American Swimming Coaches Association 2011 media kit

Achieving results in today’s segmented and fast-paced world presents new challenges to businesses—especially when it comes to reaching swimming coaches and aquatics professionals! Connect to a network of swimming community leaders through the American Swimming Coaches Association and gain exposure to the aquatics community at large! The American Swimming Coaches Association (ASCA) is the only organization that brings together swimming professionals to collaborate and inspire one another. Through relevant information, comprehensive training, and targeted networking, ASCA helps those in the aquatics industry deepen their expertise, elevate their careers, and ultimately, achieve better results. With our central theme of "leadership, education and certification," we provide a professional umbrella for synthesizing ideas and information from throughout the swimming community into a coherent direction for action.

By partnering with ASCA, you can easily reach a specific audience and grow your business with a tailored and integrated advertising program—online, in print and in person. Such a trusted marketing resource offers unparalleled opportunities for you as an advertiser. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, ASCA provides you with a wealth of advertising opportunities to reach your intended audience.

Solutions in Print Professional publications for 7,200+ qualified subscribers. ASCA’s print circulation targets key industry professionals with purchasing power and authority. pertinent to the technical training of athletes and the day-to-day management of a successful swimming program. Intriguing columns and features written by top coaching professionals make the ASCA Newsletter

a must-read for coaches, athletes,

American Swimming Magazine

parents and swimming enthusiasts

American Swimming Magazine, ASCA’s

world-wide. Published 12 times per

flagship publication, is the place

year.

swimming coaches turn to for specialized information and resources

Swim Club News

they can’t find anywhere else. Since

Swim Club News is an educational

1958, American Swimming Magazine

resource for USA Swimming clubs.

delivers focused and insightful articles

Newsletter content promotes

on coaching philosophy, stroke training,

professional situations for coaches,

sample workouts and much more.

explores improvements in club

American Swimming Magazine is

functions and offers strategies for

recognized by all swimming coaches –

building and maintaining the continued

including high school, college, YMCA,

effectiveness of a program. This unique

masters, water polo, summer league

publication is geared towards swim club

and USA Club coaches – as the leading

boards and provides need-to-know

voice for the profession. Published 6

information for operating a stable and

times per year.

effective swim club. Feature articles promote management strategies for

ASCA Newsletter

successful clubs programs and highlight

The ASCA Newsletter is the go-to source

services which are available for their

for the latest in industry news and

use. Delivered 4 times per year to

trends. Since 1986, the ASCA

nearly 3,000 club presidents, Swim Club

Newsletter provides the swimming

News makes one full-size color page of

community with thought provoking and

advertising available to an exclusive

cutting edge information that is

issue sponsor.

ASCA’s website, SwimmingCoach.org, is the premier online resource for swimming coaches and instructors worldwide. The site offers a wealth of advertising opportunities to put your company’s message front and center with coaches at every level and across all disciplines. There are multiple placement packages to make sure you reach the audience you are looking for!

ASCA e-Newsletter ASCA’s e-News, the resource to turn to for today’s most relevant news, trends and techniques, is on any swimming professional’s must-read list. More than 9,000 subscribers learn about the latest breaking news, trends and research culled from the best news sources available. View additional information here, or contact Colby Horton at [email protected] for pricing and availability.

membership email blast is the outlet you are looking for.

Website Ads SwimmingCoach.org ads, available in 12-month packages, are placed in timed buy sequence to ensure maximum exposure for your message. Additionally, our online display advertising program includes the posting of your link/logo on our website link library page, special distribution via our Facebook page to fans and friends, opportunities to distribute email blasts to our membership at discounted rates, and opportunities to contribute articles/feature columns on our coaches blog. Choose from a wide variety of broad and targeted positioning to fit your marketing plan and budget.

ASCA Membership Email Blasts Get directly to the inbox of ASCA members, nearly 8,000 strong, representing the leaders and decisionmakers in the swimming coach community. Our marketing team will work with you to design content and feel to get your personalized message across to the audience you seek. If an immediate response is what you seek, a

www.swimmingcoach.wordpress.com www.facebook.com/swimmingcoach

The Journal of Swimming Research (online)

Content Area Exposure Leaderboard, banner and skyscraper advertising opportunities for long term display are available with various digital outlets.

Job Service Page (online) ASCA’s Job Service Page, with more than 20,000 viewers per month, is the number one resource for anyone – actively seeking or simply perusing – employment within the aquatics industry. Posts represent a wide variety of titles and opportunities for the swimming community at large.

WSCA Home Page (online) The World Swimming Coaches Association represents membership within 62 nations worldwide and receives over 90,000 views per year. WSCA serves as an organized voice for bringing the diverse swimming community together.

Swim America Home Page (separate destination website) SwimAmerica operates hundreds of professional learn-to-swim programs in the United States and around the world. SwimAmerica lessons teach all the swim skills a child needs to be safe in and around the water for a lifetime. The SwimAmerica.org site reaches parents, swim school providers and lesson instructors, with individual views exceeding 200,000 annually. Additional value is available for SwimAmerica sponsorship through distribution via the SwimAmerica Facebook page to fans and friends.

The Journal of Swimming Research is an online publication published annually by the American Swimming Coaches Association and is the only peer reviewed, refereed swimming journal in the world. It contains technical swimming research and practical applications on a variety of topics such as lactate testing, psychology, pool specifications and sports medicine. ASCA’s Swimming Research is a widely respected journal and a great way to connect with professionals and academics in a highly focused environment.

Swim Parent Newsletter (email) This subscription-based, electronic newsletter goes to 300 coaches – who then forward the content to their parents, athletes and team enthusiasts – thus providing exposure to more than 40,000 viewers each week. Bottom banner space is available to one exclusive advertiser on an annual basis.

Technology Solutions to Provide Real Value Pricing for online advertising varies by option. We offer a variety of pricing and plans to help you realize your marketing goals and fit your budget.

Customized Marketing & Sponsorship Opportunities Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, ASCA is the place to do it! We’ll help you develop a program tailored to your unique marketing needs – online,

Swimming leaders across all sectors of the swimming and aquatics community count on ASCA for their ongoing education and professional development. Through a wide range of clinics, online courses, certification opportunities and resources, ASCA provides these individuals with the information and resources they need for success.

in print and in person. ASCA is an

With a presence at these clinics and/or within continuing education publications, you can showcase your services and even connect face to face with your target audience.

ASCA Certification Courses

unparalleled resource to help you get the results you want!

World Clinic Yearbook

ASCA Continuing Education Classes Masters Swimming Coach Courses

2011 is the 43rd continuous year of the greatest coaches’ clinic in the world, conducted by the American Swimming Coaches Association. The

Disability Coach Courses

World Clinic is a one-of-a-kind experience, providing the best coaching

Membership mailing lists

education in the world, social events and the most exciting and

Membership email lists

complete exhibit hall for aquatic products and services across all disciplines. With more than 1,500 attendees each year, contacts and

Internship/Fellows Programs

leads gained at this clinic are considered vital to effective business with

Editorial feature articles

swim coaches and swim teams around the world. International

Specialized Product Distributions

attendance and domestic attendance are constantly rising, with over 30

nations represented, as well as all the leading American club and university teams and high school teams. ASCA offers a variety of opportunities, from exhibit booths to sponsorships of receptions, speakers, conference packet stuffers and much more. You can also work with ASCA to develop co-branded programs and sponsorship collaborations.

More information on

advertising and marketing opportunities in conjunction with our 2011 World Clinic can be found here.

Megan Pittman Director of Marketing & Advertising 5101 NW 21st Avenue Suite 200 Fort Lauderdale, FL 33309 954-563-4930 (ph) [email protected]

2011 WEBSITE RATES & PROGRAM INFORMATION

Section Home Page

Ads Available

Pixels

Annually

Banner Ad 1/2 Skyscraper

468 x 60 160 x 290

$1,800.00 $1,200.00

Banner Ad Skyscraper

468 x 60 160 x 600

$1,800.00 $1,400.00

Banner Ad Skyscraper

468 x 60 160 x 600

$1,600.00 $1,400.00

Banner Ad 1/2 Skyscraper

468 x 60 160 x 290

$1,600.00 $800.00

Banner Ad 1/2 Skycraper

468 x 60 160 x 290

$1,400.00 $800.00

Job Service Page

Resources Section Page

Event Pages

General Landing Pages

Ads appear in timed sequence display to ensure maximum exposure to your message. Multi-position/section placement ads subject to discount. Value Added Components for our Online Marketing Partners Our online display advertising program includes: posting of your logo/link on our website link library page; special distribution via our Facebook page to fans and friends; opportunities to distribute email blasts to our membership at a discounted rate; opportunities to contribute articles/feature columns on our blog. Ad Display Requirments Technical Requirements Formats: GIF/JPEG Weight Limits: GIF/JPEG 20K Animation 15-second limit URL to link ad must be provided at time of submission Flash Ads Initial download of the file must be under 30K Additional weight cannot exceed (polite download) Video 1.2mb Other rich media 160k Animation 15-second limit 18 tps (frames per second) max Audio must be user initiated and must be able to turn off 2011 WEB RATES updated Feb 2011: mbp

2011 AD RATES & PROGRAM INFORMATION Ad Rates Per Insertion and Frequency American Swimming Magazine (6 x annually) 3x Premium Positions Back Cover IFC/IBC/Center Interior Positions Full Page 1/2 Page 1/4 Page

6x

$3,600.00 $3,400.00 $3,400.00 $3,200.00 $1,500.00 $1,200.00

$6,800.00 $6,400.00 $6,400.00 $5,800.00 $2,800.00 $2,200.00

3x $2,300.00 $1,200.00 $600.00

6x $4,200.00 $2,100.00 $1,100.00

ASCA Newsletter (12 x annually) black & white only

Full Page Interior 1/2 Page 1/4 Page

12x $7,800.00 $3,700.00 $2,000.00

Ad Dimensions & Specifications Ad Dimensions Full Page Trim Size Full Page Bleed Full Page Safe Area Full Page Non-Bleed 1/2 Page - horizontal 1/2 Page - vertical 1/4 page - standard

width 8.375" 8.625" 7.625" 7.25" 7.25" 3.5" 3.5"

AD MATERIALS American Swimming Magazine and Swim Club News ASCA Newsletter File Type

height 10.875" 11.25" 10.125" 9.75" 4.75" 9.75" 4.75"

300 dpi, CMYK color 100/110 linescreen, B/W only .pdf, .jpg, .tif, ad files only

PAYMENT TERMS Ad payments, for initial ad publication each year, are due at the time of ad space reservation. VISA/MC/AMEX/Discover accepted. Subsequent ad publications will be invoiced and are due on or before the 1st of the month prior to publication date.

2011 RATES updated FEB 2011: mbp

2011 PUBLICATION DEADLINES

Issue 1 2 3 4 5 6

American Swimming Magazine Ad Space Ad Copy November 1 December 1 January 1 February 1 March 1 April 1 May 1 June 1 July 1 August 1 September 1 October 1

Issue 1 2 3 4

Swim Club News Ad Space February 1 May 1 August 1 November 1

Ad Copy March 1 June 1 September 1 December 1

Issue 1 2 3 4 5 6 7 8 9 10 11 12

ASCA Newsletter Ad Space November 15 December 15 January 15 February 15 March 15 April 15 May 15 June 15 July 15 August 15 September 15 October 15

Ad Copy December 15 January 15 February 15 March 15 April 15 May 15 June 15 July 15 August 15 September 15 October 15 November 15