channel strategy is still preferred. The choice of content and channel will influence the style of story telling.
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Cooperation Models Independent of duration and/or compensation of any cooperation, following cooperation models are applicable 1. 2. 3.
Creation and delivery of specific content for publication on the brands own channels Publication of content on the influencers channels The combination of content creation and publication on numerous channels
Depending on the occasion and the defined goals, the appropriate influencers and the appropriate cooperation models need to be chosen on a project/campaign basis. Example: We sent a talented nature photographer, a fashion blogger, a travel blogger and a YouTube Vlogger to
the Huawei P9 launch event. This may seem an unlikely fit at first glance, but we wanted feedback and impressions from different points of view. This has resulted in posts on the influencers channels as well as in content contributed for the brands channel. The nature photographer delivered a comparable shot of the same image, shot with an SLR and once shot with a P9. This is content that enables us to leverage the reach and prominence of the influencer without risking his credibility. www.cci-ag.com
Outreach & Image Formation Although the creation of online reach (brand awareness) and the subsequent formation of a brand image may seem to be two different processes, with correct Influencer Marketing you can seamlessly melt both into one process. The way you tell a story
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The Goals & KPIs of Influencer Marketing 1.
The Goals of Influencer Marketing
Depending on the market, the product and the actual market share at the time, the specific goals may differ. The underlying general goal of influencer marketing however always remains Word of Mouth Following Key Performance Indices need to be measured and monitored: • Search engine visibility • Reach organic (& paid) • Engagement shares*, likes, reactions, comments • Conversion product sales • Brand awareness • Brand image *Experts agree that shares are the most important indicator and deserves a weight of about 40% www.cci-ag.com
Influencer Marketing Services
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Selection & Recruitment In our Digital Influencer Marketing Concept we put special emphasis on the selection and recruitment process. We believe it to be crucial to use many different influencers over the course of time. Therefore selection and recruitment are a continuous process. Following are our main criteria for selection: 1.
Our Qualification Criteria: a) b) c) d) e) f) g) h)
Blog*style, look & feel Content quality (texts & photos, videos) Use of functions/options Use of technology (Self hosted or blog network, etc. , SEO, social linking, etc.) Use of promoted content (How does the blog/channel incorporate advertising, product placement and sponsored posts? How is compliance with current guidelines?) Cooperation models (What is the exact commercialization strategy?) Credibility and independence (Are there any exclusivities hindering a possible engagement? How is the tone towards the brand and known competitors in past posts and activities? Business conduct (How is the professional interaction? Do they understand and fulfill expectations?) *Blog may be a self hosted site, a site in a blog network, a social media channel or a combination of these www.cci-ag.com
Selection & Recruitment 2.
Our Quantification Criteria a) b) c) d)
3.
Visitors / Followers (Swiss followers, we can identify the exact geographic location) Follower demographics (language, gender, age, location, occupation, interests, etc.) Engagement / interactions (likes, shares, reactions, comments, & conversions) Post frequency (avg. posts per week)
Our Selection Process a) b) c) d) e)
Identification (creation of a list 250 potential Swiss influencer) Pre-Selection (qualification, look & feel, quality of texts & images, videos) Selection (quantification, follower demographics, interactions, frequencies) Proposal (detailed Influencer Profile, example of Travelita.ch follows) Recruitment (personal meeting, cooperation agreement, scope of work, etc.)
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Selection & Recruitment 4.
Selection & Recruitment Process
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Influencer Profiles Our Proposals are delivered as Influencer Profiles
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Influencer Profiles
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Influencer Profiles
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Influencer Profiles
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Influencer Profiles
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Influencer Management 1.
Strategic Aspects a)
Setting Guidelines for Professional Conduct and Monitoring We will set guidelines for the professional conduct and monitor these. From how we expect content delivery to how we want sponsored links to be no-follow, we will set the rules of professional cooperation as standards and see their fulfillment through.
b)
Providing Guidance and Not Dictating the Creative Process A correct briefing is vital to achieving the desired result. We understand setting clear expectations without diminishing the creative process we actually hired these talents for.
c)
Consistent Recruitment and Management of Various Influencers In accordance with our hierarchy strategy and recommendation marketing, we see it as important to work with many different influencers. To achieve the optimal mix of reach and credibility within your target audience, we will work with a small group of regulars as well as a consistently changing crowd new influencers.
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Influencer Management 2.
Legal Aspects a)
Cooperation Agreements We will reach legal, binding agreements of rights and obligations for any intended cooperation. This is an important step to ensure legal security and regulate liability. It is crucial to check prior obligations and according exclusivities, etc. and fix all rights and obligations in writing.
b)
Compliance credibility of your influencers is vital to their actual market influence. Making sure all activities comply with according regulations and best practices is in each brands best interest and must be part of each agreement.
c)
Market Development It is our clear goal to not only service our clients with professional influencer marketing, but to set an example in the Swiss market of how this needs to be done. In doing so we hope to develop the market in the right direction, demanding transparency. Creating an according index should support this. www.cci-ag.com
Influencer Management 3.
Event and Campaign Briefings (Example of Event Briefing for Huawei P9 Launch London)
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Influencer Management 4.
Outreach Support In many cases it can make more sense to use influencers that are less established. Experience shows that their credibility is far higher. In order to boost the reach of less established influencers BlueGlass and CCI can support them with according skills. a)
Technical SEO / OnPage / Content If needed we can support any influencer in optimizing their website and/or social media channels. We can professionally support all skills required, from Technical Search Engine Optimization, Conversion Rate Optimization, Content Creation to any other competences.
b)
Digital Coaching
D to address and coach influencers on tackling their specific weaknesses. This is our version of
showing a man how to catch fish. c)
Paid Media Support It can very often be a more efficient process to enhance organic reach with paid measures than paying for that reach in first place by booking a more expensive influencer.
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Monitoring, Analysis & Reporting A core pillar of our Influencer Marketing Services consists of monitoring, analysis and reporting. Only by monitoring all activities of a digital influencer on all channels can one get precise key performance indices. In order to get transparent and comparable measurements we need our digital influencers to agree to according tracking methods. We would never recommend a cooperation with an influencer that refuses any tracking of their KPIs. Only with a transparent set of performance indices can we calculate the value of a campaign/project for the brand and derive a fair compensation model for the digital influencers we work with. 1.
Monitoring:
2.
Analysis:
3.
Reporting:
With tracking cookies, tracking pixels, pixel tags, Google Analytics access and Social Media Insight access we can collect all relevant data. Aside from analytic tools like Google Analytics, Searchmetrics, Social Bakers, etc. it takes skilled and experienced professionals to interpret the collected data. We deliver Event Coverage Reports and Campaign Reports and the BlueGlass Influencer Quality and Outreach Index BlueFluence®. www.cci-ag.com
Monitoring, Analysis & Reporting Reporting (Example of Event Reporting for HUAWEI P9 launch in London April 2016)
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Monitoring, Analysis & Reporting Reporting (Example of Event Reporting for HUAWEI P9 launch in London April 2016)
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Monitoring, Analysis & Reporting Reporting (Example of Event Reporting for HUAWEI P9 launch in London April 2016)
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Monitoring, Analysis & Reporting Reporting (Example of Event Reporting for HUAWEI P9 launch in London April 2016)
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Monitoring, Analysis & Reporting Reporting (Example of Event Reporting for HUAWEI P9 launch in London April 2016)
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BlueFluence® BlueGlass Digital Influencer Index We will deliver one clear index value describing a combination of following factors: -
Digital Reach Conversion Rates Digital Engagement Brand Awareness Return On Investment
A strong representative index will simplify comparison, selection and compensation considerations. Only an index generated by reliable analytic tools (Google Analytics, Searchmetrics, Social Bakers, Demographics Pro, etc.) interpreted by data professionals (BlueGlass Interactive AG), can deliver the transparency and credibility desired. Such an index can quickly become an industry standard and create a demand among digital influencers to get monitored and indexed. www.cci-ag.com
Swiss Influencer Mailing List We keep a list of 250 Swiss influencers from all categories with their current contact data. We can deliver Press Releases, etc. to all or a defined excerpt of digital influencers from Switzerland. dedicated Brand Lists, tailored to their various communication needs. This makes corporate communication easy, efficient and complete.
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Influencer Marketing Events
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Focused Influencer Know-How Conferences We will organize an evening with one or two speeches by proficient speakers in a trendy location with an apéro riche for the guests. 1.
2. 3.
4.
Holding local events targeting digital influencers will put your brand in touch with the digital influencer crowd and give you the opportunity to position and spread your products. Meet the local influencers that are interested in the topic you chose. This gives you a strategic advantage of creating the audience you desire for current projects. By organizing focused speeches on current topics you can attract the progressive local influencers and position your brand. They will come to see you as innovative and as an opinion leader among brands. Repeat this in several cities and this will put your brand in a position, where the leading influencers will want to work with you.
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Dedicated
Events
We will organize an evening with
1.
2. 3.
4.
local events targeting digital influencers will put your brand in touch with the digital influencer crowd and give you the opportunity to position and spread your products. These events are designed for your brand to present itself, its products, its philosophy and its goals to potential influencers. We will pre-select and invite a number of proposed digital influencers. We can have the event as to attract additional guests, however the client desires. Just as with the Know-How Conferences, holding regular small events at different locations will put your brand and products in the center of attention within the influencer community.
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Swiss Blogger Night / Swiss Influencer Awards We are aware that many brands were very disappointed that we had to cancel the Swiss Blogger Night in 2016. We however believe to deliver a better value for each brand with the proposed services and events. But we do see the opportunity to create an award ceremony event to do something for Swiss influencers, their campaigns and the involved brands/agencies. 1.
Swiss Influencer Awards in various categories Depending on submission of campaigns we see about 6 to 12 category awards
2.
Awards are for creative and successful campaigns, not blogs We want to award the best influencer campaigns, not blogs or influencers
3.
The brand and the influencers are awarded together Awarding a campaign dictates that all the involved get according recognition
4.
Mixed Jury of 5 from the Digital Marketing Sector A combination of pros from agencies, brands and media www.cci-ag.com
Influencer Marketing Pricing
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Service Options & Pricing To enable professional influencer marketing to companies of all sizes and budget we offer our services in three options:
•
Influencer Marketing on Demand
Monthly Retainer
•
360° Influencer Marketing Package
Monthly Retainer
•
Executive Influencer Marketing Package
Monthly Retainer
CHF 500.00
CHF
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Service Options & Pricing 1.
Influencer Marketing on Demand
Monthly Retainer
CHF 500.00
a)
Digital Influencer Proposal (detailed Influencer Profile)
CHF
b)
Digital Influencer Recruitment (meeting, agreement & monitoring setup)
CHF
c)
Digital Influencer Management (briefing, accompaniment, de-briefing, analysis)
variable*
d)
Digital Influencer Channel Analysis (detailed digital analysis for optimization)
CHF
e)
Digital Influencer Channel Optimization (SEO, OnSite, content, etc.)
variable*
f)
Digital Influencer Indexation (analysis, profile, monitoring setup, BlueFluence®)
g)
Know-How Conference (open invitation, small local event, one topic, 1-2 speakers)
h)
Meet & Greet Event (matchmaking session for brand and 10-20 influencers)
i)
Digital Press Release (press release forwarding to 250 selected DI addresses)
*Dependent on event or campaign and duration of engagement **Average per channel
CHF
600.00
800.00**
250.00
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Service Options & Pricing 360° Influencer Marketing Package
Monthly Retainer
-
The 360° Influencer Marketing Package is designed for large companies with a continuous and evolving need for digital influencer marketing. The package delivers our full services (expenses excluded) for the course of one year only capped by the maxima listed below. Our annual retainer makes budgeting easy. These full services consist of: a) b) c) d) e) f) g) h) i)
Digital Influencer Proposal (detailed influencer profile) Digital Influencer Recruitment (meeting, agreement & monitoring setup) Digital Influencer Management (briefing, accompaniment, de-briefing, analysis) Digital Influencer Channel Analysis (detailed digital analysis for optimization) Digital Influencer Channel Optimization (SEO, OnSite, content, etc.) Digital Influencer Indexation (analysis, profile, monitoring setup, BlueFluence®) Know-How Conference (open invitation, small local event, one topic, 1-2 speakers) Meet & Greet Event (matchmaking session for brand and 10-20 influencers) Digital Press Release (press release forwarding to 250 selected DI addresses)
20 profiles 12 influencers 8 influencers 10 sites/channels 4 sites/channels 12 indexations 1 conference 2 events 8 press releases www.cci-ag.com
Service Options & Pricing Executive Influencer Marketing Package
Monthly Retainer
-
If you have the need for continuous professional influencer marketing ser4vices, but without the events, this is the package for you. The package delivers our full services (expenses excluded) for the course of one year only capped by the maxima listed below. These full services consist of: a) b) c) d) e) f) g)
Digital Influencer Proposal (detailed influencer profile) Digital Influencer Recruitment (meeting, agreement & monitoring setup) Digital Influencer Management (briefing, accompaniment, de-briefing, analysis) Digital Influencer Channel Analysis (detailed digital analysis for optimization) Digital Influencer Channel Optimization (SEO, OnSite, content, etc.) Digital Influencer Indexation (analysis, profile, monitoring setup, BlueFluence®) Digital Press Release (press release forwarding to 250 selected DI addresses)
20 profiles 12 influencers 8 influencers 10 sites/channels 4 sites/channels 12 indexations 8 press releases
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CCI AG Concepts & Consulting Int. Ltd. Tellstrasse 31, 8004 Zurich, Switzerland
+41 44 552 70 13
+41 76 330 66 94
[email protected]
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