Trolli Social Media Marketing Plan Objective Trolli will create a more interactive brand through social media channels and develop a strong connection with our users. We will create interactive apes, tweets, posts, boards, pins, and so on to Extend our brand into the home of the consumer on multiple levels, and make sure Trolli is the brand they think of when they want a sweet treat.

Methods: Facebook: We will continue to offer engaging posts about Trolli and the Ferrara-Pan brand, but develop creative apps, and offer more incentives for customers to give us a “Like.” We will post engaging questions, polls, pictures, video, and other dynamic content at least once a day, and twice on some days. We will encourage users to share our content by offering them free candy, prizes, and more. Trolli will team up with our content creators, directors, producers, and chefs to deliver fresh content, and recipes to use Trolli products in unique ways. We will also introduce a “Candy Builder” an app that let’s users build their own Trolli Candy and send it to friends.

Twitter: For Twitter, we will create two additional accounts; one for our Squiggles, and one for Bears. Each sub-account will have a different approach. For our Squiggles we will have the Twitter based around cool and interesting facts. Each 4th or 5th tweet will include a link to a Trolli site, or another F-P site. The Bears account will tell about weird laws, and connect how Trolli is always a different and unique taste, just like we have different facts and weird oddities in the world, there is only One Unique Trolli Taste. For our main account we will tweet interactive tweets, encouraging retweets and replies, they will be about possible new products, feedback, and trivia questions, and more.

Pintrest: Our existing Pintrest account is a collection of random topics. We need to simply our account. Each of the boards will have recipes, and each of those will be divided into meals. We should not mix in promotions and other content as these are best saved for Facebook. 50% of Pintrest users have children so advertising fun easy-to-make concoctions with our candy would be ideal, as well as creative ways to user our candy in nontraditional ways to boost sales and even appeal to those who are half-conscious.

Do you have a Pintrest?

Trolli Social Media Marketing Plan Paid Promotion/Media Buying We will spend $10,000 USD on our Facebook and Twitter campaigns combined, with the hopes that people will share and retweet our dynamic content. Most of the money will cover promoting our new Twitter accounts. For Facebook, the money will be used to promote our new candy building app.

Goals & Outcomes Our goal is to have our Facebook reach 50,000 fans 1 month after launching our new campaigns the current number as of March 28th was 44,027. We only had 39 Twitter followers that same day. We would like to have over 5,000 1 month after launching our new accounts. For Pintrest we would like to have 1,500 followers 1 month after our campaign debut.

Facebook Posts Day 1: Did you know that almost all of our candies our fat free? Hear is to a healthy you! “Like” if you prefer worms, Comment if you like Bears!

Day 2:

Watermelon or Apple O’s? Here is a great recipe for a dirt pudding! (Link)

Days 3 & 4: If you had to eat one Trolli candy for the rest of your life, what would it be? Have you played our candy builder? Play today and share your creation with friends!

Day 5: Grape or Cherry...or Apple? Did you know our name comes from Trolls, the popular children’s toy!

Day 6: (Historic Image of First Trolli Products from 1983 or 1975)

Day 7:

Link to a Pintrest recipie. or a recipie on Facebook.

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