DAWA MEDIA GROUP 1

DAWA

DAWA MEDIA GROUP

DAWA BUSINESS PRESS CHINA BUSINESS MAGAZINE HUAYU TV

w w w. d aw a n e w s . c o m

DAWA MEDIA GROUP

Includes Dawa Business Press, China Business, Hynet TV, Dawa Website.

DAWA DAWA MEDIA MEDIA GROUP GROUP 33

DAWA BUSINESS PRESS DAWA Business Press which founded in November of 2001 and published three times a week is the only Chinese business paper in Canada and one of the most popular Chinese newspapers covering all over the greater Vancouver areas as well as Victoria, Edmonton and Calgary.

CHINA BUSINESS China Business which founded in August of 2008 and distributed across over Canada from East to West is the only English quarterly magazine on China business with the focus on introducing and interpreting current China’s business opportunities and information in an attempt to build up a closer and stronger business link between North America and China.

DAWA MEDIA GROUP 5

HUAYU TV STUDIO Huayu TV Studio which established in December of 2006 has started its “Weekly News Forum” twice a week on every Friday and Sunday through Canadian Multicultural Channel, and dealed with heated topics of the week among Chinese community covering politics, economics, trade, finanice & investement, education & culture, recreation, and also launched Talk Show focused on sports, youth, education, fashions, etc in a hope of promoting racial and ethnic harmony and intercultural understanding and appreciation; besides, Huayu TV has initiated hynet cable tv program in early 2008 to better serve Chinese worldwide.

OUR WORDS

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A Great Opportunity for a Great Market! Let’s help your business reach thousands of potential Chinese customers!

• The only Chinese business newspaper in Canada • Circulation: 70,000 copies per week • Covering areas: Greater Vancouver Areas as well as Victoria, Edmonton, Calgary • Publishing date: Since November of 2001 and on Every Tuesday, Thursday & Saturday DAWA Business Press, based in Vancouver and composed of a well-trained and experienced team of professionals, publishes three times a week on Tuesday, Thursday and Saturday. We aim at providing an up-to-date and comprehensive report of the most public-concerned news with the focus on worldwide business information and opportunities for local Chinese Community. In addition to the local, national and international news, the Tuesday’s issue features the education and employment; the Thursday mainly contributes finance and investment; the Saturday provides special reports and articles on general topics of public interests. As known to all, the Greater Vancouver has a population over two million, of which 400,000 are Chinese. In some areas like Vancouver, Burnaby and Richmond, Chinese residents make even up to 30-50% of the total, and they are our loyal readers. As this growing body of Chinese readership, we will serve as an ever-important channel for you to reach this great potential market, and we also strongly believe that we could further promote your business to the target market at large. Thinking about over 400,000 Chinese in Greater Vancouver! Thinking about reaching them by placing your ads in Dawa Business Press! It is really a golden opportunity to advertise with us and attract the attention your business deserves. Waste no time and call us now! Let us help your business succeed and exceed your expectation! We will be dedicated to promote your productivity and marketability ------ THIS IS OUR PROMISE!

OUR MISSIONS

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Our mission is to help making your market plan successful.

Great marketing campaigns help you reach and build strong relationships with your customers, and there are many factors that contribute to your marketing campaign’s success. Selecting the right media and the right mechanisms within are two of the most crucial components. We offer advertisers the right combination of media, marketing products, and customized programs so you can develop great campaigns and lasting customer relationships. As one of the most popular and a leading Chinese business paper, we support and possess a wide variety of advertising technologies to communicate your marketing message. You will find all the information that you need to successfully develop your campaign, and we look forward to working closely with you to maximize the value of your media purchase by creating promotion ads that are tailor-made to your specific needs. We invite you to contact us today, so we can start building a customized marketing plan for you. We’ve got everything you need to reach your target market. Let us help you plan the most successful marketing program you can imagine and fulfil your marketing objectives!

OUR READERSHIP

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The number of new immigrants from Mainland China that has been growing very fast and exceeded that from Hong Kong and Taiwan in last ten years has become as a whole the largest immigration minority group in Canada. The majority of them are having good education and work skill, therefore, their potential for job-finding and business creation are much greater than those who came to Canada in earlier years. In addition, they are financially very strong and have brought to Canada most of their earning and savings from their hometown and as a result this new source of capital will surely exert great influence over the development of local economy. As a business weekly, we are playing an ever more important role in an attempt to provide the information and services they need the most and help start their new life and set up their new careers and business here in Canada. On the one hand, they are our loyal readers, and on the other they are also great potential customers. We are just acting like a kind of bridge helping your business reach this fast growing potential market!

Distribution Coverage Cities Vancouver, Burnaby, Richmond, Coquitlam, Surrey, Delta, New Westminster, North Vancouver, Victoria, Edmonton, Calgary etc. Major Spots China Town, 7-11, Safeway, Save-on-Foods, T & T Supermarkets, Shopping Malls, Libraries, Bookstores, Groceries & Convenience Stores, Restaurants, Business Societies & Associations, Community Centers, Colleges & Universities, CAAC, China Eastern.

Circulation Progress Table (from Nov., 2001 to Mar., 2011)

Readership Analysis Table* Original from Mainland China

73%

Hong Kong



14%



11%



2%

below 30 yrs



8%

30-50 yrs



64%

50 yrs +



28%

High School or Under



13%

University or College



72%

Taiwan Other Areas Ages Group

Education

Master Degree or Higher

15%

Family Yearly Income (four people) $30000 or below



7%

$30000-50000



52%

$50000 or over



41%



25%

4-6 years



43%

7-10 years



20%



12%

Living in Canada 3 years or less

10 years or over

*based on the survey in March of 2011

copies

OUR SERVICES

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Advertising Service Commercial Service Revision Service Insertion Service

Our ads cover an area including education, finance, travel, service, bank, auto, real estate, restaurant, small business and classified business, etc. There are discounts for those who have signed long term contracts. The legal rights and copyright responsibilities of all paid ads will be fully assumed by the advertisers. We design and make advertising, commercial pages, fliers and posters for the advertisers on the condition that the advertisers provide all the necessary original documents, including text, logos, pictures, etc. The copy of the finished design will be e-mailed or faxed to the advertisers for the final confirmation before it is published. The design work for it can be executed only after the price is agreed and contracts signed by the advertisers. We provide revision service for long-term advertisers once a week (the special seasonal ads are exceptional). Specifications for the self-made Advertising: The size of the advertisement should be in accordance with the measurements designated on the rate sheet. We accept promotion posters and fliers to be inserted into our paper and circulated to our readers through our circulation networks based on the agreements reached by the Press and advertisers. All the advertisers must send insertion fliers to the designated place at the time required. The insertion fees should be prepaid and is non-refundable.

Electronic Transmition of the Advertising Copy E-mail:

[email protected] or [email protected]

File type: PDF, EPS, PSD, Text Document, JPG Software: CorelDRAW 9, Illustrator 10, Photoshop FTP:

Call Ad Representative of Dawa

OUR EVENTS

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Chinese Gourmet Feast

DAWA MEDIA GROUP 108-644 SW Marine Drive, Vancouver B.C., Canada V6P 5Y1 Tel: 604-267-1778 Fax: 604-267-1338 E-mail: [email protected] Website: www.dawanews.com www. hynet.tv

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