CeMAT South America 2015 After Show Report June, 30 - July, 03, 2015 Transamerica Expo Center São Paulo cemat-southamerica.com.br
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Thanks to partners Endorsement Partners
Official Endorsement
Supporters
Visitors Board
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Event Created and promoted by Deutsche Messe AG – leader in organizing and promoting trade shows – CeMAT South America attracted in its third edition 10,377 visitors, receiving highly positive feedback from leading companies.
CeMAT South America 2015
10.377 visitors
211
exhibitors 3
Speech Space Avon, C&A, DHL, Helibras, Magazine Luiza and Scania, as well as associations and institutes representatives, formed the material handling and logistics team of speakers who shared their experience and knowlegde regarding different market sectors, allowing professional and technical development for the show’s visitors.
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Speakers from large companies and associations
lectures 4
Special Display A 2000 sq. m area inside the pavilion, which held live demonstrations of products and services by exhibitors in a logistics operation line with the display of several stages of material processing, from the delivery truck, storage, packaging, mailing, and distribution. The demonstration used half a ton of food, later donated to the NGO Banco de Alimentos.
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participant companies
2,000 square meters display area
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Exhibitor profile Countries
211
Exhibitors 30%
International
70% National
Germany
Belgium
Brazil
China
U.S.A.
France
Ireland
Italy
Japan
Malasia
Netherlands
Portugal
Spain
Sweden
Switzerland
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Systems and software for material handling and logistics
Others
Packaging and order-picking systems
Logistics IT
Warehouse Systems
Pick & Pack
Logistics Services and Outsourcing
Store & Load
Systems and equipment for material handling
Manage & Service
Move & LIft
Exhibitor Profile - Market Sectors
66,7% 14,3% 19,0% 14,3% 9,5% 19,0%
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Testimonials
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The event was well run, with a good array of content and comparison of brands, products and technologies, enabling visitors to have an overview of what is available in the domestic market. CeMAT is an opportunity to display and demonstrate to the market who we are, our portfolio and benefits, such as quality, technology, capacity and services. Many other goals are achieved after the event, in a constant line of work when it comes to communication, relationship, sales and services. We were very well received by the public, with a strong emphasis on new technologies showcased in the booth.” Rafael Arroyo, Crown
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It was a success! Among visitors, we identified the main users of our products and we entered into some partnerships”.
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Our goals were achieved 100%; we had a significant range of public, considerable prospecting customers, dissemination of our brand and ensured a broader view of a highly specialized audience. The event stood out due to the ease of access to information found on the site, the details prepared to welcome every visitor with respect and tranquility and the immediate return that it brought.” Alex Apolinário, Tedesco.
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We were able to display to our visitors, most of them with decion power inside their organization, our latest innovations and start talks regarding future deals.” Mathias Papenburg, Linde Material Handling Brasil
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This is the third time we are particpating at CeMAT South America and once again we have made great business contacts with our clients through the four days of event. We were able to bring our technologies and innovations to the show and it was an excellent opportunity to introduce our clients to some of our products.” Patrícia Scheffer, Águia Systems.
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We received clients and visitors from around the country and realize the publics interest in getting to know ou product’s portfolio. We took the opportunity to survey our clients whcih will allow for the improvement of our services and to identify market opportunites. For all that, the show was very productive and may generate good results”. Alex Wiederhold, TVH-Dinamica
Wagner Brozinga, SecPower 8
Visitor profile Foreign visitors
COMING FROM
30 countries GERMANY, ARGENTINA, AUSTRIA, BELGIUM, BRAZIL, CHILE, CHINA, COLOMBIA, COSTA RICA, SPAIN, UNITED STATES OF AMERICA, GAMBIA, GUANA, GUATEMALA, GUINÉ-CONACRI, ITALY, JAPAN, MEXICO, NIGERIA, NETHERLANDS, PANAMA, PAQUISTAN, PARAGUAY, PERU, PUERTO RICO, QATAR, UNITED KINGDOM, IRELAND, SIRIA, SOMALIA, URUGUAY.
10.377
% country/visitor
Visitors
others 0
5
10
15
20
25
30
9
Visitor profile - Brazil RR
AP
AM
PA
CE
MA PI
AC
RO
TO
SE
BA
MT DF
MG SP PR
RS, SC, PR, MG e RJ
others
Per region 6,5%
1,5% 1% 0,5%
3%
12%
southeast south
GO MS
RN PB PE AL
Per state
ES RJ
85% SP
90%
northeast central west north
SC RS
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Visitor profile
44% Expect to make a purchase decision as a result of the show
Decision makers CEO
0,6%
Chief of Sector
1,14% 6,49%
Buyer
14,70%
Sector coordinator
28%
Director
39,33%
Manager President
1,42%
Partner
8,09%
Vice-President 0,23%
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Media outlets Magazine/Newspaper ad 3,0% Radio spot 0,9% Associations 2,8% CeMAT SA Brochure 0,5% Previous editions
5,7%
Newsletter CeMAT
5,5%
Facebook
1,4%
Twitter 0,2% Linkedin
1,1%
Magazine
1,6%
CeMAT SA website 8,3% By indication 14,0% Organizer’s invitation 13,8% Exhibitor Invitation 37,2% Others 3,9%
Participation Goals 4,28% Meet suppliers 21,42% Meet business partners 5,33% Find a new supplier 3,95% Do business on site 25,18% Keep myself updated 19,38% Networking 0,92% Attend seminars 1,04% Plan a commercial representation 15,90% Take a look at new products or services 1,69% Find the industrial players in one place 0,91% Other
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Key Industries Town planning/architecture offices 1,2% Automation 8,4% Trade 19,3% IT / Design 2,4% Building industry 2,4% Consulting 7,2% Education / Research /Technology 6,0% Energy 1,2% Engineering 3,6% Entertainment 1,2% Managment / Innovation 4,8% Government, public authorities, institutions 1,2% Industry 25,3% Machinery 15,7% Marketing 1,2% Services 12,0% Systems 6,0% ITC 2,4% Medical technology 1,2% Others: (Services, Skilled trades, 24,1% Technical planning/engineering offices, Telecommunications)
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Areas of interest 65,1%
50,6% 43,4% 37,3%
20,5%
3,6% Move & Lift Manage & Service Store & Load
Pick & Pack
Logistics IT
Others
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Products of interest Accessories for all mechanical handling
4,9%
Lifts, elevators, escalators, moving pavements, cable cars
1,2%
Manual trolleys
1,2%
Fork lift trucks, accessories
28,0%
Packaging equipment for warehouse and shop floors
1,2%
Continuous mechanical handling equipment, monorail conveyors
2,4%
Logistics management
15,9%
Transport logistics
6,1%
Equipment assembly
1,2%
Mechanical handling
1,2%
Hoistable man platforms
2,4%
Maintenance services
1,2%
eLogistics services
3,7%
Computer systems and control systems for material flow & intralogistics
3,7%
Weighers and metering devices. Packaging and order picking systems
6,1%
Driverless transport systems, storage and retrieval equipment for shelves and racks
1,2%
Integrated IT-solutions for material flow and intralogistics
6,1%
Identification technology, AUTO ID systems, sensors for intralogistics
3,7%
Industrial trucks, accessories
2,4%
Others
6,1%
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Website (2015)
41.479 users
63.108 sessions 312.762 page views
visitors from
143
4,89
pages/sessions
countries
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Hannover Fairs Sulamérica Av. Sete de Setembro, 5890 - Batel 80240-001 – Curitiba – PR +55 41 3027-6707 www.hanover.com.br
[email protected] Contact www.cemat-southamerica.com.br
[email protected] +55 41 3027-6707
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