System Dynamics and Innovation in Food Networks 2010 Proceedings of the 4thInternational European Forum on System Dynamics and Innovation in Food Networks, organized by the International Center for Food Chain and Network Research, University of Bonn, Germany February 08-12 2010, Innsbruck-Igls, Austria officially endorsed by EAAE(European Association of Agricultural Economists) IAMA (International Food and Agribusiness Management Association) AIEA2 (Assoc. Intern. di Economia Alimentare e Agro-Industriale) INFITA (Intern. Network for IT in Agric., Food and the Environment)
edited by
M. Fritz, U. Rickert, G. Schiefer
ISBN 978-3-941766-03-7
Contents Phase Space Reconstruction from Time Series Data Where History Meets Theory Ray Huffaker , USA
Pages 1
The Agrifood Districts in the New Millennium Cristina Brasili and Roberto Fanfani, Italy
10
Private Requirements by European Retailers : Impact on French Exporters Karine Latouche, Emmanuelle Chevassus-Lozza, Vanessa Persillet, and Monique Harel, France
31
Local Food Marketing: Factors for Growth of Small Agri-food Businesses in the UK Martin Hingley, Julie Boone,, and Simon Haley, United Kingdom
49
Short Chain in FVG Region: An Evaluation of the Customer Satisfaction at the “Farmer’s Shopping Points” Franco Rosa, Italy
62
Improving Food Quality through Institutional Innovations: Using a Free-Rider Approach for Collective Action Ernst-August Nuppenau
82
Estimating the Carbon Footprint of Florida Orange Juice Thomas Spreen, Puneet Dwivedi, and Renée Goodrich-Schneider, USA
95
Sustainability Dilemmas and their Solution Strategies by Committed Food Businesses Minna Mikkola, Helmi Risku-Norja, and Anna Post, Finland
102
Foreign Direct Investment, Spillovers and the Impact of Intellectual Property Rights in the Seed Sector Sebastian Derwisch1, Birgit Kopainsky2, and Victoria Henson-Apollonio1,Italy1/ Switzerland2
115
Sustainable Relations in International Development Cooperation Projects: The Role of Human Resource Management and Organizational Climate Cesare Zanasi and Cosimo Rota, Italy
137
Managing Network Goals: The Interplay of Network and Firm Levels Gerrit W. Ziggers1, Taras Gagalyuk2, and Jon Hanf2, The Netherlands1/ Germany 2
150
European Preferences for Pork Product and Process Attributes: A Generalized Random Utility Model for Ranked Outcome Francesco Caracciolo, Luigi Cembalo, Gianni Cicia, and Teresa Del Giudice, Italy
161
Is there Need for more Transparency and Efficiency in Cause-related Marketing Nina Langen, Carola Grebitus, and Monika Hartmann, Germany
174
Naturalness and Consumer Choices: The Case of Microfiltered Milk Adele Coppola and Fabio Verneau, Italy
187
The Overall Significance of Attributes and Attributes’ Levels on Fresh Fruit Choice Etiénne Groot and Luis M. Albisu, Spain
202
Matching Diverse (Quality of) Supply with Market Differentiation Opportunities in the Pork Chain Jacques H. Trienekens, The Netherlands
222
Meat Standards Australia as an Innovation in the Australian Beef Production and Marketing System Garry Griffith, John Thompson, Rod Polkinghorne , and Richard Gunner , Australia
231
Food Chain Actors’ Perceptions of and Adaptations to Volatile Markets: Results of a Media Analysis Zazie von Davier, Matthias Heyder, and Ludwig Theuvsen, Germany
242
Trust in the US-EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers? Christoph Ameseder1+2, Lisa House1, Rainer Haas2, Oliver Meixner2, Melanie Fritz3, Ellie Dahl1, and Gert Jan Hofstede4, USA1/Austria2/Germany3/The Netherlands 4
255
Value Creation Strategies in Credence Food Productions: The Case of Organic Farming in Italy Stefano Pascucci1, 2, Fabian Capitanio1, and Teresa Del Giudice1, Italy 1/The Netherlands2
265
Innovation Trajectories in Honduras’ Coffee Value Chain? - How the Public and the Private Influence the Use of New Knowledge and Technology among Coffee Growers Ingrid Fromm1, Frank Hartwich16, and Gustavo Romero2, Switzerland1/Honduras2
274
Soybean Production in Brazil: Main Determinants of Property Sizes Raquel Silvestrin Zanon and Maria Sylvia Macchione Saes , Brazil
292
Business Process Modelling in Demand-Driven Agri-Food Supply Chains Cor N. Verdouw , Adrie J.M. Beulens , Jacques H. Trienekens , and Sjaak Wolfert , The Netherlands
307
Modelling Pricing Behavior with Weak A-Priori Information: Exploratory Approach Carlo Russo and Massimo Sabbatini, Italy
323
From Contracts to Networks: New Directions in the Study of Governance of Agro-Food-Energy Networks Decio Zylbersztajn, Brazil
333
Relationship Quality and Innovation Capacity of Chains:The Case of the Traditional Food Sector in the EU Xavier Gellynck1*, Bianka Kühne1, and R.D. Weaver2, Belgium1/USA2
352
Building Supply-Systems from Scratch: The Case of Biodiesel Chain in Brazil Kassia Watanabe1,2 and Decio Zylbersztajn2, The Netherlands1/Brazil2
374
Investment Decision in Vegetable Oil Extraction Plants in North of Minas Gerais – Brazil: An Application of the Analytic Hierarchy Process in a Biodiesel Production Chain Aziz Galvão da Silva Júnior, Ronaldo Perez, and Matheus Boratto, Brazil
391
Bioenergy and Food Security: Markets, Institutions and Regulation Bernardo M. T. Reynolds S. Pacheco de Carvalho, Portugal
400
Impact of Firm Characteristics on Expected and Actual Traceability Costs and Benefits in the Italian Fishery Supply Chain Daniele Asioli1, Andreas Boecker2, and Maurizio Canavari1, Italy1/Canada2
421
Effects of Traceability on the Italian Fresh Vegetables Market: A Demand System Simulation Francesco Caracciolo and Luigi Cembalo, Italy
439
Transparent Food and Consumer Trust Astrid Kriege-Steffen, Hermann Boland, Julia Lohscheidt, Flurina Schneider, and Matthias Stolze, Germany
452
Perception of Innovative Crop Insurance in Australia Miranda P.M. Meuwissen and Tamas A. Molnar, The Netherlands
463
Is Wine a Financial Parachute? Lucia Baldi, Daniela Vandone, and Massimo Peri, Italy
472
Solvency and Performance of French Wineries in Times of Declining Sales: Co-operatives and Corporations Francis Declerck and Jean-Laurent Viviani, France
488
Why Differences Make a Difference: Traditional Food Chain Performance in Selected European Countries Adrienn Molnár1, Xavier Gellynck1, and Robert D. Weaver2, Belgium1/USA2
506
Value Sharing and Food System Dynamics for Milk, Tomato, and Cereals Food Chains Aldo Bertazzoli, Rino Ghelfi, Sergio Rivaroli,and Antonella Samoggia , Italy
519
Cycle of Knowledge in the Management of the Supply Chain of Corn for Human Consumption Moises Martínez Soto, 1, Carlos Rodríguez Monroy 2 , Joaquin Fuentes-Pila, 2 A. Morris 1, M. Gil-Araujo,1 and J. Velasco 1, Venezuela1/Spain2
531
Economic Development, Rural Zones and Farms in China Roberto Fanfani, Italy
544
A Study of the Spanish-Chinese Export-Import Pork Chain Chen Ji, Sara Peña, Julián Briz, and Isabel de Felipe, Spain
564
Private Labels: A Sign of Changing Times Rainer Haas1and Robert D. Weaver2, Austria1/USA2
576
Two Sides of the Same Coin? - Analysis of the Web-based Social Media with Regard to the Image of the Agri-food Sector in Germany Maike Kayser, Justus Böhm, and Achim Spiller, Germany
594
Food Systems: A Multidisciplinary Approach to Analysis and Learning Jessica Duncan1 and Ken Hatt2, Spain1/Canada2
611
The Relationship between Innovation and Marketing in SMEs in the EU Food Sector Alessandro Banterle, Alessia Cavaliere, Stefanella Stranieri, and Laura Carraresi , Italy
622
Networking in Meat Production Systems -The Influence of Cooperative Structures on Farmers’ Participation Mark Deimel and Ludwig Theuvsen , Germany
633
Governance Structure, Perception and Innovation in Credence Food Transactions: The Role of Community Networks Stefano Pascucci1,2The Netherlands1/Italy2
647
Expectations, Experiences, Trust in the Case of Short Circuit Food Supply Networks Gaetano Martino1 and Melanie Fritz2, Italy1/Germany2
661
WTP for Traceable Meat Attributes: A Meta-analysis Gianni Cicia and Francesca Colantuoni , Italy
678
Risk, Information and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay Terhi Latvala , Finland
691
Customer Communication of Regional Quality Efforts A Case From the Grain Sector Christian H. Meyer, Melanie Fritz, and Gerhard Schiefer, Germany
706
