International Digital Marketing Experts - Enabling A Better Future Together
What will you leave with today? Understanding the digital landscape including the key
channels Creating a digital strategy including deciding what
channels to use and how to work across a number of channels The essentials that need to be in place before you start Key tools to know how and why measurement is so
important International Digital Marketing Experts - Enabling A Better Future Together
What is digital marketing?
http://www.internetlivestats.com/ International Digital Marketing Experts - Enabling A Better Future Together
Plan your digital marketing • Email marketing • Search engine optimisation • Social media • Paid Google ads
Website International Digital Marketing Experts - Enabling A Better Future Together
Three key elements to success online
ATTRACT
ENGAGE
CONVERT
International Digital Marketing Experts - Enabling A Better Future Together
Strategy
International Digital Marketing Experts - Enabling A Better Future Together
Strategy Without a plan you plan to …….. What does success look like? How has your organisation become successful? With a
plan/strategy by any chance??
“What do we want to achieve with our online activity?” International Digital Marketing Experts - Enabling A Better Future Together
Priority one - website
International Digital Marketing Experts - Enabling A Better Future Together
Websites – the 7 key areas 2) Clear call to actions
1) Good design
3) Content!
4) Navigation
5) Credibility
7) Social media buttons
6) Mobile/tablet friendly
Ecommerce Its not as simple as
selling in a traditional sense Invest in a system
that is easy to use, you can update yourself & you can move companies!
International Digital Marketing Experts - Enabling A Better Future Together
Measure everything - Google Analytics
International Digital Marketing Experts - Enabling A Better Future Together
Measure everything – Excel
Weekly per platform per tab
Monthly on one tab
Create graphs
International Digital Marketing Experts - Enabling A Better Future Together
Google Analytics – set up Set up free – so anything you do online measure! Track number of enquiries/sales – thank you page & goal
International Digital Marketing Experts - Enabling A Better Future Together
Tactics
International Digital Marketing Experts - Enabling A Better Future Together
Tactic tools
International Digital Marketing Experts - Enabling A Better Future Together
Figures you have to know - What is your profit margin? - Cost per enquiry - Cost per sale/service - What is your conversion
rate?
International Digital Marketing Experts - Enabling A Better Future Together
Paid Advertising
International Digital Marketing Experts - Enabling A Better Future Together
Paid Advertising
Great to get to the top of search engines like Google and other search engines quickly
Be careful with key words, landing pages and budgets
Use a Google Partner & ask to speak to their clients
International Digital Marketing Experts - Enabling A Better Future Together
Social Media Strategy – who, what where
& when Social SEO (keywords)
Search
International Digital Marketing Experts - Enabling A Better Future Together
Social Media Strategy
Your overall objectives will inform what you do in social media in terms of:
Who you want to connect with
What content you share
How you interact with people
How often you need to interact with people
How you want to influence people to act
International Digital Marketing Experts - Enabling A Better Future Together
Email Marketing If you have a database Think like an end user
Best tools Mail
Chimp/Campaign Monitor Plan & measure
International Digital Marketing Experts - Enabling A Better Future Together
SEO
Search engine optimisation
Search engines index websites, directory sites & social media platforms
Google, Yahoo, Bing have to decide what answers to give people
SEO = having the right keywords that people search on
International Digital Marketing Experts - Enabling A Better Future Together
Google Keyword Planner
International Digital Marketing Experts - Enabling A Better Future Together
SEO Strategy
Note down longer keywords i.e homes by the sea – great for blogs and articles
Think like a client! Ask clients/ colleagues what they would type in
What locations do you cover? City, county, regions, UK wide, global
Set up an excel sheet with keywords/key phrases so they can be used across all your online areas (social media, website, etc.)
Review every two to three months if you get the chance
International Digital Marketing Experts - Enabling A Better Future Together
SEO Search - Blogging
International Digital Marketing Experts - Enabling A Better Future Together
Tips for success online
International Digital Marketing Experts - Enabling A Better Future Together
Tip One Set up your website foundations in place first Use my 7 tips!
International Digital Marketing Experts - Enabling A Better Future Together
Tip Two Don’t try and do everything at once – the tactics are very enticing but get your foundations in place first International Digital Marketing Experts - Enabling A Better Future Together
Tip Three Provide a great service and customers will help sell for you/talk about you on social media/review sites
International Digital Marketing Experts - Enabling A Better Future Together
Todays Take Aways Improve your website Get Google Analytics in place Identify your SEO words/phrases and compile a strategy Decide what tactics or range of tactics are worth
spending time /investing in Measure! FREE – weekly tips email newsletter www.socialb.co.uk FREE – Copy of these slides International Digital Marketing Experts - Enabling A Better Future Together
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Thank You Lynsey Sweales SocialB The Digital Marketing Experts Twitter - @socialbuk www.socialb.co.uk +44 (0) 1223 258000 International Digital Marketing Experts - Enabling A Better Future Together
