Study Guide www.ndu.ac.at
Private University of the Creative Industries
Index of Contents Preface
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General Information
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Foundation Course/Preparatory Studies
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Faculty of Design Mission Statement (Faculty of Design)
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BA – Bachelor Degrees Graphic & Media Design
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Interior Architecture & 3D-Design
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MA – Master Degrees Illustration & Print Media
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Interior Architecture & 3D-Design
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Innovation & Design Strategies
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Teaching Staff (Faculty of Design)
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Faculty of Technology Mission Statement (Faculty of Technology)
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BA – Bachelor Degrees Design & Architecture Technologye
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Event Engineering
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Teaching Staff (Faculty of Technology)
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Further offers in the design field
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NDU – Economy and Scholarship in a New Era The collaboration of the New Design University with the economy is of special concern to the Chamber of Commerce of Lower Austria. The creative potential is increasingly becoming the decisive location factor. 30 years ago nobody would have thought that our creative industry alone would require thousands of workers within the next few years. We can therefore assume that this economic sector in Austria will continue to strengthen as a “job-engine”. In our design university we train those professionals, whom our creative economy will require tomorrow. However even with this progress, we are just at the beginning of a long road. Because in the competition for the best minds, the best ideas and the best technology we will only survive if we create the best possible conditions and promote and facilitate the synergy between scholarship and economics in lower Austria. For this we need universities and scholarly institutions to be places of communication, as places for collaboration, for shared learning and collective creativity. Through the NDU, the Chamber of Commerce of Lower Austria invests in the future of this country. Through this study guide we offer you an overview of the entire study programme of our New Design University.
BR KommR. Sonja Zwazl President of the Chamber of Commerce Lower Austria
Dr. Franz Wiedersich Director of the Chamber of Commerce Lower Austria
Design & Technology: Consistent continuation of a holistic development strategy We are committed to research and teaching and consider ourselves subsequently as consultant and special service providers to the economy. Internationally oriented, we aim to contribute greatly in increasing the performance and viability of Austrian enterprises – especially those operating in Lower Austria. The Private University of the Creative Industries – better known as the New Design University (NDU) – is one of the youngest universities in Austria. In December 2004, the Faculty of Design with bachelor degree courses in “Graphic & Media Design”, “Interior Architecture & 3D-Design” as well as courses at masters level in “Illustration & Print Media”, “Interior Architecture & 3D-Design” and also the open master degree in “Innovation & Design Processes” were officially accredited. The Faculty of Design has developed a profile that focuses on the one hand on the basic artisanal-craftsmanship debates in design at the highest level, while in parallel giving exposure to the most advanced electronic design media. On the other hand well-founded scientific teaching also helps prepare students for leading positions. The Faculty of Design also acts as the foundation and source of further development. The bridge from design to technology is the logical continuation of a holistic development strategy right up to the economy. Accredited in September 2008 the “Faculty of Technology” now offers a range of study opportunities for creative young people with two new full-time courses in the fields of “Event Engineering” and “Design & Architecture Technology”. Future topics will also be implemented at the interface with design. The development of international relationships is also an integral part of any practical studies. The University maintains and develops strong and innovative partnerships with national and international companies and universities in order to distinguish itself as a “Creative University” and to network academically in the context of the European culture and economy. The relationship of the New Design University with the Chamber of Commerce also helps it to be a competent partner of the economy. Close co-operation with business also creates input from practice and therefore links creativity with business. Some companies also come to the NDU with “real” projects which, dependant on the respective brief, are developed and implemented by the students under the direction of the relevant expert or programme leader. With the establishment of the New Design University not only the provincial capital but St. Pölten as an educational location has won another important institution, research and teaching has become furthermore attractive within the educational landscape of Lower Austria. Education is therefore an essential element of socio-political responsibility, through which the region can open beyond its borders and in parallel strengthen its identity. Prof. Dir. Mag. Josef Kolarz-Lakenbacher Chairman of the Board of the Private University Mag. Johannes Zederbauer Director of the Private University
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We are Austria’s youngest university for creative minds Mass education is “out” – individual supervision is “in” Through manageable working groups and close student supervision we ensure that every student can develop and evolve accordingly. The allocation of the bachelor degree study time, in-situ courses and allocation of workload during free time has the primary goal of rapid progress in the acquisition of expertise. The personal, individual mentoring from the full & part-time tutors as well as “real” practice-oriented projects are a guaranteed part of the studies. Facilities with state-of-the-art technology Our classrooms, studios, laboratories, workshops and lecture rooms are all outfitted with the relevant equipment and furniture, which also takes into account the changing requirements of future-oriented didactics. Regular renewals and updates ensure the maintenance of international standards. The latest teaching strategies Flexible time and room allocation lead to the constant interaction between students and teachers from the different disciplines. Regular individual and small group-based tutorials provide a firm basis for dialogue between students and tutors.
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Creation of a Portfolio
The path to design studies
Foundation Course/Preparatory Studies
During the first semester the portfolio already begins to take shape and in the second semester, the finishing touches are applied. The portfolio is perfected in parallel to working on a specific final project accompanied by the teaching modules and individual mentoring. Application for a university place for the next year will be specifically targeted. Additional seminars and workshops in supporting disciplines as well as study-trips are offered depending on the progress and period of the course. Time Allocation
Those who have not previously attended an appropriate school …
You have attended a secondary school, a commercial academy or an HBLA. Your graphical talent was barely utilized in school. In the school leaving certificate no creative items are noted. But you feel the desire to make “something artistic” with your career. Those who have completed an apprenticeship or …
You have learned an appropriate profession within a company and worked successfully in professional practice for some years. You now want to make “more” from your manual abilities. … must successfully complete a 2-Semester Preparatory Studies course.
In these 2 semesters you will acquire the basic skills that you need for design studies or an artistic career: drawing, experimental design, illustration techniques, typography right through to model building. In addition to this the relevant computer programs, printmaking, and photography are also taught. … will in this year be best prepared for further study
Because the School-Leaving Exam is not an absolute prerequisite for entry into a creative field of study, you have a good chance of a place with us. Over the two semesters, along with the portfolio that has been created during the preparatory studies, you will acquire all the necessary skills to enable you to apply a year later for a place to further and continue your studies. Novel Structures
The course is unique Austria. The great successes of the first years and increasing demand are primarily due to the dedicated young industry practitioners who share their knowledge and experience in lively workshops. A “young” education model has evolved that is unique in the German-speaking countries.
The Foundation Course begins in early October and continues until mid-June naturally with the usual school holidays. In addition to this, at the beginning of the first semester, two intensive (5 day) weeks should also be taken into account, then at the beginning of the second semester one intensive (5 day) week is also required. Time should also be reserved for homework and project planning. Students can expect a 30 hour work week during the semester. Modules 1. Semester
Modules Semester Hours
Theoretical Foundations of Design Drawing Basics Exercise 2DD Exercise 3DD Workshop Design Factory Reality Design Development Coaching Total
32 36 45 63 9 55 9 18 267
2. Semester
Semester Hours
Theoretical Foundations of Design Drawing Basics Exercise 2DD Exercise 3DD Workshop Laboratory Design Factory Reality Design Development Coaching
37 30 45* 30* 54 42 53 36 35
* Depending upon the main choice of “specialisation” in the second semester a more in-depth lesson is carried-out in separate groups (2D-Design/3D-Design). The total number of hours in the second semester is therefore 272 hours per student. Through manageable working groups and intense student supervision, we make it possible for each student to develop in his or her desired direction. Optimal preparation for study at the New Design University
Three teaching segments
In the initial phase basic knowledge is imparted in the areas of drawing and rendering techniques, printmaking, typography, computer graphics and spatial & 3D-design. During the first semester the students are shown the basic skills necessary in design through initial work assignments and projects, under the intensive guidance of the tutors. A culture of project-related self-study is established and maintained, with all necessary technical resources made available so that one can optimise one’s work during the final phase (including a specialization in the 2nd semester) of the course. In the second semester, the decision is made to place an emphasis on either the 2-dimensional or 3-dimensional realms. The basic training is by now also complemented by specific modules such as design work, field studies and in-depth work in typography and poster art. At the end of the course an assessment takes place. During the final week all work will be presented and evaluated.
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The “Foundation Course/Preparatory Studies” is an educational program offered by the Lower Austrian Chamber of Commerce (WIFI) in cooperation with the New Design University. Graduates with a very good or excellent final evaluation can be accepted into the New Design University with no additional entrance exam required. Fees
The fees for the course amount to 1 250 Euros per semester. Course Duration
2 Semesters
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Faculty of Design 8
Teaching
teaching and practice, thus contributing to Teaching at the Faculty of Design aims to ensuring continual renewal. Particular emphacreate independence, variety and topicality sis is attached to incorporating the influx of drawn from the creative-tension between his- insights and findings gained from the research torical and current knowledge, design wealth back into the current tuition. Project depenas well as from the knowledge and experience dent, students are successfully involved in the of creative transformation processes. design projects. The aim of teaching is to sensitise students in a deeper understanding of design that is delibe- European Higher Education Area/ rately positioned with the current context and Internationalisation prepared for future professional requirements A close innovative partnership with internaand changes in society. Particular attention is tional and national enterprises and univerpaid to the personal facilitation of the indivi- sities is pursued and practised by the Faculty of Design in order to distinguish itself and dual talents of the students. Means of engagement are the resonant didactic- network academically within a European culpedagogic concept design exercises and realistic tural and economic environment. The private university strives for partnerships, preferably projects of various complexities. Thus, the Faculty of Design develops a pro- with those institutions and companies who are file that associates itself with the fundamen- committed to Corporate Social Responsibility tal artistic-craftsmanship arguments of design, (CSR) and are obliged to take into account all and in parallel utilises advanced electronic the decisions and the consequences for man design media. The scientific teaching supports and the environment. In particular, the interthe established reflection of content. With the nationalisation is also exercised through invitaskills to research independent topics, conceive tion of guest critics, guest lecturers and visiting of, and elaborate in writing, the students are professors. Furthermore the integration of stuwell prepared for senior functions or professio- dents in the holding of international symposia, participation in international conferences and nal independence. conducting study trips is a fixed part of acadeResearch and Design mic life. The research and design projects of the Faculty of Design are committed to both creative-aest- Identity hetic, intellectual and cultural, economic and The Faculty of Design provides a hub of knowsocietal objectives, based on high academic ledge and experience in the realms of design, science and sustainability. This place should standards. It is a question on the one hand of the deve- neither have a nature unbiased nor lacking in lopment and appreciation of the arts in new hierarchy, but should allow for regeneration, designs and models in which societal needs, re-bonding, consolidation, and therefore resindividuality and usefulness as well as inno- ponsible development in the named activities. vative production and craft techniques are sustainably reconciled. On the other hand, Univ. Doz. Dr. Thomas Gronegger Dean of the Faculty of Design the faculty conducts basic research in design, as well as art history and cultural issues that Mag. Dr. Peter Stasny require a high level of time-critical, innovative Vice Dean of the Faculty of Design 9
Entrance Requirements
The prerequisite for the bachelor’s programme is the completion of a general or vocational higher education, or a minimum of 3 years professional experience in the field of graphic or media design or alternatively be in possession of an outstanding artistic design aptitude. Suitability shall be demonstrated in the form of an extensive special entrance examination conducted in front of a commission. Fees
The fees for the three year bachelor’s degree course amount to 2 500 Euros per semester. 6-Semester full-time Bachelor’s Degree
Graphic & Media Design
Degree
Bachelor of Arts (BA) Exemplary Weekly Timetable
The ubiquitous profession
Graphic design deals with the visual communication of information, messages and ideas by using text and/or images. The work of no other profession is encountered to such an extent in everyday life as that of the graphic designer. We are confronted with the creative work of graphic designers in, for example, packages of all kinds, magazines, newspapers, posters, corporate design, web design, books, advertising and signage amongst other things. Modern graphic designers thus require a variety of creative, cognitive, craft and technical skills. At the New Design University students are tutored by professionals with many years of industry experience in the various areas of graphic design. Over six semesters of “Core-Studies”, intensive study is undertaken in all the major disciplines of Communication Design, such as creativity techniques, logo and corporate design, packaging design, publication design, integrated advertising campaigns, as well as working on the conception and design of websites. In the “Font and Typography Workshop” the students learn experimental and applied typography, calligraphy and typeface design and programming. In the drawing workshop, they learn perspective and still-life drawing and also illustration techniques. In the workshop “Electronic Publishing & Prepress”, they learn to deal with the essential computer programs developed for graphic design and the technical implementation of their work for transfer into production. The aim of the 6 semester study programme
The bachelor’s programme “Graphic & Media Design” imparts the knowledge and the specialised skills required for independent and responsible execution of the tasks of the graphic designer of the 21st Century, including specialized theoretical, economic, artistic and also a cultural-science content. Course Structure
The bachelor’s programme lasts for 6 semesters and comprises of 162 semester hours or 180 ECTS credits. Only with the successful completion of all courses can the study be brought to a successful conclusion. Areas of Study
The course is divided into four categories: • Creative/Design Studies – 50% • Technical-support Studies – 20% • Contextual Studies – 20% • Economic Studies – 10% 10
Mo Tu We Th Fr
Morning (ca. 9–12.30 hrs) Self-Study Art & Cultural Studies Typography Workshop Drawing Workshop Graphic Design Core-Studies
Afternoon (ca. 13–17 hrs) Self-Study Economics & Law Typography Workshop Graphic Design Core-Studies Computer Studies
Module Structure 1. Semester Graphic & Media Design I Drawing Workshop I Layout & Typography I Electronic Publication & PrePrint I Art & Cultural Studies Economics & Law I Total
Semester Hours
ECTS Credits
Semester Hours
ECTS Credits
14 4 5 2 3 2 30
15 4 5 2 3 1 30
2. Semester Graphic & Media Design II Drawing Workshop II Layout & Typography II Electronic Publication & PrePrint I Art & Cultural Studies II Economics & Law II Total
3. Semester Graphic & Media Design III Integrated Campaign I Drawing Workshop III Layout & Typography III Electronic Publication & PrePrint III Art & Cultural Studies III Economics & Law III Total
7 7 3 3 2 3 2 27
10 7 3 3 2 3 2 30
4. Semester Graphic & Media Design IV Integrated Campaign II Drawing Workshop IV Layout & Typography IV Electronic Publication & PrePrint IV Art & Cultural Studies IV Economics & Law IV Total
7 5 3 4 2 4 2 27
10 5 3 3 3 4 2 30
5. Semester Graphic & Media Design V Drawing Workshop V Layout & Typography V Electronic Publication & PrePrint V Dissertation / Writing Workshop Economics & Law V Total
7 4 4 4 8 2 29
10 2 2 3 12 1 30
6. Semester Practical Bachelor Project Business & Communication Total
15 4 19
26 4 30
Aggregate Total ø Semester Hours:
14 4 5 2 3 2 30
15 4 5 2 3 1 30
27 ECTS over 6 Semester: 180
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QuadratoTriangoloCerchio
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Tchapanova Daria
Tchapanova Daria
Schweikhardt Julia 9
Tchapanova Daria
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11 1. Daria Tchapanova, 6. Semester Bachelor Project Holzmüller Roswitha
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Hager Christine
Zhuber Franziska
2. Thomas Piribauer, 4. Semester Tschabusching lllustration Claudia 3. Sandra Wild, 2. Semester 3D-Typography 4. Julia Schweikhardt, 3. Semester Type Design 5. Stefan Beham, 3. Semester Type Design 6. Andreas Erschen, 1. Semester Experimental Typography 7. Sandra Wild, 2. Semester Experimental Typography 8. Katrin Bichler, 2. Semester 3D-Typography 9. Alexandra Warlits, 6. Semester Bachelor Project 10. Christine Stapelmann, 1. Semester Poster Design 11. Anna-Maria Löffelberger, 2. Semester 3D-Typography
Entrance Requirements
6-Semester full-time Bachelor’s Degree
Interior Architecture & 3D-Design
The prerequisite for the bachelor’s programme is the completion of a general or vocational higher education or a minimum of 3 years professional experience in the field of design, interior architecture or alternatively an outstanding artistic design aptitude. Suitability shall be demonstrated in the form of an extensive special entrance examination conducted in front of a commission. Fees
The fees for the three year bachelor’s degree course amount to 2 500 Euros per semester. A profession in transition
At its core the department of “Interior Architecture & 3-dimensional Design” encompasses the creative, technical and economic planning of interiors, room structures and facilities. The borders between related disciplines such as architecture, object and product design are however blurred. Therefore, the projects in “Core-studies” also embrace complex conversion and construction situations (e.g. in dealing with historical buildings, façade design amongst other areas), object design (e.g. design of lighting appliances, furnishings and detail forms), conception of temporary buildings (e.g. design of booths, displays and exhibition systems) as well as with smaller urban objects. The Bachelor in Interior Architecture & 3-dimensional Design prepares students for this broad career field. The design education contains a complex range of studies in which graduates are enabled to handle complex design tasks and to take over as artistic director of projects as well as to work as part of a team. In the context of the degree program, the individual talents of the students shall be detected and promoted. A mixture of didactic and pedagogic design exercises and realistic projects (sometimes “real” built projects) of various degrees of complexity acts as a means of exploration. The bachelor’s degree also offers graduates excellent employment opportunities on the national and international labour market. The bachelor programme prepares graduates to work in architecture and interior architecture offices, general design studios and as a freelance designer’s who work at the frontiers of art. Our bachelor’s graduates have shown that they are professionally capable and this degree enables both the transition into our own, as well as into other master programmes. The aim of the 6 semester study programme
The bachelor’s programme “Interior Architecture & 3-dimensional Design” imparts the knowledge and the specialised skills required for independent and responsible execution of the tasks of the interior architect in the 21st Century, including specialized theoretical, economic, artistic and a cultural-science content. Course Structure
The bachelor’s programme lasts for 6 semesters and comprises of 162 semester hours or 180 ECTS credits. Only with the successful completion of all courses can the study be brought to a successful conclusion. Areas of Study
The course is divided into four categories: • Creative/Design Studies – 50% • Technical-support Studies – 20% • Contextual Studies – 20% • Economic Studies – 10% 14
Degree
Bachelor of Arts (BA) Exemplary Weekly Timetable
Morning (ca. 9–12.30 hrs) Afternoon (ca. 13–17 hrs) Mo Interior Architecture Core-Studies Interior Architecture Core-Studies Th Art & Cultural Studies Economics & Law We CAAD Material Science/Model Building Th Drawing Workshop Building Construction/Tech. Drawing Fr Self-Study Self-Study Module Structure Semester Hours
ECTS Credits
13 4 4 4 3 2 30
16 3 3 4 3 1 30
2. Semester Interior Architecture & 3D-Design II Drawing Workshop II Tech. Drawing & CAAD II Materials & Building Construction II Art & Cultural Studies II Economics & Law II Total
3. Semester Interior Architecture & 3D-Design III Art & Architecture I Drawing Workshop III Tech. Drawing & CAAD III Materials & Building Construction III Art & Cultural Studies III Economics & Law III Total
8 5 3 2 4 3 2 27
11 5 3 2 4 3 2 30
5. Semester Interior Architecture & 3D-Design V Drawing Workshop V Tech. Drawing & CAAD V Materials & Building Construction V Lighting Design Dissertation / Writing Workshop 8 Economics & Law V Total
7 4 2 4 2 12 2 29
10 2 2 2 1
1. Semester Interior Architecture & 3D-Design I Drawing Workshop I Tech. Drawing & CAAD I Materials & Building Construction I Art & Cultural Studies I Economics & Law I Total
1 30
Semester Hours
ECTS Credits
13 4 4 4 3 2 30
16 3 3 4 3 1 30
4. Semester Interior Architecture & 3D-Design IV Art & Architecture II Drawing Workshop IV Tech. Drawing & CAAD IV Materials & Building Construction IV Art & Cultural Studies IV Economics & Law IV Total
7 5 3 2 4 4 2 27
10 5 3 2 4 4 2 30
6. Semester Practical Bachelor Project Business & Communication Total
15 4 19
26 4 30
Aggregate Total ø Semester Hours:
27 ECTS over 6 Semester: 180
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2 1. Kartin Baumgartner, 1. Jahrgang Project: Anatomy of a Home – Model and Rendering
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2. NDU Workshop – »EIN-LEUCHTEN« Project under the BE CREATIV!-Festival of Creativity and Innovation, 2009 Foto Craig Dillon and Steuart Harrison (Tacit Arguers) 3. Martin Ritt, 3. Semester Project: Teashop 4. Martin Aigner, 1. Jahrgang Project: HotchPotch – Model 5. Lydia Sciri, 6. Semester Bachelor Project 6. Bettina Lienbacher, 3. Semester Project: Teashop 7. Manuel Gratz, 6. Semester Bachelor Project 8. Theres Mackinger, 3. Semester Project: Teashop
Career Options
4-Semester consecutive Master’s Degree
Illustration & Print Media Course of Studiest
The four semester consecutive MA Degree “Illustration & Print Media” is suitable for graduates with a BA or equivalent degree in graphic design, illustration or in the fine arts. The studies provide previously trained graphic designers the possibility of extending their design horizons and qualifications through the medium of illustration and to further expand their inventive-artisanal skills and thus open up new markets for themselves. In addition, trained illustrators and visual artists gain through these studies, the possibility to debut as active designers and to offer complete solutions in graphic design with an emphasis on illustration in the creative industries. Unlike traditional illustration courses the aim of the course is to train graduates to independently conceive the illustrations from the first idea right up to a publication standard. These studies pay special attention to the development of creative ideas through the consistent use and development of individual talents in such areas as freehand drawing and its technical and creative implementation with a variety of analogue and electronic media. The focus of the education is the intellectual discussion of the relationship between text and pictures in the closest connection with their graphical implementation. Instruction and consolidation is achieved through a basis of applied and experimental thematic positions. In the second semester these two pillars of the studies, the applied project studio and the experimental design laboratory already promote individualization along with the personal design talent of the student. This all takes place in a core-area of the project studios such as: poster design, children’s book illustration, scientific illustration, packaging and advertising, comic/sequential image, book design, lettering, technical presentation, digital artwork, storyboards and animation and character design. Through a parallel apportionment of these tasks within the field of tension between these two pillars the master’s studies obtain on the one hand the maximum development of the creative potential of students and on the other hand, this form of teaching gives practical insights into the various specialist-areas of Illustration. In the mediated juxtaposition of the applied and experimental there is also the possibility to work on the development of methods of visualization that innovatively cross the boundaries between the above areas; thus new spheres of working are revealed to illustration. The limited participant numbers further supports the development of the personal talents of the students. The lessons from both international and Austrian experts form a close bond between theoretical and practical courses. This allows for a continuous and intensive reflection and development of individual creative activity. The specific illustrational expertise to comprehend, difficult relationships and visualize them is practiced here as well as the team. 18
Graduates of the “Illustration & Print Media” programme are qualified for leading creative management positions in the following professions: • Publishing • Animation/Trick Film • Advertising (Spots, Clips, etc.) • TV, Film, Theatre and Stage Design • Information Design (Users Manual, etc.) • Graphic Design Studios • Advertising and Communication Departments • Contract Teachers in secondary education • Self-employed Designer • Freelance Designer at the frontiers of Art Course Structure
The master’s programme lasts for 4 semesters and comprises of 70 semester hours or 120 ECTS credits. Only with the successful completion of all courses can the study be brought to a successful conclusion. Fees
The fees for the two year master’s degree course amount to 3 500 Euros per semester. Degree
Master of Arts (MA) Entrance Requirements
The prerequisite for the master’s programme is the completion of a bachelor degree or an alternative appropriate degree. This is to be demonstrated in the form of an entrance examination before an examining commission. Course Begin
Anticipated as October Illustration & Print Media/consecutive Master Module Structure 1. Semester Studio Project I Design Laboratory I Art & Cultural Studies II Exhibition Strategies Total 3. Semester Specialisation II Master Thesis / Writing Workshop II Economics & Law I Total
Semester Hours
ECTS Credits
9 16.0 6 4.0 4 6.0 2 4.0 21 30.0
2. Semester Specialisation I Design Laboratory II Art & Cultural Studies II Master Thesis / Writing Workshop I Total
14 16.0 5 11.5 2 2.5 21 30.0
4. Semester Practical Master Project Presentation Techniques Economics & Law II Total Aggregate Total ø Semester Hours:
Semester Hours
ECTS Credits
9 16.0 6 4.0 2 6.0 4 4.0 21 30.0
5 25.5 1 2.0 1 2.5 7 30.0
17.5 ECTS over 4 Semester: 120
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forum of the various special disciplines (associated technologies, art & cultural studies, environment and sustainability & morphology). These design themes will be worked on by small groups of MA students in the project studios together with tutors, guest lecturers and experts in their fields. Design Laboratory
Tuition in teams and around the “Base Model” is complemented by well-founded artisanal and intellectual, morphological and theoretical discussion of the methodologies of design, that continually question, prise open and expand the horizons of established practices. Master thesis subjects and content integration
The course concludes with a practical master’s project from one of the aforementioned project fields which is further complemented by a theoretical work. The taught cognitive subjects promote intensive interaction between the students with the historical, intellectual, morphological and substantive aspects of the formal work in the field of interior architecture. The specialistarea “Associated Technologies” deals with on the one hand relevant autonomous areas of knowledge, however, in parallel the project studio also attends to research work and project development. “Economics & Law” focuses on the appropriate legal issues, business management and marketing. In an intensively cultivated exercise in “team teaching” these skills are practiced and deepened in the form of concrete projects. The aim of the 4 semester study programme
This course of studies aims to expand the creative horizon, create a consolidation of methodical design process as well as a comprehensive reflection of the task-specific context which takes into account design, cultural, social, technological, economic and ecological aspects. Furthermore, the students gain team and leadership competence in creative design and management processes, in conjunction with an expert cultural-scientific educational background. Target Group
4-Semester consecutive Master’s Degree
Interior Architecture & 3-dimensional Design
The four semester consecutive MA programme is aimed at graduates with a bachelor’s degree in interior architecture or a related study branch (e.g. architecture, product design, industrial design, etc.), as well as for students who have completed studies in the first segment of a master/ diploma programme in the aforementioned disciplines at an Austrian or equivalent foreign university or college.
Course of Studies
The master’s programme for “Interior Architecture & 3-dimensional Design” at the Private University of the Creative Industries aims to increase the opportunities available to graduates by a consolidation of academic ideas in specialist-areas of interior and 3-dimensional design as well as the entrepreneurial tasks that may promote the chances for advancement to leading management positions in international enterprises. The MA degree encourages the thematic development of complex topics in the field of interior and 3-dimensional design. Especially developed for this MA programme and in a novel, efficient way practice-relevant content is conveyed together with problem areas of subject appropriate fundamental research. Interdisciplinary Project Studio
The tasks will be prepared by the tutors around a “Base Model” and simulate complex large-scale projects such as places of gathering, archiving, presenting, to places of ritual and remembrance, education facilities, to places of transit, of accommodation and to places both public and private. The development of these extensive projects requires continuous co-ordination and communication within the team. Therefore the tasks will be discussed and investigated in the relevant 20
Career Options
Graduates of the master’s programme “Interior Architecture and 3-dimensional Design” are qualified for conceptual and creative activities and leading creative management positions in the following professions: • Architecture and Interior Architecture Studios • Retail Environments, Office Environments, Corporate Design • Trade Show and Exhibition Design • Health, Wellness & the Leisure Industry • Museums and Libraries • Product and Furniture Design • TV, Film, Theatre, Stage Design • Colour and Light Planning • Project Development and Management • Journalism and Public Work • Freelance Designer at the frontiers of Art 21
Course Structure
The master’s programme lasts for 4 semesters and comprises of 69 Semester-Hours or 120 ECTS credits. Only with the successful completion of all envisaged courses is the study completed. Fees
The fees for the two year master’s degree course amount to 3 500 Euros per semester Degree
Master of Arts (MA) Entrance Requirements
The prerequisite for the master’s programme is the completion of a bachelor’s degree or an appropriate alternative degree. This is to be demonstrated in the form of an entrance examination before an examining commission. Course Begin
Anticipated as October 2010 Interior Architecture & 3-dimensional Design/Master – Module Structure 1. Semester Project Studio I Design Laboratory I Art & Cultural Studies/Morphology I Associated Technologies & Sustainability Total
3. Semester Project Studio III Design Laboratory III Master Thesis / Writing Workshop II Associated Technologies & Sustainability III Economics & Law I Total
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Semester Hours
ECTS Credits
11 16.0 2 4.0 4 6.0 4 4.0 21 30.0
9 12.0 2 4.0 5 9.5 2 2.0 2 2.5 20 30.0
2. Semester Project Studio II Design Laboratory II Art & Cultural Studies / Morphology II Writing Workshop I Associated Technologies & Sustainability II Total 4. Semester Practical Master Project Economics & Law II Total Aggregate Total ø Semester Hours:
Semester Hours
ECTS Credits
9 12.0 2 4.0 2 4.0 4 6.0 4 4.0 21 30.0
6 27.5 1 2.5 7 30.0
17.25 ECTS over 4 Semester: 120
Course Structure
The extra-occupational master’s programme lasts for 4 semesters and comprises of 90 ECTS credits. Only with the successful completion of all courses can the study be brought to a successful conclusion. Time Required
15 study weeks per semester on average 12.5 semester hours per week (1 SHpW = 45 Min.). Course Times
The courses are offered in two-week cycles on Fridays and Saturdays, as well as a “Project Week” at the beginning of each semester. 4-Semester open extra-occupational Master’s Degree
Innovation and Design Strategies
Degree
Master of Design (MDes.) Fees
The fees for the two year master’s degree course amount to 3 500 Euros per semester. Course of Studies
The “Innovation and Design Strategies” degree, has positioned itself at the interface between architecture, design and technology. Due to rapidly changing economic, technological and social conditions innovative design strategies and concepts are in greater demand than ever. To generate innovation, means to be able to look beyond the horizon and sphere of activity of one’s own branch. Innovation actually begins even before any design work, through the ability to arrange the underlying processes in new and innovative ways. The multidisciplinary approach of the studies enables animated methods of knowledge transfer between these creative disciplines, there by opening up space for the development of innovative and unconventional design approaches. The critical discussion about contemporary product development in terms of sustainability, as well as the analysis of the human-product relationship in different contexts are methodically utilised in the design process and serve as instruments for the conception and implementation of “design-driven innovation”. The consolidation and expansion of individual skills and talents through practice-oriented and applied methods is worked on thus extending the team and leadership skills within innovation and design process. The study consists of the three main areas “Core-Studies/Studio Projects”, “Scientific/Contextual Studies” and “Economics & Law”. Instruments from the areas of innovation theory, process analysis, design research, visualization techniques (Rhino), the environmental sciences, art and cultural studies, marketing, as well as project and innovation management is intended to support the project work. Career Options
Graduates of the master’s programme will apply their expanded and consolidated skills in the following professions: • Product Conception and Development • Product Design and Consulting • Architecture, Interior Architecture • Information and Web Design • Communication, Marketing, Advertising, PR • Arts and Cultural Management • Museums and Exhibitions • within Industry Networks • in one’s own Company 24
Entrance Requirements
The open master’s programme requires no previous academic requirements, and is rather aimed at participants who already have several years of professional experience behind them, preferably at middle management level. Suitability for the studies will be supported by the submission of work samples, and after completion of a positive interview with the Head of Studies. Course Begin
Normally in October Innovation & Design Strategies/extra-occupational Master – Module Structure 1. Semester Studio Project I Art & Cultural Studies I Design Research I Life Sciences & Sustainability I International Business I Knowledge, Project & Communication Management I Total 3. Semester Studio Project III Master Thesis / Writing Workshop I International Business III Knowledge, Project & Communication Management III Total
Semester Hours
6.0 2.0 1.0 1.0 2.0
ECTS Credits
8.0 5.0 2.0 2.5 2.5
1.0 2.5 13.0 22.5
6.0 4.0 1.0
8.0 8.5 2.5
2.0 3.5 13.0 22.5
2. Semester Studio Project I Art & Cultural Studies II Design Research II Life Sciences & Sustainability II International Business II Knowledge, Project & Communication Management II Total 4. Semester Studio Project IV / Practical Master Project Master Thesis / Writing Workshop II Total Aggregate Total ø Semester Hours:
Semester Hours
6.0 2.0 2.0 1.0 1.0
ECTS Credits
8.0 5.0 2.0 2.5 2.5
1.0 2.5 13.0 22.5
7.0 10.0 4.0 12.5 11.0 22.5
12.5 ECTS over 4 Semester: 90
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Teaching Staff (Faculty of Design) Sandra Dittenberger. Univ. Prof. (NDU) Dr. Mag. Course Director MDes. Innovation & Design Strategies Studies in Industrial Design at the Kunstuniversität Linz, (passed with Distinction). Freelance Industrial Designer, ReTeaming Coach. Doctorate Studies at the University of Applied Arts in Vienna at the Institute for Design History and Theory and at the Technical University, Vienna. 2007 Doctorate. Since 2008 Research work in the field of Technology Acceptance, Usability and HCI Research in the framework of EU FP7 Projects. Research emphasis in Design Ethnography, Material Culture of Mobility, User Centered Design, User Studies. Since September 2009 Course Director, MDes. Innovation & Design strategies. Giovanni de Faccio Head of Studio Design Didactic Education at the Scuola internazionale di grafica, Venice. Further education in diverse Calligraphy Master courses in Belgium, Italy, Germany and Austria. CoFounder of the Association of Calligraphers Italy, the first modern Calligraphy Association in Italy. Since 1994 working as a visual artist in the field of traditional and modern calligraphy, Hand-carved inscriptions in stone and digital fonts. Since 1995 Assistant Professor for Type and Typography. 1999 Awarded the German Prize for Communication Design for the font family Rialto.df. 2002 Awarded with the Certificate of Excellence in Type Design from the Type Directors Club, New York. Research emphasis in Type Design for the purpose of conservation and development of the cultural heritage of typography and writing. Thomas Gronegger, Dipl.Des.(FH) Mag.Art. Dr. Ing. Univ.-Doz. Head of Studio Art & Architecture, Dean of the Faculty of Design Studies in Communication Design at the Education, Augsburg. Interdisciplinary “Studium irregulare – Bildende Kunst und Baukunst” at the University of Applied Arts in Vienna in the field of Sculpture and Architecture. Several years on research project in Florence and Rome. 1998 Doctorate at the University for Fine Arts in Hamburg. 2002 post-Doctoral work at the Academy of the Fine Arts in Vienna. Since 2005 Head of Studio Art & Architecture and since 2006 Dean of the New Design University. Numerous lectures, publications and exhibitions in the thematic area architecture, ornament and morphology. Thomas Gronegger lives and works in Rekawinkel as a freelance artist.
Alistair Neil Harkess, Architect. Dipl. Arch Course Director BA Interior Architecture & 3D Design Studies in Architecture at South Bank Polytechnic, London and at the Mackintosh School of Architecture/Glasgow School of Art. He worked in London for Sir Philip Powell, Alan Colquhoun and John Miller on projects such as the Queen Elizabeth II Conference Building, Wansbeck General Hospital (First low-energy hospital in Great Britain), Royal College of Art and the University of East Anglia (First low-energy university building in Great Britain). In 1997 he established his own architecture practice in St. Polten. 2003 Upper Austrian Timber Prize for Single-Family Homes. Since 2000, Principal Lecturer and Course Director of the Kingston University Degree Courses at the New Design Centre, WIFI, St. Pölten and since 2005 Course Director BA Interior Architecture & 3D Design at the New Design University, St. Pölten. Steuart J. Mackenzie Harrison. Architect. March., Barch. ARIAS Head of International Office & co-Head [1’st Year] BA Interior Architecture & 3D Design Born in Cyprus and raised in Papua New Guinea & Scotland. Traversed every continent except for the Antarctic. Studies in Architecture at the Mackintosh School of Architecture, Glasgow School of Art, Scotland. When not travelling he worked in various architecture and design firms in Glasgow, London and Vienna. He is a registered and chartered Architect in both the UK and EU (Architects Registration Board of the UK & Royal Incorporation of Architects in Scotland). In 2003 established his own atelier in Vienna where he lives and works. Since 2002 teaching contract at the Technical University, Vienna (Institute f. Architecture & Design/Dpt. Building Theory). Head of International Office since 2009 & co-Head [1’st Year] BA Interior Architecture & 3D Design since 2007 at the New Design University, St. Pölten. Sergius Kodera, Univ. Doz. Dr. Mag. Course Director Art & Cultural Studies Course Director Art & Cultural StudiesStudies in Philosophy, Sinology, and Art History in Vienna. Since 2004 Assistant Professor at the Institute of Philosophy, University of Vienna. Trips abroad and scholarships (Erwin Schrödinger, Frances Yates), London (Warburg Institute), New York (Columbia University) and Vienna (IFK). Research and publication emphasis on the intellectual culture of the Italian Renaissance. Martina Küng Fürlinger, Interior Architect DI (FH) Studio Assistant in BA Interior Architecture & 3D Design 88–92 Studies in Interior Architecture, Building & Product Design at the Education in Design Basel, University of Applied Sciences North West Switzerland. Projects for diverse architecture offices in Austria and in Switzerland. 2003 established M Studio Interiors. Since 2008 tutoring in Core-Studies BA Interior Architecture & 3D Design at the NDU, St.Pölten.
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Ulrike Pötschke, Diplom-Communication Design (FH) co-Head of Studio BA Graphic & Media Design Studies in Communication Design with an emphasis on Typography at the Education, Augsburg. Working in the field of graphic design and advertising with, amongst others RG Wiesmeier, Munich and in Vienna with Atelier Badian; Hofbauer, Wejwar and Partner; Ammirati Puris Lintas and also with the Euro RSCG Advertising Agency. Christine Schwaiger, Univ.-Prof. (NDU) Mag. ach. MA (R.C.A.) Head of Studio BA Interior Architecture & 3D Design Studies in Architecture, Interior Architecture and Product Design in Vienna and London at the Academy of Visual Arts, University of Applied Arts and at the Royal College of Art. 1994–1997 Tutor at the University of Applied Arts in Vienna. Since 2003 working as freelance Architect and since 2004 Partner in the architectural practice “archisphere architects & designers” in Vienna. Peter Stasny, Mag.art. Dr.phil. Head of Studio Knowledge Transfer & Research Networking, Vice Dean of the Faculty of Design Study of Art Pedagogy and Philosophy in Vienna and Melbourne, Exhibition Curator, 2003–2007 Guest Professor at the University of Art, Linz for Art and Working Methods of Observation, currently Head of Studio Knowledge Transfer & Research Networking, Vice Dean of the Faculty of Design and lecturer in Art and Design History at the New Design University in St. Pölten. Research emphasis is Art and Design History, Art Theory and the Design Lessons of Modernism. Aidan Swanton Course Director & Head of Studio Graphic & Media Design Studied Graphic Design at the Merz Akademie in Stuttgart. From 1987–1995 Creative Director and Studio Manager at Joey Badian Graphics Unlimited in Vienna. Since 1995 working in his own graphic design atelier in Lower Austria. Head of the BA degree programme “Graphic & Media Design” since 2004. External Staff Mag. Dieter Bader, Mag. René Bogendorfer, Maga Astrid Elsner, Steuart Mackenzie Harrison MA, Prof.DI Michael Holzer, Charlotte Karner, Christine Klell, Maga. Drin. Hadwig Kraeutler, Till Lammer BA (Hons.), Christopher Leach BA (Hons.), Mag. Wolfgang Nedobity, Maga Susanne Otter, Dr. Derek Pigrum MA, DI Klaus Pokorny, Arch.Mag.arch. Christian Prasser, DI Rolf Rauner, Mag.Arch. DI Heimo Schimek, Stephan Schröcker, Daniela Sternad, Mag. arch. Veit Pedit, Maga Judith Wagner, MagaDrin Veronika Zangl, MagaDrin Johanna Schaffer, Dr. Alfred Strigl, Michael Walder BA (Hons), Franz Zuckriegl MBA.
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Faculty of echnology 30
The Faculty of Technology sees itself as a new, independent pillar in an innovative and futureoriented environment of a successful and established university educational institution. Technology needs attractive and functional design ideas, conversely, it demands new and future-oriented design experts with a high degree of technological and scientific knowledge; knowledge that can only be communicated within the context of a university and research-oriented structure. The aim of the Faculty of Technology is therefore to create the basic parameters and cognitive models to be able to offer this specialized education at a high level in an international technological environment. At the same time a partnership-oriented climate between design and technology should be established in which creativity in both areas can be fostered and implemented in a results-oriented manner. With both degrees, “Design & Architecture Technology” and “Event Engineering”, a basis for a successful and innovative technological education at the New Design University was established. With these two disciplines technically interested young people are offered exceptional and unique educational opportunities within a European context, one that opens up futureoriented and multi-faceted career opportunities for the graduates. Through this a new,
practical educational direction can be established in a university-related environment which combines applied teaching with a simultaneously high level in theory and research. The Faculty of Technology offers knowledge with a future. The complexity of our daily tasks increases steadily, the need for a high degree of specialization and networking requires new and innovative approaches from a university education. In future, it will be even more necessary to develop modern problem solution strategies with strong integration between technology, economy and management. Within a framework of hands-on projects the students learn methods of approach to integrated solutions that are directly appropriate and achievable in the industrial environment. At the same time a high level of research and innovative technology and product development is a guarantee for modern curricula in the field of high technology. The unity of teaching and research is one of the essential principles of the Faculty of Technology at the New Design University. Dipl. Ing. Dr. Andreas Hasenzagl Event Engineering Architekt Prof. Dipl. Ing. Franz Schmid Design & Architecture Technology 31
Areas of Study
6-Semester full-time Bachelor’s Degree
Design and Architecture Technology
The Course is divided into four categories: Science and Technology Studies – 50% Material Technology supporting Studies – 20% Contextual Studies – 20% Economic Studies – 10% Entrance Requirements
A completely new occupational field – HIGH Material TECHnology for Design and Architecture
Experts with new high technical skills are required to support the realisation of HIGH Material TECHnology tasks of demanding, technically perfect design and architectural solutions – for which there has been no educational possibilities up until now. The design and architecture material technologist is an expert who chooses the technologically appropriate material, form, sustainability, (utility) suitability in order to implement an idea. In high demand are those who are especially creative and artistic, technically and analytically inclined, are playfully thoughtful, take joy in developing highly technological, sophisticated systems through prototyping, the implementation of “designed” objects of daily use, to large developments in the architecture landscape or “scene”. There is an especially high demand in the field of movable structures and systems for properly developed materials, details and realisable mouldings in the context of the high-technology (e.g. automobiles and aeroplanes). Design and architecture tasks should be developed in the correct high-tech manner and economically and viably manufactured. This area of activity is very broad. It ranges from developments in contemporary design and architectural solutions (e.g., HIGH TECH facade systems) to mobile and HIGHly technologically creative and innovative mobile structures (HIGH TECH trains). Graduates of these new fields of duty can work as consultants, or be self-employed (architecture & technical office employees) collaborating directly with designers or architects, prototype developers, product manufacturers, co-develop in design offices (e.g. products made of glass, steel, wood, pottery, newly developed “designer” materials, systems and components etc.). Career Options
• Materials Technologist for everyday products • Materials Technologist for experimental architecture solutions • Design Engineer in design offices • Prototype Developer & Manufacturer • Architectural Technologist in an architecture office • System & Component Developer for cars, airplanes, sports equipment • Material Specialist in international companies (e.g. cars, airplanes, sports equipment, etc.) • Testing Institutes The aim of the 6 semester study programme
The bachelor’s programme “Design and Architecture Technology” imparts the knowledge and the specialised skills required for independent and responsible solutions for an attractive material and functionally correct realisation. It is expected that the graduates should become valuable consultants of feasible HIGH TECHnology and hold positions as Designers or Architects. Course Structure
The bachelor’s programme lasts for 6 semesters and comprises of 153.5 semester hours or 180 ECTS credits. Only with the successful completion of all courses can the study be brought to a successful conclusion. 32
The prerequisite for the bachelor’s programme is the completion of AHS- or BHS examination, vocational matriculation examination or to take a university entrance examination. Suitability is to be demonstrated in the form of an extensive entrance examination before an examining commission. Consideration of individual previously completed courses or semesters or due to already proven skills (certificates) is possible. Fees
The fees for the three year bachelor’s degree course amount to 2 500 Euros per semester. Degree
Bachelor of Engineering (BEng.) Exemplary Weekly Timetable
Mo Tu We Th Fr
Morning (ca. 9–12.30 hrs) Science Material & Form Introduction to academic work Material Technology Core-Studie Self-Study
Afternoon (ca. 13–17 hrs) Economics & Law Prototypes CAAD Laboratory Self-Study
Design & Architecture Technology/Bachelor – Module Structure Semester Hours
1. Semester Core-Studies I Workshop Support I Academic Studies I Economics & Law I Total
ECTS Credits
Semester Hours
ECTS Credits
12.0 14.5 9.0 9.0 1.5 2.0 4.0 4.5 26.5 30.0
2. Semester Core-Studies II Workshop Support II Academic Studies II Economics & Law II Total
12.0 14.0 10.0 10,0 1.5 2.0 4.0 4.0 27.5 30.0
3. Semester Core-Studies III Workshop Support III Academic Studies III Economics & Law III Total
13.0 15.0 8.5 9.0 1.5 2.0 3.0 4.0 26.0 30.0
4. Semester Core-Studies IV Workshop Support IV Academic Studies IV Economics & Law IV Total
12.5 15.5 8.5 8.5 1.5 2.0 4.0 4.0 26.5 30.0
5. Semester Core-Studies V Workshop Support V Academic Studies V Economics & Law V Total
6.0 7.5 7.5 8.5 8.0 10.0 3.0 4.0 24.5 30.0
6. Semester Core-Studies VI 12.5 Workshop Support VI 7.0 Academic Studies VI 3.0 Total 22.5 Total over 6 Semester 153.5
17.5 8.5 4.0 30.0 180
Core-Studies: Materials Science and Manufacturing Techniques; Play of Forces; Basic Mathematics; Natural Sciences. Chemistry and Physics; Material & Form; Design and Architectural Construction; Electrical Engineering and Electronics; Structures, Logic of Structure; Structures, Assembly Technology. Logic of Structure; Practical Diploma Work. Workshop Support: Chemistry Laboratory; Physics and Mechanics Laboratory; Materials Science Laboratory and Manufacturing Finishing Techniques; Freehand Drawing; Applied Geometry; Modelling; Technical Drawing; CAAD & IT; Moulding Techniques; Lighting Technology; Materials Testing; Planning Methodology; Prototypes; Ergonomics.
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Areas of Study
The Course is divided into three categories: Event Technology – 50% Support Studies – 25% Economic Studies – 25% Entrance Requirements
The prerequisite for the bachelor’s programme is a general High School Graduation such as an “AHS- or BHS” examination or a vocational matriculation examination. The basis for approval is the ranking on the basis of an admission procedure interview. If you already have some technical knowledge (e.g., HTL-Technical College) please inform yourself over the various credit models available. 6-Semester full-time Bachelor’s Degree
Event Engineering
Fees
The fees for the three year bachelor’s degree course amount to 2 500 Euros per semester. Degree
An innovative education (not only) in the fascinating events industry
At today’s events increasingly complex and innovative technology is used. This requires specialists with a high degree of specialized knowledge in the areas of most up-to-date event technology. The scientifically trained “Event Engineer”, will design, plan, calculate the event together with the artistic and commercial decision-makers and manage the preparation and execution of the technical team. He/She are the technical and organizational decision-makers for all types of events. He/She work as an independent entrepreneur or as a Project Leader in a technology-oriented environment that requires a high proportion of creativity and communication. He/She are a specialist designer for the latest event technology in many areas, such as stage design, audio, video, lighting and “special effects” as well as the contact person for event logistics and security. His/her clients include, among other fields advertising and event agencies, the cultural and sports sectors as well as convention centres, public authorities and organizers of large events. As academics with a scientific background, he/she will use research as well as technology and product development of new technologies and apply specialized solutions in the event. Career Options
• Project Manager for Advertising and Event Agencies • Stage Construction, Audio, Video, Lighting Technology • Culture and Sports Industries as well as Convention Centres. • Co-ordinator and Planner in the technical management of major international events and tours • Development Engineer for modern event, media technology and “Special Effects” The aim of the 6 semester study programme
The bachelor’s programme “Event Engineering” provides the necessary occupational skills and prerequisites for the technical environment of an event. It enables the graduates, to master the technological challenges of demanding events of all kinds, from conception through planning to the implementation. Course Structure
The bachelor’s programme lasts for 6 semesters and comprises of 134 semester hours or 180 ECTS credits. Only with the successful completion of all courses can the study be brought to a successful conclusion. 34
Bachelor of Engineering (BEng.) Exemplary Weekly Timetable
Mo Tu We Th Fr
Morning (ca. 9–12.30 hrs) Event Technology Core-Studies Event Planning CAAD Scientific Work Self-Study
Afternoon (ca. 13–17 hrs) Event Technology Core-Studies Economics & Law Event Skills Soft Skills Self-Study
Event Engineering/Bachelor – Module Structure 1. Semester Core-Studies I Event Skills I Academic Studies I Soft Skills I Total
Semester Hours
13 5 2 2 22
ECTS Credits
18 7 2 3 30
3. Semester Core-Studies III Event Skills III Soft Skills III Total
18 4 2 24
21 6 3 30
5. Semester Core-Studies V Event Skills V Academic Studies III Soft Skills V Total
11 3 8 3 25
14 4 8 4 30
2. Semester Core-Studies II Event Skills II Soft Skills II Total
Semester Hours
ECTS Credits
17 5 2 24
20 8 2 30
4. Semester Core-Studies IV Event Skills III Academic Studies II Soft Skills IV Total
16 4 2 2 24
19 6 2 3 30
6. Semester Core-Studies VI Soft Skills VI Total
12 3 15
25 5 30
Aggregate Total Total over 6 Semester 134 180
Core-Studies: Fundamentals of Event Technology; Event Dramaturgy; Performance Practice and Multimedia Presentation Techniques; Audio Technology; Lighting and Projection Technology; Video in Event Technology; Stage Construction; Rigging and Occupational Safety; Information and Communication Technology; Security; Special Effects in Event Technology; Applied Event Technology; Environment; Practical Diploma Work. Event Skills: Technical Drawing; Economics & Law; Event Planning; CAAD-WYSIWYG; Budgeting; Bidding Documents and Contracts. Soft Skills: Communication and Presentation; Negotiating and Sales; Employee Management; Conflict Resolution; Crisis Management; Self-Promotion.
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Teaching Staff (Faculty of Technology) Elmer Bölcskey. Ao. Univ. Prof. Baurat h. c. Dipl.-Ing. DDr. Institute Director Laboratory Techniques – Design Engineering – Design & Architecture Technology Construction Engineering Studies (Constructional Engineering) in Vienna and Budapest. Dr. habil of Timber and Timber Technology Sciences. Civil engineer and managing partner of the firm, Bölcskey & Partners Civil Engineers for Construction and Building Physics. KG. Ao. Univ. Professor and Head of Laboratory at the Institute for Building Construction and Technology at the Technical University of Vienna. 20 years teaching experience at the HTL Krems (with emphasis on Building Restoration & Revitalization). Research interests include: composite materials & innovative wood construction. An innovative mixture of the building materials timber and concrete led to the development of the wood (fibre) concrete composite ceiling. Publication: co-author of “aluminium/glass,” Springer, Vienna/New York 2002. Andreas Hasenzagl, Dipl.-Ing. Dr. Course Director Event Engineering, Institute Director for Event Technology, Dean of the Faculty of Technology Studies in Electrical Engineering, study in the branch of Engineering at the TU-Wien, Doctoral studies at the Institute for Fundamentals and Theory of Electrical Engineering at the Technical University of Vienna, 1999–2003 Course Director of two college courses in Media Technology/Telecommunications and Computer Simulation. Teaching positions at various colleges and universities in the areas of Network Engineering, Electrical Engineering, Communications Engineering, Mobile Communications and Simulation Technology. Since 1998 Chartered Consulting Engineer for Electrical Engineering with a focus on Electrical Engineering, Communications Engineering, EMC, Networking and Computer Simulation. “It is important for an educational institution to know what people outside want, and what is required of by the economy. Accordingly, we must also adapt the curriculum to meet the demands of industry and be able to provide perfect framework conditions in order to train the students in the best possible manner.” Helmut Kienast. Mag. Institute Director Audio, Light & Technology, Vice Dean of the Faculty of Technology Event Engineering Study of Journalism and Communication Studies (major in Public Relations), Musicology (major in Systematic Musicology) at the University of Vienna. Study in Concert specialist double bass and electric bass and instrumental pedagogy at the Private University of the Vienna Conservatory of Music. Concert activities at numerous international jazz and popular ensembles. Sound and music production, CD and radio recordings, soundtrack production. 2003 foundation of the “Soundedition” agency for event technology and broadcast media.
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Peter Platzer. Ing. Mag.art. Institute Director Technical & Scientific Studies – Design Engineering. Design & Architecture Technology Graduate of TGM/Silicate Technology, studied at the Academy of Applied Arts/ Ceramics and Glass designer at Schramberger Majolica, Head of Design Department Sommerhuber Ceramics, Product Manager at Neue Stölzle Kristal, Coordinator of the “Glaskunstdorf Brand Nagelberg” Nagelberg, Technical Manager and Sales at A. Platzer. Lecturer at the University of Applied Arts. Franz Schmid, Architect Prof. Dipl. -Ing Course Director Design Engineering Bachelor Design Engineering (Design & Architecture Technology) Studied under Architect Prof. Dr. Schwanzer, TU Wien. abroad with SOM (Skidmore, Owings and Merrill) USA. Lectures at the Vienna University of Technology, Private Office – Special Office for the regeneration of buildings and structures & state-registered Architect. General sworn and court certified expert advisor. “Experts with new high technical skills are required to support the realisation of HIGH Material TECHnology tasks of demanding, technically perfect design and architectural solutions – for which there has been no educational possibilities up until now. This Bachelor’s Degree “Design Engineering” at the NDU represents an innovation in the educational market, now occupied with a successful team, with amongst others Ao. Univ. Prof. Baurat h. c. Dipl.-Ing. DDr. Elmer Bölcskey and Ing. Mag.art. Peter Platzer. Josef Wanas. Mag. Institute Director Management & Marketing – Event Engineering Study of Commercial Science at the Vienna University of Economics as well as Biology at the University of Vienna. Training within a team and individual coach with Dr. Werner Vogelauer. Since 2007, Senior Consultant, Teaching activities at the WU Wien (Executive Academy) in business management subjects and at the WIFI and the High School of Tourism Industry in the areas of marketing and management. Scientific Head of the Retail Trade and Training Academy Excellence of the Ekazent in both Vienna and Zagreb. Management consultancy in the areas of marketing and management, construction, advice. Development and implementation of training and training activities for middle and leading management, strategy management.
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We Further offers in the design field at the WIFI, St. Pölten
International academic and economic networking
WIFI College/Advanced course for sustainable product design
We at the NDU are not new to international co-operation – our very foundation as a University itself emerged out of a long and rich collaboration with the esteemed Kingston University in London (2000–2006). International co-operation is far more than the sum of the various parts involved – students and staff should have the opportunity to study in another country, to experience other social contexts and learning and teaching methods, to improve their foreign language abilities, be exposed to a range of life-skills not taught at University and gain an international perspective which in turn makes them more attractive to prospective employers. Last year we therefore took the decision to link our University into what is probably the most successful student/staff exchange programme worldwide – the Erasmus Programme. Our aim is to submit our application in order to be awarded the “Erasmus University Charter”; if awarded this would give us the right to begin negotiations with partner universities within the Erasmus framework and therefore perhaps be in the position to offer exchange opportunities as soon as the Winter Semester of 2011. In the meantime we will continue with “Loose Transfers of Knowledge” with other institutions (inter-Uni ad-hoc relationships & agreements & information exchange) which will enrich us all.
You have a general broad education and a school-leaving exam and want to enter rapidly into the working world, or you have solid manual working skills and wish to make more of them. You are therefore very well positioned for a College/Post-secondary course in design. Depending on the chosen training you will be specifically tutored in the following specialist areas (Technical Drawing, Workshop, Design Theory), or instructed in areas of general education (English, German, Mathematics) and within two years you may then acquire the required knowledge to sit the School-Leaving and/or the Diploma Examination. The field of 3-dimensional design is generously allotted time in a context of creatively challenging projects. The educational emphasis of “Sustainable Product Design” comprises of Interior, Furniture and Product Design, CAAD, Presentation Technology, Building Construction, Model Making, Economics & Law which will support the implementation of the artistic, technical and economic stages of your design concepts. Further information about our educational offers can be found on our website: www.wifiDesignkolleg.at. Practice-oriented training programs for the creative
Those who provide creative services have many skills. They advise their customers, define a concept, develop and communicate these ideas, calculate the costs, are knowledgeable in copyright and usage rights, produce finished artwork and supervise production. Few professions combine creative freedom and success-oriented, cost-based thinking so closely with each other. In times of new technology, rising customer expectations and continuously new basic parameters the demands are rising continuously. In conjunction with the WIFI Lower Austria, and as a consistent continuation our study programme therefore offers, specialist training in the areas of Design, Marketing and Technology. Amongst other things available in the programme: Drawing Workshops; Game Design with Flash; Academic college courses: Photography (in cooperation with the University of Applied Sciences, St. Pölten), Pricing for Design Excellence; Creative selling and negotiating; Protection against Creative Copyright-Theft: Training as Certified Professional PrePress; Academic college courses: Event Technology (in cooperation with the University of Applied Sciences, St. Pölten)
Since the International Office was initiated in September 2009 up until February 2010 we have amongst other things been partaken in: • Estonian-Austrian (disainioo/designAustria) Networking & Exchange Workshop in Tallinn, Estonia. • Project Workshop: “Ein-Leuchten” in the context of the Vienna Design Week a National & International Design Festival in the Museums Quarter MQ, Wien. • BMWF-Omani Government Networking, “Round Table” Meeting & Gala Dinner attended by the Austrian Minister for Education Johannes Hahn & HE Dr Rawya Saud Al Busaidi, Minister of Higher Education, Sultanate of Oman. • i: OeAD Training days – ECTS and Diploma Supplement Label, University of Linz. • ii: OeAD Bologna Follow-Up for Art Universities and Art High Schools. Konservatorium WienPrivate University.
For further information about other study possibilities please visit www.noe.wifi.at • “Experience Exchange” of the International Offices of the NDU & the FH St. Pölten. WIFI New Design Centre Mariazeller Straße 97 | 3100 St. Pölten | Telephone: +43 (0) 2742 890-2411 Email:
[email protected] | www.noe.wifi.at
• co-organised Board Meeting of European Council of Interior Architects (ECIA) in Vienna (5–7 Feb. 2010) and partook in preceding discussion/brainstorming as to the current situation of education and of the “profession” in Austria & the condition of the HYPERLINK “http://www. innenarchitekten.at” Federation of Austrian Interior Architects (BÖIA). Through these various events and through further background research carried-out by the International Office we have gleaned much useful information and made some useful initial contact with potential partner universities; from this initial knowledge we have conceived a basic outline concept in order to set priorities and achieve the optimum results with regards to International co-operation and/or relationships for the students and staff of the NDU. Architect. MArch., BArch. ARIAS. Steuart J. Mackenzie HARRISON Head of the International Office
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Universities and Institutions
Amongst others: ETH – Zürich (CH), Universität Brasov (RO), Bauhaus-Universität Weimar (DE), Ecosign Köln (DE), WAM Dortmund (DE), Kunstschule Wandsbeck (DE), FH St. Pölten, Industrie-, Handwerksund Landwirtschaftskammer Bozen (IT), arge creativwirtschaft, design Austria, departure, Hofmobiliendepot Wien, Belvedere Wien, Handel-, Landesmuseum Niederösterreich (AT). Guest Professors (up until 2010)
Since its foundation the following visiting and guest professors have taught at the private university: Archin. Katrin Hootz, München (DE); Elisabeth Kopf, Wien; Darren Major BA, Melbourne (AU); Archin. Gisela Podreka, Wien; Maga art. Gudrun Schwienbacher, Wien; DIin, Helga Timmermann, Berlin (DE); DIin. Astrid Tschapeller, Innsbruck; Dipl.-Arch. BSA Marco Zünd, Basel (CH). Guest Lecturers at events and in teaching (up until 2010)
Mag. Carl Aigner, St. Pölten; Mag. Thomas Bene, Waidhofen; Mag. arch. Rudolf Berger, Geinberg; Luigi Blau, Wien; Dr. Markus Brüderlin, Wolfsburg (DE); Kristina Brusa, Stockholm (SE); Profa. Marina Cionca, Brasov (RO); Craig Dillon, Wien; Michael Hacker, Wien; Akad. Maler Albrecht Hausotter, Hamburg (DE); Tobias Held, Wien; Maga. Christina Horner, Wien; Profa. Penny Hudd, London (UK); Paul Hughes, Amsterdam (NL); Christine Klell, Wien; Arch. Bernhard Kratschmer, Wien; Chris Lefteri, Barnet (UK); Mario Lombardo, Berlin (DE); Maga. Nada Nasrallah, Wien; Nigel Ordish, MDes (RCA)/London (UK); Dra. Eva B. Ottillinger, Wien; Mag. arch. Giulio Polita, Triest (IT); Gottfried Pott, Wiesbaden (DE); Werner Pramel MA, Wien; Maga. Marie Rahm, Wien; Monika Rycerz BA (Hons), Krems; Franz-Nicolaus Scheichenost, Wien; Archin. Lena Schacherer, Wien; Dr. Hansjörg Schelling, Wien; Mag. arch. Andreas Schmitzer, Wien; Maga. Monica Singer, Wien; Prof. Penny Sparke, London (UK); Prof. arch. ETH Laurent Stalder, Zürich (CH); Mag. arch. Michael Steinlechner, Innsbruck; Archin. Miruna Stroe, Brasov (RO); Christopher Sturmer, Wien; DIin. Helga Timmermann, Berlin (DE); Mag. Martin Thörnblom, Wien; Michael Tripolt, Wien; Dr. FH-Prof. Dustin Tusnovic, Salzburg; Gerard Unger, Bussum (NL); Prof. arch. Gunther Wawrik, Wien. Business Partners & Projects
Many other innovative projects have been realized in collaboration with industry: L. Bösendorfer Klavierfabrik GmbH, Wien; Connecting People – Asylkoordination, Wien; Egger Holzwerkstoffe, St. Johann in Tirol ; Folke Tegetthoff, St.Georgen; gugler* cross media, Melk Kika Leiner Gruppe, St.Pölten ; Land NÖ; Musicnet Entertainment GmbH, Wien; NXP Bowling, St. Pölten; Ortner, Loosdorf; Regionalverband Niederösterreich Mitte; Raiffeisen Holding, Wien; Stadt St. Pölten*; Teich AG, Weinburg; Tierheim, St.Pölten; Fachgruppe Werbung und Marktkommunikation; VAZ, St. Pölten; Vitra, Wien; Egger, Unterradlberg; Red Bull, Fuschl; XXXLutz, Wels; Literatur Haus, Wien; et al.
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We can be contacted by the following means:
New Design University Private University of the Creative Industries Mariazeller Straße 97 | A-3100 St. Pölten Telephone: +43 (0)2742 890-2418 | Fax: +43 (0)2742 890-2413
[email protected] | www.ndu.ac.at How to find us:
Take the train to St. Pölten Central Station. From there continue by “LUP” city bus lines 1, 5 or 8 to the stop Sensengasse. By car: A1 Motorway exit St. Pölten Süd (South). At the traffic lights turn in the direction of St. Pölten city centre. Just after the WIFI building at the sign for the WIFI-Parking, turn right into Dr. Richard Wolfsgruber-Gasse.
The New Design University is a Study Initiative of the WIFI and the Chamber of Commerce of Lower Austria. Imprint: Responsible for the contents: Mag. Johannes Zederbauer, Managing Director of the company “GWT Aus- und Weiterbildungs-GmbH” Printing errors and changes reserved. Translation: Architect. MArch., BArch. ARIAS. Steuart J. Mackenzie HARRISON
