Gift Card

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Brand Guidelines 1

CONTENTS Logo Guidelines

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Image Guidelines

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WISH Gift Card Logo & Tag Line Usage

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FONT Guidelines

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WISH Gift Card Primary Colour

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Disclaimer Guidelines

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WISH Gift Card Logo Exclusion Zone.

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Approval Process

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Individual Store Logos 

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Logo Guidelines WISH Gift Card Logo Usage WISH Gift Card should always be written WISH (all caps) Gift Card (initial caps). If the font is over 14pt, the WISH logo should be used. WISH Gift Card can appear in red, black or reversed out white. The transcendors of Gift Card must be in line with the base of the word WISH.

WISH Gift Cards can never be referred to as

WISH Gift Cards can be referred to as

• WISH Cards • BIG W WISH Gift Cards • Woolworths Gift Cards

• WISH Gift Card from Woolworths • WISH Gift Card from BIG W

Gift Card

Gift Card

WISH Gift Card Primary Colour

• Woolworths WISH Gift Cards • WISH Gift Vouchers

CMYK 0|100|79|20

Gift Card

Tag Line Usage When producing marketing material, the below tag line can be used, the font should be Helvetica Neue Bold:

PMS187

Their choice of gifts. Their choice of stores.

WISH Gift Card Logo Exclusion Zone. WISH Gift Card logo exclusion zone – Do not place text or images within one X height of the logo. Their choice of gifts. Their choice of stores.

Non print area

1X n making gister whe

X = height of WISH

Gift Card Non print area 1X

1X 1X

A Christmas wish come true. WISHgiftcard.com.au

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Logo Guidelines Individual Store Logos Logos can be obtained by contacting Group Financial Services (GFS). The following stores may be listed as stores which accept WISH Gift Cards and must appear as per the order below – division logos must appear on a white background. You will need to obtain written approval from GFS before logos can be used in any marketing materials relating to WISH Gift Card. • Big W • Dick Smith Electronics • Dick Smith PowerHouse • Tandy • Woolworths/Safeway Supermarkets • Woolworths/Safeway HomeShop • CALTEX WOOLWORTHS/CALTEX SAFEWAY co-branded outlets • Woolworths/Safeway Liquor • Dan Murphy’s • BWS Woolworths and Safeway logos should both be used in National campaigns. For marketing material appearing in Victoria only the Safeway logos are to be used. For all other states and territories, only Woolworths logos should be used.

Please note: disclaimers need to be included when showing any of the above logos. See the disclaimer guidelines section of the document for more information.

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Image Guidelines When an image of the WISH Gift Card is required, one of the following four (4) designs should be used:

Images can be obtained by contacting GFS.

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FONT Guidelines All WISH Gift Card marketing and promotional materials will use two basic fonts: Helvetica and Borealis. See below for the correct usage.

DECORATIVE – Borealis

BODY COPY - Helvetica Neue 45 Light

This font should always be used within the logo treatment – and for subheads to create an impact in selected point of sale materials. This font should never be used as standard body copy.

This font should be used as the main body copy typeface - as it is easy to read and lends itself to longer sentences and paragraphs.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

HEADLINE - Helvetica Neue 75 Medium

BODY COPY ITALIC - Helvetica Neue 46 Light Italic

This font should be used for headlines and selected subheads to draw attention to key features and benefits.

This typeface is appropriate for highlighting unique points within body copy or used in ‘callouts’. It should be used sparingly.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Disclaimer Guidelines Marketing POS displayed in Woolworths Limited Stores The word ‘participating’ needs to appear before the listing of any stores i.e. The WISH Gift Card can be redeemed at the following participating stores. The following disclaimer must appear whenever the participating stores are listed or the logos are shown: WISH Gift Cards are redeemable at participating stores only. Participating stores may change from time to time. For full terms and conditions and a list of participating stores, see in-store or visit WISHgiftcard.com.au WISH Gift Cards are currently not accepted at some designated Dick Smith Electronics, Tandy and BWS stores and CALTEX WOOLWORTHS/CALTEX SAFEWAY co-branded outlets. The purchase of a Card is not a qualifying amount for the Woolworths/ Safeway fuel discount offer. Card designs may vary between stores.

Available in store now

Disclaimer for supplier produced marketing materials

WISH Gift Cards are redeemable at participating stores only. Participating stores may change from time to time. For a full list of participating stores and terms and conditions see WISHgiftcard.com.au. Wish Gift Cards are currently not accepted at some designated Dick Smith Electronics, Tandy, BWS and CALTEX WOOLWORTHS/CALTEX SAFEWAY co-branded outlets. Note: This disclaimer needs to appear underneath any Woolworths Limited logos. If no Woolworths Limited logos are used the disclaimer must appear in the terms and conditions

Example

WISHgiftcard.com.au WISH Gift Cards are redeemable participating only. stores Participating stores may full listand of aparticipating terms conditions see WISHgiftcard.com.au. *WISH GiftatCards are redeemablestores at participating only. Participating stores may change change fromfrom time totime time. to For time. full termsFor andaconditions list of participatingstores stores, seeand in-store or visitand WISHgiftcard.com.au WISH Gift Cards are currently not accepted at some Dick currently Smith Electronics, and BWSatstores and CALTEX WOOLWORTHS/CALTEX co-branded outlets. The purchase of a WOOLWORTHS/CALTEX Card is not a qualifying amount for the Woolworths/Safeway fuel discount offer. Card designs may vary between stores. Wish Giftdesignated Cards are not Tandy accepted some designated Dick Smith SAFEWAY Electronics, Tandy, BWS, CALTEX SAFEWAY co-branded outlets.

Approval Process Before WISH Gift Cards are used in any marketing, advertising or promotional activity, their use must be approved in writing by the marketing team, Group Financial Services via the Request for Approval Form. Suppliers must complete a Request for Approval Form and send a copy of their artwork to GFS for approval. To download a copy of the Request for Approval form visit: WISHgiftcard.com.au/OnlinePurchases/corporateGiftCard For further information please contact Group Financial Services at [email protected]

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