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The World Market for Private Label Description:

Private label products are seizing an increasing share of global retail sales on the back of both supermarket consolidation and an improved image, according to a this new report "The World Market for Private Label”. The report shows that the global private label market grew by 6% in 2004, comprising 16% of total retail sales. Western Europe dominates the market for private label, accounting for over half of global retail value sales. In 2004, our research shows that Europe’s most developed private label markets were Germany and the UK, reporting sales of $US15.2 billion and $US 13.9 billion respectively. This report analyses the impact of private label products in key consumer markets. Trends in total retail sales and supermarket penetrations set the scene, offering an insight into the potential for private label in national markets. Private label market shares are analysed by region, country and product sector, allowing you to identify growth markets and product trends. Sector coverage includes: packaged food, pet food, soft and hot drinks, alcoholic drinks, cosmetics and toilteries, disposable paper products, OTC healthcare, consumer electronics and large kitchen appliances Why buy this report? - Get an insight into trends in market performance (historic and forecasts) - Pinpoint trends and identify factors driving change - Understand the competitive environment, the market’s major players and leading brands - Use Our research as a starting point for exploring new business opportunities

Contents:

TABLE OF CONTENTS 1. INTRODUCTION AND BACKGROUND 2. RETAIL SALES TRENDS 2.1 Total Retail Sales Table 1 Total Retail Sales and Growth by Market 1999/2003 2.2 Supermarket Penetration Table 2 Penetration of Supermarkets/Hypermarkets by Market 1999/2003 2.3 Growth of Discounters Table 3 Penetration of Discounters by Market 1999/2003 3. LEADING RETAILERS 3.1 Overview of Retailers Summary 1 Selected Retailers in Order of Total Size 2004 3.2 Retailer Concentration Summary 2 Major Mergers, Acquisitions and Disposals in the Retail Sector 2000-2004 4. THE PRIVATE LABEL MARKET

4.1 Global Trends Chart 1 Private Label Value Breakdown by Region Table 4 Global Private Label Share in Selected Categories 2001-2004 4.2 National Market Trends Chart 2 Leading Private Label Markets by Value 2004 Chart 3 Fastest Growing Private Label Markets by Value 2004 Chart 4 Share of Private Label in Developed Markets by Value 2004 Chart 5 Share of Private Label in Emerging Markets by Value 2004 4.3 Sectoral Trends Table 5 Private Label Share of Packaged Food by Country 2001-2003 Table 6 Private Label Share of Pet Food by Country 2001-2003 Table 7 Private Label Share of Selected Soft Drinks by Country and by Sector 2002 Table 8 Private Label Share of Selected Alcoholic Drinks by Country and by Sector 2003 Table 9 Private Label Share of Selected Cosmetics and Toiletries by Country and by Sector 2003 Table 10 Private Label Share of Disposable Paper Products by Country 2001-2003 Table 11 Private Label Share of Selected Household Care Products by Country and by Sector 2003 Table 12 Private Label Share of Selected OTC Products by Country and by Sector 2003 Table 13 Private Label Share of Large Kitchen Appliances by Country 2001-2003 5. PRIVATE LABEL RETAILERS AND SUPPLIERS 5.1 Overview Summary 3 Advantages and Disadvantages of Private Label 2004 5.2 Brand Strategies Summary 4 Selected Retailers and their Brands 2004 Summary 5 Co-branding Initiatives 2004 5.3 Packaging Strategies 5.4 Retailers’ Pricing Strategies Chart 6 Price Differential Between Manufacturer Brands and Private Labels by Market 2003 5.5 Retailers’ Product Strategies 5.6 Advertising and Promotion of Private Labels 5.7 Sourcing of Private Labels 5.8 Suppliers and their Strategies Summary 6 Major Private Label Suppliers 2004 6. OUTLOOK 6.1 External Demand Factors Table 14 Forecast Penetration of Supermarkets/Hypermarkets by Market 2003/2008 Table 15 Forecast Penetration of Discounters by Market 2003/2008 6.2 Private Label Demand Chart 7 Forecast Penetration of Private Label by Sector 6.3 Challenges and Opportunities Summary 7 Opportunities and Threats for Private Label Retailers

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