CREATIVE BUSINESS DESIGN - CONTENT • Creative Business Design I – Fundamentals • Creative Business Design II – In action • Creative Business Design III – Rapid global enterprising • Creative Business Design IV - Enterprising

CREATIVE BUSINESS DESIGN I Title: Creative Business Design I - Fundamentals Description: The component provides the student with a fundamental introduction to the elements of understanding, creating, running and developing a business. The emphasis is placed on the phases that a business passes through, during its development, and the challenges and opportunities faced during the process. Furthermore, it is an introduction to business fundamentals, which fosters a basic understanding of the reality facing businesses and a language to help students navigate within a business environment. Programme: The Kaospilot 3 year programme Discipline: Creative Business Design Semester: Semester 2: Toolbox Business Duration: 6 weeks

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  ECTS: 10 Prerequisites: None Aims: The component provides the student with a fundamental introduction to the elements of understanding, creating, running and developing a business. Learning Outcomes: • The student should gain a basic understanding for the fundamentals of business development • The student should develop an ability to create a valuable content and planning for business development • The student should be able to read and develop a basic budget, perform a basic audit and discuss a business plan. • The student should understand the notions of value creation, money, social economy, value and change. • The student should learn how to benefit from and prepare for professional guidance meetings • The students should learn to develop and negotiate a client contract Outline Syllabus: • Business models & strategy • Idea/product and concept development • Basic budgeting • Sales & Marketing • Competition and analysis KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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• Branding • Basic auditing • Basic Financing • Client contacts and contract developing • Negotiation Learning & Teaching Strategy: The component is organised around a client assignment in business development, also laying the foundation for the work in the following component (Creative Business Design II). The theory and methodology are disseminated through lectures, seminars and field studies. Internal and external experts will hold the lectures and seminars. Marking Criteria & Assessment: Signed contract with a client, approved by examiner/Team Leader. Realization: Full time study. 100 hours of compulsory class contact (lectures & guidance) are provided . Included, also, are discussions, cases and presentations. A minimum of 60 hours of self-study & group work is assumed. Compulsory Reading: • Business Model Generation, Patrick Van Der Pijl • KP compendium, collection of articles, whitepapers etc • Kim, W. Chan; Mauborgne, Renée; Blue Ocean Strategy, ISBN: 1591396190, Harvard Business School Press, 2005 • Mintzberg, Henry, Ahlstrand, Bruce, Lampel, Joseph B.; Safari Strategy: The Complete Guide Through the Wilds of Strategic Management, ISBN: 0273719580, Financial Times/ Prentice Hall, 2008

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  Indicative Reading: • Hirschey, Mark. Managerial Economics. ISBN 0324183305. South-Western, Div of Thomson Learning, 2002 AND • Barker, Coy. Innovation and Imagination at work. ISBN-10: 0074714538 Management today series. McGraw Hill, 2004 • Ries, Al; Trout, Jack. Positioning: The Battle for your Mind. ISBN 0071373586. McGraw-Hill Professional, 2001 • Bullmore, Jeremy J. D. Behind the Scenes of Advertising. ISBN 189931492X. NTC Publications, 1998 • Ries, Al, Ries, Laura. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. ISBN: 0060570156. HarperBusiness, 2006 • http://www.investopedia.com/articles/pf/06/budgeti ng.asp • http://www.quickmba.com/ • http://www.marketingteacher.com/Lessonstore.htm • Further articles, white papers and web links can be found in the Kaospilot Online Library

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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CREATIVE BUSINESS DESIGN II Title: Creative Business Design II – In action Description: The component provides a holistic understanding for how creativity and innovation can contribute to, and act as a driver for developing businesses on a commercial or social level. The concept of strategy and strategic planning are introduced. The student will train by exploring needs, problems and opportunities, as well as developing innovative responses, including a business project plan. Develop a capability to work within a business context, as well as a more in-depth understanding of project work. Programme: The Kaospilot 3 year programme Discipline: Creative Business Design Semester: Semester 2: Toolbox Business Duration: 5 weeks ECTS: 10 Prerequisites: Creative Business Design 1 Aims: The component provides a holistic understanding for how creativity and innovation can contribute to, and act as a driver for developing businesses on a commercial or social level.

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  Learning Outcomes: • Assess project realism, relevance and attractiveness • Produce a business project plan • How creativity and innovation can contribute to, and be a driver for developing businesses across sectors • Client organisational analysis • Explore needs, problems and opportunities in order to develop innovative solutions • Reflect on client feedback and evaluation, as well as the project group’s own work process and performance Outline Syllabus: • Business development planning • Report writing • Assessments of client contacts and contracts • Group evaluation • Communication and feedback • Introduction to elements of business development Learning & Teaching Strategy: The component is organised around a client assignment in business development, where students will work independently in small groups, with access to guidance from Team Leaders. Marking Criteria & Assessment: Written report and oral presentation (group examination) Realization: Full time study, working on a client assignment. It will be provided 2 hours of guidance KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  per group. A minimum of 120 hours of self-study & group work is assumed. In addition to this, a minimum of 20 hours are assumed for examination preparations and 30 hours for evaluation. Compulsory Reading: • Blackwell, Edward. Business Enterprise: How to Prepare a Business Plan. ISBN 0749449810. Kogan Page Ltd, 2008 • Hamel, Gary. Leading the revolution. ISBN 1591391466. Harvard Business School Press, 2002 • Peters, Tom. Re-imagine! – Business Excellence in a Disruptive Age, ISBN-10: 1405313951 Dorling Kindersley Ltd, 2006 • Kawasaki, Guy. The Art of the Start. ISBN 1591840562; PORTFOLIO, 2008 Indicative Reading: • Bourdieu, Pierre; Distinction: A Social Critique of the Judgement of Taste; ISBN: 0674212770; Harvard University Press; 1987 • KP compendium, collection of articles, whitepapers etc • Further articles, white papers and web links can be found in the Kaospilot Online Library

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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CREATIVE BUSINESS DESIGN III Title: Creative Business Design III – Rapid global enterprising Description: The component will place the discipline in a different contextual setting than the student is familiar with. It is an exploration into what happens in the world related to new challenges and needs. The student will gain knowledge in designing, prototyping and launching a prototype of a new business concept, or development of an existing business idea, within an unfamiliar international market. Programme: The Kaospilot 3 year programme Discipline: Creative Business Design Semester: Semester 4: Outpost Duration: 3 weeks ECTS: 10 Prerequisites: Creative Business Design I & II Aims: Practice existing learning and competences; theory, methods and tools, within creative business design, in an unfamiliar international context. To be carried out through the creation of a new business, in an international setting.

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  Learning Outcomes: • Practice and develop their existing competencies, within an unfamiliar international context: o Concept creation o Marketing o Market analysis o Sales concept o Organization o Budgeting o Business Plan: strategy and implementation • Practice and develop the following new competencies: o Rapid prototyping and innovation o Developing and executing business concepts prototypes in the local context. o Explore your enterprising mind! • Apply the above competencies within an unfamiliar international context: cultural, economic and political. Outline Syllabus: • Business Start-up • Exploration of business, on a micro scale • Fast development, planning into action • Accelerated learning and experimentation • Decision making • Marketing & sales • Market analysis • Running a business • Inspiration into innovation

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  Learning & Teaching Strategy: The component is organised around a group enterprising assignment, where students will develop an idea through various phases, including the running of a small business operation. Teaching, workshops and guidance are provided. Marking Criteria & Assessment: The student will receive a pass or no pass on their business plan executive summary and presentation. Realization: The student will work full time on developing and executing a new small business on location. There will be provided a minimum 20 hours of class contact (lecturers, guidance and workshops). A minimum of 80 hours of self-directed work is assumed. In the second year of a three-year program, Kaospilots move their classroom to a new locale in the world to create an educational outpost. When choosing an outpost location, we ask ourselves: Where are major changes in business, society and culture taking place? Compulsory Reading: • Christensen, Clayton M; Anthony, Scott & Roth, Erik A. Seeing what’s next: Using the theories of innovation to predict industry change. ISBN 1591391857. Harvard Business School Press, 2004 • Charles Landry. The Creative City: A Toolkit for Urban Innovators. ISBN 1844075982. Earthscan Ltd; 2Rev Ed edition, 2008 Indicative Reading: • Dynamic business planning www.dynamicbusinessplanning.com/ • Further articles, white papers and web links can be found in the Kaospilot Online Library

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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CREATIVE BUSINESS DESIGN IV Title: Creative Business Design IV - Enterprising Description: The aim of the module is to provide the students with an explorative study in the field of enterprising, in the making. The component provides the students with a holistic perspective of intrapreneurship and entrepreneurship. Different types of entrepreneurs and dimensions of entrepreneurship are explored. Through the introduction to different concepts and tools, the student will be trained in how to develop ideas and convert them into a business plan. When the component is finalized the student should be able to start up a venture. Programme: The Kaospilot 3 year programme Discipline: Creative Business Design Semester: Semester 5: World Internship Duration: 5 weeks ECTS: 10 Prerequisites: Creative Business Design I, II & III Aims: The aim of the module is to provide the students with an explorative study in the field of enterprising, in the making. How to develop ideas and convert them into a business plan. When the component is finalized the student should be able to start up a venture.

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  Learning Outcomes: • Furthering the understanding of how to build enterprising ventures, step-by-step • Learn how to develop, outline and write a business plan • Learn how to create a powerful pitch and a convincing executive summary • To brand and market yourself, your team and company effectively Outline Syllabus: • Startup of startups • Value creation and business models - NGO’s, Public, Private & 4th sector • Strategy, strategies for growth, purpose and principles • Finance, economy and budgeting • Sales, marketing and blue ocean thinking • People – networks, client and partnerships Learning & Teaching Strategy: The component is organised into a series of seminars and workshops, which will allow the student to actively convert the knowledge, theory and experiences, presented throughout the component, into concrete enterprising practices. Marking Criteria & Assessment: Assessment will be in the form of a springboard presentation of a business concept to a panel of entrepreneurial and business experts. Realization: Full time study. There will be provided 80 hours of class contact (lecturers, guidance, workshops, project work and ongoing evaluations). Included are also discussions, cases and presentations. A minimum of 40 hours of self-study work is assumed.

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  Compulsory Reading: • Compendium of articles, white papers etc • Jim Collins. Good to Great. ISBN 0712676090. Random House Business Books, 2001 • Lindgren, Mats & Bandhold, Hans. Scenario planning – the link between future and strategy ISBN 0230579191. Hampshire, Palgrave Macmillan, 2009 • Tom Peters. The Brand You 50: Reinventing Work. ISBN 0375407723. Alfred A Knopf, 2000 Indicative Reading: • Beinhocker, Eric D. The origin of wealth. Evolution, complexity and the radical remaking of economics. London. ISBN 0712676619. Random House, 2006 • Douglass C. North. Understanding the Process of Economic Change (Princeton Economic History of the Western World). ISBN 0691118051. Princeton University Press, 2005 • Jim Collins. Good to Great" and the Social Sectors: A Monograph to Accompany "Good to Great". ISBN 1905211325. Random House Business Books, 2006 • Gregory J. Dees, Jed Emerson, Peter Economy. Strategic Tools for Social Entrepreneurs. Enhancing the Performance of Your Enterprising Nonprofit. ISBN 0471150681. Jogn Wiley & Sons, • Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. ISBN 0750673559. A Butterworth-Heinemann Title • 2002 Hawken, Paul, Lovins, Amory, Lovins, L. Hunter. Natural Capitalism: The Next Industrial Revolution. ISBN 0316353000. Back Bay Books, 2000 • Darsø, Lotte. Artful Creation: Learning tales of Arts-in-Business. ISBN 8759311096. Samfundslitteratur; 2004 • Nicholls, Alex. Social Entrepreneurship: New Models of Sustainable Social Change. 0199283885. OUP Oxford, 2008

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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  • Website: Dynamic business planning - http://dynamicbusinessplanning.com/ www.fourthsector.com • Further articles, white papers and web links can be found in the Kaospilot Online Library  

KAOSPILOT / FILMBYEN 2 / DK-8000 AARHUS C / WWWKAOSPILOT.DK [email protected] / TEL. +45 8612 9522 / FAX +45 8612 9470 / CVR 2603 9940

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