THQ Release Schedule
Peter Dille – Senior Vice President Worldwide Marketing Tiffany Ternan – Senior Vice President North American Publishing 02.19.04
THQ Inc. 02.10.04
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Peter Dille SVP, Worldwide Marketing
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2003 Market Share Leaders Top 10 Publishers by Market Share in U.S.
RANK 1 2 3 4 5 6 7 8 9 10
TOTAL PUBLISHER ELECTRONIC ARTS NINTENDO OF AMERICA THQ SONY ACTIVISION ATARI TAKE 2 INTERACTIVE KONAMI OF AMERICA VIVENDI UNIVERSAL NAMCO
2003 21.9% 11.0% 6.6% 6.6% 6.2% 5.3% 4.9% 4.2% 3.8% 3.8%
2002 18.6% 8.8% 6.5% 6.6% 7.1% 4.4% 8.7% 3.6% 2.3% 2.9%
Market share based on revenue
28
Source: TRST Report - 2003
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2004 Product Line
Kids/GBA
Adults/High--end PC Adults/High
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Product Strategy – High -End PC High-End Market Evaluation
20.00% 18.00% 16.00% Life Simulation
Market Share
14.00%
FPS RTS
12.00%
RPG Sports
10.00%
Simulation Racing
8.00% 6.00% 4.00% 2.00% 0.00% 2001
2002
2003
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Top 10 Most Anticipated PC Games of 2004
…and at #11
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FPS
• Fall release scheduled • Awarded Top 20 title at E3 2003 by PC Gamer • Runner-Up winner at E3 2003 for Best Graphics by IGN • Graphics/Game play/Atmosphere
“Question: Game of ’04 that gets you most hot and bothered?” - IGN S.T.A.L.K.E.R.
1181
30.0%
Half-Life 2
1161
29.5%
Doom 3
508
9.0%
World of Warcraft
355
9.0%
Sexy Explosion Online
272
6.9%
Far Cry
136
3.4%
Hitman 3
119
3.0%
Vampire: Bloodlines
91
2.3%
Thief III
90
2.2%
Mythica
11
0.2%
3924
100%
Total Votes
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RTS
• Fall release scheduled • Developed by Relic Entertainment • Chosen by PC Gamer as one of the top 10 PC games for 2004 • PC Gamer cover secured in April • Key driver for THQ’s high-end PC strategy 33 THQ Inc. 02.10.04
Strategy/Action
• Xbox release June 8, 2004; PC releases later this summer • XBOX exclusive / “Drive Title” for XBOX "...one of the most innovative and authentic videogame experiences available on Xbox, or anywhere else for that matter." IGN.com
34 THQ Inc. 02.10.04
The Punisher
• Developed by Volition • PS2 and XBOX • Game based on “best of” Punisher series; combining over 30 years of Marvel Comics history
"Few other action games have us as excited as this one." -- Game Informer THQ Inc. 02.10.04
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Tiffany Ternan Ternan,, SVP Sales and Operations
36 THQ Inc. 02.10.04
Building the Business Growth opportunities are built on a solid foundation
Growth Opportunities
and Other Family
25 - 30% 15%
Foundation 60-65% of Revenues
20% 37 THQ Inc. 02.10.04
MX Unleashed Unleashed MX
•Just released on PS2 and Xbox • On PS2 and XBOX- February 24 •Rainbow’s game allows us to position the game broadly • Title sponsor ofmore the THQ AMA than previous MX titles. Supercross Series • Developed by Rainbow Studios, creators of ATV Off Road Fury 1 and 2
“MX Unleashed is a winner and that’s that. It’s “We know game is going togreat, be tight, the good really well this polished, controls looks handling solid, and the nicely. racing good, but with a and is presented very You’d really focusaon making game perhaps a tadthat’s have hard time their finding a racing game ridiculous – in a good way – they may have hit more fun to just fool around in, cruise about 38 upon something special.” the country-side and wreck-IGN.com the living crap out THQ Inc. of 02.10.04 yourself. ” Overall:8.8 -IGN.com
Scooby Doo Doo!!
• On PS2, XBOX, GameCube, GBA and PC • More than 4 million units of Scooby Doo franchise sold since 2000 • Warner Brothers theatrical release - March 26
39 THQ Inc. 02.10.04
WWE
• Over 3.2 million units sold on WWE titles worldwide – with 1.6 million on SmackDown! alone • Continue strategy of unique products for PS2, XBOX and GameCube • Continue the focus on product quality and branding with the WWE THQ Inc. 02.10.04
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THQ and Nickelodeon 2004
• Movie opens Nov. 19th, 2004 • More than 4 million units of SpongeBob video games sold to date, representing $121 million since ’01
•
#1 show for kids 2-11
•
Mass consumer product launch in 2004
•
National TV campaign
•
October release on PS2, GC and GBA
• The successful Tak launch in 2003 sets the stage for Tak 2 • October release scheduled on PS2, GC, GBA
• October release on PS2, GC, Xbox, GBA, and PC
41 THQ Inc. 02.10.04
The Polar Express
Warner Brothers tent-pole holiday movieopens November 10 Reunites Academy award-winning Director Robert Zemeckis and Tom Hanks (Forrest Gump, CastAway) Based on the Caldecott award-winning book, “The Polar Express” by Chris Van Allsburg
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Disney/ Pixar’s The Incredibles Disney/Pixar’s
• Disney/Pixar tent-pole holiday movie- opens November 5 • Six skus scheduled: PS2, Xbox, GC, GBA, PC/MAC (Action), & PC/MAC (Activity) • Broader demographic than Finding Nemo – Action-adventure genre and Superheroes 43 THQ Inc. 02.10.04
44 THQ Inc. 02.10.04
