2015 / 2016 MARKET REPORT

/ MEET THE FESTIVAL-GOERS!

41%

Took advantage of an early bird ticket offer

/ AGE

0-17 5.5% 18-25 38.4% 26-30 13.7% 31-34 7.5%

37%

35-40 10.1%

50+ 10.6%

One 10%

45%

35%

20%

7% Earn £40,000+

Two 13.5%

25% Single

In a relationship

Earn less than £10,000

Married

Three 5.4%

Four+ 2.5%

/ FROM

Scotland - 3% Abroad - 13%

/ FESTIVAL-GOERS WITH CHILDREN

63%

41-50 13.7%

/ THEY BOUGHT THEIR FESTIVAL TICKETS...

25%

At the first opportunity Northern Ireland - 0.4% North East - 6% North West - 13% Republic of Ireland - 1%

When friends bought theirs

Midlands - 13% Wales - 3%

East Anglia - 5%

19%

After the headliners had been announced

London - 10% South West - 12%

17%

South East - 20%

13%

After seeing it advertised

Metal

Punk

Indie

/ WHERE DO THEY BUY MUSIC?

Jazz Folk

Blues

/ WHAT TYPES OF MUSIC DO THEY LIKE?

Rock

Reggae / ska

19% Buy physical formats on the high street

Classical World

House / techno

33% Buy physical

nt bie Am

Pop

R&B

/ HOW MANY GIGS DO THEY ATTEND PER YEAR?

formats online

Hip hop

/ HOW MANY FESTIVALS DID THEY ATTEND THIS YEAR?

None - 2%

39% Use a streaming service

None - 15%

1-5 - 55%

1 - 34%

6-20 - 33%

2 - 26%

21-40 - 7%

3 - 15%

41+ - 2%

4+ - 10%

3% Don’t own any music

6% Torrent

/ FESTIVAL TICKET PRICES... Good value for money

20%

They’re about right

60%

Overpriced for what they deliver

20%

17% Of -26’s Torrent music

/ HOW FAR IN ADVANCE DID THEY BUY TICKETS? 11%

19%

33%

21%

8%

1 Year

9 Months

6 Months

3 Months

1 Month

82% of people

It’s an absolute disgrace and must be stopped!

I don’t approve, but if the demand’s there you can’t stop it

I don’t approve, and would support a campaign to cap the mark up on resold tickets

/ WHAT’S THEIR FAVOURITE TIPPLE?

/ OPINIONS ON SELECTION OF...

FOOD & DRINKS

50% 40%

34%

Of women drink cocktails

Of men drink lager

/ OPINIONS ON PRICES OF...

FOOD & DRINKS

Rip off!

20% 10% 0%

5%

A bit steep

30%

39%

5. Shots

Good value

4. Cocktails

It’s a great way to get tickets to sold out events

8%

About right

60%

3. Wine

I don’t have a problem with it; it’s a free market

22%

30%

2. Vodka

83% General admission 8% VIP 7% Working pass

What is the most popular ticket type?

32%

1. Cider

1 Week

16%

Only of people thought the artists profited most from ticket booking fees

thought ticketing companies profited most from ticket booking fees

What do you think of sold-out festival tickets being re-sold above their face value?

2%

Excellent

Ok

Poor

0%

10%

20%

30%

40%

50%

60%

Y FOR AYS TO PA BY W E IT R U O FAV AL, T A FESTIV M: A DRINK A HE T D O USE THOSE WH

BAR S AT O R E P O R E TA K ! NOTE

CASH SYSTEM 01 PAYMENT CASHLESS CARD IT D E CR 02 DEBIT OR SH / CARD) 03 GHT WITH CA OU (B EM ST SY 04 TOKEN

1. Free public Wi-Fi in the vicinity of the bar 2. Discounts on group orders (six or more drinks) 3. Phone charging facilities 4. The ability to pay with your debit / credit card 5. The ability to pay with funds loaded onto wristband 6. A wider selection of beers 7. A wider selection of cocktails 8. A wider selection of wines

63%

/ WHAT’S THEIR FAVOURITE FOOD?

4. Baguettes

AL SIZE OF F E I 00+ - 5% Less than 10 E S T 00 T H 750 -

5. Mexican

DE RI

IV

/

3. Wraps

AL

4% 2.

%

0 to 10000 - 28.6 % 100

50000 to 7500 014% 5.6 0 0 0

2. Burgers

10

36.7% travelled by car, shared with two or more other people

0

00 - 12% 200 0 0 200 to to 50

1. Pizza

Of festival-goers thought £4 was a fair price for a pint

00

/ THE TOP 8 IMPROVEMENTS ATTENDEES WOULD LIKE TO SEE ON OFFER:

22% travelled by train or coach

/ WHAT WOULD STOP THEM COMING BACK NEXT YEAR? None of them would put me off - 22.8%

A 5% increase in the ticket price - 24.2%

This is what festival-goers enjoy the most when attending festivals:

The music 62.3 %

Weather - 7.3% 5% increase in the price of alcohol - 5.3%

Change of venue -0.7% Less high profile headline artists - 18.5%

Hanging out with friends 21.2 % Meeting new people 7.9 %

Fewer acts / stages - 21.1%

Getting back to basics 2.8 % Getting smashed 2.5 %

/ THE HOME COMFORTS THEY MISS THE MOST

Limited choice of food or drink 1.8 %

Clean, flushable toilet 22.8 %

Unfriendly security 1.8 %

Bed 19 %

Bad organisation 2.2 %

Shower 9.5 % Phone charger 6.1 %

Inabilty to pay by card / lack of cashpoints 2.4 %

Decent mobile reception 5.9 %

Poor sound 2.9 %

Internet 3.6%

Restrictions on what you could bring 4.9 %

31.6% did not miss anything!

The price of tickets 5.6 % Having to walk long distances 6.6 %

/ HOW MANY OTHER PEOPLE WENT WITH THEM IN THEIR GROUP?

No showers / clean toilets 8.1 % The price of food & drink onsite 8.7 %

2.2%

None

13%

12.6%

14.8%

One

Two

Three

13.7%

7.5%

Four

Five

Queues and overcrowding 8.9 % Wet and muddy conditions 10.2 % Favourite bands clashing on the running order 15.2 %

7.5% 36% Six or more

And their biggest UK festival gripes:

/ HOW DID THE ECONOMIC CLIMATE IMPACT THEIR FESTIVAL PLANS? 6.5% attended a festival for a day rather than the full weekend

13.5% attended fewer UK festivals this year

1.6% attended fewer non-UK festivals this year

1.1% attended a free event instead to save money

6.9% delayed their decision on whether to attend any festivals

8.1% spent less on alcohol at festivals

61.5% their festival plans were not affected

/ HOW WAS THE WEATHER?

83.7% took their

tents home from the festival

Clear, hot weather 42.3 % Cloudy with sunny spells 59 % Overcast 25.1% Occasional light rain 33.6 % Occasional showers 32.2 %

Impression of the sponsored bar areas...

20.6%

Didn’t think it added to the overall bar experience

32.9% 2.5%

Torrential downpours 26.1%

44%

Didn’t really notice Felt it was obtrusive and out of place Didn’t visit

14.6%

have gone to festivals outside of the UK this year

Of those who went...

85.2%

28.5%

have never regretted a festival picture they posted on social media

MUCH PREFERRED IT

29.2%

THOUGHT IT WAS A BIT BETTER

20.1%

THOUGHT IT WAS NO DIFFERENT

10.3%

THOUGHT IT WASN’T AS GOOD

39.1%

0.5%

admitted to taking illicit drugs at a festival

THOUGHT IT WAS TERRIBLE

39.1% of festival-goers smoke

4.9%

COULDN’T COMMENT

What they liked about festivals abroad...

Better atmosphere

Better organisation

Cheaper food & drink

51.1% Portable charger

Better line-up

Cheaper tickets

Better weather 39.2% Didn’t care

5.1% Definitely not 19.4% I doubt it

16.3% Very satisfied

8.8% Fixed charging stall 11.2% Spare battery

42.1% Possibly

32.7% Satisfied

22.9% Other 6.0% Paid to rent a portable charger

How they charged their phones

5.6% Dissatisfied 6.3% Very dissatisfied

33.4% Definitely

Would recommend the charging service to a friend

Satisfaction with charging service

34.4% Definitely 5.0% Didn’t use

6.1% Non-existent

Mobile reception at the festival

7.4% Don’t care

Festival accommodation choices

Bought an artist branded T-shirt this year

Standard camping

How likely they would be to notice an advert for a festival on the following platforms…

2.52% Radio

2.75% TV

2.09% Google

2.08% Website

1.76%

YouTube (Page)

NEWS

1.98%

Youtube (Video)

2.57%

Facebook (Phone)

2.67%

2.39%

Facebook (Desktop) Magazine / Newspaper

2.68%

Poster / Outdoor

Bought a festival branded T-shirt this year

Amount spent before each festival (excluding ticket)

Amount spent during each festival

Tokens

2.2% Someone else was responsible 23.6% Set budget and withdrew money when needed 35.9% Didn’t set an initial budget 38.4% Set budget & stuck to it

Cashless wristband / pre-loaded card

Credit or debit card Cash withdrawn at festival Cash withdrawn beforehand

46.1%

Don’t think that brand sponsorship improves their enjoyment of the festival

47.3%

Remember sponsors from the festivals they attended

Would consider paying for VIP accommodation again in the future

Felt that premium accommodation was good value for money

/ CONTACT Tom Lawson +44 (0)7752 114141 [email protected]

Moses Naaem +44 (0)7759 272313 [email protected]

Michael Baker +44 (0)798 280 7929 [email protected]