Television Goes Online Tapio Kallioja President, SWelcom March 5, 2006
Television Goes Online • • • •
SWelcom in brief Digitalization of terrestrial television Television over IP Television’s ”new dimensions”
SanomaWSOY Group Five Business Areas; Five Divisions
Net sales M€ 2,622 EBIT M€ 301 Personnel 16,885 Personnel on average (full time equivalent)
Sanoma Magazines
Sanoma
WSOY
Net sales M€ 1,182 EBIT M€ 129
Net sales M€ 446 EBIT M€ 59
Net sales M€ 294 EBIT M€ 56
• Magazine publishing • Online operations • Magazine distribution
• Newspaper publishing and printing
• Educational publishing • Publishing • Printing
Rautakirja Net sales M€ 123 EBIT M€ 10
Net sales M€ 636 EBIT M€ 51
• Commercial TV • Cable TV and broadband
• • • •
Press distribution Kiosk operations Bookstores Movie theatres
SWelcom’s Present Activities Four Business Units Nelonen: Commercial Television
Welho: Cable Communications
2ndhead: Digital Media Solutions
Werne: Television Production Services
Tapio Kallioja M.Sc. (Tech.) •
Oy Typlan Ab (1972-1980) •
•
Helsingin Telset Oy (1980-1984) •
•
cable TV, commercial television, electronic information services
Helsinki Media Company Oy (1993-2000) •
•
cable TV in Finland, Norway, UK and Ireland
Sanoma Corporation / New Media (1991-1993) •
•
cable television in the Greater Helsinki Area
Eurocable Oy (1987-1991) •
•
videotex
Helsinki Televisio Oy (1984-1987) •
•
publishing systems for newspapers and news agencies
magazine publishing, commercial TV, cable TV
SWelcom Oy (2000-) •
commercial TV, cable TV & broadband, internet & mobile services
Digital Terrestrial Television - Why? • More effective use of transmission frequencies • saving of valuable transmission frequencies • dynamic allocation of capacity between transmissions • capacity for more television channels
• More advanced television receivers • Electronic Program Guide (metadata) • 16:9 picture format (with adjustable subtitling) • hard disc (for easier recording)
Who Benefits From DTT? • The Communications Industry • digital television will release valuable frequencies
• The Television Operators • digital transmission lowers transmission costs • new revenue streams from e.g. subscription fees
• Finnish Commercial Television • operators of digital channels do not pay license fees
• Consumers • more and better television with “little extra cost”
Digital Terrestrial Television:
Part Of Analogue To Digital Conversion Analogue
Digital
Telephony
Analogue switches
Digital switches
Mobile Phones
NMT
GSM, GPRS, 3G
Recorded Music LP
CD, MP3
Recorded Video Video cassettes
DVD
Cameras
Film
Digital memory
Satellite TV
PAL
DVB-S
Terrestrial TV
PAL
DVB-T
Digital Terrestrial Television Network • Transmission network: phase 1 • since autumn 2001 • 74 percent coverage
• Transmission network: phase 2 • since autumn 2004 • 94 percent coverage
• Transmission network: phase 3 • since autumn 2005 • 99,9 percent population coverage
Homes with Digital TV Terrestrial and Cable-TV Distribution, 1000 homes 900 807 800
745 661
700 568
600 493 500
431 321
400 300
366
197
200 97 100 0
16
31
40
126
58
0 08/01 11/01 02/02 05/02 08/02 11/02 02/03 05/03 08/03 11/03 02/04 05/04 08/04 11/04 02/05 05/05 08/05 11/05 02/06
Source: Finnpanel
Digital Terrestrial Television Penetration Of All Households 50 % 45 %
b/w TV
40 %
colour TV teletext
35 %
video
30 %
cable TV
25 %
satellite TV
20 %
DTT
35,1 %
As if started at the same time with DTT
15 % 10 % 5% 0% 09/01
01/02
05/02
09/02
Sources: Yleisradio, Finnpanel
01/03
05/03
09/03
01/04
05/04
09/04
01/05
05/05
09/05
01/06
05/06
09/06
Digital Terrestrial Channels Terrestrial analogue simulcasts Analogue simulcasts in cable Exclusively digital
Require card & subscription, others are free
Introduced New Features:
Electronic Program Guide
Introduced New Features:
Personal Video Recorder (PVR) • Easy recording with the help of the Program Guide • Possibility to pause and continue a live TV program • Selective recording according to program types • Could also be controlled by the broadcaster e.g. as a video-on-demand storage
Introduced New Features:
Digital Television to Mobile Devices DVB-H broadcast
TV network operator
Return path Mobile operator
Nelonen’s Mobile TV Test Programming & Multimedia to Mobile Devices
Introduced New Features:
High Definition Television
SDTV 4:3
HDTV 16:9
Capacity Requirement of TV Pictures: Less And Less Capacity Needed Channel Mbps 6
DiviTrack - LookAhead Statistical Multiplexing 5
WM9 &
MV50 4
MPEG-4 AVC
1st integrated MPEG-2 Encoder
3
MV100
MPEG silicon DVxpert (E4) 2
ClearMotion™ Integrated Noise Reduction With MCTF
1
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
(Present) Capacity Requirements Of Live “Broadcast Quality” TV Pictures
Standard Definition
High Definition
MPEG2 Packaging
5,0 Mbs / channel
15 Mbs / channel
MPEG4 Packaging
2,5 Mbs / channel
8 Mbs / channel
Capacity Available In ADSL Networks For Live Broadcast Quality TV Pictures
MPEG2, HDTV (
