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behavior among seniors The grey awakening: a South African perspective
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Kohijoki (2011)
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Kohlbacher et al. (2011)
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Lee (2011)
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Lyon et al. (2011)
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Moschis und Ong (2011)
Using an age-based lens to test the antecedents of value in retail The effect of aging on consumer disadvantage in grocery retail services among the Finnish elderly Using Self-Perceived Age and the List of Values to Study Older Consumer in 4 Nations Clothing as an environment for older adults successful ageing Continuity in the kitchen: how younger and older women compare in their food practices and use of cooking skills Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia
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Moschis et al. (2011)
Mature consumers´ selection of apparel and footwear brands and department stores
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Teller und Gittenberger (2011)
Patronage behavior of elderly supermarket shoppers – antecedents and unobserved heterogeneity
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Worsley et al. (2011)
Baby boomers´ reasons for choosing specific food shops
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Brennant und Ritch (2010)
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Jayanti (2010)
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LambertPandraud und Laurent (2010) Lee und Sontag (2010)
Capturing the voice of older consumers in relation to financial products and services Accentuate the Positive: Elderly Responses to Health Communications Why Do Older Consumers Buy Older Brands?The Role of Attachment and Declining Innovativeness
Moschis und Weaver (2010) Tootelian und Varshney (2010) Wägar und Lindqvist (2010)
An assessment of the proximity of clothing to self scale for older persons The Timing of Daily Demand for Goods and ServicesMicrosimulation Policy Results of an Aging Society, Increasing Labour Market Flexibility, and Extended Public Childcare in Germany Segmenting Demand for Long-Term Care Insurance Among Mature Consumers The grandparent consumer: a financial 'goldmine' with gray hair? The role of the customer contact person's age in service encounters
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Age associated changes in older consumers retail behavior
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Elderly Consumers and their Food Store Experiences
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Ong und Moschis (2009) Sudbury und Simcock (2009b) Sudbury und
The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults Stress, Coping, and Well-Being: A Study of Ethnic Differences Among Older Adults Understanding older consumers through cognitive age and the list of values: A U.K.-based perspective A multivariate segmentation model of senior consumers
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Simcock (2009a) Van Auken und Barry (2009) Kumar und Lim (2008)
Assessing the nomological validity of a cognitive age segmentation of Japanese seniors Age differences in mobile service perceptions: comparison of Generation Y and baby boomers
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The influence of grey consumers' service quality perception on satisfaction and store loyalty behavior
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Moschis und Nguyen (2008)
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Affluent mature consumers: Preference and patronization for financial services Consumption patterns and silver marketing: an analysis of older consumers in Malaysia Older people and convenience in meal preparation: a European study on understanding their perception towards vegetable soup preparation Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
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Innovation resistance among mature consumers The fashion-conscious behaviors of mature female consumers Baby boom consumers and technology: shooting down stereotypes A comparison of younger and older baby boomers: investigating the viability of cohort segmentation The elderly's internet usage: an updated look Retirement and transition phenomena in the family purchase process The effects of optimal time of day on persuasion processes in older adults Perceived Effects of Direct-to-Consumer (DtC) Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers Making the transition to retirement: appraisals, posttransition lifestyle, and changes in consumption patterns The Elderly and Their Attitudes Toward the Internte: The Impact on Internet Use, Purchase, and Comparison Shopping Older adults' perceptions and understanding of direct-toconsumer advertising Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model Evaluation of age-related labels by senior citizens The Relationships Among Family and Social Interaction, Loneliness, Mall Shopping Motivation, and Mall Spending of Older Consumers Repeat Purchasing of New Automobiles by Older
Marketing Asia Pacific Journal of Marketing and Logistics The Journal of Services Marketing International Journal of Retail & Distribution Management Journal of Financial Services Marketing Marketing Intelligence & Planning International Journal of Consumer Studies The Journal of Consumer Marketing Marketing Letters The Journal of Consumer Marketing International Journal of Consumer Studies Journal of Consumer Marketing The Journal of Consumer Marketing The Journal of Consumer Marketing Psychology & Marketing Psychology & Marketing Journal of Advertising Journal of Consumer Marketing Journal of Marketing Theory and Practice The Journal of Consumer Marketing Journal of Advertising Research Journal of Marketing Management Marketing Letters Psychology & Marketing Psychology & Marketing Journal of Marketing
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Brand Choice of Older Chinese Consumers
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Antecedents of Cognitive Age: A Replication and Extension
Psychology & Marketing
The three "big issues" for older supermarket shoppers
The Journal of Consumer Marketing
55+ people as internet users
Marketing Intelligence & Planning
Age-Related Differences in Responses to Emotional Advertisements
The elderly's uses and attitudes towards the Internet Patronage motives of mature consumers in the selection of food and grocery stores
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Food access and dietary variety among older people
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The food-shopping experience: a satisfaction survey of older Scottish consumers
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The difference between elderly consumers' satisfaction levels and retail sales personnel's perceptions
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Smashing old stereotypes of 50-plus America
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Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences
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Direct Marketing Usage by Older Men: Chronological Age Versus Retirement
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Marketing Implications of the Expected Role of Physicians in Family Decisions Concerning the Institutionalization of the Elderly
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Aging and the Problem of Television Clutter
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Age Differences in Consumers' Search for Information: Public Policy Implications
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Brand Choice Among Older Consumers Retirement versus Age: Assessing the Efficacy of Retirement as a Segmentation Variable Improving Advertising Aimed at Seniors
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