BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2013 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Bobit Business Media 3520 Challenger Street Torrance, CA 90503 Tel. No.: (310) 533-2400 Fax No.: (310) 533-2512 www.metro-magazine.com
METRO MAGAZINE is dedicated to serving professionals in the bus and passenger rail industries. The brand content and editorial scope of the publication includes funding mechanisms, procurement, rolling stock maintenance, privatization, risk management and sustainability. The content of every issue is also available to subscribers globally via the online digital version. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. FIELD SERVED METRO MAGAZINE serves the fields of public bus systems, private/specialty/tour & charter bus companies, public multi-modal systems, passenger rail transit; local, regional, state, provincial, and federal government; consultants, engineers or architects related to transit industry, manufacturers or suppliers of urban transportation equipment and others related to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include corporate/general/executive management, engineering, operations and/or maintenance, purchasing/grants/budgets, commissioner, board member, elected official, planning/consulting, marketing/sales, and other functions including company copies.
CHANNELS METRO MAGAZINE
5 Issues in the period 21,522 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported
METRO MAGAZINE (5 issues in the period) a. Print
THE b. CRITERION SOCIAL MEDIA Digital 1. Requested 2. Non-Requested
www.bpaww.com
Non-Paid
Paid
Average
21,522
-
21,522
17,099
-
17,099
4,423
-
4,423
4,423
-
4,423
-
-
-
MAGAZINE CHANNEL
Official Publication of: None/Established: 1904/Issues Per Year: 10
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid QUALIFIED CIRCULATION Copies Percent Copies Percent
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
Copies
Other Paid Circulation
52
Advertiser and Agency
Individual Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION
521
Allocated for Trade Shows and Conventions
490
All Other
365 TOTAL
1,428
2. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - PRINT Total Qualified QUALIFIED CIRCULATION
Copies
Individual
Qualified Non-Paid
Percent
Copies
Percent
Copies
Percent
21,522
100.0
21,522
100.0
-
-
-
-
-
-
-
-
-
-
-
-
-
-
21,522
100.0
21,522
100.0
-
-
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - DIGITAL
Qualified Paid Copies
Percent
Total Qualified QUALIFIED CIRCULATION
Qualified Non-Paid
Qualified Paid
Copies
Percent
Copies
Percent
Copies
Percent
17,099
100.0
17,099
100.0
-
-
Individual
4,423
100.0
4,423
100.0
-
-
-
-
-
-
-
-
Sponsored Individually Addressed
-
-
-
-
-
-
-
Membership Benefit
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
4,423
100.0
4,423
100.0
-
-
Sponsored Individually Addressed Membership Benefit
-
-
-
-
-
Multi–Copy Same Addressee
-
-
-
-
-
-
Multi–Copy Same Addressee
Single Copy Sales
-
-
-
-
-
-
Single Copy Sales
17,099
100.0
17,099
100.0
-
-
TOTAL QUALIFIED CIRCULATION
Qualified Paid
TOTAL QUALIFIED CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Print
Digital
Total Qualified
July
17,241
4,259
21,500
August
17,098
4,408
21,506
September/October
17,015
4,490
21,505
Factbook
17,030
4,485
21,515
November/December
17,113
4,473
21,586
2013 Issue
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Metro Magazine / December 2013
2
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 This issue is 0.4% or 79 copies above the average of the other 4 issues reported in Paragraph 2. CLASSIFICATION BY TITLE
TOTAL PERCENT BUSINESS AND INDUSTRY QUALIFIED OF TOTAL
Print
Digital
CommissCorporate/ ioners, Board General Members, Operations Executive and/or Purchasing Elected Management Engineering Maintenance Grants/ Officials (Note 1) (Note 2) (Note 3) Budgets (Note 4)
Planning/ Consulting (Note 5)
Marketing/ Sales (Note 6)
Other functions Including Company Copies
Public Multi-Modal System
2,500
11.6
1,841
659
1,186
203
723
104
33
131
60
60
Public Bus System
4,715
21.8
3,743
972
2,768
53
1,362
115
81
129
117
90
Passenger Rail Transit
1,497
6.9
1,305
192
914
86
370
27
11
27
46
16
Private/Specialty/Tour & Charter Bus Companies
4,513
20.9
3,783
730
3,290
22
924
33
12
36
137
59
1,047
4.9
841
206
639
39
220
35
34
37
31
12
State, Provincial or Federal Government
1,646
7.6
1,381
265
776
197
538
33
33
44
7
18
Local/Regional Government
3,184
14.8
2,502
682
1,599
75
494
195
706
77
13
25
Consultant, Engineer, or Architect to the Transit Industry
1,908
8.8
1,311
597
941
353
117
14
5
371
93
14
Manufacturer/Supplier of Urban Transportation Equipment and Others Allied to the Trade
576
2.7
406
170
412
19
53
12
3
5
53
19
TOTAL QUALIFIED CIRCULATION
21,586
100.0
17,113
4,473
12,525
1,047
4,801
568
918
857
557
313
Transit Agency/Board
Note 1: Management titles include: General Manager, CEO, Partner, President, Owner, Vice President, Superintendent, Director, Supervisor Note 2: Engineering titles include: Design, Civil, Project, Planning, Program, Production, Manufacturing, Engineer Operations Note 3: Operations/Maintenance titles include: Transportation, Fleet, Safety, Training, Shop, Facilities, Service, Director, Manager, Supervisor. Note 4: Commissioners, Board Members, Elected Officials titles include: Mayor, Board Member, Council Member, Commissioners, City Managers Note 5: Planning/Consulting titles include: Budget Analyst, Auditor, Program Analyst, Financial Advisor Note 6: Marketing/Sales titles include: Sales/Marketing Manager, Director, Supervisor
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 Qualified Within 1 Year
2 Years
3 Years
Print
Digital
Total Qualified
Percent
15,850
4,344
-
15,721
4,473
20,194
93.6
II. Request from recipient’s company:
-
-
-
-
-
-
-
III. Membership Benefit:
-
-
-
-
-
-
-
QUALIFICATION SOURCE I.
Direct Request:
IV. Communication from recipient or recipient’s company (other than request): V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories *Business directories
-
-
-
-
-
-
-
1,392
-
-
1,392
-
1,392
6.4
-
-
-
-
-
-
-
1,392
-
-
1,392
-
1,392
6.4
Manufacturer’s, distributor’s, and wholesaler’s lists
-
-
-
-
-
-
-
Other sources
-
-
-
-
-
-
-
VI. Single Copy Sales:
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
17,242
4,344
-
17,113
4,473
21,586
100.0
PERCENT
79.9
20.1
-
79.3
20.7
100.0
*See Additional Data
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Metro Magazine / December 2013
3
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 Print
Digital
Total Qualified
Percent
17,113
4,473
21,586
100.0
Individuals by name only
-
-
-
-
Titles or functions only
-
-
-
-
MAILING ADDRESS Individuals by name and title and/or function
Company names only
-
-
-
-
Multi-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
17,113
4,473
21,586
100.0
TOTAL QUALIFIED CIRCULATION
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
January – June 2011
July - December 2011
January – June 2012
July – December 2012
January – June 2013
July – December 2013*
Total Audit Average Qualified:
20,900
21,500
21,508
21,500
21,500
21,522
Qualified Non-Paid:
20,900
21,500
21,508
21,500
21,500
21,522
18,345
18,508
17,692
17,448
17,330
17,099
2,555
2,992
3,816
4,052
4,170
4,423
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Print: Digital: Qualified Paid:
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
*NOTE: July – December 2013 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC
www.bpaww.com
Print 135 81 77 466 49 231 1,039 1,359 560 917 2,836 604 280 819 460 388 2,551 377 241 340 62 80 109 203 1,412 74 368 118 445 97 531 191 445 748 3,017
Digital 18 15 11 122 4 36 206 294 118 183 595 162 63 192 116 69 602 108 60 94 8 19 26 50 365 18 90 59 125 17 134 42 82 197 764
Total Qualified 153 96 88 588 53 267 1,245 1,653 678 1,100 3,431 766 343 1,011 576 457 3,153 485 301 434 70 99 135 253 1,777 92 458 177 570 114 665 233 527 945 3,781
Percent
5.8
15.9
14.6
8.2
State Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas WEST SO. CENTRAL Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES U.S. Territories Canada Mexico Other International APO/FPO
Print 195 277 210 172 854 150 214 232 1,042 1,638 104 74 37 292 95 197 117 89 1,005 19 399 224 1,580 38 2,260 16,612 10 415 76 -
Digital 35 54 27 18 134 27 27 41 240 335 22 15 5 90 15 94 38 35 314 7 129 86 630 15 867 4,182 2 149 4 136 -
Total Qualified 230 331 237 190 988 177 241 273 1,282 1,973 126 89 42 382 110 291 155 124 1,319 26 528 310 2,210 53 3,127 20,794 12 564 4 212 -
Percent
TOTAL QUALIFIED CIRCULATION
17,113
4,473
21,586
100.0
4.6
9.1
6.1
14.5 96.3
17.5
Metro Magazine / December 2013
4
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 Region/Country
Print
Digital
Total Qualified
Percent
ASIA China
Region/Country
10
13
1
1
2
-
7
7
2
3
Sweden
2
2
Switzerland
India
8
11
19
Japan
-
1
1
-
3
3
Malaysia
1
1
2
Pakistan
1
-
1
Singapore
2
1
3
Taiwan
-
3
3
Thailand
-
2
2
Vietnam Subtotal
-
1
1
13
27
40
1
-
1
Iran
11
Iraq
1
Israel Lebanon United Arab Emirates
3 -
Turkey
1
1
2
United Kingdom
6
17
23
37
73
110
Mauritius
1
1
2
Nigeria
1
4
5
2
5
7
Canada
415
149
564
Mexico
-
4
4
16,612
4,182
20,794
10
2
12
17,037
4,337
21,374
-
1
1
-
1
1
-
1
1
-
1
1
Subtotal
Subtotal
0.2
United States unspecified North America Subtotal
1
2
3
-
1
1
0.5
-
NORTH AMERICA
14
1
Percent
AFRICA
MIDDLE EAST Bahrain
Total Qualified
3
-
Korea, Republic Of
Digital
Spain 1
Hong Kong - SAR
Print
99.0
CARIBBEAN Bermuda Subtotal
-
-
2
2
14
8
22
Austria
1
-
1
Belgium
3
4
7
Czech Republic
-
1
1
Argentina
-
1
1
Denmark
-
1
1
Brazil
2
4
6
Finland
-
1
1
Chile
1
-
1
France
6
6
12
Colombia
1
2
3
Germany
3
3
6
Ecuador
-
1
1
Greece
-
1
1
4
8
12
Hungary
2
2
4
Ireland
3
1
4
6
11
17
Italy
5
4
9
-
4
4
-
2
2
1
-
1
Subtotal
6
13
19
0.1
Poland
-
2
2
Portugal
2
6
8
TOTAL QUALIFIED CIRCULATION
17,113
4,473
21,586
100.0
Romania
-
1
1
Subtotal
Norway
CENTRAL AMERICA Costa Rica
EUROPE
Netherlands
0.1
Subtotal
-
SOUTH AMERICA
Subtotal
0.1
ASIA PACIFIC Australia New Zealand
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Metro Magazine / December 2013
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ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient’s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: PARAGRAPH 3b: Business directories include 2 sources of circulation for quantities of 508 or 2.4% to 884 copies or 4.1%.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Frank DiGiacomo, Vice President, Bus and Rail Group/Publisher Bill Ciesielczyk, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
January 22, 2014 California Los Angeles January 22, 2014 BD M057B0D3
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
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Metro Magazine / December 2013
