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The Ultimate Connector to the Hospitality Industry www.hdmediakit.com

WHO WE ARE Relevant. Balanced. Insightful. Excellent. Helpful. These are the

Hospitality Design brings the industry together through a variety of events, including our Summit, NextGen Forum, Platinum Circle Awards Gala, Design Awards, Siteseeing Tour, and regional CitySCENE gatherings. HD Expo, our annual trade show and conference, stands among the competition as the premier event of its kind, with more than 850 exhibitors debuting products on the show floor and some 25 engaging panel discussions that bring the pages of the magazine to life. Our wide variety of networking events offer something for every kind of hospitality design professional.

words people use to describe Hospitality Design magazine. We have been the go-to source for inspiration and design authority for the hospitality industry for more than 37 years. We curate the best of the best in terms of original projects, essential products, interviews with leaders and innovators, industry trends, and development spotlights, all meant to influience and educate. We are passionate about this industry, design lovers at heart, and are proud to be the magazine that annually features more design projects than all of the other hospitality publications combined. Interior designers, architects, purchasing firms, owner/operators, developers, and brand executives make up our audience of more than 59,000 hospitality professionals, and we listen very closely to what they have to say. Without their feedback, Hospitality Design would just be another magazine. We are uniquely guided by industry veterans and rising stars who provide keen insight on industry subjects and trends.

We are much more than a magazine. We are the ultimate connector to the hospitality design industry—in print, online, and in person.

Editorial Advisory Board Andrew Alford, chief creative officer, AJ Capital David Ashen, principal, dash design Jeffrey Beers, founder, Jeffrey Beers International Malcolm Berg, principal/owner, EoA Mark Boekenheide, senior vice president, Related Companies Glen Coben, founder, Glen & Company Meghann Day, principal, HBA Gary Dollens, global head – design/product and brand development, Hyatt Hotels & Resorts Deborah Lloyd Forrest, president, ForrestPerkins William Harris, principal, AvroKO Amy Hulbert, managing director – design, Best Western International Tom Ito, principal, Gensler Ted Jacobs, vice president – global design, Starwood Hotels Gulla Jonsdottir, founder, Gulla Jonsdottir Design Helen Jorgensen, vice president – design and procurement, Host Hotels Jon Kastl, principal, Champalimaud Aliya Khan, Vice President of Design, Select Service and Extended Stay Lifestyle, Marriott Raul Leal, CEO, Virgin Hotels Scott Lee, president and principal, SB Architects Tony Machado, vice president – design and construction, Morgans Hotel Group

Margaret McMahon, senior vice president, managing director, Wimberly Interiors Studio Lisa McClung, founder/principal, INT LLC Julia Monk, senior vice president, director of hospitality design, HOK Will Meyer, principal, Meyer Davis Alessandro Munge, principal, Munge Leung Barry Nidiffer, executive vice president – development management, Chartres Lodging Group Lionel Ohayon, founder, ICRAVE Robert Polacek, chief creative officer, Puccini Group Thomas Schoos, founder, Schoos Design Lisa Simeone, principal, Simeone Deary Design Group Kellie Sirna, principal, Studio 11 Design Sam Suleman, vice president – development and operations, Equinox Hospitality Shawn Sullivan, partner, Rockwell Group Michael Suomi, principal, vice president of design, Stonehill & Taylor Roger Thomas, executive vice president, Wynn Design and Development Larry Traxler, senior vice president, global design, Hilton Worldwide Audra Tuskes, creative director, Lightstone Group Joel Villalon, principal, BraytonHughes Anne Wilkinson, senior associate, BAMO

The Ultimate Connector to the Hospitality Industry

WHAT WE OFFER Magazine Advertising Q&A Advertorial Sales Advantage Buyer’s Guide

The Hospitality Design Group offers a diverse portfolio of business development opportunities through Hospitality Design magazine, HD Expo, and its associated events. Connect with design professionals and industry executives on your budget and your terms.

PRINT

EVENTS

Show Guide Advertising Show Daily Advertising iWin Giveaway HD LIVE Booth Video

HD EXPO

DIGITAL

Custom Research Lodging Econometrics State of the Industry Reader Surveys Industry Roundtables

HD Summit HD NextGen Forum HD CitySCENE (9 total) HD Awards HD Platinum Circle Awards Gala HD Siteseeing

Web Banner Ads HD NOW Newsletter HD Product Alert Newsletter Custom Email Blasts Webinars

MARKET RESEARCH

hospitalitydesign.com

products

profile

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“Good editorial coverage on products, trends, and projects. Balanced and varied advertising.” “Hospitality Design covers the broadest range of hospitality products, installations, and current trends.” “Stimulating and offers interesting solutions. Not everything is geared for only the absolute top budget clientele.”

“I use trade magazines for ideas and information regarding product. I like its portability and the ease of coming back to it time and time again for visuals.”

The Ultimate Connector to the Hospitality Industry

MARKET REACH *Source: 2016 Reader Survey and 2016 Publisher’s Circulation Statement

Hospitality Design Subscribers

PRINT

Market Penetration

68% +

24,875

Prefer to bookmark and tear out pages that provide design inspiration.

of readers share their copy of Hospitality Design with at least one other person each month.

Total audience average of

DIGITAL

100,000+

35,000

Screenshot design concepts via computer, tablet, or other mobile devices.

74% UNDUPLICATED REACH (In other words, 42,500 subscribers who are not receiving Boutique Design.)

The Industry is Growing

Reader Loyalty

62%

of readers expect company project activity to increase within the next 12 months.

55%

expect purchasing to increase in 2017.

54%

of HD readers have received the publication for

OR MORE

hospitalitydesign.com

AUDIENCE DEMOGRAPHICS *Source: 2016 Reader Survey and 2016 Publisher’s Circulation Statement

Number of Employees at Reader Companies

What Industry Segments Read HD? 10%

 Interior Design Firms  Architectural Firms  Hotel/Resort Owners  Purchasing Firms  Contractor/Builder/

33%

25+

9% 5%

42%

 Other: Restaurants, Clubs,

Healthcare, Senior Living, Casino, Timeshare

15%

5-9

14%

Developers

16%

10-24

20%

36%

1-4 05

10

15

20

25

30

35

40

Active Designers, Active Projects 1-4 Projects

40%

5-9 Projects

20%

10-24 Projects

18%

25+Projects

16%

* # of projects in the last 24 months

How HD Inspires the Hospitality Industry “The magazine lets us see what the industry is doing and the trends that are coming up. It also shows what new materials are being introduced into the industry or used in different ways.” “Your articles deal specifically with products and interiors related to the hospitality industry. I always find great product resources.” “We like the articles on new hospitality projects around the world. It is great to see what is happening.” The Ultimate Connector to the Hospitality Industry

THE LEAD SOURCE *Source: 2016 Reader Survey, 2016 Publisher’s Circulation Statement and Boutique Design Media Kit

Greater Reach = Greater Leads

Greater Reach = Greater Leads

Hospitality Design reaches 23,475 MORE subscribers per issue than Boutique Design.

PRINT

A&D/ PURCHASING

24,875

16,605

15,000

35,000

DIGITAL

11,925

8,270

21,400

Hospitality Design PRINT + DIGITAL = 59,875 Boutique Design PRINT + DIGITAL = 36,400

“Great stories of great projects, smart text, awesome photos, and lots of insightful articles about how we can perform better as a design business.”

OTHER

3,021

Hospitality Design

Owner/Operator, Contractor/Builder/ Developer, Restaurants, Healthcare/Senior Living Facilities, Casinos and Timeshares

Boutique Design

“I like flipping through the pages, tagging and archiving products that have worked for me or look like they could be used in my projects.”

Readers Prefer Hospitality Design

74%

of readers say HD is the BEST DESIGN PUBLICATION in the industry.

ONLY

3.2%

hospitalitydesign.com

of readers say the same thing about Boutique Design.

THE BEST INVESTMENT *Source: 2016 Reader Survey, 2016 Publisher’s Circulation Statement and IMS ad tracking service

of HD readers are brand/product decisions makers—this means an engaged and qualified audience for your media investment.

95%

How Readers Respond

58% use HD to research products

Ad Page Market Share Hospitality Design

Boutique Design Hotel Business Design Other Publications

50% 52%

have purchased and/ or specified advertiser products in the past year

51% 25% 18%

6%

Jan-Aug 2016

contacted advertiser sales reps directly, which translates to highly qualified leads

51% 27%

51% 27%

7%

15% 2015

8%

14% 2014

“HD is global in its coverage and presents projects of interest that I don’t see covered elsewhere.” “I am an architect who designs hotels and restaurants. This magazine gives me new ideas on the current design works.” The Ultimate Connector to the Hospitality Industry

A LARGE DIGITAL IMPRINT *Source: 2016 Reader Survey and 2016 Publisher’s Circulation Statement

Website www.hospitalitydesign.com

116,000 monthly page views 24,100 monthly unique visitors

Digital Edition

35,000 opt-in subscribers 223,500 monthly page views

Hospitality Design Now Newsletter (Weekly)

25,585 opt-in subscribers 27% open rate

New Product Alert (Bi-Monthly)

23,351 opt-in subscribers 26% open rate

E-blast Marketing

37,000+ opt-in subscribers

OUR DIGITAL TRAFFIC

AVERAGES OVER

24,100+

UNIQUE VISITORS

PER MONTH.

4,620 likes

13,700 followers 3,821 followers

Exclusive Web Content Project features Products Galleries

Q&A interviews and more!

hospitalitydesign.com

7,987 followers

2017 EVENTS & SPONSORSHIP OPPORTUNITIES HD CitySCENE | hospitalitydesign.com March 7, 2017 March 22, 2017 April 19, 2017 June 13, 2017 September 6, 2017 September 12, 2017 October 2, 2017 October 25, 2017 December 6, 2017

Atlanta Los Angeles Chicago Washington, DC Toronto New York Miami San Francisco Dallas

HD Summit | February 15-17, 2017 La Cantera Resort, San Antonio | hdsummit.com HD Expo | May 3-5, 2017 Mandalay Bay, Las Vegas | hdexpo.com HD SITESEEING

12th

May 23, 2017 | New York City HD Awards | June 7, 2017 Cipriani 25 Broadway, New York hospitalitydesign.com/hdawards NextGen Forum | June 14-15, 2017 hdnextgenforum.com

HD Platinum Circle Gala | November 14, 2017 New York City | hdplatinumcircle.com The Ultimate Connector to the Hospitality Industry

2017

MONTH

AD CLOSE

MATERIALS DUE

January

12/2/16

12/6/16

February

1/12/17

1/18/17

March/April

2/10/17

2/15/17

editorial calendar

TOPIC OF THE MONTH

PRODUCTS

Buyer’s Guide

SPECIAL FEATURES

Sales Advantage Bonus Leads

The Development Issue:

Made in America, Wallcovering,

The Next Great Global Frontier

Casegoods, Lighting

The Many Faces of Luxury

Luxury, Lighting, Outdoor Furniture,

HD Expo Preview

Window Treatments/ Window Coverings,

Readex Ad Study

Bath, Art/Accessories

May

3/27/17

3/30/17

The HD Expo Issue: the Best of Hospitality

ICFF Preview, Textiles/Fabrics, Flooring (carpets and rugs), Seating, Collaborations

June

5/4/17

5/9/17

The HD Awards Issue

Wallcovering, Flooring (hard surfaces),

Wave of the Future 2017

Casegoods, Bedding

July

August

6/14/17

7/6/17

6/19/17

7/11/17

The People Issue

The Products Issue

IIDA/HD Product Award Winners,

HD Expo Recap

Lighting, Leather, Bath and Spa

Readex Ad Study

Flooring (carpet and rugs),

Sales Advantage

Window Treatments/Window Coverings,

Bonus Leads

Upholstered Furniture, Surfaces, Seating

September

8/3/17

8/9/17

Lessons from Outside Influencers

Art, Bath, Textiles and Fabric, Lighting

October

9/7/17

9/12/17

Food and Drink

Tabletop, Tables, Casegoods, Outdoor Furniture

November

10/10/17

10/13/17

Guest Editor

Lighting, Wallcovering, Seating

December

11/6/17

11/9/17

Cultural Impact

Textiles and Fabrics, Bath, Art, Flooring (carpeting)

hospitalitydesign.com

Platinum Circle 2017

OUR TEAM

advertising PAUL BIENKOWSKI Publisher 860.644.3861 [email protected]

PHYLLIS VISCIDI East/Midwest Brand Strategy Manager 781.431.1320 [email protected]

LILIANA CONNOLLY East/Midwest Brand Strategy Manager 781.431.1320 [email protected]

GERRY KREGER Western Brand Strategy Manager 323.999.0991 [email protected]

GINNIE LOWDER Northeast Brand Strategy Manager NY/NJ/PA/CT 254.749.7484 [email protected]

ROSARIO WOLIVER Digital Sales Manager 770.291.5417 [email protected]

editorial STACY SHOEMAKER RAUEN Editor in Chief [email protected] 646.668.3751

JONATHAN MARSLAND Creative Director [email protected] 646.668.3733

MICHAEL ADAMS Editorial Director [email protected] 646.668.3690

JENNIFER YARBER Marketing Director [email protected] 770.291.5459

KATHLEEN KERVIN Managing Editor [email protected] 646.668.3728

GRACE CASEY Production Manager [email protected] 646.668.3706

ALISSA PONCHIONE Associate Editor [email protected] 646.668.3749

KARA KOBRZYCKI Conference Director [email protected] 770.291.5513

WILL SPEROS Online Editor [email protected] 646.668.3771

DOUG HOPE Vice President/Content [email protected] 770.291.5453

PAULINA GLOZMAN Executive Assistant to Editor In Chief [email protected] 646.668.3691

JOE RANDALL Executive Vice President [email protected] 770.291.5454

Online Media Kit: www.hdmediakit.com www.hospitalitydesign.com