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25 Guerrilla Video Marketing Ideas for your real estate business
Prepared by Biren Saini Tourzilla.com Real Tech Lab, Inc.
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Prepared by Tourzilla.com
25 Guerrilla Video Marketing Ideas
for your real estate business Video marketing for real estate business
Statistics show that video is hands-down people’s most preferred media type. In other words, we like to watch videos more than reading text and that is why videos are 5.33 times more effective than text. Lets all agree to the fact before we get started with the list that video editing can be hard. Video in general can provide great benefits over text when used for blogging, marketing or search engine optimization and right tools can make the job really easy and make all the difference.
quality of the video when you can, but the point here is that do not let fear of creating sub quality video stop you from going ahead and creating the videos that can not only help many of your future prospects and customers but also help you generate more business online.
Lets talk about elephant before guerrilla The list of guerrilla marketing ideas mentioned in this document will provides subjects and topics you can cover in videos to post on your blog or website. However, the big elephant in the room is the missing video marketing piece that you need to include in an ongoing basis in your real estate business. Video tours of the property are a great way to showcase the properties in your listings and Tourzilla helps you create awesome looking tours right from your smartphone. Check out more at http://www.tourzilla.com/about
Its been proven statistically that websites that have videos tend to get a longer viewer attention span. Some specific niches have become overly competitive and videos created are expected to be professional. Real estate, however, specifically provides great opportunity and more room for trial and error for video due to hyper-local nature of the business. A couple in Dallas,Texas looking for information on Highland Creek Community in north side of Charlotte, North Carolina will be happy to get any video with local information even if that video is not professionally edited. This is not to say that you should not put in efforts to improve the 2
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Here goes the list.. Remember - There is nothing better than just going ahead and doing it.Your video recording and editing skills will get better over time and if you wish, you can later revisit some of your early videos and recreate them. Community Introduction. In real world, you establish yourself as local expert by working with the clients and demonstrating your knowledge about the area. In the virtual world (online), introducing your local communities (where you usually operate) can help you establish similar credibility. In such a video you would talk about the community at a high level with some pictures and videos of the community. You could include a screen snapshot of the Google Maps and even Walk score.
Local public schools School is one of the critical factor in house buying decision process for parents. A video about local public school with helpful links and possibly including a small clip of interview with a parent of current student will be a really valuable resource for out-of-state homebuyers.
Community or local gym With our lives becoming complex these days, maintaining good health by working out is becoming more and more important. A good review of the community or a local gym is a great way to get those health conscious users looking for gym information in your area to your website. The best time to create the video is probably just after lunch time when you can get a clip of just the gym. Note: Needless to say please take appropriate permissions as necessary.
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Community or Local Park Create a video of the community part or a near by park. In the video cover (talk about with a few seconds of clip) any hiking trails, children play area and children rides etc. Create one video per community and include all parks in one community in one video. Also, preferably create the video when the park is not being used.
Golf Course This is a special one for people like me, who love golf and important to agents like you if you happen to do business in a golf community often. Create the video with clips of different parts of the course and mention any discounts available to residents of the community. If you are aware of any events worth mentioning, go ahead and include those details.
Community events throughout the year A lot of communities organize events for the community residents through out the year. Wouldn't it be nice for an prospective homebuyer to get a glimpse of those events through your video. Posting such a video with relevant description and community name in the title on youtube could potentially appear in search results for all those looking information in that specific community. Some ideas of events to cover are - Movie nights, dance nights, bingo nights, fall festivals, any parades etc.
Interview some recent buyers This could be a great video because this will probably connect well with most home buyers. You could create a video in the interview form with some recent past home buyers to talk about why they bought the home in that community, what are they liking so far and what are they not liking (don't worry about covering negatives, not everyone has same turn offs ;) These could be your past customers, new neighbors or friends who moved in the area. 4
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Swimming Pools Whats a better way to beat the heat on hot sunny summer day than spending time at the pool where kids can play while you are sipping away Pina colada. Create one video per community even if there are more pools per community. Also in the background voice you can mention some things about the pool like capacity, how far is the bathroom, any special features like jacuzzi etc.
Volleyball / Basketball courts In some communities these could be somewhere in or near the park and sometimes not. You can cover the courts, location of the courts in community, possibly an event.
Movie theaters You can create a video covering nearest theatre with some far away shots and clips of the building and some closeups, with links to the website of the theatre.
Sports facilities A video covering some local sports clubs and sports coaching centers. Provide any inputs you might have on those sports facilities so that video viewers not from the area can get a local area expert review of those businesses.
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Day care Like schools, day care is one of the top most concerns of working couple homebuyers if the have a little one. Create a review video of the local day cares with your value added comments that can help out of state homebuyers get the perspective of a local area expert. Again, include any relevant website links.
Past customer testimonials This is a specially great one and must-do because testimonial videos talk directly about you and your service. Its a great way to build reputation online even before you have met your prospective customers.
Video Market Situation This is another great idea and certainly not a new one. The setting could be your office desk and video can be recorded using the laptop or a smartphone/ camera. You could just talk about how the market is doing in your area. This is one of those subjects that you can use to create a video every month to provide the update of your area with your expert comment. Make sure to include the month and year in the title of each video so viewer has the time reference when they are watching the video.
Local Mall Create a video of the local mall and add your expert comments about how busy it is usually during the weekend etc., what kind of stores people can expect to find in and again include the link to the mall website.
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Local Meetups Meetup.com is a website where people with similar interests get together online to plan to meet offline. There are all sorts of meetups and there are some happening in your local area for sure. Talk to the local event organizers to see if you are able to cover(create videos) some of the meetups. Some events have speakers and some are more casual, so you may be able to either record a presentation or just get an interview with organizer or some attendees to talk about what that meetup is and what they do etc.
Holiday decorations You can tell a happy neighborhood or street more easily in the month of december than in any other month. Create a casual video of outdoor decorations when riding(not driving) in a car through your local communities.
Interview some long time residents Create a interview video of why the long time residents like living in the community and whats best about community etc.
Local Private Schools Like I said before, school is one of the critical factor in house buying decision process for parents. A lot of private schools may not provide permission to record video in the school, but when permitted this could be a great video. You could also potentially include a quick interview of a parent of a child enrolled in that school when such a resource is available.
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Video intro/portfolio This is all about YOU, YOU and YOU. This is a self made advertisement about why someone should hire you. If you have strong numbers and can share them, do so. If you have a pretty face, get in the video - whatever is your selling point in the real world, take it to the virtual world. Just for this type of video, I would say animoto.com may work well for you.
Local home related service providers Interview other local service providers like local movers, mortgage brokers who can work with you in making the transaction easy for the customer. The content of the discussion is what value added services can those businesses provide homebuyers.
Social / Charity Events video You can also cover local social service events arranged to help those in need. If you look up local charities and events, you could cover those to raise awareness about the charity while helping your business. Boy, don’t you like win-win situations like this.
Video Blog Search for 'Real estate video blog' on You Tube and you will see some examples of what this is, in the first few results from the top. This is farthest you can take video marketing in your real estate business. There are people who video blog (aka vlog) while driving (that I dont recommend) and some while sitting in front of the computer but you basically share your views with your viewers. The key to success with vlogging is consistency. If you post a video once a week, means you post a video once a week. Period.
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Video sitemaps Once the video is created and hosted on youtube (See below for more details on tips to actually create and host the video), a sitemap can help google search engine to see that video on your website. It helps Google find out exactly what that video is about and you actually feed that information into Google using a video sitemap.
Think outside the box This is just a simple list of some of the ideas of creating the video. You can come up with more based on what is that your prospective customers do or like more. For e.g. if you operate in an area close to race track, cover a race..may be an old age home or kids birthday event organizing businesses or local kids activity related businesses like dancing, music etc.
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Video tours for your listings
Lastly and importantly, one idea that can have bottom-line impact on your business is including video marketing directly within the core of the business by creating video tour for your listing. Learn how tourzilla can help you with that at - http://www.tourzilla.com/about
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Video Hints and Conclusion..
Tips on using the tools.. Creating the video: Video recording has come a long way in a short amount of time. The best device for recording a video in my opinion is a smartphone or a tablet iPhone or Android. The reason being, there are inbuilt apps that can take your video beyond simple recording and also the ability to upload directly to video hosting sites like You Tube just cuts down extra steps and improves productivity. Hosting the video: The best hosting for videos other than property video tours for your listing, in my opinion is You Tube as it provides many advantages. Firstly no technology overhead to you. Video Upload and management is easy with youtube. You Tube videos can be easily displayed on your website or blog, facebook and any other website. Lastly but probably most importantly, video hosted on You Tube can be played back on any device or browser without any effort on your part.
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Displaying the video: The title of the video is very critical. Please make sure that all the community specific videos have the community name, city and state in the video title on the youtube. Each video description should be accurate to what the video content is. The description should also contain a hyperlink starting with http. (example http://www.tourzilla.com ). For community videos, you can also mention that More videos about this community can be found at - http:// www.mywebsite.com . Even though the videos will be hosted on youtube, each video should also be included on a separate page on your website. You can include description of the video (same as You tube), any relevant links and any additional information on this page.
Disclaimer: Please be aware of local/regional laws affecting photography in certain areas and while shooting video on others' property please make sure to get approvals and permissions as needed. We do not assume any responsibility by providing these ideas and it is the responsibility of user to ensure that you
