BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, ...
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BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

Nimrod Publications Ltd. Westpoint, 2nd Floor Springfield Road, Horsham West Sussex RH12 2PD United Kingdom Tel. No.: +44 1403 230 700 FAX No.: +44 1403 230 525 www.aircraft-commerce.com [email protected]

AIRCRAFT COMMERCE is a commercial aircraft magazine covering Airline Fleet Planning, Leasing, Airframe Maintenance Costs and more. It is also the most cost effective, independent, commercial aircraft research tool on the web today. FIELD SERVED AIRCRAFT COMMERCE serves airlines, aircraft operator, air cargo; aircraft finance/leasing/ consultancy organizations; manufacturers/maintenance/repair/modifications and overhaul companies, IT System providers for MRO, Operations & Revenues and others allied to the aviation field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are CORPORATE OFFICER (including Chairman, C.E.O., C.O.O., Managing Director, President, Director General, Principal or Owner, Deputy/Assistant/Acting/Vice Chairman, etc), MAIN BOARD (including Director, Senior V.P., Executive V.P., Executive Director/Officer), MANAGEMENT PLANNING (including: V.P., General Manager, Manager, Chief Pilot, Chief Engineer, Partner, Head of Department, Consultant, Legal Counsel, Flight Operations Coordinator, Public/Media Relations, Controller, Deputy/Assistant Director/ Manager, Advisor Business/IT/Government, Superintendent, Senior...), OTHER PERSONNEL (including Lecturer, Instructor, Minister, Pilot, Engineer, Officer, Supervisor, Librarian, Associate, Inspector and others).

CHANNELS AIRCRAFT COMMERCE MAGAZINE

3 Issues in the period 10,031 average circulation

EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported

AIRCRAFT COMMERCE MAGAZINE (3 issues in the period)

THE CRITERION SOCIAL MEDIA

www.bpaww.com

Non-Paid

Paid

Average

9,573

458

10,031

MAGAZINE CHANNEL AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation

-

Advertiser and Agency

376

Allocated for Trade Shows and Conventions All Other

510

TOTAL

886

Official Publication of: None/Established: 1998/Issues Per Year: 6 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified Qualified Qualified Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 10,029 100.0 9,573 95.4 456 11.6 Sponsored Individually Addressed Membership Benefit Multi–Copy Same 2 2 Addressee Single Copy Sales TOTAL 458 4.6 QUALIFIED 10,031 100.0 9,573 95.4 CIRCULATION

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

February/March

10,034

April/May

10,034

June/July

10,025

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF APRIL/MAY 2016 This issue is -% or 4 copies above the average of the other 2 issues reported in Paragraph 2. BUSINESS AND INDUSTRY TOTAL QUALIFIED AIRLINE, AIRCRAFT OPERATOR, AIR CARGO (Note 1) AIRCRAFT FINANCE, LEASING, CONSULTING ORGANIZATIONS, LAW FIRMS MANUFACTURERS INDEPENDENT MAINTENANCE, MODIFICATION, REPAIR AND OVERHAUL ORGANIZATIONS, PARTS SUPPLIERS AVIATION SERVICES (Note 2) IT SYSTEMS - INC: SYSTEMS FOR MRO, OPERATIONS, REVENUES, IFE OTHERS TOTAL QUALIFIED CIRCULATION PERCENT Note 1: This Classification includes Airline Technical and Maintenance. Note 2: This Classification includes Aviation Authorities & Aviation Training Centres.

TOTAL QUALIFIED 1,866 1,836 5,001 1,331 10,034

Total Qualified

2016 Issue

PERCENT OF TOTAL

8,341 817 245

83.3 8.1 2.4

243

2.4

20 255 113 10,034

0.2 2.5 1.1 100.0

100.0

INDUSTRY SECTOR

PERCENT OF TOTAL 18.6 18.3 49.8 13.3 100.0

JOB TITLE AIRLINES (Note 1) NON-AIRLINES CORPORATE OFFICER (Note 2) 1,473 393 MAIN BOARD (Note 3) 1,490 346 MANAGEMENT PLANNING (Note 4) 4,352 649 OTHER PERSONNEL (Note 5) 1,026 305 TOTAL QUALIFIED CIRCULATION 8,341 1,693 Note 1: includes Airline Technical & Maintenance Note 2: This classification includes: Chairman, C.E.O, C.O.O., Managing Director, President, Director General, Principal or Owner, Deputy/Assistant/Acting/Vice Chairman, etc Note 3: This classification includes: Director, Senior V.P., Executive V.P., Executive Director/Officer Note 4: This classification includes: V.P., General Manager, Manager, Chief Pilot, Chief Engineer, Partner, Head of Department, Consultant, Legal Counsel, Flight Operations Coordinator, Public/Media Relations, Controller, Deputy/Assistant Director/Manager, Advisor Business/IT/Government, Superintendent, Senior… Note 5: This classification includes: Lecturer, Instructor, Minister, Pilot, Engineer, Officer, Supervisor, Librarian, Associate, Inspector and others

3a. Breakout of Qualified Circulation by Business and Industry A

BUSINESS AND INDUSTRY AIRLINE, AIRCRAFT OPERATOR, AIR CARGO (including Airline Technical and Maintenance)

TOTAL QUALIFIED

PERCENT OF TOTAL

8,341

83.3

MANUFACTURERS

817 245

8.1 2.4

D

INDEPENDENT MAINTENANCE, MODIFICATION, REPAIR AND OVERHAUL ORGANIZATIONS, PARTS SUPPLIERS

243

2.4

E

AVIATION SERVICES

20

0.2

F

IT SYSTEMS - INC: SYSTEMS FOR MRO, OPERATIONS, REVENUES, IFE

G

OTHERS

255 113

2.5 1.1

B

AIRCRAFT FINANCE, LEASING, CONSULTING ORGANIZATIONS, LAW FIRMS

C

www.bpaww.com

C. D. E. F.

G.

B.

A.

AIRCRAFT COMMERCE / June 2016

2

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF APRIL/MAY 2016 Qualified Within QUALIFICATION SOURCE I. TOTAL – Direct Request: a. Written b. Telecommunication c. Electronic II. TOTAL – Request from recipient’s company: a. Written b. Telecommunication c. Electronic III. TOTAL – Membership Benefit: a. Individual b. Organizational IV. TOTAL – Communication from recipient or recipient’s company (other than request): a. Written b. Telecommunication c. Electronic V. TOTAL – Sources other than above (listed alphabetically): *Association rosters and directories *Business directories Manufacturer’s, distributor’s and wholesaler’s lists *Other sources VI. TOTAL – Single Copy Sales: TOTAL QUALIFIED CIRCULATION PERCENT *See Additional Data

Total Qualified 1,857 633 1,224 353 49 304 -

1 year 1,223 494 729 207 33 174 -

2 year 341 92 249 67 9 58 -

3 year 293 47 246 79 7 72 -

10 10

22 22

17 17

49 49

0.5 0.5

1,728 4 1,178 546 3,168 31.6

3,142 1,331 1,421 390 3,572 35.6

2,905 2 2,707 196 3,294 32.8

7,775 1,337 5,306 1,132 10,034 100.0

77.5 13.3 52.9 11.3 100.0

3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF APRIL/MAY 2016 Total MAILING ADDRESS Qualified Individuals by name and title and/or function 9,818 Individuals by name only 184 Titles or functions only 11 Company names only 19 Multi-Copy Same Addressee copies 2 Single Copy Sales TOTAL QUALIFIED CIRCULATION 10,034

Percent 18.5 6.3 12.2 3.5 0.5 3.0 -

Percent 97.9 1.8 0.1 0.2 100.0

3c. MAILING ADDRESS BREAKOUT

15,000 T o t a l Q u a l i f i e d

9,818

12,500

10,000

7,500

5,000 184

11

19

Titles or functions

Company names only

2

2,500

0 Individuals by name and title and/or function

Individuals by name only

Multi-Copy Same Addressee

Single Copy Sales

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS

6-Month Period Ended: Total Audit Average Qualified: Qualified Non-Paid: Qualified Paid:

Audited Data

Audited Data

Audited Data

Audited Data

Audited Data

Circulation Claim

July – December 2013

January – June 2014

July – December 2014

January – June 2015

July – December 2015

January – June 2016*

10,011

10,072

10,038

10,042

10,030

10,031

9,545

9,603

9,561

9,576

9,579

9,573

466

469

477

466

451

458

Post Expire Copies included in Total Qualified Circulation:

**NC

**NC

**NC

**NC

**NC

**NC

Average Annual Order Price:

**NC

**NC

**NC

**NC

**NC

**NC

*NOTE: January – June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. www.bpaww.com

AIRCRAFT COMMERCE / June 2016

3

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF APRIL/MAY 2016 Region/Country ASIA Afghanistan Armenia Azerbaijan Bangladesh Bhutan Brunei Darussalam Cambodia China Georgia Hong Kong - SAR India Indonesia Japan Kazakhstan Korea, Republic Of Kyrgyzstan Laos Malaysia Maldives Mongolia Myanmar Nepal Pakistan Philippines Singapore Sri Lanka Taiwan Tajikistan Thailand Turkmenistan Uzbekistan Vietnam Subtotal MIDDLE EAST Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia United Arab Emirates Yemen Subtotal EUROPE Austria Belarus Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Faroe Islands Finland France Germany Greece Greenland Hungary Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Moldova Monaco Montenegro Netherlands Norway Poland Portugal Romania Russian Federation Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom Subtotal AFRICA Algeria Angola

www.bpaww.com

Total Qualified 20 5 8 22 11 22 21 231 5 60 123 117 150 41 63 9 14 140 17 7 26 29 62 98 145 26 84 5 250 1 8 50 1,870 54 46 8 41 35 40 22 25 42 35 187 15 550 40 15 77 22 33 3 48 77 15 10 58 205 312 55 13 20 74 184 76 27 16 56 27 10 4 14 124 45 18 87 34 237 9 1 16 215 76 99 196 75 589 3,312

Percent

18.6

5.5

33.0

Region/Country Botswana Burkina Faso Cameroon Cape Verde Congo Cote D'Ivoire Egypt Eritrea Ethiopia Gabon Ghana Kenya Lesotho Madagascar Malawi Mauritius Morocco Mozambique Namibia Nigeria Reunion Rwanda Senegal Seychelles South Africa Sudan Tanzania Togo Tunisia Uganda Zambia Zimbabwe unspecified Africa Subtotal NORTH AMERICA Canada Mexico United States unspecified North America Subtotal CARIBBEAN Antigua and Barbuda Bahamas Cayman Islands Cuba Dominican Republic Guadeloupe Jamaica Trinidad and Tobago unspecified Caribbean Subtotal CENTRAL AMERICA Belize Costa Rica El Salvador Guatemala Honduras Nicaragua Panama Subtotal SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador Guyana Peru Suriname Uruguay Venezuela Subtotal ASIA PACIFIC Australia Cook Islands Fiji French Polynesia Marshall Islands New Caledonia New Zealand Papua New Guinea Solomon Islands Vanuatu Western Samoa Subtotal TOTAL QUALIFIED CIRCULATION

Total Qualified 10 4 5 9 11 2 79 5 41 5 7 37 2 17 16 41 17 8 10 63 11 4 2 4 97 31 8 1 33 3 1 12 3 658

Percent

6.6

379 141 1,990 6 2,516

25.1

17 16 12 18 17 12 4 23 7 126

1.3

4 9 22 9 15 1 31 91

0.9

67 9 172 47 61 21 2 24 5 1 81 490

4.9

208 6 17 21 7 12 87 38 2 16 7 421

4.2

10,034

100.0

41 18

AIRCRAFT COMMERCE / June 2016

4

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION

Asia

1,795

M iddle East

550

Europe

3,312

Africa

658

North America

2,516 111

Caribbean

Cent ral America

91 490

South America

421

Asia Pacif ic 0

www.bpaww.com

1000

2000

3000

4000

AIRCRAFT COMMERCE / December 2015

5

ADDITIONAL DATA PARAGRAPH 3b: Association rosters and directories include 2 sources of circulation for quantities of 184 copies or 1.8% to 1,033 copies or 10.3%, including ISTAT. Business directories include 2 sources of circulation for quantities of 991 copies or 9.9% to 4,156 copies or 41.4%, including ACAS and Airline Maintenance & Engineering Annual Directory. Other sources include 4 sources of circulation for quantities of 56 copies or 0.6% to 3,085 copies or 30.7%, including company contacts.

PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Ed Haskey, Manager Anne Ahier, Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed Country City Received by BPA Worldwide Type ID Number

August 12, 2016 United Kingdom Horsham August 12, 2016 BD A313B0J6

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com

Recycled Paper

Copyright © 2016 BPA Worldwide. All rights reserved.

AIRCRAFT COMMERCE / June 2016

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