MASS
Chicago Tribune
Inside Shopper
SUBURBAN
Beacon News
Courier News
Lake County News Sun
Naperville Magazine
Naperville Sun
Pioneer Local
Post‐Tribune
Southtown
TribLocal
Chicago Magazine
Chicago Now
Hoy
The Mash
Metromix
RedEye
NICHE
CHICAGO TRIBUNE MEDIA GROUP l chicagotribunemediagroup.com l 312-222-5995
YOU KNOW YOUR BUSINESS; WE KNOW MEDIA Chicago Tribune Media Group can connect your business – large or small – with your ideal audience throughout Chicagoland. Your advantage? A comprehensive, local focus. Incomparable resources that deliver engaging content across all devices. A rich portfolio of services and partners that will meet your every need. We’ve helped businesses in the city and suburbs for more than 160 years. Our capabilities and integrated marketing opportunities will set you apart. Engage Chicagoland. Get results.
HOW WE DELIVER A proven approach Our experts specialize in crafting customized solutions designed for your needs.
Marketplace knowledge We understand Chicagoland consumers and what it takes to reach them.
Media with impact Reach your target customers through our diverse portfolio of media brands.
Business services Our full range of services makes it easy to do it all.
Results We have a proven track record of helping clients achieve success.
CHICAGO TRIBUNE MEDIA GROUP l chicagotribunemediagroup.com l 312-222-5995
Online 91% of internet users have gone into a store after being influenced by an online experience.7
Hello!
Newspaper 84% of newspaper readers check newspaper ads on a regular basis.8
GET TO KNOW THE PEOPLE OF CHICAGOLAND Millennials A18-34 Over 40% read at least one print publication each week.2
Hispanics Chicagoland Hispanics have over $32 billion in buying power.4
Mobile By 2017, 87% of connected devices sales will be tablets and smartphones.9
Magazines Magazines have a long shelf-life, high pass-along rate and the ability to target engaged audiences. 11
Out of Home The 2012-2017 projected growth rate for OOH media is the highest for all traditional media.10
Events Families with Kids Over 1 million households have spent nearly $800 /each online in the past year.2
Working Moms 4 out of 5 working moms have shopped for an item online in the past year.3
Event sponsorship in the U.S. was a $20 billion business in 2013.13
Mail 75% of consumers say they have examined their mail more closely in recent months to search for coupons and discounts.14
Boomers A45-64
Media Matters
Over 2.5 million Chicagoland Boomers spend 7.8 hours online each week.2
?
Your Target Audience We can tell you when, where and how to reach your target audience in Chicagoland.
The average Chicagoan spends over 10 hours a day exposed to media.
CHICAGO TRIBUNE MEDIA GROUP l chicagotribunemediagroup.com l 312-222-5995
Engaging Consumer Brands FULL MARKET BRANDS WITH TARGETING POTENTIAL
CHICAGO TRIBUNE
INSIDE SHOPPER
chicagotribune.com Newspaper, Online, Magazine, Mail, Mobile, Events, Out of Home
Mail, Newspaper
Award-winning, trusted journalism Household level targeting High-value, engaged audience
Chicagoland inserts & coupons Paper delivery or standalone Total market coverage: 300K HH Weekly wrap: 900K HH
#1 news website in market
NICHE BRANDS DESIGNED FOR UNIQUE CONSUMERS
CHICAGO MAGAZINE
CHICAGONOW
HOY
chicagomag.com Magazine, Online, Mobile, Events
chicagonow.com Online, Mobile
vivelohoy.com Newspaper, Online, Mail, Mobile, Events, Out of Home
Chicago’s premier luxury brand
Network of 300+ blogs
Published monthly
Wide range of topics / audiences
Home + Garden edition 4x / year
Custom-branded blogs available
Targets residents & visitors alike
Blog sponsorship opportunities
Connects with local Hispanics Chicago’s #1 Spanish-language daily Bilingual website – Spanish / English Engaging events
THE MASH
METROMIX
REDEYE
themash.com Newspaper, Online, Mobile, Events
metromix.com Online, Mobile
redeyechicago.com Newspaper, Online, Mobile, Events
Chicago’s one-of-a-kind teen brand
Features what to do in Chicagoland
A brief & clever take on news & more
Written for teens, by teens
Built for all-ages
Over 3.4K distribution points
High school / teen center distribution
Dining, entertainment, nightlife, etc.
Chicago focus / diverse topics
75% students read 2-3 times /month
New website launched in 2015
New website launched in 2015
CHICAGO TRIBUNE MEDIA GROUP l chicagotribunemediagroup.com l 312-222-5995
Engaging Consumer Brands POWERFUL BRANDS IN SUBURBAN COMMUNITIES
THE BEACON-NEWS
THE COURIER-NEWS
DAILY SOUTHTOWN
aurorabeaconnews.com Newspaper, Online, Mobile
elgincouriernews.com Newspaper, Online, Mobile
dailysouthtown.com Newspaper, Online, Mobile
Community news since 1846
Community news since 1874
Community news since 1906
Over 70% of audience own home
80% of audience own home
80% of audience own home
Target: Western suburbs
Target: North / Northwest suburbs
Target: South suburbs / 3 Zones Sun
Published M-F and Sunday
Published M-F and Sunday
Published M-F and Sunday
LAKE COUNTY NEWS-SUN
NAPERVILLE MAGAZINE
NAPERVILLE SUN
newssunonline.com Newspaper, Online, Mobile
napervillemagazine.com Magazine, Online
napersun.com Newspaper, Online, Mobile
Community news since 1842
Award-wining lifestyle magazine
Community news since 1935
Over 1/3 of audience has $75K+ HHI
Affluent audience - $500K+ HV*
45% of audience has $100K+ HHI
Target: North suburbs
Target: Naperville & Western suburbs
Target: Western suburbs
Published M-Sat (Weekend Edition)
Published monthly / range of topics
Published Wed, Fri & Sunday
PIONEER PRESS
POST-TRIBUNE
TRIBLOCAL
chicagotribune.com/suburbs Newspaper, Online, Mobile
post-trib.com Newspaper, Online, Mobile
triblocal.com Newspaper, Online, Mobile
32 weekly community papers
Community news since 1908
Local community news & happenings
6 Chicagoland zones
62% of audience own home
Aggregated suburban stories & photos
Includes The Doings publications
Target: Northwest Indiana (NWI)
5 unique weekly print editions
Published every Thursday
Published every day / 3 Zones Sun
Thursday topper to Chicago Tribune
* HV = Home Value
CHICAGO TRIBUNE MEDIA GROUP l chicagotribunemediagroup.com l 312-222-5995
Classified Marketplaces / Events DELIVERING ALL OF YOUR CLASSIFIED NEEDS
CAREERBUILDER
CARS.COM
CARS MAGAZINE
careerbuilder.com Online, Mobile
cars.com Online, Mobile
Magazine
#1 used car magazine source
America’s #1 online recruitment site
#1 destination for online car shoppers
Local source for auto news & pricing
Local and national reach
Local and national reach
40K free copies distributed weekly
Backed by a network of 1K+ partners
Backed by expert advice
Ability to add QR codes
Scalable solutions for every budget
Dealer chat, guided search & more
HOMEFINDER.COM
TRIBUNE RECRUITMENT SERVICES
TRIBUNE EVENTS GROUP
homefinder.com Online, Mobile
tribunerecruitmentservices.com Online
tribuneeventsgroup.com Events
Online real estate shopping made easy
Full-service recruitment solution
Chicagoland event expertise
Tools for home buyers and sellers
100+ years of experience
Signature and custom events
Backed by 120+ newspaper sites
Network of print + digital resources
Range of venue services
Enhanced listings, reporting, and more
Recruit360: full life-cycle recruiting
CTMG promotional resources
TRIB NATION EVENTS
PRINTER’S ROW LIT FEST
chicagotribune.com/tribnation Events
Events
#1 outdoor literary festival in Midwest
Events that encourage conversation
Approximately 125K attendees
50+ events produced each year
Typically 5 tented blocks of activities
Rage of critics, columnists & celebrities
Stages with programing / events
Seminars, workshops & more
CHICAGO TRIBUNE MEDIA GROUP l chicagotribunemediagroup.com l 312-222-5995
Business Services TAP INTO OUR EXPERTISE
CHICAGO TRIBUNE CONTENT SOLUTIONS tribunecontentsolutions.com
MEDIAWORKS
TRIBUNE DIRECT
mymediaworks.com
tribunedirect.com
Optimized media campaign solutions
Scalable direct market solutions
Full-service digital marketing expertise
Utilizes publisher data for insights
Local and national reach
Team of storytellers & strategists
Reach up to 70% of the U.S.
Certified list broker
Website dev. / paid search / SEO
Data-driven analysis & media insight
Online, email, and mobile solutions
Content marketing / Social media
Creative Services
Content Solutions
Co-op Advertising
Smart, savvy creative solutions
Aligns brands with engaging content
Dedicated co-op team
Marketing campaign development
Custom publication development
Identifies earned manufacturer dollars
Multi-channel designs
Sponsored & themed sections
Simple process
Customized to business needs
Multiple targeted distribution options
Custom marketing plans
Extended Partnerships
Out of Home
Preprint Network
CTMG’s network of media partners
Custom solutions with impact
Effective, flexible network of options
Includes WGN-TV, WGN Radio & CLTV
Reach targets near point of purchase
Tap into a loyal newspaper audience
Integrated messaging across platforms
Compliment existing media buys
Reach opt-in non-subscribers
Extend reach up to 90% of Chicagoland
Includes billboards, taxi tops & more
Zip Code / Household level targeting
CHICAGO TRIBUNE MEDIA GROUP l chicagotribunemediagroup.com l 312-222-5995
Results
Chicago Tribune Media Group 435 N Michigan Ave, Suite 200 Chicago, IL 60611 chicagotribunemediagroup.com Phone: 312-222-5995
