Reseller Brand Guidelines For use by resellers offering UK Broadband products and services

© UK Broadband Limited. All rights reserved. Registered office: 20-22 Bedford Row, London WC1R 4JS. Registered in England and Wales. Company number 4713634. Commercial in confidence.

Contents Introduction ..........................................................................................2 Use of the UK Broadband name and brand identity ....................................2 ‘Powered by UK Broadband’ logo .............................................................2 UK Broadband description.......................................................................3 Use of UK Broadband iconography and imagery.........................................3 Use of the Relish name, trademark and visual assets .................................3

Reseller Brand Guidelines v1 04 November 2014

Introduction These guidelines have been developed to support resellers that offer UK Broadband products and services to their end customers. This document highlights how resellers can use UK Broadband’s (and its associated companies and brands’) names, trademarks and visual assets in their marketing. This document forms part of the Master Reseller Agreement (MSA) signed between the reseller and UK Broadband Limited and the reseller shall ensure that it complies at all times with the obligations set out in that MSA.

Use of the UK Broadband name and brand identity UK Broadband’s reseller product portfolio has been developed as white label services. Therefore resellers will sell these products under their own name as an integral part of their existing product offering. All sales support materials supplied to the reseller that include the UK Broadband name and logo (such as product & service guides and other materials) are for internal use only by that reseller. They are not to be passed on to customers and prospective customers. UK Broadband will supply unbranded messaging in PowerPoint format to all resellers, covering its full product portfolio, to enable resellers to easily cut and paste onto their own PowerPoint template or use in their own branded collateral as required. We understand that your customers may have questions about the service and the network operator that provides the service. In which case, UK Broadband can provide a ‘Powered by UK Broadband’ logo that resellers can use in their marketing and approved text to explain who UK Broadband is and what we offer.

‘Powered by UK Broadband’ logo A ‘Powered by UK Broadband’ logo has been produced for resellers use. Please see example of this logo below:

This logo is available to all resellers in eps, jpeg and png formats for inclusion in marketing materials and presentations. It is suggested that the reseller’s brand and logo is dominant on the communications, with this used as a secondary or support logo. The logo must not be edited, cropped, stretched or compressed in any way. All dual branded materials produced that include this logo must be sent to UK Broadband’s marketing team for approval prior to use. Please send these to your

Reseller Brand Guidelines v1 04 November 2014

account manager copying [email protected]

UK Broadband description When discussing UK Broadband or the network operator for your wireless services, the following messaging is approved for your use: Our wireless services are powered by UK Broadband. UK Broadband delivers internet and site-to-site connectivity using the latest wireless technologies via its own licensed spectrum. It was the first company in the UK to build 4G networks and has installed wireless data solutions for small startup businesses right through to large corporates. UK Broadband is an expert service provider backed by the PCCW group, which includes HKT, Hong Kong’s premier telecommunications service provider and largest mobile service operator.

Use of UK Broadband iconography and imagery All imagery used in UK Broadband marketing materials and websites, including logos, iconography and photography, is the intellectual property of UK Broadband and cannot be copied or reproduced by resellers in any way. UK Broadband purchases rights to the photography it uses from 3rd party photographers for its own exclusive use and therefore cannot pass on images and the associated photography rights to resellers. Resellers are given limited access to UK Broadband product iconography in the PowerPoint messaging document. These icons may only be used by the reseller in the marketing of products/services provided by UK Broadband and not reused for any other purposes. UK Broadband is able to provide resellers with device and CPE photography that has no branding and logos on it – this unbranded photography must be used at all times. Please contact your account manager or [email protected] for copies of this PowerPoint messaging document and photography.

Use of the Relish name, trademark and visual assets UK Broadband offers products and services, similar to the services you are reselling, directly to consumers and businesses in the Relish brand. Resellers may not use the Relish name, trademark, logo or any aspects of the Relish brand (such as illustrations and photography) in order to market UK Broadband services. Resellers cannot state that they represent Relish or that they offer Relish products and services.

Reseller Brand Guidelines v1 04 November 2014

Resellers will be supplied end user equipment in Relish packaging. This packaging must be removed and not left with the end customer. The current Indoor Hub supplied to resellers does have the Relish logo printed on it. We hope to be able to provide a white label version of the hub in future.

Reseller Brand Guidelines v1 04 November 2014