The Innova*ve Retail Laboratory -‐
How Compu*ng will improve in-‐store retail processes
Professor Antonio Krüger
[email protected] www.innova8ve-‐retail.de
Innova8ve Retail Laboratory Since October 2007 a public-‐private
partnership ini7ated by Globus, DFKI and Saarland University 500 sqm Lab and office space in St. Wendel Focused on Intelligent User Interface in retail
environments: In-‐Store Naviga7on, Product Assistance, Hybrid real-‐online-‐shopping, Digital Product Memories, Mobile Shopping and easy-‐ checkout. One of five DFKI Living Labs
Research direc8ons of the IRL... ... for the consumers e.g. complete empowerment of the consumer
consumer
... for the employees in the supermarket e.g. providing detailed informa7on about a specific
product (for example wine) to the consumers
business
... for the employees in the warehouse e.g. reducing the 7me to search for product or
arrange product in the shelf ... for the public building interac7ve and useable prototypes
warehouse
Support Customers along the Shopping Cycle ! •Ernährungsinformationen Nutrition Information ! •Lagerungshinweise Storage Conditions ! •Rezeptvorschläge Suggestions for recipes ! •Haushaltsbuch Digital Household Book ! . . .
Phase III
Phase I
PostShopping
PreShopping
Phase II
Shopping! Finder •! Article Artikelfinder •! Ingredients Inhaltsstoffe on Origin •! Information Herkunftsinforamtion Artikelvergleich •! Comparison Cross-Selling •! Cross-selling ! . . .
Identificationbenötigter of Needs ! • Identifikation Best Price Search • Produkte Shopping ListSuche creation ! • Bester-Preis .... ! • Erstellung Einkaufsliste ! . . .
Miniaturiza7on of Compu7ng hardware Amount Product Packaging
Container
More and smaller objects can be Box equipped with processors and Euro palette sensors and will build up a Digital Product Memory
Costs Time
Research along a product life warehouse factory transport
•terms of transport
•storage condi
