Tourism in Key figures edition 2013

“Tourism in Key figures” is the little brother of our annual publication “Tourism in figures”. In a nutshell we want to present you the major tourism trends and the tourism flows to our region. In 2012 Flanders counted 29 million overnight stays and 11 million tourist arrivals. This provides information on where these tourists stayed, when they visited our region, why they came to Flanders on holiday and where they came from. We will also point out the economic return of the tourism sector in Flanders, seeing as this sector generates 6,9 billion euros in tourism consumption. Visit Flanders conducts new research on a regular basis and publishes updated arrival and overnight figures monthly. Consult www.toerismevlaanderen.be/figures to get regular updates on new tourism figures and research.

Peter De Wilde CEO Visit Flanders

EVOLUTION OF INTERNATIONAL TOURIST ARRIVALS 1980-2012

EVOLUTION OF INTERNATIONAL TOURIST ARRIVALS 1950-2012

(in millions)

by continent (in millions)

TOURISM REMAINS A GROWING SECTOR, WITH INTERMITTENT PERIODS OF SLOWER GROWTH: 600 2001 attacks

1000 800 600 400

Europe

September 11

1200

500

SARS virus in Asia

400

resulted in a decrease in 2012 we exceeded the

+274%

milestone of 1 billion

300 Asia and the Pacific

tourist arrivals 2009: effects of the crisis

200 America

200

Middle East

100 0 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Africa

Source: UNWTO

Source: UNWTO

2012

2010

2008

2006

2002

2004

2000

1998

1996

1992

1994

1990

1988

1986

1982

1984

1980

1978

1976

1972

1974

1970

1968

1966

1962

1964

1960

1958

1956

1952

2010 and 2011 noticeable recovery

1954

1950

0

2012 - NUMBER OF ARRIVALS AND OVERNIGHT STAYS

2012 - Division of overnight stays

IN FLANDERS

in the Art cities



overnight stays

%

arrivals

%

average length of stay (nights)

23.174.362 5.966.708 29.141.070 35.489.617

80% 20% 100%

8.153.523 3.159.999 11.313.522 14.045.202

72% 28% 100%

2,8 1,9 2,6 2,5

31% 37% 32%

Coast Art cities Flemish countryside

17% 52%

Arrivals

Overnight stays

Flemish region Brussels region Flanders Belgium

31%

Source: Directorate-general Statistics

Antwerp

Bruges

Brussels

Ghent

Leuven

Mechelen

16%

16%

55%

8%

3%

2%

1,8 mln

1,7 mln

6,0 mln

0,9 mln

0,4 mln

0,2 mln

Source: Directorate-general Statistics

2012 - Division of overnight stays

2012 - Seasonality of overnight stays

in the Flemish countryside

in flanders

Randstedelijk gebied Antwerpen-Mechelen

1%

33%

20% 1,8

6%

Brugse ommeland 5%

leiestreek

Art cities antwerpse kempen

waasland

meetjesland

westhoek

mil

3%

1% 3%

3,0

mil

3%

1,3

mil

4%

limburgse kempen

14%

scheldeland 2%

Flemish countryside

Coast

maasland

2% 2%

vlaamse ardennen

groene gordel

hageland haspengouw

1%

voeren

2%

Hasselt en omgeving

Source: Directorate-general Statistics

The distribution of overnight stays through-

more evenly distributed throughout the year.

There is clearly less commercial tourism in

out the year varies a lot depending on the

At the coast 36% of overnight stays takes

the winter at the coast, while Flemish coun-

destination. Tourism at the coast and in

place in the months July and August and in

tryside still receives a reasonable amount of

the Flemish countryside is very seasonal,

the Flemish countryside 19% of overnight

overnight stays.

whereas the occupancy in the art cities is

stays occur during the summer months.

Source: Directorate-general Statistics

2012 - OVERNIGHT STAYS IN FLANDERS

2012 - OVERNIGHT STAYS IN FLANDERS BY TYPE OF ACCOMMODATION AND BY MOTIVE

BY COUNTRY OF ORIGIN

Overnight stays by type of accommodation

51%

12%

Belgium 14.748.717

7%

Netherlands

Germany

3.640.046

1.932.739

6% France

62%

8%

12%

18%

1.878.084

Hotels

Camp sites

Holiday-parks

Accommodation for target groups

Overnight stays by motive

6%

2%

2% 72%

United Kingdom 1.675.389

Spain 643.191

17%

11%

USA 643.094

Leisure and holiday

Source: Directorate-general Statistics

Source: Directorate-general Statistics

Conference, congress and seminar

Other business purposes

2012 - Gross occupancy rate in hotels

Art cities

Tourist accommodation supply in Flanders

Tourist accommodation supply in Flanders

(number of establishments)

(capacity, in bed spaces)

Trend 2011 2012 2011-2012 Hotels Camp sites Holiday-parks

Coast

Flemish countryside

1.492

1.500

237 15

target groups

62%

Hotels

231

-2,5%

10%

14

-6,7%

1%

600

658

+9,7%

27%

Response rate in rooms in the art cities:

2005 54%

Response rate in rooms in the Flemish countryside:

2012

2.344

2.403

+2,5%

100%

2005 16%

2012

43%

Camp sites

47.748

Holiday-parks

26.702

46.820

-1,9%

19%

23.682

-11,3%

10%

target groups

63.509

67.753

+6,7%

28%

Flanders

240.303

244.604

+1,8%

100%

in Flanders (number of establishments)

in Flanders (capacity, in bed spaces)

Share 2012

Trend 2011 2012 2011-2012

433

429

-0,9%

18%

Coast

1.420

1.463

+3,0%

61%

Flemish countryside

Share 2012

59.988

58.266

-2,9%

24%

114.114

116.897

+2,4%

48%

Art cities

491

511

+4,1%

21%

Art cities

66.200

69.441

+4,9%

28%

Flanders

2.344

2.403

+2,5%

100%

Flanders

240.303

244.604

+1,8%

100%

22%

Source: Visit Flanders, Hotelbarometer

+3,9%

Evolution of tourist accommodation supply

Flemish countryside

51%

106.349

Evolution of tourist accommodation supply

Coast

2012 68%

102.345

Share 2012

Accommodation for

Trend 2011 2012 2011-2012

2005 21%

Trend 2011 2012 2011-2012

+0,5%

Accommodation for

Flanders

Response rate in rooms at the coast:

Share 2012

Source: Directorate-general Statistics

2011 - Total employment in the tourism sector

2013 - HOLIDAY PARTICIPATION

in Flanders (in number of jobs)

Employees

Accommodation

19.344

Food and beverage services

73.421

Passenger transport

49.797

Self-employed

95.947

38.661

Travel agencies, travel organizers, reservation desks and related activities Cultural services

24.858

Sport and recreational services

28.823

Retail of country-specific, characteristic tourism goods

3.276

Non-tourism characteristic companies

1.893

Totaal

Day trips

8.490

209.902

12.729

4.894 Individual holidays In 2013 more than 110.000 Flemish

4.327

6.173

51.390 261.292

Group holidays

Organized holidays

total: 111.341

The broad tourism sector (passenger transport included) counts 7,4% of self-employment and 6,1% of salaried employment.

Source: RSV, RSVZ, RSZPPO

Source: Holiday Participation Center

people got support from the Holiday Participation Centre to make a day trip or go on a holiday.

2011 - EXPENDITURE OF THE OVERNIGHT LEISURE TOURIST PER PERSON/NIGHT (IN EURO)



coast

2010 - Economic return of tourism in Flanders

art cities Flemish countryside

Accommodation

27

43

40

Meals, food and drinks

24

52

25

Attractions and relaxation

2

9

2

Shopping

9

34

5

Local travel

1

4

3

Other spending

0

0

1

62

142

76

Total

12,2 billion

6,9 billion

Tourism industry *

Tourism consumption**

5% of the Gross Value Added

2,8% of the Gross Value Added

* this indicator designates the value added generated by the tourism industry, regardless of whether this supply is consumed by tourists or non-tourists. ** this indicator designates the valued added generated by both tourism-related and other branches of activity, but only for the share which is actually

Source: Visit Flanders, The Holidaymaker in Flanders and Westtoer

purchased by tourists in these sectors.

Source: Tourism Satellite Account, Research Centre of the Government of Flanders

2011 - OVERNIGHT LEISURE TOURIST IN FLANDERS A tourist in the art cities is on average 8 years younger than a tourist at the coast.

Tourists in the Flemish countryside are often on holiday with friends and acquaintances.

Only 50% of tourists get to the art cities by car; given the international appeal of the art cities, 23% of the tourists come by airplane.

British and Dutch tourists visit the coast mainly for its pleasant holiday atmosphere.

Tourists in the Flemish countryside are the most satisfied with their holiday.

More than 75% of tourists at the coast and in the Flemish countryside are repeat visitors (they spent at least one vacation there during the past three years).

Information about the destination is mostly found online.

On average the French spend the most in the art cities (174 euro per person per night), of which 51 euro goes to shopping.

Belgians in the art cities usually book their holidays directly with the accommodation, foreign tourists tend to book through booking sites.

70% of Spanish tourists arrive in the art cities by airplane; 65% arrives in Brussels Airport.

Source: Visit Flanders, The Holidaymaker in Flanders and Westtoer

CRUISES IN FLANDERS

AVIATION IN FLANDERS

400000

In millions 25

350000

total

300000

20

250000

eu

200000

15

150000 100000

10

50000 5

0 2008

non-eu

2009

2010

2011

2012 0 2001

Evolution of number of cruises in Antwerp, Zeebrugge, Ostend

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Evolution of number of cruise passengers in Antwerp, Zeebrugge, Ostend

In 2012 Brussels Airport transported 19 million passengers; this is 1% more than in 2011. 11 million of these passengers had an European destination, 3 million had a non-European destination, and 5 million had a destination overseas.

Source: Visit Flanders, based on statistics of the port of Antwerp, Zeebrugge and Ostend

Source: Brussels Airport

2012 - Meeting- and congress tourism in Flanders Supply: venues

Top 3 meeting destinations

Flemish countryside

brussels

21%

40%

singapore

number: aantal: 200 200

brussels

1

2 number:

vienna

3

Top 3 international meeting cities in the world

273 273 brussels

29%

381 381

number: aantal: 93 93

Source: Visit Flanders

Art cities*

number: aantal:

vienna

2

1

paris

3

Top 3 international meeting

10%

cities in Europe

coast * excluding Brussels

Source: Union of International Association (UIA)

On a global level, Brussels ranks second in terms of the number of international association meetings, after the number one Singapore. In Europe Brussels is in first place with 556 organized association meetings in 2012.

Definitions 1 Flanders = Flemish + Brussels region 2 Overnight stays and arrivals figures are collected by the FPS – Directorate-general Statistics, in commercial lodging accommodations (hotels, camp sites, holiday parks, youth accommodation and social accommodation for adults), including commercial rental accommodations at the coast. Not included in these figures : B&B’s (unless they have a hotel license), non-commercial rental accommodation, rental accommodation not located at the coast, second homes and permanent places on a camp site. The number of arrivals corresponds with the number of residential tourists, taking into account that each tourist is counted as an ‘arrival’ each time he uses a new accommodation. The volume of overnight stays is the total of all overnight stays associated with the registered arrivals. The represented arrival and overnight figures cover both leisure and business motives for the stay. 3 The gross occupancy rate is calculated based on the number of rented rooms in relation to the numbers of rooms available. The gross occupancy rate does not take into account closing dates. 4 Accommodation for target groups = youth accommodation and social accommodation for adults. 5 Self-employed includes the categories Hotels, Recreation, Cafés, Amusements, Fairs and liberal professions in art.

contact Visit Flanders Kennisbeheer [email protected] 02 504 03 00

More research, statistics and definitions: www.toerismevlaanderen.be/cijfers. Publisher: Wettelijk Depot:

Peter De Wilde, Toerisme Vlaanderen, Grasmarkt 61, 1000 Brussels D/2013/5635/25/4