Body Bar Flex™ and

Body Bar Flex Power™ (Patent Pending)

~~~~~~~~~~~~~~~~~~~~~~~~ The Ultimate Exercise ‘Rod’ for

Core and Abdominal Strengthening (US Patent 7,112,166 issued 9/26/2006 for Select Abdominal Exercise Routines) Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Body Bar Flex™ Exercise Device Description • •

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A rod that one bends to provide resistance for muscle strengthening and enhanced stretching. 3’ and 4’ length bars with several resistance levels for beginner to elite athlete. Resistance can vary from less than 1 pound to a maximum of about 40 pounds. The Body Bar Flex™ weighs about 1 to 2 pounds and offers resistance up to 20 pounds. Maximum resistance is offered by the 4 foot long Body Bar Flex Power™ which is offered weighted (approx 4 lbs) or unweighted at about 2 pounds. Coming soon is the Body Bar Flex Power weighing in at about 7 pounds with about 40 pounds of resistance. Exercises performed are dynamic variable resistant exercises (isotonic) in combination with isometric exercises and most all of the exercises involve compound movements for more effective muscle conditioning. Comfortable surface for ‘sure’ gripping. The bar grows with the individual. As you become stronger the resistance level can be increased plus more advanced exercises can be performed “Learn to use it …Use it for Life” Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Caution! •

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The use of Body Bar Flex™ exercise bar may be physically challenging for some individuals. A comprehensive instructional DVD, Body Bar Flex Basics, is available with the product. Please consult your physician to be sure the exercises that you intend to perform with the Body Bar Flex are safe for your current fitness level. The exercises should be carefully followed and done in a safe and prudent manner—controlled at all times. At first sign of pain or discomfort, the exercises should be discontinued and a professional consulted. Do no bend the Body Bar Flex beyond a semicircle, or U shape, as the composite core will lose its resistance. Maintain control of both ends of the Body Bar Flex at all times when in a flexed or bent condition. Begin any exercise routine with a warm-up aerobic activity of your choice. Neither Body Bar Systems nor any of its employees nor representatives can assume responsibility, negligent or otherwise, for the usage of Body Bar Flex™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Core Conditioning We think you will find the Body Bar Flex™ exercise bar to be that one device that enables you to achieve the level of core conditioning and abdominal strengthening that you desire whether you be new to physical fitness or an elite athlete. The Body Bar Flex comes in several levels of resistance so you can select the bar that is best for you. And you will like the variety in the many exercise methods of using the Body Bar Flex to perform core conditioning and abdominal strengthening. Core conditioning is essential for an individual to perform their full range of daily activities in an efficient and effective manner. This is especially true for athletes or persons that engage regularly in sports where they want their body to function at its best. A well conditioned core allows a person’s entire body to work together more efficiently to insure the highest level of performance. The core includes the abdominals including the deeper transverse abdominal muscles plus the external obliques and the muscles of the back. A goal for optimum core conditioning is to perform strengthening exercises using methods that deliver resistance to one’s core muscles in the most effective manner. You will find the Body Bar Flex’s light weight, ease of use and varying resistance features along with a wide range of methods for performing core strengthening exercises helps you to achieve this goal. On September 26, 2006, the US Patent and Trademark office granted a patent (US Pat. 7,112,166) to Gordon Brown (developer of the Body Bar Flex exercise bar) that defines methods for conditioning and strengthening the abdominal muscles. These methods are truly novel and have never before been available to the public. These patented methods combine isotonic and isometric exercise movements which allow the individual to engage their abdominal and oblique muscles in ways that bring greater resistance to more of the muscles in the abdominal and oblique region than with traditional crunches. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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12 Core Strengthening Exercises using the Body Bar Flex™ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The following slides describe 12 unique and novel exercises that a person can perform to tone, sculpt and strengthen their Core Muscles in an effective and efficient manner. All of the exercises incorporate an effective use of the Body Bar Flex™ with 7 of the exercises being covered by a US Patent issued in July 2006. You will find the following benefits incorporated in one or more of these Core Strengthening exercises: • The Body Bar Flex™ provides a comfortable surface to support your neck and head while performing adbominal crunches. •For those persons that find it uncomfortable to have their head off of the floor, effective abdominal crunches can be performed with the head in contact with the floor at all times (see Enhanced Crunch for Lower Abs with Head in Contact with Floor slide). •Resistant levels that will challenge the most elite athlete are possible by combining multiple body movements at the same time which provides for significantly increased resistance to the abdominals (see the Ultimate Power Crunch slide). •Several exercises allow a person’s back to remain against the floor while performing the abdominal strengthening exercises. •The Body Bar Flex enables a person to focus maximum resistance to the oblique muscles (see Side Bend Crunch to Strengthen Oblique Muscles slide). •The Body Bar Flex enables persons to perform effective abdominal crunches while seated in a chair or seated on a floor (see Abdominal Crunch in a Chair slide). Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Back Extension Lay on floor in prone position with Body Bar Flex™ perpendicular to body length and chin positioned on surface of bar holding bar with a hand at or near each end of the bar palms down. Exhale and raise head, chest and arms off of the floor (about 1 inch). Pause in this up position and then inhale and lower chest, head and arms to floor. Chin is positioned on the surface of the bar as the head, chest and arms are raised. The arms do not pull up against the chin. Perform 5-10 repetitions. Strengthens back muscles. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™.

Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Enhanced Pelvic Rock Lay on your back with your legs bent at the knees in a ‘V’ shape with feet on the floor. Place the Body Bar Flex™ across your body between your navel and the base of your thighs (upper photo). The exact position should be one that is comfortable to you. Place your hands at or near the ends of the Body Bar Flex with your palms down. Exhale and engage your abdominal muscles (lower photo) by pulling your navel toward your spine, and slowly rock or rotate your hips in an ‘upward’ direction using your abdominal muscles while keeping your back against the floor. Pause in the up position, inhale and lower the hips to the floor and repeat. You control the amount of resistance to the abdominal muscles by the amount of downward pressure that you exert on the ends of the Body Bar Flex. Apply only the amount of resistance that is comfortable to you. Perform 10 to 15 repetitions. Strengthens abdominals and arms. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Enhanced Abdominal Crunch (US Pat. 7,122,166) Lay on your back with legs bent and feet flat on the floor. Place the Body Bar Flex™ on top of your thighs near the base of your thighs holding ends with palms facing away and arms straight or slightly bent. Raise head and shoulders slightly off the floor. As you exhale draw abdominals tightly inwards and press forward on bar as you curl your spine forward to an abdominal crunch. Keep a soft grip with arms straight. Inhale as you lower to start position. Perform 5-10 repetitions. Strengthens abdominals and arms. Use the 3 or 4 foot Body Bar Flex or weighted or unweighted 4 foot Body Bar Flex Power™.

Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Abdominal Crunch with Neck and Head Supported Lay on your back with legs bent and feet flat on the floor. Place the Body Bar Flex™ behind your neck with hands grasping bar with palms facing down. Raise head and shoulders slightly off the floor with head positioned against the surface of the bar. As you exhale draw abdominals tightly inwards and curl your spine forward to an abdominal crunch. Keep a soft grip on the bar. Inhale as you lower to start position. Perform 5-10 repetitions. Strengthens abdominals and arms. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™.

Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Oblique Crunch with Neck and Head Supported Lay on your back with right leg bent and foot flat on the floor with ankle of left foot on upper thigh of right leg. Place the Body Bar Flex™ behind your neck with hands grasping bar with palms facing down. Raise head and shoulders slightly off the floor with head positioned against the surface of the bar. As you exhale draw abdominals tightly inwards and curl your spine forward with your right shoulder moving towards the left knee in an abdominal crunch. Left shoulder blade remains in contact with the floor and the left end of the Body Bar Flex may also which will permit it to function as a pivot point to allow this exercise to be done more consistently. Keep a soft grip on the bar. Inhale as you lower to start position. Perform 5-10 repetitions and then switch to perform crunches to the left. Strengthens abdominals and arms plus provides support for your neck and head. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Bicycle Crunch Lay on your back with feet and knees held in the air, shins parallel to ground. Place the Body Bar Flex™ behind your head at the base of your head holding the bar with your hands positioned on the outside of the bar behind your head with bar parallel to your forearms. Your head and neck are resting on the bar and your elbows are positioned wide. As you exhale draw abdominals tightly inwards and raise your right shoulder blade off of the floor as you curl your spine forward towards your left knee which is moving toward your chest with other leg moving straight away from you. Now inhale as you prepare to crunch to the other side. Then exhale as you reverse the movement and raise the left shoulder blade off of the floor and curl your spine forward toward the right knee which is moving toward your chest. Perform 10-15 repetitions. Strengthens abdominals and legs and helps keep your arms and elbows in the proper position. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Side Bend Crunch to Strengthen Oblique Muscles (US Pat. 7,112,166) Lay on your back with right leg bent and right foot on the floor. Position the heel of the left foot on the thigh of the right leg. Place the Body Bar Flex™ in a horizontal position with the right end touching your shoe and the center section in contact with the thigh region of the left leg. Position the arms as shown in the top photo with palms facing forward, arms straight and a soft grip on the bar. Your left shoulder blade remains in contact with the floor. As you exhale draw abdominals tightly inwards and press forward on bar with your left hand as you crunch to the left using your left oblique muscles. Your right shoulder blade may come up off of the floor. Now inhale and return to the start position. Crunching to the left causes your left hand to apply pressure against the left end of the Body Bar Flex. The bending of the bar provides resistance for strengthening the left oblique muscles. At the same time that you are pressing on the end of the Body Bar Flex, your left thigh can move slightly towards your left shoulder which will enhance the resistance and enhance the strengthening of the left oblique muscles. Perform 5 to 10 repetitions for both left and right obliques. Strengthens the obliques and arms. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Enhanced Crunch with Feet Against Wall (US Pat. 7,112,166)

Lay on your back with legs bent and feet against a vertical surface with shins parallel to ground. Place the Body Bar Flex™ on top of your thighs holding ends with palms facing away. As you exhale draw abdominals tightly inwards and press forward on bar as you curl your spine forward to an abdominal crunch. Keep a soft grip with arms straight. Pause for a count of one in this up position and then inhale as you lower to start position. Perform 5-10 repetitions. Strengthens abdominals and arms. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™.

Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Enhanced Crunch for Lower Abs with Head in Contact with Floor (US Pat. 7,112,166) Lay on your back with feet and knees held in the air, shins parallel to ground. Place the Body Bar Flex™ on top of your thighs holding ends with palms facing away. Keep shoulders and head on the floor during this entire exercise. As you exhale draw abdominals tightly inwards and push thighs into bar drawing your knees toward your nose. Keep a soft grip with arms straight. Pause for a count of one at maximum point of rod bending and then inhale as you lower to start position. Perform 5-10 repetitions. Strengthens abdominals and arms and keeps head in contact with floor. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Ultimate Power Crunch (US Pat. 7,112,166)

Lay on your back with feet and knees held in the air, shins parallel to ground. Place the Body Bar Flex™ on top of your thighs holding ends with palms facing away. As you exhale draw abdominals tightly inwards and press forward on bar as you curl your spine forward to an abdominal crunch-at the same time, push thighs into bar drawing your knees toward your nose. Keep a soft grip with arms straight. Inhale as you lower to start position. Perform 5-10 repetitions. Strengthens abdominals and arms. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Abdominal Crunch in a Chair (US Pat. 7,112,166) Sit at the edge of a sturdy chair, feet hip width apart. Place the Body Bar Flex™ on top of your thighs and hold ends, palms facing down. As you exhale draw abdominals tightly inwards and press down on bar as your curl your spine forward. Keep a soft grip with your hands, feet firmly on floor and arms straight. Inhale and keep control as you return to upright position. Perform 5-10 repetitions. Strengthens abdominals, shoulders, chest and arms. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Abdominal Crunch Seated on the Floor (US Pat. 7,112,166) Position the Body Bar Flex™ against your thighs and above your knees, exhale and curl your spine forward towards your knees to an abdominal crunch keeping your heels on the floor. Note the resistance to the abdominal area. This resistance is generated from your extended straight (or slightly bent) arms exerting a force against the ends of the Body Bar Flex flexible bar. As this force is exerted against the ends of the bar, the ends of the bar will move in the direction of your feet and the middle of the bar will be bent backwards in the direction of your chest (bottom photo) providing resistance to your abdominals. As your upper body moves further towards your knees, the resistance to the abdominal muscles will increase. Continue to move forward only as far as the resistance to the abdominal muscles feels comfortable. SAFETY CAUTIONS: In the beginning, do not strive for greater resistance. Increase your repetitions at a low resistance level and then increase resistance and reps over time. When you reach a comfortable resistance level, hold the position for a count of one to two. Then inhale and let your body lean back until the Body Bar Flex is in the original straight (or slightly bent) position slightly above the knee. Perform 10 to 15 repetitions. Strengthens abdominals and arms from a seated position. Use the 3 or 4 foot Body Bar Flex or for added resistance use the weighted or unweighted 4 foot Body Bar Flex Power™.

Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Body Bar Flex™ Product Descriptions • Body Bar Flex™ - maximum 20 lbs resistance – 3 foot bar (weight approx. 1 lb) – 4 foot bar (weight approx. 1.5 lbs)

• Body Bar Flex Power™ - maximum 40 lbs resistance – 4 foot bar ‘unweighted’ (weight approx. 2 lbs) – 4 foot bar ‘weighted’ (weight approx. 4 lbs) – 4 foot bar ‘weighted’ (weight approx. 7 lbs)

• Contact Body Bar Systems, Inc. for most current product listing. 800 500 2030 or www.bodybars.com and click on ‘Body Bar Flex’. Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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Body Bar Systems, Inc. Contact Information For further information or to order your Body Bar Flex: FURTHER INFORMATION: Gordon Brown (developer of the Body Bar Flex™); Anderson, SC; 864 221 5970 or [email protected]. or Katarina Claesson – Sales and Marketing Manager; Body Bar Systems, Inc. 1942 Broadway, Suite 314; Boulder, CO 80302; 303 938 6867 Email: [email protected] TO ORDER YOUR BODY BAR FLEX™: Web Site: www.bodybars.com (and click on Body Bar Flex) Phone: 800 500 2030 Copyright 2006. Gordon L Brown, Jr. All Rights Reserved. Some abdominal exercise methods are patented. The Body Bar Flex™ exercise device is 'Patent Pending'.

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