Building global RCS momentum. Rich Communications 2013 Graham Trickey, GSMA

Building global RCS momentum Rich Communications 2013 Graham Trickey, GSMA © GSMA 2013 Building global RCS momentum RCS momentum grows © GSMA 2013...
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Building global RCS momentum Rich Communications 2013 Graham Trickey, GSMA

© GSMA 2013

Building global RCS momentum RCS momentum grows

© GSMA 2013

Success stories

RCS roadmap

RCS APIs

Driving Adoption

Page 2

2013 – building global RCS momentum “The RCS phenomenon” extends far beyond Europe América Móvil goes live across 6 countries in 5 months using a hosted IMS solution,

The Americas are committed - AT&T, Sprint & the Canadians

Substantive industry collaboration continues and as of today there are 23 native devices ranged!

HTC One S

HTC One X+

Nokia Lumia 620

© GSMA 2013

HTC Desire X

Nokia Lumia 720

HTC Desire 500

Nokia Lumia 820

HTC One SV

Nokia Lumia 920

Nokia Lumia 925

HTC One

HTC One Mini

Nokia Lumia 1020

Samsung Galaxy S3

LG U2

LG Optimus L9

Samsung Galaxy S4

LG Optimus L5 II

Sony Xperia Z

LG Optimus L2

Sony Xperia Z1

Nokia Lumia 520

Sony Xperia L

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RCS Market Launches to date

ARGENTINA

BRAZIL

COLOMBIA

ECUADOR

FRANCE

GERMANY

GERMANY

MEXICO

PERU

SOUTH KOREA

SOUTH KOREA

SOUTH KOREA

SPAIN

SPAIN

SPAIN

USA

USA

© GSMA 2013

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Rich Communication Services Market Status as of October 2013

Countries live

Early and Interested markets Hot prospects Markets committed and live © GSMA 2013

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Rich Communications momentum is building 2015

Operators working together 17 operators launch in 11 countries;

85

Operator commitments

Argentina, Brazil, Colombia, Ecuador, France, South Korea, Mexico, Peru, Spain, Germany, USA

85 operators commitment across 35 countries by the end of 2015

© GSMA 2013

2014

55

2013 2012

17

8

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Excellent collaboration with OEMs, Client vendors & Hosted Solution vendors OEMs

Client vendors

Hosted Solutions

© GSMA 2013

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Building global RCS momentum RCS momentum grows

© GSMA 2013

Success stories

RCS roadmap

RCS APIs

Driving Adoption

Page 8

The OEM ecosystem Native devices ranged by operators

HTC One S

HTC One X+

HTC Desire X

HTC Desire 500

HTC One SV

HTC One

HTC One Mini

LG U2

LG Optimus L9

LG Optimus L5 II

LG Optimus L2

Nokia Lumia 520

Nokia Lumia 620

Nokia Lumia 720

Nokia Lumia 820

Nokia Lumia 920

Nokia Lumia 925

© GSMA 2013

Nokia Lumia 1020

Samsung Galaxy S3

Samsung Galaxy S4

Sony Xperia Z

Sony Xperia Z1

Sony Xperia L

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RCS “Meta” Test Events Based in Madrid with full live access to all 3 Spanish Networks Event

Focus

Dates

Vendors

Meta 1

joyn (first implementations)

Jun - Jul 2012

6

Meta 2

joyn Hot Fixes

Oct - Nov 2012

8

Meta 2.5

joyn Hot Fixes

Mar - Apr 2013

3

Meta 3

joyn Blackbird Drop 1

Sep – Nov 2013

10

Test Fest update Fourth GSMA RCS Meta Test Event now ongoing in Madrid working with all 3 Spanish operators and 10 Participants • 4,440 test cases run so far in 3 phases (find-correct-verify) • HTC, LG-E, Nokia, Samsung and Sony Mobile device manufacturers participating along with • Deutsche Telekom, Jibe Mobile, Libon, Summit-Tech and WIT-Software downloadable client providers

Targeting for all participants to exit the Test Event with full accreditation © GSMA 2013

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GSMA and GCF align accreditations of RCS devices











Working collaboratively, the GSMA and Global Certification Forum (GCF) have developed a new process for the accreditation of RCS devices and clients From November 1st 2013, GCF will include production stage RCS devices and clients in its proven and efficient certification process The GSMA will continue the accreditation of devices that are in development stage, such as RCS Blackbird devices Both organisations are focussed on offering effective and speedy processes to expedite the time to market for RCS devices and clients from manufacturers and developers Full details of the changes and the submission process are available on the GSMA and GCF websites www.gsma.com/rcs www.globalcertificationforum.org

© GSMA 2013

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© GSMA 2013

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America Movil Go to Market timeline 6 countries in 5 months

Launch Dates February Mexico

May August

Colombia Ecuador

Next country

Peru

Brazil

Chile

Argentina

© GSMA 2013

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Apps Android 2.2 and forward

© GSMA 2013

iPhone OS 5 and forward

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Building global RCS momentum RCS momentum grows

© GSMA 2013

Success stories

RCS roadmap

RCS APIs

Driving Adoption

Page 15

Rich Communications Specifications The Ecosystem working together

RCS 5.0

RCS 5.1

RCS 5.0 and 5.1 specifications written, approved and published

© GSMA 2013

RCS 6.0

RCS 6 specification now in formation

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Relationship between RCS specifications and

RCS

RCS v1.2

RCS 5.0

RCS 5.1

(RCS v1.2, 5.0/5.1)

joyn (Industry/OEM requirements)

Hotfixes

Blackbird

Crane

Product cycle (Vendors and MNO networks)

© GSMA 2013

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Incremental features, backwards compatible Product Profile

Hot Fixes

Blackbird Drop 1

Blackbird Drop 2

Based on spec

RCS v1.2.2

RCS 5.1 v2.0

RCS 5.1 v2

Native devices

Available now

Q4 2013

Targeted for end Q2 2014

Capability Exchange

Auto provisioning over Wi-Fi Auto provisioning for secondary devices

Contacts and capabilities

joyn included in Primary device set-up wizard

Chat

One to One chat

One to One chat (with option to do converged or fully integrated messaging)

File Transfer with auto-accept

File Transfer Store & Forward

Group Chat with auto-accept

Group Chat Store & Forward

File Transfer in Group Chat (with store & forward) In-call sharing (image and video) during a CS voice call Content sharing

Improved video orientation

In-call sharing (image and video) during a VoIP call

Geolocation Show us on a map vCard exchange VoIP (End to end and VoIP to CS)

Voice and Video

IP Video call

Enablers

© GSMA 2013

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joyn Crane final scope* Chat improvements 

 

(Group) Chat Evolution Delivery assurance Stickers

Multi Device handling   

Multi Device Messaging Multi Device Voice Multi Device Enablers

Video enhancements 



Configuration of Video Call service In Call sharing extension

Enablers   

API framework for service extension Options Server Validity period Notifications & Customization

*all features listed subject to technical feasibility (tbc by e.o.2013)

© GSMA 2013

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Building global RCS momentum RCS momentum grows

© GSMA 2013

Success stories

RCS roadmap

RCS APIs

Driving Adoption

Page 20

RCS Device and Network APIs 







Monetisation opportunity, MNOs offering access to the APIs to 3rd party developers for BOTH P2P and A2P apps

Differentiation by MNOs adding multiple proprietary ‘service-extension’ services on top of API stack, or exclusive deals with Corporates “Wow-factor” from rich and rapidly evolving service eco-system, enhanced interaction with corporate services Accelerate rollout of services via app download

© GSMA 2013

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Helping to accelerate the use of APIs 





Live Innovation Accelerator still available – developers can use APIs on a live GSMA Rich Communication Services (RCS) network to develop apps – Over 200 developers registered September 2013, Orange Labs, Paris – Partnership between Orange and Deutsche Telekom – 40+ professional and amateur developers working to develop apps on device and network RCS APIs within 48 hours

Paris to Berlin Hackathon enhance your apps with enriched communication

October 2013, Deutsche Telekom, Berlin

© GSMA 2013

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Device APIs 

UX Layer

Service Layer

Enabler Layer

Joyn User Experience (OEM-specific) Client (s) + extended UI

Core Comms Services (e.g. chat, video share)



Apps can use RCS functionality (e.g. file share, chat,) via standard API Enables: – “Service Extension”: MNO service differentiation via add-on apps providing unique experiences via standard API

RCS Protocol Stack, Core Services + Enablers (IMS stack, SIP stack, RCS enablers)



“RCS as enabler”: 3rd parties use RCS API to bring benefit of RCS to their communications app

Device Resources

Native Services

Platform / Chipset





“Powered by RCS”: 3rd parties using RCS to enhance their gaming, other apps by adding in-game chat, screen-sharing, viral distribution

Progress to date: – –

API specification for ‘Blackbird’ services drafted (building on HotFixes version) Reference implementation exposing APIs available for download November 2013

© GSMA 2013

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Network APIs 

Enterprise app

Social Network / Game Desktop/ tablet/phone Thin client



RCS API GW

Call Centre



UNI Handset RCS client IMS/RCS network –

OMA RCS APIs



Network APIs can support

Work-stream active in GSMA to enhance the existing suite of RCS Network APIs and to supported by the OneAPI Exchange system



OneAPI Exchange supports – – –



© GSMA 2013

Thin client rollout of service for primary or secondary devices (including use of WebRTC) “Powered by RCS” Social Network or game app initiating a chat session to an RCS client on the user’s behalf Ability for RCS-provisioned Enterprise to push notifications / messages to the user via RCS

Operator discovery and API routing Federated application authentication Support for Cross-Operator and Operator-Developer Settlement Distributed visibility and management Page 24

Future for APIs 



Once the user base of RCS has been established using native devices – A2P apps will probably be more important than P2P apps GSMA working on multi-stakeholder projects in verticals with high market potential to develop and showcase solutions utilising RCS APIs (device and network) Potential verticals include

Contact Centres

© GSMA 2013

mEducation

mhealth

Retail/Campaign /TV Channels

Security

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Building global RCS momentum RCS momentum grows

© GSMA 2013

Success stories

RCS roadmap

RCS APIs

Driving Adoption

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Drivers for adoption  



Consistent high levels of consumer demands for rich communications Increasing availability of handsets with native clients being shipped by operators and will soon be also available as Open Market Devices Increased collaboration between operators resulting in greater interoperability – –

 

Interoperability operator to operator within one country Use of IPX Hubs to enable global interoperability

GSMA community of 6 billion connections growing daily Operators focusing on an all IP future –

Services like RCS and VoLTE are the key to maintaining customer relevance

Ubiquitous Access and Full Interoperability are still key!

© GSMA 2013

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Ubiquitous availability and full interoperability

Collaboration leads to country wide implementations, ubiquitous availability and full interoperability

© GSMA 2013

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THANK YOU! www.gsma.com/rcs

© GSMA 2013

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