Clip
1:
 George
W.
Bush:
“I
thank
you
all
for
coming.”
 Perceiving
the
body
language
message
of
these
two
powerful
presidents
is
straight
 forward,
but
body
language
is
often
complex
and
easily
misunderstood.
 Here,
President
Clinton
leads
Israeli
and
Palestinian
leaders
Ehud
Barak
and
Yasser
 Arafat
out
before
the
press
during
peace
negotiations.

It’s
all
smiles
for
the
cameras,
 but
behind
a
façade
of
bon
amie,
there’s
a
power
struggle
going
on.

Clinton
jokingly
 explains
that
none
of
them
will
take
any
questions
 Bill
Clinton:
“We
pledged
to
each
other
we
would
answer
no
questions
and
offer
no
 comments,
so
I
have
to
set
a
good
example.”
 The
body
language
then
reveals
just
why
that
was.
 Body
Language
Expert
1:
“Wow.

Almost
a
physical
fight.”
 Many
viewed
this
apparently
lighthearted
tussle
as
a
sign
that
Arafat
and
Barak
 were
getting
on
well.

Think
again.
 BLE1:
“There
is
a
great
meaning
behind
who
goes
through
the
door
first.

Now,
of
 course,
here
in
the
West,
letting
someone
through
the
door
first
doesn’t
really
 matter.

It’s
polite,
maybe.

But
in
the
Middle
East,
it
has
significant
cultural
impact.”
 Body
Language
Expert
3:
“The
host,
the
power
person,
says,
‘I’m
in
control,
I’ll
help
 you
through
the
door,
I’ll
show
you
the
way.”
 Throw
in
the
fear
and
tension
present
in
most
Middle
East
negotiations,
and
 suddenly,
the
desire
of
both
Arafat
and
Barak
not
to
go
through
that
door
before
the
 other
starts
to
make
sense.
 Body
Language
Expert
2:
“This
is
a
classic
example
in
an
extreme
way
of
how
the
 last
man
through
the
door
is
the
winner.

So,
Barak
reaches
for
Yasser
Arafat.

Arafat
 literally
grabs
his
arm,
moves
around
and
starts
waggling
his
finger
at
Barak,
who
 then,
Barak
then
uses
it
as
an
opportunity
to,
like
a
wrestling
match
to
move
around
 to
actually

be
behind
Arafat,
and
then
literally
grabs
Arafat,
holds
him
by
the
arm,
 and
shoves
him
through
the
door
bodily.”
 BLE3:
“So
you’ve
got
fear
and
power,
struggle,
showing
in
big,
big,
big,
big,
bold
body
 language
movements.”
 
 Clip
2:
 A
pat
on
the
back
is
one
way
to
demonstrate
power.

Getting
the
upper
hand
is
 another,
quite
literally.
When
body
language
savvy
world
leaders
get
together,
they


know
there’s
one
sure
fire
moment
to
demonstrate
dominance:
the
handshake
 photo
op.
 Body
Language
Expert
4:
“If
you’re
looking
at
the
left
of
the
picture,
they
always
 want
to
be
standing
on
the
left
of
the
picture.

Let
me
demonstrate.

If
I’m
shaking
 hands
here,
what’s
going
to
happen?

I’m
at
the
bottom
of
the
handshake,
my
palm
is
 facing
up,
and
that’s
a
very
vulnerable
position.

If
I’m
shaking
hands
here,
and
I’ve
 got
my
arm
around
the
person,
and
I’m
shaking
hands,
who’s
got
the
upper
hand?

 I’ve
got
the
upper
hand.”
 “If
someone’s
coming
in
to
shake
your
hand
like
this,
here’s
the
nice,
solid
 handshake,
it
should
be
straight
and
firm.

If
it’s
not…”
 Janine
Driver
teaches
body
language
evening
classes.
 BLE4:
“It’s
kind
of
hard
to
dominate
you;
you’re
a
powerful
boy,
huh?”
 She
believes
the
visual
impact
of
important
handshakes
was
first
appreciated
in
 1970,
when
Elvis
Presley
famously
paid
a
visit
to
President
Nixon
at
the
White
 House.
 BLE4:
“We
see
a
picture
of
Nixon,
and
he’s
shaking
hands
with
Elvis
Presley.

Nixon’s
 got
the
upper
hand;
that’s
where
the
expression
comes
from.

I’ve
got
the
upper
 hand
here.

So
now
that
people
know
about
this
in
politics,
you
see
them
jockeying
 for
position
when
it
comes
time
to
take
the
picture.”
 At
this
summit
in
2006,
hosted
by
Vladimir
Putin,
the
Russian
leader
was
on
full
 handshake
alert.
 BLE4:
“He
strategically
placed
himself
in
a
position
where
when
they’re
coming
 forward,
he’s
going
to
get
the
dominant
position.

They’re
coming
out
of
cars
this
 way,
they’re
coming
up
to
him,
the
cameras
are
here…in
every
single
picture,
who
 gets
the
upper
hand?

Putin.”
 Then,
up
strides
Tony
Blair.
 BLE2:
“We
see
that
Tony
Blair
is
going
to
actually
grab
on
to
Vladimir
Putin’s
hands,
 this
classic
thing
of
grabbing
somebody
by
the
elbow
to
show
who
is
actually
the
 leader.”
 Score
one
for
Blair.

Next,
it’s
President
Bush’s
turn.
 BLE2:
“George
Bush,
on
the
other
hand,
comes
in
and
realizes
he’s
on
the
wrong
side
 of
the
photo.”
 GWB:
“Morning.”
 BLE2:
“So
when
he
reaches
in
to
grab,
he
immediately
crowds
Putin,
so
instead
of
 just
grabbing
and
letting
Putin
grab
his
arm,
George
Bush
puts
his
shoulder
against
 Putin’s
so
that
Putin’s
left
arm
is
in
no
way
in
a
position
to
grab
hold
of
Bush’s
right


arm.

Then
as
soon
as
Bush
turns
out,
he
immediately
goes
for
a
little
tap,
a
steer
on
 Putin’s
back,
to
actually
give
him
a
push,
and
Putin,
making
sure
not
to
be
outdone,
 puts
his
right
arm
out
and
gives
Bush
a
little
tap
as
well.”
 We’ll
call
that
a
draw.
 
 Clip
3:
 A
politician’s
body
language
can
easily
give
him
away,
especially
when
he’s
under
 pressure.
 Richard
Nixon:
“Ladies
and
gentlemen,
I
welcome
this
opportunity
tonight
to
meet
 with
the
managing
editors
from
the
nation’s
newspapers…”
 It’s
the
night
of
November
13th,
1973.

Watergate
is
at
its
height.

President
Nixon
 holds
a
live
televised
question
and
answer
session
with
the
nation’s
newspaper
 editors.


 RN:
“And
eight
years
of…”
 His
body
language
says
it
all.

Nixon
knew
it
was
not
going
to
be
an
easy
evening.
 RN:
“Mr.
Quinn.”
 Quinn:
“Mr.
President,
this
morning
Governor
Askew
of
Florida
addressed
this
 group…”
 BLE4:
“Stop.

Right
there,
we
see
Nixon
standing
with
his
hands
behind
his
back
 which
gives
the
indication
that
he
has
nothing
to
hide,
that
he’s
got
this
open
front.

 However,
he’s
holding
his
wrist
like
this
behind
his
back,
and
he’s
touching
himself
 like
this.

It’s
called
a
self‐touch
gesture.

He’s
basically
saying,
‘Okay,
here
we
go,
I
 can
get
through
this.’”
 His
words
are
combative,
but
his
body
language
betrays
anxiety.
 RN:
“As
far
as
this
money
is
concerned,
how
is
it
possible
for
you
to
have
this
kind
of
 investment
when
all
you
earned
was
$800,000
as
President?

Well,
I
should
point
 out
I
wasn’t
a
pauper
when
I
became
President.

I
wasn’t
very
rich,
as
presidents
 go…”
 BLE2:
“You
can
see
in
his
body
as
he’s
trying
to
defend
himself
against
essentially
 the
press
corps
that
is
acting
like
a
pack
of
wolves,
he’s
holding
himself
away
from
 the
podium,
like
he’s
going
to
be
attacked
from
it.”
 In
this
case,
Nixon
is
trying
to
protect
himself
from
some
searching
questions.


RN:
“…and
I
welcome
this
kind
of
examination,
because
people
have
got
to
know
 whether
or
not
their
president
is
a
crook.

Well
I
am
not
a
crook.

I’ve
earned
 everything
I’ve
got.”
 BLE3
(Patti
Wood):
“He
says
‘I
am
not
a
crook’
and
immediately
goes
into
retreat.

 His
body
backs
away.

Really
clear
tell.

When
somebody
makes
a
statement,
a
 definitive
statement,
and
immediately
retreats,
we
know
they
don’t
think
they
told
 the
truth.

We
know
they
didn’t
tell
the
truth.

They’re
escaping
that
lie.”
 Nixon
also
suddenly
crosses
his
arms.
 BLE3:
“He
goes
immediately
from
that…quick
arm
cross
to
protect
himself…’Oh
my
 god,
oh
my
god,
oh
my
god,
oh
my
god,
I
just
said
something.
I
just
said
 something…’”
 RN:
“And
also,
to
the
best
of
my
ability…”
 BLE4:
“Right
there,
shaking
his
head
no…”
 Time
and
again,
throughout
this
exchange…
 BLE4:
“Bam,
right
away…”
 …Nixon
displays
tellingly
defensive
body
language.
 
 Clip
4:
 Politicians,
like
celebrities,
are
always
in
the
media
spotlight,
but
one
world
leader
 has
a
unique
way
of
using
body
language
to
slide
through
any
situation,
however
 embarrassing:
George
W.
Bush.


 BLE4:
“The
thing
about
Bush,
no
matter
if
he
says
something
wrong
or
if
he
does
 some
silly
mistake,
what
happens
with
him
is
he
gets
like
a
kid.

He
becomes
this
 little
six
year
old
kid,
like
‘Hmph,
I
made
a
mistake.’

He
gets
this
little
shoulder
 shrug
and
he
will
even
look
you
right
in
the
eye
and
say,
‘Hey,
I
tried
to
get
out
of
 this
door,
didn’t
work.’”
 GWB:
“I
was
trying
to
escape.

It
didn’t
work.”
 BLE4:
“It’s
likeable.”
 GWB:
“Thank
you
all.”
 BLE4:
“It’s
this
playful,
likeable
trait
that
if
you
saw
your
five
year
old
kid
you’d
want
 to
pinch
his
little
cheeks,
but
it’s
the
President
of
the
United
States.”
 President
Bush’s
body
language
reveals
his
resilience
to
his
own
mistakes.


GWB:
“There’s
an
old
saying
in
Tennessee,
I
know
it’s
in
Texas,
probably
in
 Tennessee,
that
says
fool
me
once,
shame
on…shame
on
you.

Fool
me…can’t
get
 fooled
again.”
 BLE2:
“A
beautiful
example
of
George
W.
Bush
getting
completely
lost
in
the
middle
 of
what
he’s
saying.”
 GWB:
“Fool
me
once…”
 BLE2:
“He
pauses
a
long
time.”
 GWB:
“Shame
on…”
 BLE2:
“He
knows
that
the
next
word
is
shame
on
you.”
 GWB:
“Shame
on
you.”
 BLE2:
“But
he
knows
also
that
he’s
completely
lost
the
next
sentence.

He
has
no
idea
 where
he’s
going
and
what
you’ll
see
with
his
head
is
‘Fool
me
once’
and
he
bends
 down
like
this
like
they’re
about
to
throw
tomatoes
at
him
or
something,
really
 rotten
stuff.”
 GWB:
“Fool
me…can’t
get
fooled
again.”
 BLE2:
“Fool
me
once,
shame
on
you”
and
then
he
just
comes
up
and
he
misquotes
 The
Who,
‘Won’t
Get
Fooled
Again.’”
 GWB:
“Fool
me…can’t
get
fooled
again.”
 BLE2:
“There’s
this
long
pause
where
he’s
evaluating
if
he’s
made
a
complete
fool
of
 himself.”
 And
then,
he
carries
on
regardless.
 GWB:
“We
gotta
understand
the
nature
of
the
regime
we’re
dealing
with.”
 
 Clip
5:
 So
when
did
it
dawn
on
politicians
that
body
language
was
so
powerful?

It’s
1960.

 Vice
President
Richard
Nixon
and
Senator
John
F.
Kennedy
campaign
for
the
 presidency.

This
election
will
be
a
turning
point
in
the
relationship
between
 politicians
and
body
language.
 BLE3:
“It
really
wasn’t
until
what’s
labeled
‘The
Great
Debate’
which
is
the
debate
 between
Nixon
and
Kennedy,
the
first
televised
debate
that
candidates
began
to
 realize
that
they
had
to
focus
on
their
nonverbal
visual
image.”
 RN:
“Smith,
Senator
Kennedy,
the
things
that
Senator
Kennedy
has
said,
many
of
us
 can
agree
with.”


The
candidates
square
up
to
each
other
in
front
of
a
television
audience
of
70
 million
people.

Nixon
looks
far
less
assured
in
front
of
the
cameras
than
Kennedy.
 Announcer,
during
debate:
“Mr.
Nixon,
would
you
like
to
comment
on
that
 statement?”
 RN:
“I
have
no
comment.”
 Nixon
had
only
just
come
out
of
the
hospital
after
receiving
treatment
for
an
injured
 knee,
and
then
refused
makeup
when
he
got
to
the
TV
studio.
 BLE3:
“He
was
a
manly
man;
he
didn’t
want
makeup.

Kennedy
said,
‘Put
the
makeup
 on,
put
all
that
makeup
on’
and
he
was
already
attractive.”
 Nixon
sweated
under
the
lights.

He
compared
unfavorably
with
the
tanned
and
fit
 looking
Kennedy.
 BLE3:
“In
the
polls
after
that
debate,
Nixon,
to
the
radio
audience
that
only
heard
 him,
won
by
a
landslide.

But,
the
poll
of
the
audience
that
saw
the
debate,
Kennedy
 won
by
a
landslide.

So
all
of
a
sudden
politicians
realized
they
had
to
be
aware
of
 their
visual
image.”
 Nearly
50
years
later,
today’s
presidential
hopefuls
receive
saturation
media
 coverage.

Voters
observe
their
every
move.

Under
such
scrutiny,
managing
their
 image
is
a
job
for
the
professionals.
 BLE1
(Mark
Jeffries):
“The
whole
thing
is
a
game
of
image
versus
objective,
so
your
 objective
is
to
win
the
vote.”
 Body
language
is
of
course
an
important
part
of
that
image,
which
is
why
many
 politicians
employ
coaches,
like
Mark
Jeffries.
 BLE1:
“Very
often
when
working
with
a
politician,
when
working
with
someone
who
 is
trying
to
shape
an
image,
you
will
ask
that
politician,
‘So,
who
do
you
admire
in
 the
public
eye?’
And,
if
it’s
a
man,
I
mean,
at
the
moment,
typically
it
will
be
someone
 like
George
Clooney,
say,
because
here’s
someone
who
embodies
style
and
charm
 and
charisma,
yet
isn’t
extremely
young
and
isn’t
extremely
old.

He’s
kind
of
an
 ideal
model.”
 The
very
training
actors
like
Clooney
undergo
usually
leads
to
good
body
language
 in
public.
 BLE1:
“That
puts
them
way
ahead
of
politicians,
who
have
to
be
taught
how
to
walk,
 where
to
look,
how
to
smile,
even.”
 So
is
it
possible
to
detect
signs
of
body
language
coaching
in
a
politician?
 Hillary
Clinton:
“This
is
Hillary
Clinton.

I
want
to
thank
you
for
letting
me
speak
 with
you
about
an
issue
that
is
central…”


Here’s
Hillary
Clinton,
back
in
1993.
 BLE3:
“The
overall
body
language
here
is
soft,
soft,
feminine,
soft,
soft.

I’m
not
the
 president.

I’m
the
president’s
wife.”
 Back
then,
Hillary’s
body
language
was
very
understated.
 BLE1:
“Stand
up,
you
silly
woman.

Oh,
all
right.

Okay.

So
she
comes
in
and
she’s
a
 little
hunched
over
because
that’s
what
you
do
when
you
feel
slightly
threatened,
 because
when
you
don’t
feel
threatened,
when
you
feel
very
confident,
you
stand
up
 very
straight,
you,
you
thrust
your
chest
out.”
 Fast
forward
fifteen
years,
through
Hillary’s
journey
from
First
Lady
to
U.S.
Senator
 to
candidate
for
the
Democratic
nomination
for
President.

How
much
has
her
body
 language
changed?
 BLE4:
“It’s
so
interesting
and
so
dramatic
of
a
change,
from
earlier
Hillary
to
what
I
 call
Hillary
Light,
this
has
been
this
transformation
of
her
body
language,
how
she’s
 approaching
people…”
 HC:
“Now
together,
let’s
give
America
the
kind
of
comeback
that
New
Hampshire
has
 just
given
me.”
 BLE1:
“What
she
does
now,
of
course,
is
she
embraces
the
applause.

She
goes
up
to
 it.

She
almost
wants
to
hug
people
for
the
noise
that
they’re
making,
for
the
reaction
 that
they’re
giving
her.”
 What
are
the
coaching
giveaways?
 BLE3:
“You
can
tell
when
somebody
is
coached
when
their
gestures
don’t
seem
 natural,
when
the
beat
is
off
slightly,
when
you
can
tell
I’m
thinking
and
then
I’m
 showing.

Hillary
always
looks
like
she
thinks
before
she
shows
anything.”
 HC:
“I
am
not
going
out
there
on
my
own…”
 Mark
Jeffries
also
detects
signs
of
coaching
in
the
new,
improved
Hillary.
 HC:
“…who
believe
as
I
do,
that
this
country
is
worth
fighting
for…”
 BLE1:
“Now
you
see,
when
you
coach
a
politician,
you
have
to
create
the
illusion
that
 they
are
loved
by
many.

Now
even
when
you
step
out
onto
a
stage
and
your
 audience
is
applauding
you,
you
still
have
to
create
this
image
that
there
are
people
 out
there
whom
you
know
personally,
people
that
you’re
thrilled
to
see.

So
what
 you
do
as
a
politician
is
you
point
to
the
audience.

It’s
the
only
time
that
you
can
use
 your
finger,
because
you’re
going,
‘Hey
hey,
thanks
for
coming.’

Now,
of
course,
 there
is
no
one
there
that
they
know.

And
if
you
are
in
the
audience,
you’re
looking
 at
her
going,
‘Is
she
pointing
at
me?

Is
there
somebody
else?’

But
the
whole
thing
is
 a
game,
and
it’s
a
brilliant
one,
because
when
you
watch
it
on
TV,
you
go
‘Wow,
she
 knows
so
many
people.’”


Politicians
now
know
they
must
pay
attention
to
the
93%
of
communication
that’s
 nonverbal.
 
 Clip
6:
 What
role
does
body
language
have
in
everyday
life?

Does
good
body
language
help
 close
a
deal?

To
find
out,
we
hired
two
women
to
pose
as
new
car
customers.

Our
 pretend
customers,
Jackie
and
Casey,
are
rigged
with
hidden
cameras
so
our
experts
 can
watch
the
car
salesman
in
action.

First
stop
is
a
BMW
showroom,
where
they’re
 greeted
by
Corey,
one
of
the
salesmen.
 BLE4:
“Ooh,
look
at
him
fixing
the
tie,
there’s
some
preening.

He
must
have
saw
that
 there
are
two
cute
girls
waiting.

He’s
fixing
things
up.”
 Jackie:
“Hi,
hi,
I’m
Jackie,
nice
to
meet
you.”
 Corey:
“Nice
to
meet
you,
too.”
 Jackie:
“This
is
Casey.”
 Corey:
“Hi,
Casey.

Nice
to
meet
you
both.”
 Jackie:
“I
wanted
to
come
and
take
a
look
at
something
in
a
3
series
if
you
have
 something
available.”
 Corey:
“Certainly,
certainly…”
 BLE4:
“Kind
of
quick
on
the
handshake,
but
he
was
smiling
which
is
very
genuine.”
 BLE2
(Harry
Witchel):
“Okay,
look
at
how
he
approaches,
the
salesman
approaches
 the
two
women:
he’s
got
a
giant
smile,
which
is
what
he
needs
to
have,
and
he’s
also
 got
his
head
bowed
slightly
forward,
which
is
very
important
for
displaying
 submissiveness,
and
very
useful
for
a
salesman.”
 Salesman
Corey
has
started
off
well.
 BLE4:
“Ooh,
looks
like
he
put
a
winter
coat
on,
and
an
umbrella.

He’s
going
to
take
 the
girls
outside,
so
this
is
a
man
that
wants
to
make
a
sale.”
 And,
it
looks
like
he’s
going
to
give
Jackie
and
Casey
a
test
drive.
 Jackie:
“I’m
looking
more
at
the
sedan,
I
think.

I’m
not
looking
for
anything
 particularly
fast,
necessarily.

This
is
the
big
moment,
thank
you.”
 Corey:
“Here’s
the
key.”
 Jackie:
“Okay.”


BLE4:
“Look,
not
messing
around,
this
guy
is
on
his
A
game.

Great
posture…he
had
a
 little
jump
in
his
step
there
going
to
the
car…”
 And
off
they
go.
 BLE2:
“I
believe
this
salesman’s
body
language
is
near
perfect
throughout.”
 Corey
gets
high
marks
from
our
experts,
but
were
our
customers
impressed
by
his
 performance?
 BLE4:
“What
do
you
think
of
Corey’s
first
impression?”
 Jackie:
“I
thought
he
was
really
friendly.”
 Casey:
“Really
sweet.”
 Jackie:
“Real
easy
to
talk
to,
down
to
earth
kind
of
guy…”
 BLE4:
“Do
you
think
his
body
language
would
have
helped
or
hurt
an
actual
sale
 with
you
guys?”
 Jackie:
“Personally,
I
think
it
would
have
helped.”
 BLE4:
“It
would
have
helped?”
 Jackie:
“His
body
language,
with
his
personality.”
 The
following
morning,
they
go
to
a
Toyota
dealership.

This
time,
there’ll
be
an
 extra
hidden
camera
rigged
inside
the
frame
of
Jackie’s
sunglasses.
 Casey:
“This
is
Jackie.”
 Jerry:
“Hi
Jackie.”
 Casey:
“This
is
Jerry.”
 Jerry:
“Hi…good
to
meet
you.”
 How
will
salesman
Jerry
compare
with
Corey?
 BLE4:
“This
position
right
here,
we
see
Jerry,
see
what
he’s
doing
with
his
thumbs?

 He’s
rubbing
his
hands?

That’s
called
a
self‐touch
gesture.”
 Jerry’s
self‐touch
gesture
is
similar
to
Richard
Nixon’s
hand
rubbing
during
the
 Watergate
investigations.
 BLE2:
“This
is
a
comfort
gesture
and
it
means
that
he’s
feeling
in
some
way
 uncomfortable.

Body
language
can’t
be
considered
in
isolation.

It’s
usually
an
 amplifier
to
what
you’re
already
saying.

Now,
he’s
moving
calmly,
he’s
assuring,
but
 he’s
not
assuring
to
them.

He’s
actually,
essentially,
assuring
himself.”
 Jerry:
“Both
cars
come
with
a
built‐in
remote.”


Jackie:
“Mm‐hmm.”
 BLE4:
“Here’s
the
problem:
he’s
looking
down.

He
did
not
connect
with
the
eye
 contact,
with
the
women.

Here,
there’s
a
disconnect.

By
standing
up,
what
happens
 is,
you’re
saying,
‘I’m
more
important
than
you.’

If
anything,
he
should
be
down,
 crouched
on
his
knees
a
little
bit.”
 Inside
the
car,
Jerry
is
showing
off
the
various
features,
but
is
his
body
language
 helping
to
persuade
a
potential
customer?
 Jackie:
“That
is
very
nice.”
 BLE4:
“People
buy
not
based
on
the
product.

They
don’t
even
buy
based
on
the
data
 about
the
product.

Ultimately
they
buy
based
on
how
they
feel
about
the
salesman.”
 So
how
do
Casey
and
Jackie
feel
about
Jerry?
 Jackie:
“He
seemed
a
little
distant
to
me,
in
general,
even
when
we
were…I
mean,
it
 got,
it
got
better
as
it
went
on
in
time,
but
there
was
definitely
some
distance
there
 throughout
the
sale.”
 Comparing
their
experiences,
we
asked
them
which
salesman
would
be
more
likely
 to
sell
them
a
car.
 Jackie:
“Oh,
Corey,
definitely.”
 BLE4:
“Definitely,
why?

Look
at
your
genuine
smiles
pop
up
right
away.”
 Jackie:
“Because
he
has
a
genuine
smile,
I
mean,
like
you
said.

He
has
the
confidence
 about
him
and
he
was
sure
but
it
wasn’t
overconfidence.

It
was
just
natural.

He
just
 had
it.”
 
 Clip
7:
 President
Clinton
had
a
more
serious
problem
when
rumors
of
his
personal
 relationship
with
Monica
Lewinsky
began
to
circulate.

He
decided
to
make
a
very
 public,
televised
denial.

His
words
were
crystal
clear.
 BC:
“But
I
want
to
say
one
thing
to
the
American
people…”
 Clinton
was
addressing
both
the
TV
audience
and
the
reporters
at
the
White
House.
 BC:
“I
did
not
have
sexual
relations
with
that
woman,
Miss
Lewinsky.”
 But
his
normally
assured
body
language
was
not
conveying
a
reassuring
message.
 BC:
“These
allegations
are
false,
and
I
need
to
go
back
to
work
for
the
American
 people.

Thank
you.”


BLE3:
“To
show
that
you’re
in
integrity,
your
face,
your
head,
your
gestures
and
 your
body
need
to
be
in
alignment.

In
this
case,
he’s
gesturing
in
one
direction
and
 looking
in
another
direction.”
 BC:
“I
did
not
have
sexual
relations
with
that
woman.”
 BLE4:
“So
he’s
pointing
here
but
looking
here…well,
that’s
a
disconnect.

That
 doesn’t
make
sense.

Why
is
there
an
incongruence
there?

It
should
be,
‘America,
I
 want
to
tell
you
something’
not
‘America,
I
want
to
tell
you
something.’”
 BC:
“I
did
not
have
sexual
relations…”
 Now,
look
again
at
the
way
the
president’s
head
moves.
 BC:
“I
never
told
anybody
to
lie,
not
a
single
time,
never.”
 BLE4:
“Never,
never,
never…not
a
single
time.

We
see
the
head
shaking
no,
but
we
 didn’t
see
this
head
shaking
no
when
he
said
he
did
not
have
sexual
relations
with
 that
woman.”
 BC:
“I
did
not
have
sexual
relations
with
that
woman…”
 BLE4:
“So
although
he’s
trying
to
control
his
body
language,
the
truth
was
leaking
 out.”
 
 Clip
8:
 Body
language
is
about
the
gestures
that
we’re
all
familiar
with
and
about
the
 fleeting
facial
expressions
that
often
escape
our
notice.

Together,
they
make
up
 55%
of
human
communication,
but
a
crucial
38%
comes
from
the
voice.

There’s
its
 tone
and
pitch…
 Barack
Obama:
“We
have
to
choose
between
change
and
more
of
the
same.”
 …its
speed…
 BO:
“We
have
to
choose
between
looking
backwards
and
looking
forwards.”
 …and
rhythm.
 BO:
“We
have
to
choose
between
our
future
and
our
past.”
 Barack
Obama’s
voice
seems
very
natural,
but
most
politicians
work
very
hard
to
 achieve
a
sound
that
impresses
the
voters.
 BLE2:
“Body
language
and
particularly
voice
tone
have
a
profound
effect
on
how
 well
you
communicate.

Normally,
as
people
rise
up
the
rungs,
the
more
noticeable
 they
are,
the
more
likely
they’ll
have
coaching.

So
by
the
end,
most
politicians
at
the


very
top
will
have
thought
about
their
body
language
and
especially
their
voice
tone,
 how
deep
their
voice
is
and
how
modulated
and
slow
it
is.”
 HC:
“Now,
I
personally
think
they
had
ideas,
but
they
were
bad
ideas.

They
were
 bad
ideas
for
America…”
 Female
politicians
have
an
additional
hurdle
to
overcome
with
male
voters.
 BLE3:
“Research
shows
that
a
woman’s
voice
actually
affects
the
emotional
part
of
a
 man’s
brain,
so
he
automatically
thinks,
‘Women
are
so
emotional’
when
they
 speak.”
 HC:
“So
shame
on
you,
Barack
Obama.”
 Former
British
Prime
Minister
Margaret
Thatcher
provides
a
voice
case
study
for
 British
impressionist
Steve
Nallon.

This
is
Thatcher
in
1960,
when
she
was
a
new
 member
of
Parliament.
 Margaret
Thatcher:
“Oh,
very
much
so.

I’ve
done
a
good
deal
of
other
speaking,
but
 speaking
in
the
House
of
Commons
is
quite
different.

It’s
a
unique
experience.

It
 really
is
because…”
 SN:
What’s
really
interesting
about
Thatcher
here…I
mean,
she’s
so
young.

She’s
in
 her
early
thirties,
and
for
anybody,
you
know,
in
their
early
thirties,
your
voice
is
 always
a
lot
younger
sounding.
[Begins
impersonation]
And
it
really
is
very,
very
 high,
up
here.

Over
the
years,
that
was
brought
lower,
because
it
doesn’t
sound
as
 good.

It
sounds
patronizing…very,
very
high.”
 BLE3:
“The
higher
the
pitch,
the
more
shrill
the
voice,
the
less
credibility
it’s
given.

 In
fact,
it’s
perceived
very,
very
negatively.”
 Our
voices
often
become
marginally
lower
in
tone
as
we
get
older,
but
Thatcher
 appears
to
have
given
this
process
a
helping
hand.

Fast
forward
to
the
year
1983.

 She
has
just
won
a
second
term
as
Prime
Minister.
 MT:
“I
think
we
shall
have
to
make
up
our
minds
about
the
cabinet
very
quickly
 because
otherwise
the
press
will
discuss
it
all
for
me.”
 SN
[In
impression]:
“She’s
learned,
as
a
politician,
that
that
high
sound
is
not
going
 to
help
get
her
elected
and
that,
dare
I
say
it,
even
husky,
sexy
voice,
just
might
 appeal.”
 Evidence
can
be
found,
though,
that
despite
Mrs.
Thatcher’s
suspected
coaching,
her
 natural
voice
would
often
reassert
itself.
 MT:
“I
must
say
I
can’t
stand
those
who
carp
and
criticize
when
they
ought
to
be
 congratulating
Britain
on
a
magnificent
achievement…”
 SN:
“At
this
stage
in
her
Premiership,
[begin
impression]
although
the
voice
was
 very
low,
being
sort
of
trained
to
be
low…”


MT:
“…just
wait,
a
little
more
patiently.

After
all,
not
all
results
are
in
yet.”
 SN
[in
impression]:
“When
she
gets
excited,
the
old
shrillness
keeps
coming
back.

I
 can’t…”
 MT:
“…stand
those
who
carp
and
criticize.”
 
 Clip
9:
 Ronald
Reagan:
“If
you
seek
peace…”
 If
you
want
to
make
it
as
a
top
politician,
you
need
to
know
how
to
deliver
a
great
 line.
 RR:
“If
you
seek
liberalization,
come
here
to
this
gate.

Mr.
Gorbachev,
open
this
 gate.”
 Known
as
The
Great
Communicator,
President
Ronald
Reagan
was
renowned
for
his
 ability
to
use
his
voice
to
work
a
crowd.
 RR:
“Mr.
Gorbachev,
tear
down
this
wall.”
 Among
today’s
politicians,
Barack
Obama
stands
out
for
his
effect
on
an
audience.

 How
does
he
do
it?
 BO:
“Thank
you,
Iowa.

You
know,
they
said…they
said…they
said
this
day
would
 never
come.”
 BLE2:
“Obama
has
used
his
voice
to
match
his
body,
to
get
gravitas
and
yet
a
 massive
response.”
 BLE1:
“The
melody
within
his
voice
rouses
people.

They
start
to
join
in
with
the
 rhythm
of
the
words
as
they
flow
and
they
believe
themselves
to
be
part
of
it.

It’s
a
 great
trick
of
oratory.”
 BO:
“They
said
our
sights
were
set
too
high.”
 BLE3:
“The
cadence
and
the
rhythm
are
hypnotic.

So
he
actually
speaks
on
a
beat
 and
it’s
a
model
of
a
Baptist
preacher.”
 BO:
“They
said
this
country
was
too
divided.”
 BLE2:
“What
he’s
got
is
an
incredible
resonance
for
his
voice
when
he
says,
‘They
 said,’
and
it’s
almost
as
if
there’s
reverb
on
the
voice.”
 BLE3:
“And
he
builds,
he
builds
the
voice
up.

So
he
starts
down
here,
then
he
builds
 up
here,
and
then
he
builds
up
here,
and
has
that
long,
long
pause.”
 And
then,
he
let’s
the
audience
have
it.


BO:
“We
are
one
nation,
we
are
one
people,
and
our
time
for
change
has
come.”
 BLE3:
“It’s
so
powerful
because
what
it
does
is
it
doesn’t
really
matter
what
he’s
 saying
because
his
voice
tells
you
what
you
should
be
feeling
about
what
he’s
saying.

 The
words
become
irrelevant.

You
might
not
even
remember
the
word
message
 after
he’s
finished
speaking,
but
boy
did
you
feel
something
really,
really
powerful.”
 John
McCain
has
a
very
different
style.
 John
McCain:
“I
didn’t
just
tell
you
what
the
polls
said
you
wanted
to
hear.

I
didn’t
 tell
you
what
I
knew
to
be
false.

I
didn’t
try
to
spin
you.”
 BLE2:
“John
McCain
uses
his
voice
almost
in
the
exact
opposite
way
that
Barack
 Obama
does.”
 Here,
McCain
is
speaking
on
the
night
he
won
the
2008
New
Hampshire
primary.
 JM:
“I
just
talked
to
the
people
of
New
Hampshire.

I
talked
about
the
country
we
 love.”
 BLE1:
“Now
you
see
what’s
interesting
here
is,
number
one,
he’s
actually
reading
 this
speech.

His
eyes
are
down
for
most
of
the
time
so
the
words
are
very
important
 to
him.”
 BLE2:
“He
has
a
little
bit
of
a
nasal
voice.

He
speaks
from
up
in
his
head
and
he
has
a
 sort
of
a
little
accent.

He
squeezes
his
words
together
so
that
it
sounds
like
you’re
 talking
almost
to
a
salesman
of
some
sort
or
someone
who
is
a
technician.”
 JM:
“The
work
that
awaits
us
in
this
hour,
on
our
watch…”
 BLE1:
“He’s
saying,
‘I’m
not
Mr.
Slick
Presenter,
I
am
not
someone
who
will
wow
you
 with
the
rhythm
of
my
voice,
I’m
going
to
tell
you
how
it
is.’”
 McCain’s
unadorned
sound
fits
neatly
with
the
words
of
his
speeches.

He
makes
a
 virtue
of
being
a
straight
talker.
 JM:
“I
will
never
surrender.

I
will
never
surrender.”
 
 Last
one!
Clip
10:
 Tony
Blair
is
another
consummate
public
speaker,
a
master
of
knowing
how
to
pitch
 his
vocal
performance.
 TB:
“And
I
say
to
the
people
of
this
country,
we
ran
for
office
as
new
Labor,
we
will
 govern
as
new
Labor.”


But
our
experts
have
identified
at
least
one
moment
when
his
performance
was
 almost
too
perfect.

It’s
the
morning
of
August
31st,
1997.

Tony
Blair
has
just
 received
the
news
of
the
death
of
Princess
Diana.

All
eyes
are
on
him.
 TB:
“I
feel
like
everyone
else
in
this
country
today:
utterly
devastated.

Our
thoughts
 and
prayers
are
with
Princess
Diana’s
family.”
 BLE2:
“Tony
Blair,
in
this
particular
piece
of
footage,
is
fantastically
milking
the
 sadness.

I
mean,
there
is
real
sadness
in
this
feature
but
Princess
Diana’s
death,
I
 don’t
think,
affected
him
nearly
as
much
as
he’s
making
out
here.”
 BLE3:
“Normally,
he
has
a
very
rapid
fire
delivery,
almost
sometimes
like
machine
 gun
fire,
and
when
somebody
is
being
real
and
somebody’s
authentically
feeling
 something,
it
doesn’t
vary
that
dramatically
from
their
normal
rate
of
speech.”
 Blair’s
delivery
here
seems
studiously
slow.
 TB:
“…in
particular,
her
two
sons,
the
two
boys…our
hearts
go
out
to
them.”
 BLE2:
“So
you
can
hear
him
often
taking
long
breaths
in
or
out.

He’s
giving
it
a
 slightly
less
powerful
voice,
for
sadness.

He’s
using
lots
of…pauses.”
 BLE3:
“…and
you
can
see
him
preparing
to
act…”
 TB:
“We
are
today
a
nation,
in
Britain,
in
a
state
of
shock.”
 BLE3:
“…and
then
he
makes
a
statement.

So
the
voice
doesn’t
sound
natural.”
 TB:
“She
was
the
people’s
princess,
and
that’s
how
she
will
stay,
how
she
will
 remain.”
 BLE2:
“And
you
can
see
that
he
also
swallows,
really
big
swallows,
for
the
sadness
as
 well.”
 Like
the
other
aspects
of
body
language,
our
voices
can
be
hard
to
control.

They
can
 give
us
away,
especially
when
we’re
under
stress.
 Marion
Jones:
“And
so
it
is
with
a
great
amount
of
shame…”
 HC:
“This
is
very
personal
for
me…”
 On
the
eve
of
the
crucial
2008
New
Hampshire
primary,
Hillary
Clinton
is
asked
a
 question
that
many
feel
changed
the
tide
of
the
primary
contests
for
a
while.
 Questioner:
“As
a
woman,
I
know
it’s
hard
to
get
out
of
the
house
and
to
get
ready,
 and
my
question
is
very
personal.

How
do
you
do
it?”
 HC:
“I
couldn’t
do
it
if
I
just
didn’t,
you
know,
passionately
believe
it
was
the
right
 thing
to
do.”
 Then
suddenly,
the
tone
of
Hillary’s
voice
changes.


HC:
“You
know,
I
have
so
many
opportunities
from
this
country.

I
just
don’t
want
to
 see
us
fall
backwards.”
 Many
commentators
believe
that
this
moment
helped
swing
the
vote
in
her
favor,
 but
was
it
real
or
fake
emotion
coming
out
in
her
voice?
 HC:
“This
is
very
personal
for
me.

It’s
not
just
political.

It’s
not
just
public.

I
see
 what’s
happening,
and
we
have
to
reverse
it,
and
some
people
think
elections
are
a
 game.

They
think
it’s
like,
who’s
up
or
who’s
down.

It’s
about
our
country,
it’s
about
 our
kids’
futures
and
it’s
really
about
all
of
us,
together.”
 BLE1:
“This
is
a
difficult
one
because
here
was
the
thing:
at
this
time
in
the
 campaign
she
was
often
being
accused
of
being
a
little
hard,
a
little
cold.

It
was
 almost
like
it
was
required
that
she
should
prove
that
she’s
a
woman
and
maybe
 show
some
emotion.”
 HC:
“And
some
people
think
elections
are
a
game.

They
think
it’s
like,
who’s
up
or
 who’s
down…”
 BLE2:
“Her
voice
gets
quiet
and
it
even
starts
to
crack
on
the
word
‘elections’…she
 starts
to
actually
have
her
voice
fall
apart.”
 BLE3:
“If
you
just
listen,
if
you
just
listen
to
her
voice,
you
can
hear
it
crack
and
 break
up
as
she’s
speaking.

A
lot
of
politicians
have
practiced
and
gotten
that
down
 pat.

In
this
case,
you
can
hear
it’s
real.”
 Others
are
not
so
sure.
 HC:
“It’s
about
our
country.

It’s
about
our
kids’
futures.”
 BLE1:
“If
I
was
being
cynical,
and
I
had
coached
Hillary
to
cry
at
some
stage,
that
 would
be
the
moment
to
do
it.”