Content Marketing Expert
2013-1-PL1-LEO05-37732
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Project Information Title: Content Marketing Expert Project Number: 2013-1-PL1-LEO05-37732 Year: 2013 Project Type: Transfer of Innovation Status: granted Country: PL-Poland Marketing Text: Traditional methods of products promotion are getting less effective. There are more and more companies and products on the market so it is increasingly difficult to stand out from the competition. Content marketing allows SMEs, marketing specialists, NGOs and freelancers to show themselves because everyone can have something interesting to say – no matter the size and origin. Sharing knowledge brings profits in any business. Content marketing effectiveness is confirmed by research, but using it in practice is what matters most of all. Only a comprehensive approach determines success or failure. Summary: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.[1] Its advantage is that it can be effective even for small businesses that do not have large budgets. However, the effort needed to reach good results often appears to be too high compared to the potential benefits. Content marketing is inseparably connected with the Internet and new media requires a detailed knowledge of the rules for its use. Spread of good practices on the field of content marketing which have proven their value in other countries helps SME employees gain new skills that they can effectively use in their work. Moreover: The combination of knowledge and advertising significantly affects B2C relations, especially for SMEs, where direct contact with stakeholders, business image and relationships are more important than high volume advertising. As a result, development of these marketing skills means upgrading competences for more than 90% of companies in Europe and millions of their employees. The aim of the project was to provide practical knowledge of modern marketing through the implementation and testing of innovative methodology of Content Marketing in Poland, Italy, Austria and Malta. These activities increased the competitiveness of employees of SMEs and marketing specialist by introducing modern marketing tools in practice. Workers with these skills - tested in practice - significantly increased their chances of employment in marketing. The products of the project were ans still are widely available to people directly involved in this field (marketing employees in SMEs wanting to improve their professional skills). They are also available to SMEs which, thanks to the new expertise of their employees, are able to compete in the field of marketing with major companies. The products were designed in a modern and accessible way to expand their reach, even after end of the project. In addition, we organized a number of practical activities (workshops, conferences), so the practical results were and still are visible on the market. Outcomes of the project include: an innovative CMH transfer, pilot phase in partners countries and training materials. The main project results was the Content Marketing Handbook (CMH). [1]: According to Content Marketing Institute.
Description: The partnership implementing the project consisted of 5 strong organizations. All partners had already conducted many projects in the field of innovative learning and adult education. Cooperating in this project, partners were sharing their knowledge and validating the Content Marketing Handbook (CMH) in each country. Themes: * Others * Vocational guidance * Enterprise, SME Sectors: * Education http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Project Information Product Types: website material for open learning teaching material Product information: The products of the project are: -Content Marketing Handbook version 1 - it consists of many different research, rules and good practices which help to evaluate and measure the efficiency of content marketing strategies. During CMEx project we collected this information and adjusted it to the needs of marketing specialists, SMEs owners and employees, NGOs, consulting companies and freelancers -Content Marketing Handbook version 2 - handbook which contains updated information, taking into account the results of testing phase -Website of the project gathering information and serving as database of project content related materials and video advice -Training materials for practical workshops – training program, PowerPoint presentation, exercises, examples -Training materials for webinar trainings- training program, PowerPoint presentation, exercises, examples -10 pieces of video advice showing the functionality and practical usage of CMH. Video advice was prepared in English with subtitles in partners languages Projecthomepage: http://cmex.eu/
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Project Contractor Name: City: Country/Region: Country: Organization Type: Homepage:
Nowoczesna Firma S.A. Warszawa Mazowieckie PL-Poland SME - small and medium-sized enterprise (up to 250 employees) http://www.nf.pl
Contact Person Name:
Karolina Sikorska
Address:
Puawska 465
City: Country:
Warszawa PL-Poland
Telephone:
+48 22 379 47 81
Fax:
+48 22 314 14 10
E-mail: Homepage:
[email protected]
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Coordinator Name: City: Country/Region: Country: Organization Type: Homepage:
Nowoczesna Firma S.A. Warszawa Mazowieckie PL-Poland SME - small and medium-sized enterprise (up to 250 employees) http://www.nf.pl
Contact Person Name:
Karolina Sikorska
Address:
Puawska 465
City: Country:
Warszawa PL-Poland
Telephone:
+48 22 379 47 81
Fax:
+48 22 314 14 10
E-mail: Homepage:
[email protected]
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Partner Partner 1 Name: City: Country/Region: Country: Organization Type:
Sviluppumbria S.p.A Perugia Umbria IT-Italy public institution
Homepage:
Partner 2 Name: City: Country/Region: Country: Organization Type: Homepage:
ManagementObservatory Foundation Warszawa Mazowieckie PL-Poland association/non-governmental organisation http://www.obserwatorium.pl
Partner 3 Name: City: Country/Region: Country: Organization Type: Homepage:
ABIF - Analysis, Consulting and Interdisciplinary Research Wien Vienna AT-Austria others http://www.abif.at
Partner 4 Name: City: Country/Region: Country: Organization Type: Homepage:
Paragon Europe Mosta Malta MT-Malta others http://www.paragoneurope.eu
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Partner Partner 5 Name:
Umbria Innovazione
City: Country/Region:
Terni Umbria
Country:
IT-Italy
Organization Type:
others
Homepage:
http://www.umbriainnovazione.it
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Project Files CMEx Flyer_EN.docx http://www.adam-europe.eu/prj/11274/prj/CMEx%20Flyer_EN.docx CMex_flyer
cmex_logo_final.pdf http://www.adam-europe.eu/prj/11274/prj/cmex_logo_final.pdf CMEx logo
CMEx_Questionnaire_FINAL.docx http://www.adam-europe.eu/prj/11274/prj/CMEx_Questionnaire_FINAL.docx Questionnaire for SMes
CMH_DE_www.pdf http://www.adam-europe.eu/prj/11274/prj/CMH_DE_www.pdf Content Marketing Handbook v.1 DE
CMH_EN_www.pdf http://www.adam-europe.eu/prj/11274/prj/CMH_EN_www.pdf Content Marketing Handbook v.1 EN
CMH_IT_www.pdf http://www.adam-europe.eu/prj/11274/prj/CMH_IT_www.pdf Content Marketing Handbook v.1 IT
CMH_PL_www.pdf http://www.adam-europe.eu/prj/11274/prj/CMH_PL_www.pdf Content Marketing Handbook v.1 PL
CMH_v.2_DE.pdf http://www.adam-europe.eu/prj/11274/prj/CMH_v.2_DE.pdf Content Marketing Handbook v.2, DE
cmh_v.2_en_www.pdf http://www.adam-europe.eu/prj/11274/prj/cmh_v.2_en_www.pdf Content Marketing Handbook v.2, EN
CMH_v.2_IT.pdf http://www.adam-europe.eu/prj/11274/prj/CMH_v.2_IT.pdf Content Marketing Handbook v.2,, IT
cmh_v.2_pl_www.pdf http://www.adam-europe.eu/prj/11274/prj/cmh_v.2_pl_www.pdf Content Marketing Handbook v.2, PL
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Project Files Desk Research Austria.docx http://www.adam-europe.eu/prj/11274/prj/Desk%20Research%20Austria.docx
Desk research - FOZ.pdf http://www.adam-europe.eu/prj/11274/prj/Desk%20research%20-%20FOZ.pdf Desk research
desk_research_Malta.pptx http://www.adam-europe.eu/prj/11274/prj/desk_research_Malta.pptx
desk research_NF.docx http://www.adam-europe.eu/prj/11274/prj/desk%20research_NF.docx Desk research_NF
desk research Umbria Innovazione.doc http://www.adam-europe.eu/prj/11274/prj/desk%20research%20Umbria%20Innovazione.doc
logo_obserwatorium.jpg http://www.adam-europe.eu/prj/11274/prj/logo_obserwatorium.jpg Logo_MOF
Logo Paragon.jpg http://www.adam-europe.eu/prj/11274/prj/Logo%20Paragon.jpg Paragon Europe_logo
logotyp_nfpl+nowoczesnafirma-01.eps http://www.adam-europe.eu/prj/11274/prj/logotyp_nfpl%2Bnowoczesnafirma-01.eps Logo_NF
LOGO UI.jpg http://www.adam-europe.eu/prj/11274/prj/LOGO%20UI.jpg Logo_Umbria Innovazione
Training materials_CMEx.pptx http://www.adam-europe.eu/prj/11274/prj/Training%20materials_CMEx.pptx Training materials for workshops, EN
Training materials for webinars_EN.pptx http://www.adam-europe.eu/prj/11274/prj/Training%20%20materials%20for%20webinars_EN.pptx Training material for webinars, EN
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Products 1
Evaluation and Quality Management Plan
2
Website of the project
3
Content Marketing Handbook v.1
4
Training materials for practical workshops
5
Training materials for webinar trainings
6
Dissemination and exploitation plan
7
Mid-term evaluation report from the first year of the project implementation.
8
Protocol of transnational cooperation
9
Content Marketing Handbook v.2
10
Pilot Phase Report
11
10 video advises
12
Final evaluation report at the end of the project realization
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Evaluation and Quality Management Plan' Title: Evaluation and Quality Management Plan Product Type: evaluation methods Marketing Text: This evaluation plan will give you an overal knowledge about methods that will be used during project's evaluation. Description: The major aim of the Evaluation and quality management plan (EQMP) for the CMEx project is to ensure that project processes and products meet the quality standards as they are agreed and expected by the project partners and the Commission. For each stage of the project there are targets to accomplish as it is described in the project proposal. The progress will be monitored along defined indicators by abif and requires the cooperation of all partners. In this way transparency of the processes can be ensured and difficulties or inconsistencies can be identified early. Target group: Partners Result: WP 4 Area of application: The product is used in the process of evaluation. Homepage: Product Languages: English
product files Evaluation and Quality Management Plan_CMEx.pdf http://www.adam-europe.eu/prj/11274/prd/1/1/Evaluation%20and%20Quality%20Management%20Plan_CMEx.pdf EQMP
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=1
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Website of the project' Title: Website of the project Product Type: website Marketing Text: Content Marketing is just what you need. Take a look at our site! Description: Website of the project contains all information relevant to the project: about partners in the project, results, practical workshops, news and contact to coordinator and the rest of partners. Target group: SMEs, marketing managers Result: Area of application: Homepage: http://cmex.eu/ Product Languages: Italian Polish English German
product files English version2.png http://www.adam-europe.eu/prj/11274/prd/2/1/English%20version2.png screen of the website
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=2
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Content Marketing Handbook v.1' Title: Content Marketing Handbook v.1 Product Type: others Marketing Text: The main results of the project is Content Marketing Handbook (CMH). A user will be able to find researches about content marketing available in the market, examples of good practice that will help to measure the effectiveness of marketing strategy. Description: MH is a comprehensive publication about content marketing consisting of 8 chapters. It contains general information about the project and content marketing (chapter 1: Foreword, chapter 2: Introduction to Content: Definition of Content Marketing and History & Evolution of Content Marketing, chapter 3: Objectives, Benefits and Strategy of CM) as well as more detailed information. One of it's big advantage is the research conducted in each partnership country which was an additional work done by the consortium. There was no such research in the proposal but the consortium decided to have one because we wanted to know more about our target group and the way they use content marketing. Partners contacted companies and asked for completing prepared questionnaire or met someone from the company directly. This was very in-detailed research and hard work so we're especially proud of it. The results and description of the research is in chapter 7. What's more, consortium decided to gather best practices from each country - what was also an additional work. Partners didn't find those best practices in the Internet, but contacted SMEs directly and asked for such example which was a really hard work to do because it required deeplier relationship with those companies. Interntional best practices can be found in chapter 6. Those two actions: conducting the research and gathering best practices required a contact with our target group which in the end spread the information about the project. In chapter 4 there is a big portion of information about CM tools (15 different tools) presented in a very attracctive way (infographics). Chapter 5 is about CM strategy - it consists of 7 simple steps for SMEs, explaining how to define CM strategy in the company. The concept of steps was created by the consortium. In the end of CMH one can find also a Glossary, a few schemes which present several aspects of CMH in interesting way and other appendixes. The graphic design of CMH v.1 is adequate to the topic of the publication. It's very catchy and attractive.
Target group: marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Result: WP2 Area of application: Spread the knowledge about Content Marketing, implementation of innovative solutions, teaching about CM strategy and tools, showing best practices Homepage: http://cmex.eu/knowledge/cm-handbook-2/ Product Languages: Italian German Polish English
product files CMH_DE_www.pdf http://www.adam-europe.eu/prj/11274/prd/3/1/CMH_DE_www.pdf Content Marketing Handbook, v.1, German version
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=3
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product files CMH_EN_www.pdf http://www.adam-europe.eu/prj/11274/prd/3/1/CMH_EN_www.pdf Content Marketing Handbook, v.1, English version
CMH_IT_www.pdf http://www.adam-europe.eu/prj/11274/prd/3/1/CMH_IT_www.pdf Content Marketing Handbook, v.1, Italian version
CMH_PL_www.pdf http://www.adam-europe.eu/prj/11274/prd/3/1/CMH_PL_www.pdf Content Marketing Handbook, v.1, Polish version
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Training materials for practical workshops' Title: Training materials for practical workshops Product Type: teaching material Marketing Text: Training materials concerning each topic are attached as power point presentations. This materials will allow the target group to implement content marketing in his/her company, what was one of the project's objective. Based on trainings, CMH will be evaluated which is another of the project's objective. Description: Training programme, PowerPoint presentation, exercises, examples. Training materials are consistent with CMH. They show, in an attractive way, the usefulness of information from the methodology. They present also practical examples and exercises, like showing examples of best practices with the use of different tools. First, the consortium presents the project (partners, aims, results). Then the following topics will be discussed: CM (definition, history, benefits, international examples); CM tools (selected from CMH v.1); the results of project’s survey – the use of CM in companies; how to measure the effectiveness of CM; defining a CM Strategy; the future of CM. Training materials are also consist of some teamwork exercices which will be done in each day of training. Target group: marketing specialists, SME's owners and employees Result: WP2 Area of application: The consortium will use it during trainings in Poland, Austria, Italy and Malta. Homepage: Product Languages: Italian German English Polish
product files GERMAN_WS_materials_CMEx.pptx http://www.adam-europe.eu/prj/11274/prd/4/1/GERMAN_WS_materials_CMEx.pptx Training materials for workshops, German version
Training materials_CMEx_ITALIAN.pptx http://www.adam-europe.eu/prj/11274/prd/4/1/Training%20materials_CMEx_ITALIAN.pptx Training materials for workshops, Italian version
Training materials_CMEx_PL.pptx http://www.adam-europe.eu/prj/11274/prd/4/1/Training%20materials_CMEx_PL.pptx Training materials for workshops, Polish version
Training materials_CMEx.pptx http://www.adam-europe.eu/prj/11274/prd/4/1/Training%20materials_CMEx.pptx Training materials for workshops, English version
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=4
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Training materials for webinar trainings' Title: Training materials for webinar trainings Product Type: teaching material Marketing Text: Training materials will allow to systematize the course of activities during webinar sessions. The level of awareness regarding content marketing tools and CM strategy will be bigger which is one of the objective of the project. Training materials will help to facilitate trainings with ready to use materials. Description: Training programme, PowerPoint presentation, exercises, examples. Materials for webinar trainings based on CMH and topics presented in the methodology. It consists of theory and practical information, as well as examples and exercises. Topics presented in those materials: about the project – presentation of Content Marketing Expert; the survey about the use of CM in Polish companies - presentation of results; content is a king - some statistics about content in the Internet. Target group: marketing specialists, SME's owners and employees Result: WP2 Area of application: Those materials will be used during webinars in Poland. Homepage: Product Languages: Polish English
product files Training mater.webinars_EN.pptx http://www.adam-europe.eu/prj/11274/prd/5/1/Training%20mater.webinars_EN.pptx Training materials for webinars, English version
Training mat. webinars_PL.pptx http://www.adam-europe.eu/prj/11274/prd/5/1/Training%20%20mat.%20webinars_PL.pptx Training materials for webinars, Polish version
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=5
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Dissemination and exploitation plan' Title: Dissemination and exploitation plan Product Type: distribution methods Marketing Text: The product is very important in terms of the project's promotion. It contains traditional and modern channels of promotion and describe tools which will be used to achieve promotional goals. Description: D&E plan takes into account needs of the project, its users and other interested groups. Plan is flexible enough to allow target groups and other stakeholders to become involved during the development of a project. It includes goals of the promotional campaign, methods to be used, monitoring and evaluation indicators, target groups and objective of the project. It was prepared by NF. Target group: marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Result: WP5 Area of application: It will be used for better dissemination and exploitation of the project and its results. Homepage: Product Languages: English
product files CMEx - dissemination&exploitation plan.pdf http://www.adam-europe.eu/prj/11274/prd/6/1/CMEx%20-%20dissemination%26exploitation%20plan.pdf Dissemination and exploitation Plan
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=6
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Mid-term evaluation report from the first year of the project implementation.' Title: Mid-term evaluation report from the first year of the project implementation. Product Type: evaluation methods Marketing Text: The evluation contributes to the monitoring and quality management process. It is to provide information about the status quo in the project processes (internal and external) with special focus on management and partnership aspects. It is referring to the Evaluation and Quality Management Plan and provides a transparent overview and feedback to all partners. Description: The leader of the WP4 elaborated the interim report on the basic of the WP evaluation, meetings evaluation and internal evaluation. It contains some conclusions and (if necessary) a set of recommendations to improve the project process during the second project year. Report guarantees that all deliverables are delivered on time and that the quality or the results produced are of a high standard. It also ensures effectiveness and efficiency of all actions taken and solutions proposed in the research process and throughout the day to day running of the project. Another "sub-result" which is connected to mid-term evaluation report is the Quality Report of CMH v.1. The report provides an detailed overview of the quality of the CMH. It makes clear which methods have been used and how quality assurance was implemented. It is to provide transparency on the one hand and on the other hand to give a critical review in order to identify if further aspects need to be addressed in the version 2 of the CMH.
Target group: consortium partners, project stakeholders Result: WP4 Area of application: This product will be mainly useful for partners to get to know how to improve the work within the project. Homepage: Product Languages: English
product files Mid-term_evaluation_report.pdf http://www.adam-europe.eu/prj/11274/prd/7/1/Mid-term_evaluation_report.pdf Mid-term evaluation report
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=7
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Protocol of transnational cooperation' Title: Protocol of transnational cooperation Product Type: others Marketing Text: The protocol of transnational cooperation is to help in the process of management and partnership. They contain rules that should be respected by project's partners. In case of some problems it helps to set up a solution. Description: The protocol gather rules of the international project implementation. It includes rules related to partnership, cooperation, communication, notification and consultation and notification, problem solving. Target group: consortium partners Result: WP1 Area of application: the consortium Homepage: Product Languages: English
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=8
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Content Marketing Handbook v.2' Title: Content Marketing Handbook v.2 Product Type: others Marketing Text: Content Marketing Handbook v.2 is a comprehensive publication about content marketing consisting of 8 chapters Description: It contains general information about the project and content marketing (chapter 1: Foreword, chapter 2: Introduction to Content Marketing: Definition of Content Marketing and History & Evolution of Content Marketing, chapter 3: Objectives, Benefits and idea for content in CM) as well as more detailed information. One of it's big advantage is the research conducted in each partnership country which was an additional work done by the consortium. What's more, consortium decided to gather best practices from each country. Interntional best practices can be found in chapter 7. In chapter 4 there is a big portion of information about CM tools (16 different tools) presented in a very attracctive way (infographics). Chapter 5 is about CM strategy - it consists of several simple steps for SMEs, explaining how to define CM strategy in the company. The graphic design of CMH v.2 is adequate to the topic of the publication. It's very catchy and attractive. CMH v.2 in all languages are available on cmex website (www.cmex.eu in "Knowledge" page menu). Target group: marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Result: WP3 Area of application: Content Marketing Handbook provides practical knowledge of modern marketing which is one of the most important aim of the „Content Marketing Expert” project. This will increase the competitiveness of SMEs' employees and marketing specialists. Homepage: http://cmex.eu/knowledge/cm-handbook-2/ Product Languages: German English Polish Italian
product files CMH_v.2_DE.pdf http://www.adam-europe.eu/prj/11274/prd/9/1/CMH_v.2_DE.pdf Content Marketing Handbook, v.2, German version
CMH_v.2_EN.pdf http://www.adam-europe.eu/prj/11274/prd/9/1/CMH_v.2_EN.pdf Content Marketing Handbook, v.2, English version
CMH_v.2_IT.pdf http://www.adam-europe.eu/prj/11274/prd/9/1/CMH_v.2_IT.pdf Content Marketing Handbook, v.2, Italian version
CMH_v.2_PL.pdf http://www.adam-europe.eu/prj/11274/prd/9/1/CMH_v.2_PL.pdf Content Marketing Handbook, v.2, English version
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=9
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Pilot Phase Report' Title: Pilot Phase Report Product Type: others Marketing Text: Pilot Phase Report is a summary of practical workshops and focus groups organized by ABIF, Management Observatory Foundation, Paragon Europe and Umbria Innovazione/Sviluppumbria in each partnership country. Moreover, it includes the conclusions of those events and experts opinions regarding the CMH. Description: The aim of this report was to evaluate feedback from workshop and focus group participants in Austria, Italy, Malta and Poland on Content Marketing Expert project. The collected data and comments provided by trainees, experts and partners were used to improve this first version of the CM Handbook. Target group: consortium partners Result: WP3 Area of application: The pilot phase evaluation was an integral part to get feedback from the target groups about the usefulness and usability of the Content Marketing Handbook and the training materials respectively as well as in terms of understandability and appliacability of the learning contents for their work and businesses. Homepage: Product Languages: English
product files Pilot Phase Report_cmex.pdf http://www.adam-europe.eu/prj/11274/prd/10/1/Pilot%20Phase%20Report_cmex.pdf Pilot Phase Report
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=10
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product '10 video advises' Title: 10 video advises Product Type: Film Marketing Text: Advises show the functionality and practical usage of Content Marketing Handbook. Each advice show one of content marketing tooI - short description of it and how to create it (simple path in a few steps). Description: Each advice show one of content marketing tooI - short description of it and how to create it (simple path in a few steps). The tool which we took ino consideration are the following: social media, video publication, newsletter, webinar, case study, micropage, white paper, infographic, e-book and blog. There are prepared in English with subtitles in partners languages. Advices are available here: http://cmex.eu/knowledge/multimedia/ and in each language version of the website, as well as on NF's youtube channel: https://www.youtube.com/user/nowoczesnafirma/videos Target group: marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Result: WP5 Area of application: Video advises have promotional and educational functions. They show short lessons about content marketing tools. Advises contribute to increase the level of knowledge about the project and new media as well. Homepage: http://cmex.eu/knowledge/multimedia/ Product Languages: English German Italian Polish
product files Result 9_video advices.png http://www.adam-europe.eu/prj/11274/prd/11/1/Result%209_video%20advices.png screen of video advices
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=11
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Product 'Final evaluation report at the end of the project realization' Title: Final evaluation report at the end of the project realization Product Type: others Marketing Text: The final evaluation report on the project, project management and cooperation evaluates all parts of the project accoridng to the Evaluation and Quality Management Plan. In this report the project results are being compared to the aims and products described in the proposal as well as to the indicators and actions described in the Evaluation and Quality Management Plan. The object of this report are all actions and results of the second phase of the project between NOV 2014 and OCT 2015. The résumé refers to the whole project implementation. Description: Target group: consortium partners Result: WP4 Area of application: The final evaluation report shows if the aims of the project in terms of quality standards in products and processes but also in terms of numbers could be achieved. Homepage: Product Languages: English
product files Final Evaluation Report&Quality Report_CMHv2.pdf http://www.adam-europe.eu/prj/11274/prd/12/1/Final%20Evaluation%20Report%26Quality%20Report_CMHv2.pdf Final Evaluation Report
http://www.adam-europe.eu/adam/project/view.htm?prj=11274&prd=12
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Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Final conference Date Description
09.10.2015 The final conference of „Content Marketing Expert project” took place in Warsaw, October 9th 2015. The conference was organized in a form of breakfast. The special landing pagae was prepared: http://cmbreakfast.eu/. The registration form and online transmission was available through this website. More than 100 people and 300 online users had a chance to listen to popular Polish marketers, blogers and other persons connected to content marketing during their career. Participants found the speeches very interesting as was evidenced by the audience reaction. Participants were given the handbook and other project’s gadgets. It was a really informative and inspiring event.
Target audience marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Public
Event is open to the public
Contact Information Time and place
09-10-2015 Warsaw
Partnership meeting in Warsaw Date Description
08.10.2015 Partners were talking about the final project meeting and the whole duration of the project.
Target audience the consortium Public
Closed event
Contact Information Time and place
08-10-2015 Warsaw
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
24
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Focus group in Poland - Content Marketing Day Date Description
29.04.2015 The coordinator of the project was presenting the CMEx project and Content Marketing Handbook, distribution of promotional materials regarding CMEx
Target audience marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Public
Event is open to the public
Contact Information Time and place
29.04.2015 Warsaw
Partnership meeting in Vienna Date Description
16.03.2015 Partners were talking about changes in CMH v.2
Target audience the consortium Public
Closed event
Contact Information Time and place
16-17.03.2015 Vienna
Focus group in Malta Date Description
11.03.2015 Meeting with experts to find out their opinion about Content Marketing Handbook.
Target audience marketing specialists Public
Event is open to the public
Contact Information Time and place
March 11,2015 Malta
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
25
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Focus group in Austria Date Description
23.02.2015 Meeting with experts to find out their opinion about Content Marketing Handbook.
Target audience marketing specialists Public
Event is open to the public
Contact Information Time and place
February 23, 2015
Practical workshops in Poland Date Description
15.12.2014 Testing and evaluation were carried out during pilot phase (workshops and webinars). After the workshops all participants received the questionnaire where they could assess the training materials which were based on Content Marketing Handbook.
Target audience marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Public
Event is open to the public
Contact Information Time and place
December 15/16 2014, January 12/13 and 26/27 2015 Warsaw
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
26
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Practical workshops in Malta Date Description
03.12.2014 Testing and evaluation were carried out during pilot phase (workshops and webinars). After the workshops all participants received the questionnaire where they could assess the training materials which were based on Content Marketing Handbook.
Target audience marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Public
Event is open to the public
Contact Information Time and place
December 3/4 2014 and February 12/13 2015 Malta
Focus group in Italy Date Description
27.11.2014 Meeting with experts to find out their opinion about Content Marketing Handbook.
Target audience marketing specialists Public
Event is open to the public
Contact Information Time and place
November 27, 2014
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
27
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Practical workshops in Austria Date Description
20.11.2014 Testing and evaluation were carried out during pilot phase (workshops and webinars). After the workshops all participants received the questionnaire where they could assess the training materials which were based on Content Marketing Handbook.
Target audience marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Public
Event is open to the public
Contact Information Time and place
November 20/21, December 1/3 2014 and January 28/30 2015 Austria
Practical workshops in Italy Date Description
13.11.2014 Testing and evaluation were carried out during pilot phase (workshops and webinars). After the workshops all participants received the questionnaire where they could assess the training materials which were based on Content Marketing Handbook.
Target audience marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers Public
Event is open to the public
Contact Information Time and place
November 13/20 and 14/21 2014 Italy
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
28
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Digital Learning Congress Date Description
24.10.2014 Distribution of promotional materials regarding CMEx during the conference
Target audience SMEs, freelancers Public
Closed event
Contact Information Time and place
24.10.2014, Warsaw
Partnership meeting in Malta Date Description
02.10.2014 The meeting was about the testing phase in the project.
Target audience Partners Public
Closed event
Contact Information Time and place
2-3.10.2014, Qawra
Power of Video Content Marketing II Date Description
28.09.2014 The coordinator of the project was presenting the CMEx project and the results of our research regarding CM
Target audience marketing specialists, SMEs Public
Closed event
Contact Information Time and place
28.09.2014, Warsaw
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
29
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Forum Inbound Marketing Date Description
15.09.2014 The coordinator of the project was presenting the CMEx project and the results of our research regarding CM
Target audience marketing specialists, SMEs Public
Closed event
Contact Information Time and place
15-16.09.2014, Warsaw
Partnership meeting in Italy Date Description
09.06.2014 n 9-10 June 2014 UI have organized the Partnership Meeting in Rome for discussing how to transfer the CMH v.1 to SMEs, entrepreneurs, employees, etc.
Target audience Partners Public
Closed event
Contact Information Time and place
9-10.06.2014, Rome
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
30
Content Marketing Expert (2013-1-PL1-LEO05-37732)
Events Kick-off meeting in Warsaw Date Description
26.11.2013 Kick-off meeting, during which all work packages were discussed, was held in November in Warsaw. Kick-off helped all partners to understand main aims of the project and details of its implementation. Each partner was informed exactly which tasks he is responsible for and about deadlines of the project.
Target audience Partners Public
Closed event
Contact Information Time and place
26-27.11.2013
http://www.adam-europe.eu/adam/project/view.htm?prj=11274
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