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Embargo: 7 March 2016, 12:30 CET. BMW Group: THE NEXT 100 YEARS. Content.

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Pioneering moments and milestones in the history of the BMW Group.

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BMW Group THE NEXT 100 YEARS: The centenary year. • • • • • •

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Centenary leitmotif and new BMW Group corporate identity. Centenary Event on 7 March 2016. Centenary Event: Streamed to associates around the world. BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Two exhibitions, one festival. BMW Group special centenary publication.

The BMW Group’s view of the future: Transformations and visions.

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BMW VISION NEXT 100: Sheer Driving Pleasure of the future –

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What will it look like?

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BMW Group Media Information 03/2016 Page 1

Embargo: 7 March 2016, 12:30 CET. BMW Group: THE NEXT 100 YEARS. Content.

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Pioneering moments and milestones in the history of the BMW Group.

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BMW Group THE NEXT 100 YEARS: The centenary year. • • • • • •

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Centenary leitmotif and new BMW Group corporate identity. Centenary Event on 7 March 2016. Centenary Event: Streamed to associates around the world. BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Two exhibitions, one festival. BMW Group special centenary publication.

The BMW Group’s view of the future: Transformations and visions.

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BMW VISION NEXT 100: Sheer Driving Pleasure of the future –

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What will it look like?

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Embargo: 1. Pioneering 7 March moments 2016,and 12:30 milestones CET. in the history of the BMW Group. BMW Group: THE NEXT 100and YEARS. Pioneering decisions products from the past continue to make their mark on Content. the BMW Group today. The BMW Group has had a significant influence on the future of mobility ever sincePioneering it was founded in 1916. Over the years, itinhas 1. moments and milestones theconstantly history evolved, rising to its position today as a premium provider of mobility services. The capacity2for of the BMW Group. foresighted action is a part of the BMW Group’s DNA – as evidenced at many points throughout history and by YEARS: numerous decisions and products. 2. BMW Group its THE NEXT 100 The centenary year.

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Some pioneering moments in the history of the company: • Centenary leitmotif and new BMW Group corporate identity. Introduction of the BMW R 32 – a major influence across the industry. • Centenary Event on 7 March 2016. Launched in• 1923, the R 32 was Streamed far more than just the first bike to sport the blue Centenary Event: to associates the and white brandaround logo on itsworld. tank; it was evidence, even then, of the company’s • BMW Group Worldpathways Tour: “Iconic Impulses. courage in departing from familiar to engineer its very first vehicle, coming The BMW Group Future Experience“. up with a design developed completely around the engine. This approach would • Two exhibitions, one festival. become not• only a trademark of BMW motorcycle construction but also a major BMW Group special centenary publication. influence across the industry as a whole. 3. The BMW Group’s view of the future: “Born Electric” Launch ofvisions. BMW i – another milestone showing the 13power Transformations and to completely rethink and redesign mobility. Coupled with the power to rethink 4. BMW VISION NEXT 100: and redesign mobility from its very foundations, this courage remained clearly inofevidence 90 –years later: in 2013, the Born Electric Sheer Driving Pleasure the future motto marked market launch of the all-electric BMW i3 – and with it the 18start of What willthe it look like? a new era. Based on an architecture comprising a lightweight carbon passenger cell on aluminium chassis, the BMW i3 was a complete departure from all that 5. anMedia Contact. 26 had gone before. Instead, it set out to meet the specific requirements of electro-mobility. Presentation of the BMW 328 embodying dynamics, aesthetics and sheer innovation – qualities BMW brand stands forItalian to this day. Content USB stick: Press text in the German, English, French, Spanish and as well as additional text and At the Nürburgring June 1936, the first public display of the BMW 328 was to photo material. For furtherininformation, TV-Footage, Media Contacts: www.press.bmwgroup.com define the young brand’s motorsport ambitions right up to the 1960s. The success

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of the BMW 328 lay in the sum of its engineering parameters: rigorously applied

Embargo: 7 March 2016, 12:30aerodynamic CET. lightweight design, ideal weight distribution, lines, the perfect engine, and flawless road-holding thanks to a meticulously tuned chassis. The BMW 328

BMW Group: for an entirely new understanding of what a car could be: laid the foundation

THE NEXT YEARS. success through100 performance based on the perfect interplay between maximum

Content. efficiency and the full spectrum of parameters. By incorporating these qualities, the BMW 328 embodied everything the BMW brand stands for to this day: dynamics, aesthetics and sheer innovation. 1.

Pioneering moments and milestones in the history

BMW – theGroup. founding member of the “Neue Klasse” – a new 2 of1500 the BMW segment, the family sport saloon. Over the years, theTHE BMWNEXT Group100 has YEARS: proven time and again its instinct for creating 2. BMW Group the right and motorcycles at the right time. Many of its products have7even The cars centenary year. established entirely new vehicle segments: in the early 60s, for example, the • Centenary leitmotif new BMW Group “Neue Klasse” (“New Class”) BMWand 1500 became the founding member of the corporate identity. family sport saloon segment. Today, this segment is served by every premium • Centenary Event on 7 March 2016. manufacturer. • Centenary Event: Streamed to associates around the world. BMW Group World–Tour: “Iconicwas Impulses. An entirely• new bike concept the “GS”– born with the R 80 G/S. The BMW Group Future Experience“. In the late 1970s, when competition from the Far East was increasing, motorcycle • Two exhibitions, one festival. developers •at BMW with a centenary surprise inpublication. the shape of an entirely new bike BMWcame Groupupspecial concept, launched in 1980: the R 80 G/S. At the time, it was the first and only largeengined to offerview the ride qualities of a road bike. The “GS” went 3. Theoff-roader BMW Group’s of the future: on toTransformations lay the foundation and for one of the most popular motorcycle types today: 13 the visions. travel enduro. 4.

BMW VISION NEXT 100:

Unveiling the first “SAV”:ofthe X5. Sheer of Driving Pleasure theBMW future – The What innovative to combine on and off-road capabilities turned out18 to be will concept it look like? highly promising – and not just for bikes. Back in 1999, the automotive world still distinguished between passenger vehicles for the road and off-roaders for26 rough 5. Media Contact. terrain. BMW, however, came up with a surprising new solution that combined both. It was unveiled at the Detroit Motor Show in January 1999. Long before the SUV boom began, the BMW Group had developed its own interpretation of a vehicle that offeredUSB dynamic handling and all-wheel driveSpanish as welland asItalian elevated positions Content stick: Press text in German, English, French, as well seating as additional text and for occupants. The name SAVTV-Footage, (Sports Activity Vehicle) expressed its sporty photo material. For further information, Media Contacts: www.press.bmwgroup.com was the BMW X5, manufactured at the US plant in Spartanburg.

focus: it

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Establishment of BMW Motorsport GmbH – foundation for the

Embargo: 7 March 2016, 12:30 CET. BMW M GmbH. It is not only products that have brought the BMW Group such success; so, too,

BMW Group: decisions. One such decision concerned the establishment in have its pioneering

THEofNEXT 100 YEARS. 1972 BMW Motorsport GmbH. For the company’s top decision-makers, the fact Content. that motorsport contributed to the positive image of the company and its products was not enough; the vehicles the Motorsport unit produced should also generate significant returns with which to refinance motorsport activities. To this day, products by BMWmoments M GmbH remain a major contributor not only to the company’s 1. Pioneering and milestones in the history results to its image. of but the also BMW Group.

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Opening the “FIZ” BMW100 Group’s Research & Development Centre 2. BMWof Group THE –NEXT YEARS: in Munich. The centenary year.

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Many of the BMW Group’s innovations are created in the highly progressive • ofCentenary leitmotif and new BMW Group Centre in Munich, known environment the company’s Research & Development corporate identity. as the FIZ. Opened in 1990, the building has a honeycomb structure that enhances • Centenary Event on 7 March 2016. collaboration all the departments in vehicle development by • between Centenary Event: Streamedinvolved to associates around the world. them. Along with a new building, the engineers reducing the distances between BMW Group World Tour: “Iconic were newly•organised into “development projectImpulses. teams”, which enabled them to The BMW Group Future Experience“. communicate more efficiently and resolve issues directly on their first prototypes. In • Two exhibitions, one festival. addition, they constant contact publication. with the designers, as they were also • could BMWmaintain Group special centenary based in the FIZ and were available to discuss their proposals right from the start. Concentrating work thefuture: FIZ has proven highly successful over the 3. The BMWdevelopment Group’s view of in the yearsTransformations and continues to evolve to this day. The facility’s Aerodynamics Test 13Centre and visions. for example, first went into operation in 2009 and is now considered a benchmark around the VISION world. Plans are 100: already under way to continuously extend the FIZ over 4. BMW NEXT the coming decades.Pleasure of the future – Sheer Driving What will it look like? BMW Group: Facing up to the past.

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As as itsContact. many successes, the BMW Group has faced several major crises 5. well Media 26 and challenges during its history. 1930s and 1940s. Under USB the stick: National Socialist regime ofFrench, the 1930s 40s,as BMW operated Content Press text in German, English, Spanishand and Italian well asAG additional text and exclusively supplier to theTV-Footage, German Media armsContacts: industry. As demand for BMW photo material. as Forafurther information, www.press.bmwgroup.com

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engines increased, forced labourers, convicts and prisoners from concentration

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camps were recruited to assist with manufacturing them. To this day, the enormous

Embargo: 7 March 2016, CET. suffering this caused and the fate of 12:30 many forced labourers remains a matter of the most profound regret. In 1983, BMW AG became the first industrial corporation to

BMWa Group: initiate public debate about this chapter of its history with the publication of a book THE NEXT YEARS. entitled “BMW –100 Eine Deutsche Geschichte” (“BMW – A German History”). Several Content. more publications on the subject followed. The BMW Group is explicitly facing up to this dark chapter of its past and in 1999, it became a founding member of the foundation “Erinnerung, Verantwortung, Zukunft” (“Remembrance, Responsibility and Future”) for the compensation of former forced labourers. 1. Pioneering moments and milestones in the history of the BMW Group. 2 Since the 1990s, the BMW Group has been actively engaging in efforts to promote openness, and understanding between cultures. (To find out more about 2. BMW respect Group THE NEXT 100 YEARS: Corporate and Intercultural at: The centenary year. Responsibility at the BMW Group, visit the PressClub 7 www.bmwgroup.com/en/responsibility/corporate-citizenship/culture.html).

Centenary leitmotif and new BMW Group corporate identity. 9 December 1959. • Centenary Event on 7 March 2016. In the years•after the war, Event: BMW, Streamed or the Bavarian Motor Works, to give it its full Centenary to associates the world. name, was slowaround to recover. While 1950s Germany was in the midst of the • BMW Group World Tour: “Iconic Impulses. “economic miracle”, BMW AG found itself in severe crisis and on the verge of losing The BMW Group Future Experience“. its independence by being sold to rival Daimler-Benz. At a dramatic General • Two exhibitions, one festival. Meeting on•9 December 1959, plans for the sale were scuppered, however, by BMW Group special centenary publication. •

small shareholders and BMW dealers. Impressed by the faith that shareholders and dealers BMW, one of of thethe company’s 3. Theplaced BMWinGroup’s view future: larger shareholders, industrialist Herbert Quandt, decided to find an alternative solution, which he worked13 on in Transformations and visions. discussions with the Management Board and Works Council. Detailed analyses showed that BMW had a promising future. The entrepreneurial commitment 4. BMW VISION NEXT 100: of Herbert his family to –secure the autonomy of BMW AG SheerQuandt Drivingand Pleasure ofcontinues the future to this day. will it look like? What

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The strengthContact. and resilience of the BMW Group were also apparent in later26 years. 5. Media The oil crisis of the early 1970s and the unsuccessful acquisition of Rover in the 1990s were two challenging situations; the company emerged from both empowered. Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

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Brands are the emotional character of the company.

Embargo: March 2016, CET.its acute brand awareness on Over the years,7the BMW Group has12:30 demonstrated many occasions. As well as developing the core BMW brand and realigning it after

BMW the crisisGroup: of 1959, it went on to establish the BMW Motorrad name. In 2001 and

THErespectively, NEXT 100 YEARS. 2003 it also rekindled the success of the UK’s MINI and Rolls-Royce Content. brands thanks in part to cutting-edge technology.

Since then, the continued enhancement of the BMW, BMW Motorrad, MINI and Rolls-Royce brands has allowed BMW Group to secure a strong position in the 1. Pioneering moments andthe milestones in the history premium segment. “The company has constantly developed and sometimes of the BMW Group. 2 even reinvented itself,” says BMW AG Management Board Chairman, Harald Krüger. “As we move into the future, that’s going to change.” 2. BMW Group THE NEXT 100not YEARS: The centenary year. • • • • • • 3.

Centenary leitmotif and new BMW Group corporate identity. Centenary Event on 7 March 2016. Centenary Event: Streamed to associates around the world. BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Two exhibitions, one festival. BMW Group special centenary publication.

The BMW Group’s view of the future: Transformations and visions.

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Embargo: 2. BMW Group 7 March THE2016, NEXT12:30 100 YEARS: CET. The centenary year. BMW Group: THE NEXT 100 YEARS. Centenary leitmotif and new BMW Group corporate identity. Content. The motto of the BMW Group’s centenary celebrations is THE NEXT 100 YEARS. Throughout its history, the BMW Group has been a pioneering force with a clearPioneering focus on themoments future. Thisand same approach will alsohistory be at the centre of its 1. milestones in the centenary which first and foremost shine a light on what lies ahead. of theactivities, BMW Group. 2 ThisBMW commitment theNEXT future 100 and to progress is clearly expressed in the 2. Group to THE YEARS: new The corporate identity and website. The corporate identity includes a new7 centenary year. emblem, which consists of three interlinking triangles that combine to form an leitmotif and new BMWthe Group arrow. The •fourCentenary elements in the design represent four key characteristics corporate identity. of the BMW Group: Responsibility, Trust, Pioneering Spirit and Success. They • Centenary Event on 7 March 2016. also reflect •the Centenary diversity ofEvent: the company, its to brands and its employees. Streamed associates around the world. • BMW Groupwww.bmwgroup.com, World Tour: “Iconic Impulses. The BMW Group website, has been comprehensively The BMW Group Future Experience“. updated, with new technical features and contents delivering the full range of the • Two exhibitions, one festival. latest forward-looking onlinespecial communications. • BMW Group centenary publication. Centenary Event on 7 March 3. The BMW Group’s view of2016. the future: On 7Transformations March 2016 – oneand hundred years to the day since BMW AG was entered 13 into visions. the commercial register – the BMW Group will launch its centenary activities. 4.

BMW VISION NEXT 100:

On the morning of 7 Pleasure March, theof new Group Sheer Driving theBMW future – Classic building in Moosacher Straße 66 will its doors 18 What willopen it look like? for the very first time, welcoming international journalists to a press conference giving details about the centenary. Moosacher Straße 66 isContact. a significant address as it is the place where the company first26 began. 5. Media In the afternoon of 7 March, around 2,000 guests from the world of business, politics, research, society and the media will be welcomed to the Munich Olympic Hall along selected suppliers and associates. Content USB with stick: Press text indealers, German, English, French, Spanish and ItalianHere, as wellaasmultimedia additional text show and will take them the keyTV-Footage, momentsMedia in the BMW www.press.bmwgroup.com Group’s history and photo material. Forthrough further information, Contacts: the company’s interpretation of future premium mobility. The event will

present

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culminate in the unveiling of a Vision Vehicle created by the core brand, BMW:

Embargo: 7 March 2016, 12:30 CET. the BMW VISION NEXT 100. BMW Group: Centenary Event: Streamed to associates around the world.

THE NEXT 100 YEARS. The BMW Group’s success would never have been possible without the

Content. of its employees. As a global organisation, the Group employs more commitment

than 122,000 people at 140 locations around the world. Almost all of them will have the opportunity to come together to watch the show at the Munich Olympic Hall, whenPioneering it is streamed live to their facility as part ofintheir local event. In addition, 1. moments and milestones the own history manyofmarkets around the world will be running their own events to mark the the BMW Group. 2 centenary. One very special experience will be the live broadcast to Munich’s Allianz Arena, where over 30,000 employees from the various sites and offices across the 2. BMW Group THE NEXT 100 YEARS: city will watching the launch event as it unfolds. For BMW Group employees, Thebecentenary year. 7 one highlight will be the Associates’ Symbol. This will be revealed right at the start • event Centenary leitmotifofand new BMW Group of the kick-off and consists a whole host of portrait photographs of corporate identity. employees from around the world, which were submitted in the run-up to the event. • Centenary Event on 7 March 2016. • Centenary Event: Streamed to associates aroundTour: the world. BMW Group World • BMWThe Group World Tour:Future “Iconic Experience”. Impulses. “Iconic Impulses. BMW Group The BMW Group Future Experience“. Following the Centenary Event on 7 March, the BMW Vision Vehicle will set off on • Two exhibitions, one festival. a symbolic •BMW Group World Tour,centenary a travelling exhibition with stops in China, UK BMW Group special publication. and USA. 3. The BMW Group’s view of the future: For its Asian premiere, the BMW VISION NEXT 100 will travel to Beijing. Later 13 it Transformations and visions. will move on to London, where two further Vision Vehicles will join it, this time from the BMW 4. BMWGroup’s VISIONBritish-based NEXT 100: brands, MINI and Rolls-Royce. Sheer Driving Pleasure of the future – The What last port of itcall on the World Tour will be Los Angeles, USA, one of the 18 will look like? BMW Group’s key markets. Here, the final Vision Vehicle, from BMW Motorrad, will complete the quartet of BMW Group brands. 5. Media Contact.

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Inspiring future mobility is a key aspiration of the BMW Group. This is clearly illustrated by the concept and title “Iconic Impulses. The BMW Group Future Experience”. The exhibition presents company’s holistic ofadditional future individual Content USB stick: Press text in German, English,the French, Spanish and Italian asview well as text and mobility – a For perspective that sees the BMW and its brands continuing photo material. further information, TV-Footage, MediaGroup Contacts: www.press.bmwgroup.com

to

create positive, emotional and personal experiences for its customers to enjoy.

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Visitors to the “Iconic Impulses. The BMW Group Future Experience” will

Embargo: March 12:30 CET. experience the7 BMW Group2016, as a thought leader presenting visions that reach far beyond the short term, offering a multi-faceted and inspiring perspective on the

BMWof Group: future mobility.

THE NEXT 100 YEARS. Content. The exhibition will cover various future trends which will have a significant influence not only on the automotive industry but on society as a whole. It will explore: The opportunities opened up through digitalisation and connectivity 1. •Pioneering moments and milestones in the history •of the TheBMW increasing role of technology in our lives Group. •

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BMW Group’s vision of a sustainable future

TheGroup company’s to expand its efforts as a good coporate citizen 2. •BMW THEcommitment NEXT 100 YEARS: The centenary year.

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BMW Group World Tour dates: • May) Centenary new BMW Group Beijing (5-15 – BMWleitmotif VISION and NEXT 100 makes its Asian debut corporate identity. London (16-26 June) – MINI and Rolls-Royce Vision Vehicles to be unveiled • Centenary Event on 7 March 2016. Los Angeles October) – BMW Motorrad Vision Vehicle makes its world • (11-16 Centenary Event: Streamed to associates around the world. debut • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. To accompany the exhibition, the BMW Group will hold discussions for selected • Two exhibitions, one festival. groups and•stakeholders. The main centenary aim will bepublication. to encourage an exchange between BMW Group special inspiring individuals from various fields outside the company and experts and talented individuals from within it. Together, 3. The BMW Group’s view of the future: they will debate and shape the development of various issues around future mobility. 13 Transformations and visions. TwoBMW exhibitions, festival. 4. VISIONone NEXT 100: Future Experience in the ‘double Sheer Driving Pleasure of thecone’ futureat– BMW Welt. CoreWhat components of the BMW Group World Tour exhibition in Beijing, London 18 and will it look like? Los Angeles will also be on display in Munich, as a permanent installation for visitors to TheContact. Future Experience in the ‘double cone’ of the BMW Welt will26 open to 5. enjoy. Media the public on 22 March, adding a further highlight to the BMW Welt, which already welcomes around three million visitors a year.

Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

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Temporary exhibition of company highlights: “100 Masterpieces” at the

Embargo: 7 March 2016, 12:30 CET. BMW Museum. 100 Masterpieces is a temporary exhibition in which the BMW Group and its

BMWwill Group: brands mark the centenary by presenting the milestones in their history. From THE NEXT YEARS. 10 March 2016, 100 visitors to the BMW Museum will be able to experience iconic

Content. models such as the BMW 328, BMW 507 and BMW Turbo all telling their story. Key business decisions made throughout the company’s 100-year history will also have a special place in the exhibition. 1.

Pioneering moments and milestones in the history

“BMW Festival THE NEXT 100 YEARS”. Highlight event from the of the BMW–Group. 2 core BMW brand for all associates and former employees, the public, fansBMW and friends. 2. Group THE NEXT 100 YEARS: 9-11The September 2016 will see Munich host the BMW Festival – centenary year.

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THE NEXT 100 YEARS. It will be held across the grounds of the Munich • including Centenarythe leitmotif and new BMW GroupHall and the “Parkharfe”, Olympic Stadium, Olympic Olympic Park, corporate identity. which is normally a parking area for visitors to the Park. The BMW Museum, • Centenary Event on 7 March 2016. BMW Welt •andCentenary the area around iconic ‘Four-Cylinder’ Event:the Streamed to associates headquarters building aroundand theevents world. will be rounded off in the evenings by the will also be included, • Night. BMW Group World Tour: “Iconic Impulses. BMW Festival The first BMW Festival Night will be exclusively for The BMW Group Future Experience“. BMW Group employees; the second will be open to the general public. High• Two exhibitions, one festival. profile personalities international stars from the world of music will take • BMWand Group special centenary publication. to the stage, while renowned DJs will ensure a real festival atmosphere. (More information about the BMW Festival at:future: www.bmw-festival.de) 3. The BMW Group’s view of the Transformations and visions. BMW Group special centenary publication.

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To mark the centenary year, a special publication will provide a wealth of 4. BMW VISION NEXT 100: information not only about the history the BMW Group but also about key future Sheer Driving Pleasure of the of future – issues, such as it energy, demographic change, globalisation, digitalisation and 18 What will look like? mobility. They will consist of a mixture of essays, reports, studies and interviews with experts,Contact. and reflect the diversity of the BMW Group as well as its brands 5. Media 26 BMW, MINI, Rolls-Royce and BMW Motorrad. Volume 1 “Back to the Future” (“Zurück in die Zukunft”). “Back to the Future” paints a comprehensive company portrait, its text history Content USB stick: Press text in German, English, French, Spanish and Italian as wellcharting as additional and from material. the first to the successful comeback of the MINI photo ForBMW further aero-engine information, TV-Footage, Media Contacts: www.press.bmwgroup.com Rolls-Royce brands.

and

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Volume 2 “Road Trips – Journeys to the Places where the Future has

Embargo: 7 March 2016, 12:30 CET. already arrived” (“Zeitreisen”). This volume shows iconic products from the history of the BMW Group venture into

BMW Group: important areas of the future.

THE NEXT 100 YEARS. Content. Volume 3:“Where is the BMW Group Headed?” (“Was wird aus der BMW Group?”). In “Where is the BMW Group Headed?”, essayists and BMW Group experts explore the question of how the company can – and must – develop. 1. Pioneering moments and milestones in the history of the BMW Group.

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Volume 4: “Fast & Curious”. “FastBMW & Curious” tongue-in-cheek look at the full spectrum of mobility as 2. Grouptakes THEaNEXT 100 YEARS: envisioned over the years, The centenary year.from Icarus via Knight Rider to the remote-controlled 7 BMW of James Bond. • Centenary leitmotif and new BMW Group corporate identity. Volume 5: “Where do we go from here?” (“Wo fahren wir hin?”). • Centenary Event on 7 March 2016. “Where do •we go from here?” is aStreamed compact to atlas of the future, in which detailed Centenary Event: associates around thethe world. maps and graphics chart development of tomorrow’s world. • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Volume 6: “The End of the World was Yesterday” (“Weltuntergang war • Two exhibitions, one festival. gestern”).• BMW Group special centenary publication. The book “The End of the World was Yesterday” (“Weltuntergang war gestern”) presents collection of academic about visions of the future. 3. The aBMW Group’s view of essays the future: Transformations and visions.

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Volume 7: “Out of the Box”. This BMW volumeVISION provides some100: surprises from the BMW Group archives. 4. NEXT Sheer Driving Pleasure of the future – Volume “Gallery What8:will it look2116” like? (“Galerie 2116”).

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Renowned illustrators put pen to paper to sketch their interpretations of future mobility. TheContact. result is a visionary spectrum of colourful science fiction worlds. 5. Media 26 Volumes 9 – 12 are dedicated to the Vision Vehicles of the brands BMW, MINI, Rolls-Royce and BMW Motorrad. In these volumes dedicated to the Vision Vehicle, the Group will Content USB stick: Press text in German, English, French, Spanish andBMW Italian as well as design additionalteam text and offer material. insightsForinto how and why the vehicles created. photo further information, TV-Footage, Mediawere Contacts: www.press.bmwgroup.com

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Volume 13: “Talking about Tomorrow” (“Gespräche über das Morgen”).

Embargo: March 2016,presents 12:30the CET. Finally, “Talking7about Tomorrow” thoughts and opinions of personalities from politics, business and the academia on key future issues.

BMW Group: As the centenary celebrations get under way on 7 March 2016, the series of THE NEXT 100 YEARS. publications Content.will consist of just nine initial volumes to be distributed to a limited circle of recipients. In the weeks and months that follow, the remaining Vision

Vehicle books as well as “Talking about Tomorrow” will be added to the collection. From October 2016 onwards the books will be available from bookstores as a 1. Pioneering moments and milestones in the history limited-edition single volume. of the BMW Group. 2 2.

BMW Group THE NEXT 100 YEARS: The centenary year. • • • • • •

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Centenary leitmotif and new BMW Group corporate identity. Centenary Event on 7 March 2016. Centenary Event: Streamed to associates around the world. BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Two exhibitions, one festival. BMW Group special centenary publication.

The BMW Group’s view of the future: Transformations and visions.

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Embargo: 3. The BMW 7 March Group's 2016, view12:30 of theCET. future: Transformations and visions. BMW Group: By selecting THE NEXT 100 YEARS as its leitmotif, the BMW Group consciously THE NEXT 100 YEARS. tackled a paradox: the next 100 years cannot be predicted – not by scientists, nor Content. by politicians or economic strategists. However, a number of credible prognoses

exist that are based on future projections for a variety of figures and factors. After a lengthy spell of research, theand BMW Group has in used to generate its own vision Pioneering moments milestones thethem history of tomorrow’s world. The decision was made to concentrate on key questions of the BMW Group. 2 and 1.

megatrends that will impact not only personal mobility but also our day-to-day and

business TheTHE BMWNEXT Group100 aimsYEARS: to present as holistic a view as possible of the 2. BMWlives. Group next The two to three decades, as centenary year.based on well-regarded studies from various sources 7

well as the opinions of renowned futurologists.

Centenary leitmotif and new BMW Group corporate identity. By combining its own internal information with evaluations from various research • Centenary Event on 7 March 2016. institutes, the BMW Group has created a comprehensive picture of the future and • Centenary Event: Streamed to associates of social transformation andworld. the human needs associated with it. The BMW Group around the •

• that BMW Group World Tour: “Iconic Impulses. firmly believes personal mobility is and will remain a fundamental human need. The BMW Group Future Experience“. • Two exhibitions, one festival. Burgeoning megacities, globalisation • urbanisation, BMW Group special centenary publication. and metropolitan regions. Mobile versatility. A keyThe characteristic of theview transformation that lies ahead is burgeoning urbanisation. 3. BMW Group’s of the future: Experts estimate that byand 2050, more than 75 percent of people in Europe 13 Transformations visions. and almost 90 per cent of people in the US will live in cities. At the same time, the requirement for greater individuality will increase. 4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – Already today, vehicle is sometimes not enough to ensure our changing 18 What willowning it look alike? personal needs and mobility requirements are met. Overcrowded roads, a lack of parking spaces and vehicle bans for environmental reasons are just some of 5. Media Contact. 26the barriers which need to be overcome in urban areas today. In July of last year, the BMW Group’s Centre of Excellence for Urban Mobility set out to resolve some of these issues, and its team of experts is now working with cities and all the relevant interestUSB groups to develop sustainable concepts forand future mobility. Content stick: Press text in German, English, French, Spanish Italianurban as well as additional text and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

BMW Group BMW Group Media Information 03/2016 Page 14 1

People everywhere want to be able to have access to the right mobility solution for

Embargo: 7 March 2016, 12:30 CET. any given situation. Car-sharing programmes, such as DriveNow, have entered our cities as new concepts and are already working well. However, it’s only when all the

BMWmodes Group: various of transport work in concert that people’s needs will genuinely be THEChanging NEXTbetween 100 YEARS. met. different transport options can be time-consuming and

Content. highly inconvenient. The multi-modal routing system that debuted in the BMW i3 includes public transport in its recommendations wherever this makes travelling more convenient. Automatic booking and standardised payment systems already offerPioneering partial solutions today but have yet to become more closely integrated. 1. moments and milestones in the history of the BMW Group.

2

At the same time, people are seeking a higher-quality transport experience. As time becomes scarce, period spent getting from A to B will become 2. BMWincreasingly Group THE NEXTthe 100 YEARS: moreThe andcentenary more important; year.people will want to use their journey time efficiently 7 and safely, for work or to relax, to enjoy new experiences or the company of their • That’s Centenary leitmotif andMobility new BMW Group companions. why BMW Group thinks well beyond the product, corporate identity. extending its reach to include technologies and services for enhanced individual • Centenary Event on 7 March 2016. mobility. The Group’s future vision is for mobility to become effortless, • BMW Centenary Event: Streamed to associates aroundand theindividually world. available on demand customisable. In the years and decades ahead, • BMW Group World Tour: “Iconic Impulses. the BMW Group would like to keep people moving by the best means possible. The BMW Group Future Experience“. • Two exhibitions, one festival. Technology digitalisation. connectivity. • and BMW Group specialNatural centenary publication. Over the next decade, the automotive industry is going to change more than over The the last 30 years. Digitalisation willfuture: play a key role in its transformation and, as 3. BMW Group’s view of the a driver of innovation, theand BMW Group intends to remain at the vanguard of 13these Transformations visions. developments in the automotive industry. 4. BMW VISION NEXT 100: Right now, the company is on the verge of realising automated driving. With it Sheer Driving Pleasure of the future – will come a series of technical challenges, but also a major opportunity for 18 What will it look like? revolutionising mobility. In the future, Sheer Driving Pleasure will also be defined as liberating drivers through automation. 5. Media Contact.

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BMW Group customers already benefit from a range of partially automated functions today, all of them designed to take the strain out of driving. The new BMW 7USB Series, for example, features Steering and Departure Content stick: Press text in German, English,the French, SpanishAssistant and Italian as wellLane as additional text and Warning. In For thefurther next information, technological step, automated driving will enhance road photo material. TV-Footage, Media Contacts: www.press.bmwgroup.com

safety

and make travelling even more comfortable and efficient. Automated driving of the

BMW Group BMW Group Media Information 03/2016 Page 15 1

kind demonstrated by the BMW i Vision Future Interaction (unveiled at the CES

Embargo: March 12:30 2016) will play 7 a key role in 2016, shaping the futureCET. of personal and sustainable mobility. BMW Group: Another area in which the BMW Group is building on the advantages of

THE NEXT 100 YEARS. digitalisation is production. Here, connectivity between the real and digital worlds Content. offers significant potential in many areas. The aim is to achieve an intelligent,

connected production set-up where complex processes can be made even more efficient through the application of IT-supported technologies. 1.

Pioneering moments and milestones in the history

Theof BMW GroupGroup. primarily focuses on four key areas of potential: 2 the BMW Automated data capture and analysis, such as digital plant surveys and simulations, enhance process The latest 3D plant data make precise 2. BMW Group THE NEXTsecurity. 100 YEARS: planning so that new digital systems and structures can be integrated The possible centenary year. 7 into existing landscapes, for example. This, in turn, takes flexibility to a new level. • Centenary leitmotif and new BMW Group corporate identity. Smart Logistics sets out to increase transparency over the supply network and • Centenary Event on 7 March 2016. optimise supply chains. Event: Streamed to associates • Centenary around the world. BMW Group World Tour: “Iconic Impulses. Innovative• automation systems support employees directly as they carry out The BMW Group Future Experience“. their work in production. Flexibly usable robots, for example, can work alongside • Two exhibitions, one festival. humans to assist withGroup physically demanding tasks. • BMW special centenary publication. Additive manufacturing, alsoof referred to as 3D printing, is bringing new solutions 3. The BMW Group’s view the future: to production. As well asand opening up considerably more scope for a greater 13variety Transformations visions. of forms, additive manufacturing allows components to be produced quickly and in suitable quality. Currently, classic example of additive manufacturing in use is the 4. BMW VISION NEXTa100: production customised partsof in the smallfuture batches. Sheer of Driving Pleasure – The BMW Group believes this production method haslike? great potential for series production and realising 18 new What will it look customer services – for example through the customisation of vehicle components and the provision of spare parts. 5. Media Contact.

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Over the longer term, these changes will also impact the role of humans in production. In the years and decades ahead, people will become creators and enablers ofstick: processes, even more thanFrench, they are today, and their Content USB Press text in German, English, Spanish and Italian as wellcontributions as additional text and will continue tofurther modernise theTV-Footage, working world in whichwww.press.bmwgroup.com they operate. photo material. For information, Media Contacts:

BMW Group BMW Group Media Information 03/2016 Page 16 1

Sustainability.

Embargo: 7 March 2016, 12:30 CET. Efficient energy for the environment. Low-impact energy use is a fundamental value of the BMW Group. For more than

BMW 15 years,Group: the company has been the Sustainability Leader of the automotive THE NEXT 100 YEARS. industry in the RobecoSAM sustainability ranking. Content.

The BMW Group is well aware of its responsibility – and has been since 1973. Back then, BMW was the first automotive producer in the world to instate an Environment Officer. Moreover, 1990, theincompany has cut the emissions 1. Pioneering moments andsince milestones the history of itsof vehicle fleet by 40 percent – due to the application of EfficientDynamics the BMW Group. 2 technologies, launched in 2007.

2. BMW Group THE NEXT 100 YEARS: By transitioning from combustion to all-electric power and running vehicles7such The centenary year. as the BMW i3 and the BMW Motorrad C evolution Scooter, the BMW Group is

creating completely new and groundbreaking waysGroup of experiencing driving pleasure, • Centenary leitmotif and new BMW corporate identity. in urban settings. sustainability and interconnectivity • Centenary Event on 7 March 2016. • Centenary Event: Streamed to associates Gaining a true picture the ecological footprint of any vehicle means taking into aroundof the world. BMW Groupnot World “Iconic Impulses. account its •entire lifecycle, just Tour: its active lifespan. Consequently, efficient The BMW Group Future Experience“. concepts all along the value chain are essential. • Two exhibitions, one festival. • BMW Group special centenary publication.

One such concept is intelligent energy data management, which is already used at the plants in Spartanburg, Leipzig and future: Regensburg. It is based on a series of 3. The BMW Group’s view of the intelligent electricity meters monitor the amount of energy consumed 13by Transformations and that visions. production systems and robots, and compare findings with figures in a central company well as reducing the amount of energy used, intelligent 4. BMWnetwork. VISIONAs NEXT 100: energy dataDriving management increases production Sheer Pleasure of the future – security and enhances product quality. Thewill system waslike? developed as part of the BMW Group’s digitalisation 18 What it look concept and received support from the European Regional Development Fund (ERDF). 5. Media Contact.

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Another key factor in reducing the environmental impact of vehicle production is the use of energy from renewable sources, such as wind and water. Already, around 58 percent of electricity by French, the BMW Group comes from renewable Content USB stick: Press text inpurchased German, English, Spanish and Italian as well as additional text and sources. The Moses Lake, for example, uses www.press.bmwgroup.com hydro-power; Leipzig photo material. Forplant furtheratinformation, TV-Footage, Media Contacts: wind power, and Rosslyn uses biomass.

uses

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Another way of saving resources is by using renewable materials and recyclates.

Embargo: 7 the March 2016, 12:30 Key examples at BMW Group include oliveCET. oil-tanned leather, kenaf and the use of PET recyclate in seat covers. By the year 2020, the BMW Group aims to

BMW Group: of energy, water, waste and solvents per vehicle produced by cut its consumption THE NEXT 45 percent. Content.

100 YEARS.

Over the longer term, the aim is to create a completely neutral cycle, from material procurement and production to product use and recycling. (To find out more about Sustainability at the BMW Group, visit: 1. Pioneering moments and milestones in the history https://www.bmwgroup.com/en/responsibility.html) of the BMW Group. 2.

BMW Group THE NEXT 100 YEARS: The centenary year. • • • • • •

3.

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Centenary leitmotif and new BMW Group corporate identity. Centenary Event on 7 March 2016. Centenary Event: Streamed to associates around the world. BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Two exhibitions, one festival. BMW Group special centenary publication.

The BMW Group’s view of the future: Transformations and visions.

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BMW VISION NEXT 100: Sheer Driving Pleasure of the future –

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What will it look like?

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Media Contact.

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Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

BMW Group BMW Group Media Information 03/2016 Page 18 1

Embargo: 4. BMW VISION 7 March NEXT 2016, 100: 12:30 Sheer CET. Driving Pleasure of the future – What will it look like? BMW Group: THE to NEXT YEARS. Trying image 100 how we will live and get around in the future is as challenging as it Content. is fascinating. How will social, economic and living conditions change? And what will be the impact on our mobility? What exciting new possibilities will new technologies bring? And what effect will digitalisation and connectivity have on our automotive requirements? 1. Pioneering moments and milestones in the history of the BMW Group.

2

To mark its centenary year in 2016, the BMW Group is looking further ahead than BMW usual with a series Vision100 Vehicles designed to anticipate and respond to 2. Group THEof NEXT YEARS: people’s mobility needs. Over the coming years, mobility will become The future centenary year. 7 increasingly diverse. In the not-too-distant future, most vehicles will probably be Centenary leitmotif BMW Group on wheels. So, given these completely •self-driving – people willand getnew around in robots corporate identity. developments, how will we justify the existence of vehicles by BMW, a brand for • Centenary Event on 7 March 2016. whom the individual and Sheer Pleasure are the focus of everything? And • Centenary Event:Driving Streamed to associates world. how will BMW’saround brand the values translate into the future? • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. In developing the BMW VISION NEXT 100, the main objective was to create not an • Two exhibitions, one festival. anonymous•vehicle one that is highly personalised and fully geared to meet BMWbut Group special centenary publication. the driver’s every need – because the very emotional connection between a BMW and its driver is something we want to retain. For the BMW VISION NEXT 100, 3. The BMW Group’s view of the future: the design team specifically into account all the trends and technological 13 Transformations andtook visions. developments that will be most relevant to BMW in the decades ahead. But they also BMW took many of their cues100: from innovations and designs of the past. The key 4. VISION NEXT factor throughout, however, wasofsomething that Sheer Driving Pleasure the future – has always been typical of the BMW brand: theitdesire to be uncompromising in its future focus on technologies 18 What will look like? and customer value. 5. Media Contact. 26 Adrian van Hooydonk, Head of BMW Group Design: “If, as a designer, you are able to imagine something, there’s a good chance it could one day become reality. So our objective with the BMW VISION NEXT 100 was to develop a future scenario that people would with. English, Technology is going toItalian make significant advances, Content USB stick: Pressengage text in German, French, Spanish and as well as additional text and opening up For fantastic new possibilities that willContacts: allow uswww.press.bmwgroup.com to offer the driver even photo material. further information, TV-Footage, Media assistance for an even more intense driving experience.

more

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“My personal view is that technology should be as intuitive as possible to operate

Embargo: March 2016, 12:30 CET.human, machine and and experience7so that future interactions between surroundings become seamless. The BMW VISION NEXT 100 shows how

BMW Group: we intend to shape this future.”

THE NEXT 100 YEARS. Content. Four proposals underpinning the BMW VISION NEXT 100: A genuine BMW is always driver-focused. In recent months and years, the greatest current trend in the automotive industry 1. Pioneering moments and milestones in the history has become so widespread of the BMW Group. that it’s no longer a question of ‘if’ but ‘when’:2 autonomous driving. The BMW Group also believes that BMW drivers will

be to let their THE cars do the work but only when the driver wants. The 2. able BMW Group NEXT 100 –YEARS: BMW VISION NEXT 100 remains a genuine BMW, offering an intense experience The centenary year. 7 of Sheer Driving Pleasure.

Centenary leitmotif and new BMW Group corporate identity. Artificial intelligence and intuitive technology become one. • Centenary Event on 7 March 2016. Moving into•theCentenary future, vehicles be fully connected, and digital technology will Event:will Streamed to associates around world. become so normal thatthe it will permeate almost every area of our lives. Increasing • BMW Group World Impulses. digitalisation will lead to the physicalTour: and “Iconic digital worlds merging more and more. The BMW Group Future Experience“. Artificial intelligence will learn from us, anticipating many of our wishes and working • Two exhibitions, one festival. away in the •background to perform jobs wepublication. delegate to it. The way humans and BMW Group special the centenary •

technologies interact will be transformed: screens and touchscreens will be replaced more intuitive view formsof ofthe human-machine communication and interaction. 3. The by BMW Group’s future: Better yet: technology will become more human. Transformations and visions.

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NewBMW materials open up breathtaking opportunities. 4. VISION NEXT 100: In theSheer future,Driving how willPleasure cars be manufactured? of the future At – some point, presses that punch out hundreds thousands of steel parts may well become obsolete – the use18 of Whatofwill it look like? carbon may already be a first indication of the sea-change that is imminent in the world of automotive materials and production. Technologies such as rapid26 5. Media Contact. manufacturing and 4D printing will produce not components or objects but intelligent, networked materials and could soon replace conventional tools to open up unimagined possibilities in design and engineering. Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

BMW Group BMW Group Media Information 03/2016 Page 20 1

Mobility will remain an emotional experience.

Embargo: 7 March 2016, 12:30 CET.or merely a means of getting Vehicles by BMW have never been purely utilitarian from one place to the next. Far more, a BMW is about looking to the next bend in

BMW the road,Group: feeling the power of the engine and enjoying the sense of speed; it’s

THEthe NEXT 100 YEARS. about sensory experience, the adrenaline rush or that intimate moment at which aContent. journey begins, be it for a lone driver or one travelling with a close friend or loved one. Moving into the future, that’s not set to change – because the emotional experience of mobility is firmly fixed in our collective corporate memory. By keeping the driver firmly inmoments the foreground, the BMW VISION 100 will heighten this 1. Pioneering and milestones in theNEXT history emotional in an unprecedented way. of theexperience BMW Group.

2

BMW VISION NEXT A vehicle for future mobility. 2. BMW Group THE100: NEXT 100 YEARS: •The From driver toyear. “Ultimate Driver” – through digital intelligence. centenary

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“Alive Geometry” enables intuitive driver-vehicle interaction. • Centenary newenable BMW driverGroup or vehicle-controlled • “Boost” and “Ease”leitmotif driving and modes corporate identity. operation. • Centenary Event on 7 March 2016. • “Companion”: TheEvent: intelligent digital to partner connects driver and car. • Centenary Streamed associates around theexterior. world. • Trademark BMW • BMW Group World Tour: “Iconic Impulses. • Materials of the future. The BMW Group Future Experience“. • Two exhibitions, one festival. From driver to Ultimate Driver – through digital intelligence. • BMW Group special centenary publication. •

In the future, BMW drivers will still want to spend most of the time they are in their car at theBMW wheel.Group’s In the BMW 100, the driver will remain firmly in 3. The viewVISION of the NEXT future: the focus, with constantand connectivity, 13 Transformations visions. digital intelligence and state-of-the-art technologies available for support. But that’s not all: the BMW VISION NEXT 100 will theVISION driver into the Ultimate 4. turn BMW NEXT 100: Driver. So even though the world may well be changing, Driving Pleasure here to stay SheerSheer Driving Pleasure of is the future – – and will be more intense than ever What before.will it look like?

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In designing the BMW VISION NEXT 100, the starting point was the interior. 5. Media Contact. 26 In the years ahead, the driver’s wellbeing will become increasingly important, and rather than merely feeling they are in a machine that drives itself, they should sense that they are sitting in one that was specifically designed for them. This idea gave rise to an architecture in which cabEnglish, seemsFrench, particularly withtext the Content USB stick: Press text inthe German, Spanish spacious and Italian ascompared well as additional and overall size of vehicle whileTV-Footage, retaining Media the typical exterior lines of a BMW. photo material. Forthe further information, Contacts: www.press.bmwgroup.com

Despite

BMW Group BMW Group Media Information 03/2016 Page 21 1

its domed interior, the BMW VISION NEXT 100 retains the instantly recognisable

Embargo: 7 March athletic silhouette of a BMW2016, saloon. 12:30 CET. BMW Group: The design of the interior permits various modes of operation: Boost mode, in

THE the NEXT YEARS. which driver 100 is at the controls, and Ease mode, in which the driver can sit back Content. and let the vehicle take over. In Ease, the vehicle becomes a place of retreat with plenty of space, agreeable lighting and a comfortable atmosphere. In Boost, the driver takes over and benefits from the subtle and intuitive support offered by the vehicle. All the time, the vehicle learning more about the person at the 1. Pioneering moments andis milestones inand themore history wheel, to itsGroup. sensory and digital intelligence, which the BMW Group2calls the of thanks the BMW Companion. The Companion progressively learns to offer the right kind of support to transform the driver the Ultimate Driver. 2. BMW Group THEinto NEXT 100 YEARS: The centenary year.

7

A very important element of the Vision Vehicle is another innovation known as Alive • likes Centenary leitmotif and new BMW Group Geometry, the of which have never before been seen in a car. It consists of a corporate identity. kind of three-dimensional sculpture that works both inside and outside the vehicle. • Centenary Event on 7 March 2016. • Centenary Event: Streamed to associates around the world. Alive Geometry enables driver-vehicle interaction. • BMW Group World 800 Tour:moving “Iconictriangles Impulses. Alive Geometry consists of almost which are set into the The BMW Group Future Experience“. instrument panel and into certain areas of the side panels. They work in three • Two exhibitions, one festival. dimensions,• communicating very directly with the driver through their movements, BMW Group special centenary publication. which are more like gestures than two-dimensional depictions on a display. Even the slightest peripheral movement is perceptible 3. The BMW Group’s view of the future: to the driver. In combination with the Head-Up display, Alive Geometry digital. Transformations and visions.uniquely fuses the analogue with the13 The BMW triangles work inNEXT much 100: the same way as a flock of birds in controlled flight, their 4. VISION coordinated movements acting of as the signals that–are easily comprehensible to those Sheer Driving Pleasure future inside the car. with the Head-Up display, they involve the driver18 in a form What willCombined it look like? of preconscious communication, where an intuitive signal predicts an imminent real-time event. 5. Media Contact.

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Various approaches can already be seen today that appear to confirm the feasibility of this solution. Rapid prototyping and rapid manufacturing, for example, are gaining importance all the time and are likely be commonplace 30asyears now. Content USB stick: Press text in German, English,toFrench, Spanish and Italian well as from additional text and Although at For present it remainsTV-Footage, difficult toMedia imagine howwww.press.bmwgroup.com hundreds of tiny triangles photo material. further information, Contacts: could be coordinated to make Alive Geometry work, in the years ahead, it will be

BMW Group BMW Group Media Information 03/2016 Page 22 1

possible, as today’s standard vehicle manufacturing methods are replaced. In the

Embargo: 7 March 2016, 12:30 CET. future it will become feasible to produce far more complex and flexible forms. This is why, in the context of the BMW VISION NEXT 100, the BMW Group refers to

BMW Group: 4D printing, a process which adds a fourth level to components: the functional one. THE NEXT 100 YEARS. In the years ahead, printed parts manufactured in this way will directly integrate

Content. functions which today have to be designed and produced separately before being incorporated into the whole. At the moment, the digital world strongly linked to displays; 1. Pioneering moments andismilestones in the historythe next step will be organic LEDs – in other words, displays that can freely change shape. However the of the BMW Group. 2 Vision Vehicle suggests there will at some point be no more displays at all. Instead the entire willNEXT serve 100 as a giant display, directly in front of the driver. 2. BMWwindscreen Group THE YEARS: In theThe future the digitalyear. and physical worlds will merge considerably, as is also centenary 7 expressed through Alive Geometry, for example, in the way the analogue dashboard • the Centenary leitmotifDisplay and new Group interacts with digital Head-Up in BMW the front windscreen. corporate identity. • Centenary Event on 7 March 2016. Boost and•Ease drivingEvent: modes for driveror vehicle-controlled Centenary Streamed to associates operations. around the world. • Ease BMW Group World Tour: “Iconic In Boost and mode alike, the elements andImpulses. technologies of the vehicle make The BMW Group Future Experience“. for the most intense or relaxed driving experience, depending on what is required. • Two exhibitions, one festival. Transitioning modes is impressive and perfectly orchestrated, and Alive • between BMW Group special centenary publication. Geometry remains relevant throughout. In Boost, when the driver is concentrating fully The on the road,Group’s Alive Geometry the ideal driving line or possible turning 3. BMW view ofhighlights the future: pointTransformations and warns of oncoming vehicles. Rather than making the driver drive13 faster, and visions. this kind of support sets out to make them drive noticeably better. In addition, intuitive feedback has a more physical and immediate impact than a robotic voice 4. BMW VISION NEXT 100: or instructions on a screen. In Ease mode, on the Sheer Driving Pleasure of the future – other hand, Alive Geometry is moreWhat discreet movements, informing occupants about the road ahead 18and willinitits look like? any acceleration and braking manoeuvres that are about to happen. 5.

Media Contact.

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In Boost mode, the entire vehicle focuses on the driver, offering intelligent support to maximise the driving experience. The seat and steering wheel change position, and the centre console moves to become more strongly oriented toward the driver. As the USB journey proceeds, the driver canFrench, interact withand the vehicle gesturetext control. Content stick: Press text in German, English, Spanish Italian as wellvia as additional and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

BMW Group BMW Group Media Information 03/2016 Page 23 1

The contact analogue BMW Head-Up Display of the future uses the entire

Embargo: 7 March 2016, windscreen to communicate with the12:30 driver. InCET. Boost mode, it focuses exclusively on what really matters to the driver: information such as the ideal line, turning point

BMW Group: and speed. In addition, full connectivity, intelligent sensors and permanent data

THE NEXT 100 YEARS. exchange allow the Head-Up Display to generate a digital image of the vehicle’s

Content. In foggy conditions, for example, this means the driver can benefit surroundings. from information such as vehicles crossing ahead, before they actually come into sight. In addition, by learning more and more about the driver, the system continuously improves, concentrating on creating at allhistory times the most intense and 1. Pioneering moments and milestones in the personal driving experience of the BMW Group. possible.

2

The transition to Ease mode brings a complete change of interior ambience. 2. BMW Group THE NEXT 100about YEARS: The The steering wheel and centre console retract and the headrests move to one centenary year. 7 side to create a relaxed and welcoming atmosphere. The seats and door panels merge • Centenary leitmotif and new Groupto sit at a slight angle. to form a single unit, allowing the driver and BMW passengers corporate identity. This makes it easier for them to face each other and sit in a more relaxed position • Centenary Event on 7 March 2016. for easier communications. Meanwhile, the Head-Up Display offers occupants • Centenary Event: Streamed to associates aroundalong the world. personalised content with the information and entertainment they desire. • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Depending on the driving mode, the focus of the vehicle changes, concentrating on • Two exhibitions, one festival. essentials for driver in Boost mode, and thepublication. surroundings and atmosphere in • the BMW Group special centenary Ease mode, highlighting the impressive landscapes or buildings of interest that the car isThe passing by,Group’s for instance. 3. BMW view of the future: 13 Transformations and visions. Whether the vehicle is in Boost or Ease mode is also clearly apparent to other road users as theVISION trademark kidney grille, double headlights and L-shaped rear lights act 4. BMW NEXT 100: as communication Their different colours–of light indicate which mode the Sheer Drivingtool. Pleasure of the future vehicle is currently in. like? What will it look

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Companion: The intelligent digital partner connects driver and car. 5. Media Contact. 26 The Companion is symbolised by a small sculptural element which represents the driver-vehicle connection. Shaped like a large, cut gemstone, it is positioned in the centre of the dashboard, just beneath the windscreen, where it symbolises the intelligence, connectivity and availability of the BMWandVISION 100. It also Content USB stick: Press text in German, English, French, Spanish Italian asNEXT well as additional text and represents constant exchange of data: theContacts: more itwww.press.bmwgroup.com learns about the owner photo material.the For further information, TV-Footage, Media

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their mobility habits, the smarter it becomes. At some stage it knows the driver

BMW Group BMW Group Media Information 03/2016 Page 24 1

well enough to automatically perform routine tasks for them and offer suitable

Embargo: 7 March 2016, CET. advice when needed. Irrespective of 12:30 the vehicle itself, constant learning makes the Companion increasingly valuable to its owner.

BMW Group: THE NEXT 100 YEARS. The Companion also plays an important role in driver-vehicle communications Content. when the car transitions from Boost to Ease mode. While the driver concentrates on the road in Boost mode, the Companion remains flat in the dashboard. But when the BMW VISION NEXT 100 takes control in Ease, it rises up to create an interface with Pioneering the windscreen. A signaland lightmilestones tells the driver car is ready for fully 1. moments in that the the history autonomous driving. For other road users, the Companion has a similar function, of the BMW Group. 2 signalling through its own light as well as that of the vehicle that the car is operating in automated mode. In certain 2. BMW Group THE NEXTtraffic 100 situations, YEARS: the Companion is in visual contact with The othercentenary road users,year. helping pedestrians to cross the road by means of the 7 green light gradient on the front of the vehicle. • Centenary leitmotif and new BMW Group corporate identity. Trademark BMW exterior. • Centenary Event on 7 March 2016. The design•of the BMW Vision is characterised Centenary Event:Vehicle Streamed to associatesby a blend of coupé-type the world. sportiness and around the dynamic elegance of a sedan. At 4.90 meters long and • BMW Group World Tour: “Iconic Impulses. 1.37 meters high, it has compact exterior dimensions. Inside, however, it has the The BMW Group Future Experience“. dimensions of a luxury BMW sedan. • Two exhibitions, one festival. • BMW Group special centenary publication. The large wheels are positioned at the outer edges of the body, giving the vehicle the dynamic stance that isview a trademark of BMW. When it comes to aerodynamics, 3. The BMW Group’s of the future: exterior Alive Geometry contributes to an outstanding effect: when the wheels 13 Transformations and visions. swivel as the vehicle is steered, the bodywork keeps them covered as if it were a flexible skin,VISION accommodating their various positions. The innovative design of the 4. BMW NEXT 100: BMW VISION NEXT Pleasure 100 gives of it an extremely Sheer Driving the future –low drag coefficient of 0.18. 18 What will it look like? The exterior of the vehicle is copper in colour, designed to underscore the idea that of the future should appear technical yet still have a warmth 5. BMW Mediavehicles Contact. 26 about them – as symbolised by the close links between the vehicle and its driver. This relationship begins as soon as the driver approaches the vehicle: intelligent sensorUSB technologies automatically open its wing doors. To give the driver more Content stick: Press text in German, English, French, Spanish and Italian as well as additional text and spacematerial. to enter and exit, the steering wheel is flush with the dashboard. Once photo For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com seated, the full range of systems is activated by tapping on the BMW logo in the

BMW Group BMW Group Media Information 03/2016 Page 25 1

middle of the dashboard. The door closes, the steering wheel comes forward,

Embargo: March begins. 2016, 12:30 CET. and the driving7 experience BMW Group: Materials of the future.

THE NEXTof100 YEARS. The designers the BMW VISION NEXT 100 primarily used fabrics made from

Content. recycled or renewable materials. The visible and non-visible carbon components, such as the side panels, are made from residues from normal carbon fibre production. In the future, the choice of materials will become even more important throughout the design and production process.in the history 1. Pioneering moments and milestones of the BMW Group. 2 With time, other new materials will also be added into the mix, allowing different vehicle shapes to emerge. To save 2. BMW Group THE NEXT 100resources YEARS: and support more sustainable manufacturing, less use will be made of wood and leather while innovative materials The centenary year. 7 and the consequent new possibilities in design and production gradually come to the fore. This is already exemplified by the use of high-quality • approach Centenary leitmotifbeing and new BMW Group corporate identity. textiles and easily recyclable mono-materials and the elimination of leather in the • Centenary Event on 7 March 2016. interior of the BMW VISION NEXT 100 (Photos and TV-Footage of the Vision • Centenary Event: Streamed to associates Vehicle can be around found at: www.press.bmwgroup.com as well as on the enclosed the world. USB stick). • • • 3.

BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Two exhibitions, one festival. BMW Group special centenary publication.

The BMW Group’s view of the future: Transformations and visions.

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THE NEXT 100 YEARS. [email protected] Content. [email protected]

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The BMW Group’s view of the future: Transformations and visions.

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BMW VISION NEXT 100: Sheer Driving Pleasure of the future –

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What will it look like?

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Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

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Embargo: 7 March 2016, 12:30 CET. BMW Group: THE NEXT 100 YEARS. Content.

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Pioneering moments and milestones in the history of the BMW Group.

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BMW Group THE NEXT 100 YEARS: The centenary year. • • • • • •

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The BMW Group’s view of the future: Transformations and visions.

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BMW VISION NEXT 100: Sheer Driving Pleasure of the future –

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What will it look like?

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Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

BMW AG Corporate Communications Email: [email protected] www.press.bmwgroup.com