The Ultimate Workbook for Product Information Management
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Everything you need to know about implementing PIM in your business environment.
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Introduction: Three views of PIM
Product Information Management is a strategic decision and a financial commitment.
In order for your PIM project and business case to be successful, it’s crucial to understand the relationship between:
This workbook can’t replace professional PIM consultation and on-site implementation workshops with you and your team.
oo PIM, the technology
It’s meant to be a hands-on guide to the necessary changes in mindset and practices that accompany effective PIM implementation in business environments.
oo PIM, the discipline and process oo The business goals associated
with PIM It’s no use making a huge investment in the technology without also committing to the processes that go along with it. The technology alone won’t drive the desired changes.
2 | Informatica The Ultimate Workbook for Product Information Management
It’s designed to help you define what you want from a PIM solution, what good PIM looks like for you, and how your business can get there. And it’s based on hundreds of real-world PIM deployments.
Some of it may seem obvious, but, in our experience, getting the basic principles right is the best route to fast value and major business benefits.
What’s inside oo Define your goals
4
oo What is great product information?
11
oo Building your PIM implementation team
26
oo Scope your PIM project
30
oo What does good product information
33
management look like? oo Create your internal PIM center of excellence
41
oo Conclusion
44
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3 | Informatica The Ultimate Workbook for Product Information Management
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