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BRAND POSITIONING STATEMENT:

To clients who demand excellence, The Beck Group is the designer and builder whose innovative approach and expertise has built better communities for over a century.

BECK BRAND GUIDELINES

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BECK BR AND GUIDELINES

INTRODUCTION

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This document is your guide to understanding the usage standards for The Beck Group identity program across a variety of applications. The graphic identity program supports our overall branding strategy and will help enhance the value of our brand. Maintaining equity in our brand involves a significant investment of resources. To help us all realize the best return on our investment, we ask that you follow the guidelines outlined here. By doing your part to ensure consistency, you will maximize the effectiveness of the graphic identity and enhance the value of our brand. For questions and approvals, Yunjoo Namkoong Director of Visual Communications [email protected] 214 303 6814

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PRIMARY LOGO The Beck Group’s primary logo is a graphic element, never to be recreated or typed. Applications are for business materials, marketing collateral and promotional materials. This is the default logo – when in doubt, go with this. GEOMETRY:

COLOR:

PMS 286 CMYK: 100/66/0/2 RGB: 0/51/160 HEX: #0033a0

PRIMARY LOGO WITH TAGLINE The Beck Group’s primary logo with tagline is a graphic element, never to be recreated or typed. COLOR:

PMS 286 CMYK: 100/66/0/2 RGB: 0/51/160 HEX: #0033a0

PMS 405 CMYK: 26/16/9/43 RGB: 119/114/109 HEX: #6A6057

GEOMETRY:

FILE LOCATION: Please go to Beck Portal/ Corporate Services/Marketing page or click here. Both JPG and EPS file formats are available in the Shared Documents section.

GEOMETRY:

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BLACK AND WHITE Only use the all-black logo in instances when the blue won’t reproduce well, as in drawing title blocks or faxes. When reversing out of a color, make the logo all-white.

ALL-BLACK:

ALL-WHITE:

All other usage must be reviewed and approved by the Marketing department.

DO NOT Never outline any part of the artwork, change the size and relationship of it, or change the color.

Important! The Beck Group’s tagline must never stand alone without prior approval. The tagline must never be typed under any circumstances.

Think. Design. Build

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PERSONALIZED LOGOS Personalized logos have been created for departments, disciplines, markets, programs, events and locations.

DEPT/EVENT/PROGRAM HERE

Please see available personalized logos in the appendix section at the end of this document. COLOR:

PMS 286 CMYK: 100/66/0/2 RGB: 0/51/160 HEX: #0033a0

PMS 405 CMYK: 26/16/9/43 RGB: 119/114/109 HEX: #6A6057

DEPT/EVENT/PROGRAM HERE

To request a personalized logo, please contact Yunjoo Namkoong Director of Visual Communications [email protected] 214 303 6814

IMPORTANT! The Beck Group’s personalized logo must never to be recreated or typed.

FILE LOCATION: Please go to Beck Portal/ Corporate Services/Marketing page or click here. Both JPG and EPS file formats are available in the Shared Documents section.

GEOMETRY:

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COLOR PALETTE This is the color palette for The Beck Group. Beck blue is the primary brand color. The secondary colors should be used as accents to the primary color.

PRIMARY COLOR:

PMS 286 CMYK: 100/75/0/0 RGB: 0/51/160 HEX: #0033a0

WEBSITE COLORS: Blue #0033a0 Orange: #f25a2a Light Gray: #ededee [ used for the block modules ] Medium Gray: #a7a9ac [ Intro copy sections ] Dark Gray: #717074 [ footer gray ] Gray Background: #f5f5f6 [ edges of the screen ] Dark Text Color: #333333

SECONDARY COLORS:

PMS 405

PMS Warm Red

CMYK: 26/31/35/72 RGB: 105/97/88 HEX: #696158

CMYK: 0/83/80/0 RGB: 249/66/58 HEX: #F9423A

SUPPORTING COLORS: Rich Black CMYK: 65/50/50/100 RGB: 0/0/0 HEX: #000000 75% gray mix CMYK: 49/38/38/75 RGB: 50/54/56 HEX: #323638 65% gray mix CMYK: 42/32/32/65 RGB: 71/74/76 HEX: #474a4c 50% gray mix CMYK: 32/25/25/50 RGB: 113/112/116 HEX: #717074 25% gray mix CMYK: 16/13/13/25 RGB: 167/167/168 HEX: #a7a7a8 10% gray mix CMYK: 6/5/5/10 RGB: 214 /213/214 HEX: #d6d5d6

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TYPOGRAPHY The Helvetica Neue typeface comes in a variety of weights and can be used in a variety of sizes and in all caps or lower case as needed. When Helvetica Neue are not available, Arial or Arial Narrow may be used. Arial is used for our email signature, electronic template files.

CORPORATE TYPEFACES:

Helvetica Neue 45 Helvetica Neue 55 Helvetica Neue 65 Helvetica Neue 75 Helvetica Neue Condensed 57 Helvetica Neue Condensed 67

SUBSTITUTE TYPEFACES:

Arial Arial Bold Arial Narrow Arial Narrow Bold Arial typeface is used for followings: E-mail signature Electric Letterhead Templates PowerPoint Templates

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PRE-PRINTED STATIONERY Additional stationery not shown below are: Grid pad (8.5”x11.75”) Grid notebook (8”x8”) Grid pocket card (3”x5”) To order pre-printed stationery, please contact Carol Whipple. Carol Whipple [email protected] 214 303 6455

BRIAN MILLER AIA, LEED AP PRINCIPAL

BRIANMILLER@ BECK ARCHITECTURE.COM DIRECT 512 997 5015 CELL 512 560 1349 1108 LAVACA STREET, SUITE 520, AUSTIN, TEXAS 78701 BECK ARCHITECTURE, LLC 512 997 5000

LETTERHEAD

3.5” X 5” MAILING LABEL

#10 ENVELOPE

4.25” X 5.5” NOTEPAD

BUSINESS CARD

A2 NOTECARD

A2 ENVELOPE

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ELECTRONIC LETTERHEAD This is the approved electronic letterhead for The Beck Group. The text of the letter should be set according the guidelines below. It should never overflow the following margins. SPECIFICATIONS:

November 15, 2014 Ms. Helen Jones President Jones, Jones & Jones 123 International Lane Boston, Massachusetts 01234

Font: Arial Regular Font Size: 10.5 pt. Line Spacing: 13 pt. Left and Right margins: 1” Top and Bottom margins: 0.5”

Dear Ms. Jones:

Electronic letterhead files are created for each office address. To request a letterhead template for a jobsite address, please contact the Marketing department.

Sincerely,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vitae dapibus mauris, vehicula feugiat quam. Sed risus diam, elementum sed malesuada in, auctor ut dui. Nulla mattis vel leo a scelerisque. Nunc vel libero id nibh malesuada dapibus et ut nisi. Mauris tincidunt elit odio, non pulvinar lectus vestibulum ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed ornare quam tortor, in rhoncus velit vestibulum at. Morbi iaculis quam ac purus vestibulum tristique. Suspendisse auctor enim ante, eu mattis arcu congue eget. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur ut aliquam orci. Donec risus nibh, ullamcorper vitae ipsum gravida, pharetra dictum erat. Curabitur dapibus condimentum malesuada. Nam tincidunt purus et neque lacinia, eu feugiat mauris pretium. Phasellus lobortis in enim sed ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque viverra, turpis nec maximus ultricies, quam tortor commodo mi, et porttitor lorem sem vitae enim. Morbi consectetur felis libero, a maximus arcu vestibulum vitae. Proin a porta nisi. Vestibulum nunc massa, tristique eget fermentum ac.

John Doe Managing Director

1807 ROSS AVENUE, SUITE 500, DALLAS, TEXAS 75201 | 214 303 6200

Yunjoo Namkoong Director of Visual Communications [email protected] 214 303 6814

FILE LOCATION: Please go to Beck Portal/ Corporate Services/Marketing page or click here. Microsoft Word template files are available in the Shared Documents section. .

November 15, 2014 Ms. Helen Jones President Jones, Jones & Jones 123 International Lane Boston, Massachusetts 01234

Donec porta nisl in justo ullamcorper, vitae ultricies sem porta. Duis porta turpis ut ante efficitur, nec eleifend augue posuere. Nulla a feugiat diam. Praesent ultrices porttitor lacus, ac tristique felis placerat eget. Vivamus fermentum diam eget tortor hendrerit, non viverra diam aliquam. Duis eget odio viverra, tincidunt neque at, pretium ligula.

Dear Ms. Jones:

Cras eu pulvinar nunc, at semper risus. Sed id quam vel turpis fermentum convallis. Donec ex nunc, bibendum ut ultrices sit amet, interdum nec diam. Vestibulum pretium vel nisi vulputate condimentum. Pellentesque facilisis suscipit ex. Suspendisse quis leo nisl. Aliquam erat volutpat quam lacus, rhoncus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vitae dapibus mauris, vehicula feugiat quam. Sed risus diam, elementum sed malesuada in, auctor ut dui. Nulla mattis vel leo a scelerisque. Nunc vel libero id nibh malesuada dapibus et ut nisi. Mauris tincidunt elit odio, non pulvinar lectus vestibulum ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed ornare quam tortor, in rhoncus velit vestibulum at. Morbi iaculis quam ac purus vestibulum tristique.

Ut fermentum, diam quis accumsan ornare, eros ante ultricies felis, eu faucibus lacus sem ut quam. Cras eu tincidunt libero. Quisque interdum justo ac rutrum elementum. Donec euismod tellus sed bibendum fermentum. Vestibulum luctus purus vel ipsum aliquet feugiat. Cras laoreet, eros a feugiat dapibus, sapien magna tincidunt dolor, non accumsan felis dolor a dui. Nulla efficitur sem dolor, quis laoreet massa malesuada nec. Nulla molestie risus vulputate lorem hendrerit, eget accumsan turpis lacinia.

Suspendisse auctor enim ante, eu mattis arcu congue eget. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur ut aliquam orci. Donec risus nibh, ullamcorper vitae ipsum gravida, pharetra dictum erat. Curabitur dapibus condimentum malesuada.

Proin erat ex, efficitur vel sollicitudin ut, luctus ut magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aliquam quam lacus, rhoncus vel lorem nec, ultrices tempor dolor. Etiam tellus augue, dictum in malesuada quis, dapibus a lorem. Morbi elementum sagittis odio, non molestie urna cursus eu. Phasellus vel est id sapien vestibulum ultrices sit amet sit amet justo.

Nam tincidunt purus et neque lacinia, eu feugiat mauris pretium. Phasellus lobortis in enim sed ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque viverra, turpis nec maximus ultricies, quam tortor commodo mi, et porttitor lorem sem vitae enim. Morbi consectetur felis libero, a maximus arcu vestibulum vitae. Proin a porta nisi. Vestibulum nunc massa, tristique eget fermentum ac. Aenean quis leo ornare, lobortis risus ac, fringilla urna. Sed sed lorem malesuada, tristique tellus quis, dignissim purus. Donec porttitor et libero et pharetra. In hac habitasse platea dictumst. Phasellus vehicula enim non rhoncus posuere. Mauris blandit imperdiet eleifend. Aenean maximus, quam in ullamcorper blandit, felis ex facilisis nisi, at convallis lorem purus et neque. Duis fringilla dolor leo, id lacinia quam vestibulum vitae.

Sincerely,

John Doe Managing Director

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nunc dignissim felis sit amet massa viverra commodo nec nec massa. Fusce faucibus sagittis ligula sed sollicitudin. Etiam maximus porttitor dui non rutrum. Morbi efficitur porta ornare. Maecenas volutpat purus nec dolor volutpat, in scelerisque lectus rhoncus. Morbi maximus nunc non ante egestas egestas. Quisque ac eleifend nulla. Cras sollicitudin mauris sed porta ultrices. In vel viverra nisi, sit amet facilisis urna. Integer accumsan egestas libero, at laoreet ligula ultricies vel. Nunc pellentesque neque et porttitor ornare. Ut non metus arcu. Sed quis nunc finibus, fringilla odio ut, porttitor mauris. Suspendisse rhoncus metus quam, vel accumsan sem sollicitudin id. Vivamus viverra laoreet

1807 ROSS AVENUE, SUITE 500, DALLAS, TEXAS 75201 | 214 303 6200

1ST SHEET

2ND SHEET

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EMAIL SIGNATURE This is the corporate email signature. The background of emails should be white and should not include any graphics, watermarks or colors without prior approval.

EMAIL SIGNATURE:

FIRSTNAME (REQUIRED) LASTNAME (REQUIRED) CREDENTIALS (OPTIONAL) TITLE, DEPARTMENT (OPTIONAL) DIRECT 214 123 4567 (OPTIONAL) CELL 214 890-1234 (OPTIONAL)

THE BECK GROUP (REQUIRED) 1807 ROSS AVENUE, SUITE 500 (REQUIRED) DALLAS, TEXAS 75201 (REQUIRED) 214 303 6200 (REQUIRED EXCEPT ATT ALLIANCE) This e-mail may be privileged and confidential. If you are not the intended recipient, please delete from all computers. (required)

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POWERPOINT PRESENTATION This is the approved PowerPoint presentation template for The Beck Group. A selection of approved background images are included in the template for your use.

FILE LOCATION: Please visit Beck Portal/ Corporate Services/Marketing page or click here. PowerPoint template file is available in the Shared Documents section.

COVER SLIDE:

COVER WITH ADDITIONAL LOGO SLIDE:

PRESENTATION TITLE GOES HERE WITH ROOM FOR THREE LINES

PRESENTATION TITLE GOES HERE WITH ROOM FOR THREE LINES

Subhead goes here

Subhead goes here

SECTION DIVIDER SLIDE:

SECTION DIVIDER TITLE GOES HERE

TEXT SLIDES:

TEXT PAGE HEADLINE GOES HERE

TEXT PAGE HEADLINE GOES HERE

Subhead goes here

Body copy text goes here: §  Bullet 1 –  Bullet 2 §  Bullet 3 –  Bullet 4 §  Bullet 5

Body copy text goes here: §  Bullet 1 –  Bullet 2 §  Bullet 3 –  Bullet 4 §  Bullet 5

IMAGE SLIDES: IMAGE TITLE GOES HERE IMAGE SUBHEAD GOES HERE

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PROMOTIONAL MATERIALS Please see the swatches on the right for approved product colors and logo treatment options for both imprint and embroidery. Additional logos and text information may not appear on the same imprint/embroidery area as the Beck logo. Placement options are pictured on the bottom of the right column.

APPROVED PRODUCT COLOR AND LOGO TREATMENT OPTIONS: BLUE

WHITE

BLACK

GRAY

IMPRINT LOGO TREATMENT OPTIONS: WHITE PRIMARY

BLUE PRIMARY

BLUE PRIMARY

BLUE PRIMARY

WHITE PRIMARY

WHITE PRIMARY

EMBROIDERY LOGO TREATMENT OPTIONS:

Beck store provides pre-approved Beck branded items for individual purchase. Click here or visit the login page of our website at http://www. beckgroup.com/login/ Other promotional items can be ordered by contacting one of our pre-approved vendors.

BLUE PRIMARY

BLUE PRIMARY

WHITE OUTLINED

BLUE OUTLINED

BLUE PRIMARY

BLUE PRIMARY

BLUE OUTLINED

BLUE OUTLINED

WHITE OUTLINED

WHITE OUTLINED

BLACK OUTLINED

GRAY OUTLINED

TONE ON TONE (EMBROIDERY ONLY): BLUE OUTLINED

WHITE OUTLINED

PRIMARY VENDOR:

Kathy Presbaugh Scarborough Specialties [email protected] 817 925 8856 SECONDARY VENDOR:

Ali Carr Ali Specialties [email protected] 727 742 4167

PRIMARY LOGO EXAMPLE:

OUTLINED LOGO EXAMPLE: EMBROIDERY ONLY

LOGO PLACEMENT OPTIONS:

All Beck branded materials must be reviewed and approved by Director of Visual Communications. ADDITIONAL LOGO PLACEMENT:

Yunjoo Namkoong Director of Visual Communications [email protected] 214 303 6814

ALTERNATE OPTION:

Sponsored by Baylor Healthcare

Sponsore d by Baylor Healthcar e

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JOBSITE OVERVIEW BECK BRANDED JOBSITE FENCE (OPTIONAL BRANDED WINDSCREEN)

TRAILER SIGN: 30”X40”

WHITE TRAILER & BLUE SKIRTING

5’-10”

MAIN ENTRANCE SIGN: 5’X5’ ON 5’ POST

FRONT LIT CHANNEL LETTER SIGNAGE

WHITE TOWER CRANE

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JOBSITE FENCE FENCESCREEN 200 SERIES COLOR: BLUE

Unless specific fencing is required by a project, blue windscreen must be attached to the 6 to 8 feet chain link fence. PRIMARY VENDOR:

Matt White, Regional Manager Abatix [email protected] 214 381 1146

6’-0” TALL FENCE

8’-0” TALL FENCE

2’-6”

1’-0”

For high profile projects such as a significant urban project site, Beck branded windscreen shown on the right is recommended for the fencing treatment.

2’-6”

1’-0”

BECK BRANDED WINDSCREEN (OPTIONAL)

2’-6”

4-6”

PATTERN STRUCTURE

6’-0” TALL FENCE

8’-0” TALL FENCE

8’-0”

Matt White, Regional Manager Abatix [email protected] 214 381 1146

6’-0”

PRIMARY VENDOR:

BASED ON 6’-0” X 8’-0” CHAIN LINK FENCE | SCALE: 1’-0”=1/4”

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JOBSITE ENTRANCE SIGN 5’-0”

5’ x 5’ BECK sign shall be located on or near trailer entry, at point of highest visibility. All jobsite signage are screen printed with flood coat method to match PMS 286 on aluminum .040.

PMS 286

5”

WHITE

5”

4”X4” WHITE PAINTED WOOD

PRIMARY VENDOR:

Matt White, Regional Manager Abatix [email protected] 214 381 1146

5’X5’ SIGN ON 5’ TALL POST | SCALE: 1’-0”=1/4”

JOBSITE TRAILER Beck trailers shall be painted in white and blue skirting is required.

BLUE PAINT COLOR:

WHITE PAINT COLOR:

SHERWIN WILLIAMS

SHERWIN WILLIAMS

SW 6966 BLUEBLOOD

SW 7006 EXTRA WHITE

BASED ON ACTON MOBILE SINGLE-WIDE MOBILE OFFICE TRAILER (MODEL 1040) | NOT TO SCALE

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JOBSITE TRAILER BECK SIGN 30”x43” trailer Beck sign will be mounted on either side of the trailer door. The sign must be top-aligned with the door a foot away from either left or right side of the door.

12”

ALIGN ON TOP

PRIMARY VENDOR:

Matt White, Regional Manager Abatix [email protected] 214 381 1146

FIELD OFFICE

30” 24”

3” MARGINS ON ALL SIDES

37”

43”

SIGN ON THE RIGHT SIDE OF DOOR | SCALE: 1’-0”=1/4”

12”

TRAILER SIGN | SCALE: 1’-0”=1/2”

JOBSITE TRAILER OFFICE SIGN

ALIGN ON TOP

FIELD OFFICE

Office sign will be mounted on the center of the entry door. Letters are Helvetica Neue 75 Bold at 0.75” tall or 72pt.

0.75”

2”

9”

FIELD OFFICE OFFICE SIGN | SCALE: 1’-0”=3”

SIGN ON THE LEFT SIDE OF DOOR | SCALE: 1’-0”=1/4”

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TOWER CRANE All tower cranes are to be white unless approved by a Regional Leader

CRANE COLOR: WHITE

TOWER CRANE SIGNAGE Tower crane sign will be internally illuminated reverse channel letters.

CHANNEL LETTERS: FRONT LIT

46.00” x 204.00” Channel letters on custom 2” square tube aluminum frame / raceway. Front lit with triple row white LEDs and remote power supplies in exterior rated UL enclosure with 10’ whip. PRIMARY VENDOR:

Brian Stoddard NW Signs Direct 425.681.2815 [email protected] www.nwsigns.com

46”

204”

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TRUCKS Beck trucks shall be branded with logos on left and right door and tailgate. To schedule truck rebranding, please contact Carol Whipple. Carol Whipple [email protected] 214 303 6455 SIDE VIEW

REAR VIEW

HARD HATS Beck hard hats are branded with Beck logo on the front and the tagline on the back. PRIMARY VENDOR:

Matt White, Regional Manager Abatix [email protected] 214 381 1146

FRONT: 2.25” WIDE LOGO

BACK: 2.25” WIDE TAGLINE

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BECK SAFETY DEPARTMENT LOGO Personalized Logo for Safety Department is a graphic element, never to be recreated or typed. FILE LOCATION: Please go to Beck Portal/ Corporate Services/Marketing page or click here. Both JPG and EPS file formats are available in the Shared Documents section.

BECK SAFETY BEGINS WITH ME LOGO The Beck Group’s primary logo with Safety Begins With Me is a graphic element, never to be recreated or typed. COLOR:

PRIMARY LOGO

PMS 286 CMYK: 100/66/0/2 RGB: 0/51/160 HEX: #0033a0

PMS Warm Red CMYK: 0/83/80/0 RGB: 249/66/58 HEX: #F9423A

FILE LOCATION: Please go to Beck Portal/ Corporate Services/Marketing page or click here. Both JPG and EPS file formats are available in the Shared Documents section.

SECONDARY LOGO THIS LOGO IS AVAILABLE FOR BANNERS AND PROMOTIONAL ITEMS AND NEED PRIOR APPROVAL.

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DO NOT Never outline any part of the artwork, change the size and relationship of it, or change the color. This is a graphic element, never to be recreated or typed.

Important! Safety Begins With Me! Logo must never stand alone without prior approval. For approval, please contact Yunjoo Namkoong Director of Visual Communications [email protected] 214 303 6814

SAFETY COLOR PMS Warm Red is primary color for Safety Department.

REVERSED LOGO USAGE Reversed logo is available when used on PMS Warm Red color background.

PMS Warm Red CMYK: 0/83/80/0 RGB: 249/66/58 HEX: #F9423A

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QUESTIONS: Yunjoo Namkoong Director of Visual Communications [email protected] 214 303 6814