Anaheim International Film Festival Recap Report
AIFF Mission Statement The AIFF mission is to create an environment that inspires, nurtures and showcases the work of emerging independent film talent while paying tribute to accomplished film artists in the international, national and local film communities.
AIFF in the Community “I applaud the Anaheim International Film Festival organizers for bringing positive economic development, cultural arts and education to Anaheim and Orange County. It enhances the quality of life for local residents and ensures that the Anaheim/OC area remains a world-class visitor destination and great place to conduct business. We are proud to support the festival in making this an inspiring annual tradition that will endure for years to come.” - Charles Ahlers, president, Anaheim/OC Visitor & Convention Bureau
AIFF in the Community “I am delighted to see AIFF’s OneMinute Film Challenge offered to our students. The Challenge will engage the minds of young people around the county as they seek new ways to tell their stories. I know that there are many exciting things going on in film-making and animation in Orange County schools, and I am really looking forward to seeing the great work our kids will produce.” - Bill Habermehl, Superintendent of Schools, OC Dept. of Education
AIFF in the Community “My deepest gratitude goes toward the Anaheim International Film Festival for all that it has done for Orange County. They have created an organization that has fostered understanding and appreciation of diverse cultures and values, and have set high standards for quality film education and exhibition. Their efforts have brought a world-class cultural and educational event to the city of Anaheim, Orange County and the international film festival circuit.” - Congresswoman Loretta Sanchez
AIFF in the Community "I’m absolutely thrilled that the AIFF is bringing Hollywood to Orange County. Anaheim is home to some of the top brands in the world, recognized in the fields of entertainment, sports, business and so much more. The time is ripe for our great city to make its mark in the movie industry, and that’s precisely what the Anaheim International Film Festival brings to the table. Having been in business for over 20 years in Anaheim, I know that local companies and residents will really enjoy and benefit from being the host community for this historic event." - Bruno Serato, proprietor, Anaheim White House Restaurant
AIFF Sponsors and Partners
AIFF Hotel & Restaurant Partners
AIFF in Review • • • • • • •
5,000 attendees (1,000 attendees opening night) 88 sponsors and partners 127 feature films and shorts Filmmakers representing 30 different countries 100+ stories written in over 70 media outlets from Feb.-Oct. 2010, including the LA Times and OC Register Tens of millions of media impressions Event highlights: • • • •
AIFF Awards Gala AIFF One-Minute Film Challenge AIFF Wild Blue Sports Showcase & BMX Exhibition AIFF New Media Market & Expo
Media Coverage The AIFF was widely covered in both national and international media – below is just a sample of TV, print and web outlets that did stories on the festival: • • • • • • • • • • • • • • • • • • • • •
Amerikali Turk • Anaheim Bulletin • Anaheim Independent • Anime News Network • AOCVCB e-newsletter • Asian Journal • Blast Magazine • Box Office Magazine • CNN • Coast Magazine Cox Communications/Cox Forum • • Daily Titan • Daily Variety • Digital Cinema Report • EasyOC.com • ESPN • FilmFestivals.com • FilmFracture.com • Filmmaker Magazine • FilmThreat • Fullerton Observer
Greer’s OC Grind TV Hispanic Lifestyle Hollywood Shorts Report Hope International Tribune IndieWire KLAA AM 830 Angels Baseball Radio KOCE-TV/PBS Korea Times Lance Magazine Latino Weekly Review LatinoLA.com Live OC Magazine Los Angeles Times Movie City News Moving Pictures Magazine OC A-List OC E-Zine OC Gazette OC Gente
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OC Metro OC Standard OC Weekly Orange Coast Magazine Orange County Business Journal Orange County Register Parenting Orange County Persian News Network Racket Magazine Red Carpet Drive Riviera Shorts Showcase Surfers Village Surfline The Examiner The Hollywood Reporter The Place Magazine TurkishNY.com Vien Dong Daily Where OC
PR/Media Impact • •
100+ stories written about AIFF from February-October 2010 Tens of millions of media impressions (national and international audiences)
AIFF Ad Reach The AIFF secured numerous media sponsorships in print, web, TV and radio.
AIFF: Sample Advertising Impressions
Below is a sampling of AIFF’s ad impressions: • • • • • • • • • •
Angels Stadium “Big A” sign – 223,000 impressions daily Live OC – 105,000 impressions (1 issue) OC Family – 348, 000 impressions (2 issues) OC Metro - 360,000 impressions (2 issues) OC Standard/OC Ezine - 120,000 impressions (2 issues) Orange Coast Magazine – 339,204 impressions (2 issues) The Place Magazine OC – 168,000 impressions (2 issues) The Place Magazine LA – 204,000 impressions (2 issues) Shorts Showcase – 1,000,000 households Time Warner Cable TV – 344,388 households
AIFF Niche Events & Highlights • • • • •
The AIFF One-Minute Film Challenge The AIFF “Wild Blue” Sports Showcase and BMX Exhibition” The AIFF New Media Expo & Market The AIFF Awards Gala First Event Film Festival App
AIFF & Disneyland Resort “We are very proud to be a founding sponsor of Anaheim’s inaugural International Film Festival. Our company has a rich history of creative storytelling and quality entertainment that makes this a natural fit for us. Locally, we support arts education efforts to cultivate the next generation of artists, including filmmakers. We look forward to being a part of this landmark festival.” - George Kalogridis, president, Disneyland Resort
AIFF Awards Gala Summary •
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The “crown jewel” of AIFF - a spectacular red carpet affair presented at Disney’s Grand Californian Hotel & Spa, followed by a showing of “World of Color” AIFF Anaheim Film Honors Award recipients included actress Mira Sorvino, actor Hector Elizondo and director Jonathan Lynn Extra! correspondent Michael Corbett served as master of ceremonies The 300+ attendees included Orange County’s top city, community and business leaders, celebrity honorees, and AIFF filmmakers
AIFF War Room!
Some of the 2010 team
AIFF Marquee!
Some of the Founders Opening Night
Owners of UltraStar Theatres and Founder Wally Schlotter with Bruno Serato
Red Carpet welcome!
1100 people packed opening night!
Anaheim Mayor Tom Tait in Support
BMX Show
Birth of Big Air Premiere then BMX Show!
Flying at AIFF!
The BMX Dream Team!
Celebrities roll up to AIFF Gala
Honorees and Businessmen arrive
The glamorous arrive
City Officials in Formalwear
Amazing pre-show reception
Incredible dinner/awards program with 400 guests
President of Disneyland Resort
Paul Sorvino takes the stage
Thank You Disneyland Resort!
We will never forget!
