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eti wo nt C er elo ent t o p e ing ateg Asse etwo al M men g t t e k c k r v S n i t r n n r w e O e e t k e p n e ti a te g a m sm Ce t N te eg Str ting ter N ation sess ark t Ce Ne lopm l Mar en elo ketin sm es en nter t l M ork D sess rke ic M t ra rat r v s s M C n t a a r m S s e n e n e s t e g n ing arke r e t S e ic e A n D g a n ve na op m ss g Ce t Op ng A ratio Netw g As gic M trate ting rk M teg ssm ss ng l M ssme ketin evel ent C g A Ce k De ratio trate i i nt o n a t e e t a t e n c i e r S r t i e e t s e n w t e r n k n r p e i e a t e s g D e r k s t t e k g a S r m o e m o S r e s p e s e A s ti k a ar tO m pm en ss tw ark g St ketin Ma ting t O eting ng A g A ter N pera g As nal M twor sses Mark ic M se ing sess r Ne n elo gic M men nt C ic M al n n r t e i i s e v t n t k a n e n k o e ti g A De rate lop sme ateg rke t Ce ent O rketi erati ter N ting A tegic trate Mark g As ente lopm l Mar arke es rke al M ratio l Mar e a k a r v t s r a p M t C o a e e n e S m M S en ra ve tin ss l M ation Ope iona ic nt ss ng S ke gic ssm lop gic M ent O nt Ce Mark g St ng ateg De ration egic ng A t t na etw ting ork D e r r t i A t e e n o i e a a t k i m t v t r g t e e p n a ti s e tr tin e M a m se or ic rke rke tw tin De Strat rke pera nt O lopm Ope es Str tw rke nt Ce As Op g Str lop essm ateg rke l Ma ing S egic s k e a Ma r Ne arke l Ma r g t a e s t g e e O o v n t A in tr a M v s t at m en rN ng te tin etw tin gic M sme a De ter rke me arket en elop k De As ing S onal ation ke eti en Str eting ente lopm arke ic M tion n a k p r s k N e r m g g C r t e o a g e i r r l t M r o p t t a a s in C M ra C te e l e e e e rk ev two tin al ev nal M g Str g As nt nt ev l M Netw arket era t Op iona ic M ent tra Ope evelo rk D ke c Ma ark n e e e a De p g D r D S o C t n e M N a i o n t m n k m O n t i r k o k i i t g i D a t o r l r t t M r s t r s n i t a e g e r M a n t in o r e tw n l e tr c te at rk te na m es etwo pera arke arke es etwo ev Ne Cen Netw Ope ng S ssme per t Cen ategi pm two ti o me elop Op tiona Stra ss ss r o a p t D N M O A l A M N r i t e e O o n t l t e e e nt ev en en Str Ope evel ter nt gic eting enter work m ter era eting eting ke ss ev ter N Cent men na e m D r m n e e n p o m A g t p i a m s e t t t m a D lo n ss Ce elop al M tO nt es ketin or k en ng ark nt C r Ne velop ark Mark nt C velop pera Str lop nt ss me work etw Deve men v M eti r M e t C sme Asse n e g e p e k l A a v te e e c c O o r n t i i me e N D m lo t s sm rk D nt rk eti ategi ss t Cen rk D lop tiona ateg s Ne nter se rk perat ic Ma rk D eting nal M eve ng sess en k e o i e e e r s t r o o s v o m w s r a r m a e e k A t t D o t r o n w s e t s e p s r e ti e e tw S rk S A et A lop t O rateg etw etw velo lM al g A r Ne Ma pera work t Cen ent C ter N ork D t Op ting Ma ting ve iona eting ng essm er N n r N men t N i i c e t i e t t on e c r S i n i e n t e e n g w e e t D t t t O e m D e s t k k e g p n e k t k g e e k a n a n r r s r r e r r e k r n e ss rk nt m C rN at elo ketin r N elopm al Ma c Ma nt Ce twor Ope al Ma ic Ma ing A nt C Ma ent C Ce nt wo t Ope al M me ente sess Asse Str ev e t t e r t c p i e i t t e n D g a e v n s g n lo e C N n g sm Cen i on me er N men ation ateg arke ssm eg ssm De ratio trate ve nt ork nal M ssm rketi g A etin es t ss r ter opme erat Stra e t k r e t e s n w p e n r e n i M n t e e s D k s t e S s S a o s e p r e s s A sm rke tio k ic g el me etwo t Op ing As As nt Ce evel nt Op ting Ma ting r N pera g As nal M twor es eg ng A ent C Dev ent O etin a ss t t t g s e n e N c t e e D a n i s e M e e i k i k r k t t g r t ra r t r k A k m ke ss nter m m en nt O ketin ratio r Ne m m e r e r ic a e a r a S s S s t p k k g p A p o g o C s a s r M o M g g t r e lo e lo w e g ar e te lM t ra c M tin te etw evel onal ketin ic M ss ve onal ic Ma Asse Net ve tin i na rketin ic M tC tra ng S pm ic Ma t Op Cen arke N e e e A n g o S o i i k i r r D r l D t D g t e e g g i e M ar 商业发展战略 ra STRATEGIES m ra rat raAND rk teg SALES ing eDEVELOPMENT rk rk eg pmen ent nte Ma trate k ing rket Strat nte Ma trate ketin t s t e e c ev t e M o o o i l l e e s a p p e p t g k a ic C r tw tw sm ate O O na g S se g tC etw nt O tiona ng S Mar Str velo ark al M nt g S Mar es nt teg ti o r Ne Ma tin As er Ne ent en er N n e n t M s i i e e a a r e ng t t c l r r n s c S g i m m k t i e D e me pera rketi egic e t m a m e t t r s n A s g io g k i k g S p n p s n t p n p n a k s t s r r e e n r g t o e o a o o a e t Operational Marketing CHINA e i e e g e l a l a O l O r t M o at a se ti a k s s C n e e C r C r t e t l M e e i r r tin s M M t a t s w s v t t t v v t t n k l n r a p t a l e l A S r e S A n e en k De pme iona De iona ing S ing A men k De pme iona 中国市场操作 ark l Ma t Ope nt O ation ark gic M sme ing eting ssm ing eting ssm t r t r t t rk t t M t s o o e r M l a l o e o a e a o a e s s e n r e l e c r p gi pm ion pme na Strat Asse Netw Oper Mark Mark Asse Netw Deve Ope Mark Mark Asse Netw Deve Ope Mark Mark Asse N elo ent O ratio rat l t o l r t l r t r v l r k g e c ic g g g i en tiona tegic eting ente twork men tiona en iona nte eg ketin nte twor nte Op Deve rk De opm Ope ketin ketin eg ketin t e t m m e e t a k a p a p p C r a r a e r l e r r r t r r t tr tr o ra t lo tC lo tC N t C velo pe ng S ic Ma pe ng S ic Ma ork etw Deve men pe ng S ic Ma Ma ic Ma en en nter N eve en nter N eve en er l t O w O e O m t i m m a i m i n N t t t p D t t D e e n r n e ss n rk e et eg eg ss t C e lo eg eg sess t Ce ork D ss on ork pme se ve nte etwo ark Strat Asse ent C twor me Mark Strat se twork pme Mark ati Strat rat t n r s n s e s w e p w t M e t e e S A o o A D e e l e p g m g m t C er N g el g al el g elo nal g A r Ne na eting eting essm ter N r N De ork nt O etin ev tin on ketin ketin sess tin sess ter N Dev t ev tin o o i e i i e e t t e n w D e t t t D k s t k k e k k n e r r a r r r s s r s r ra k rk ra en en en or k t or k t C er Ne lopm l Ma ork Oper l Ma pe al Ma c Ma ing A nt Ce twor Ope al Ma ic Ma ing A nt C Ma ing A nt C Ma nt C w w w t t O t c t c e a i a i e e i t e t e t t t t ev en on ateg ion ateg arke ssme er N men ation rateg arke ssme er N ter N me er Ne men ation ateg arke ssme er N men t s a t r t C rk D erati s t r t r r r t t r t p e e p p e n e M e e M St St o pe ss t Cen t Cen t Ce ss t Cen velo ss t Cen velo g S gic ic M Ass t Ce elo t O p g S egic Op ting A Op ting O tw v n g A A n i t i t e t e t e e e n e t n g n g n n t t g t g n n n n n N rke Stra ketin sme rke Stra ketin sme ork D pme rke Stra ketin me ssme ke rke ketin sme ork D pme me ork D pme me a a s a a s p s r r s r s s r M r s o M o M g M g g e lo lo w al tin c Ma Asse Netw evel onal ketin ic Ma Asse Netw evel onal ketin ic Ma Asse Asse Ass ic Ma i ve onal ic Ma Asse Net ve n e e o k i i i r i i r D r r t D r ar rat ra l Ma rateg eting eting eting rateg k D erat rat l Ma rateg eting ente rk teg eting ente rat rateg eting ente rk r e M e e a o e o o p l r p t t p t p a S S S St St na Op na tC ark ark tC ark etw tC ark tO etw ark tO etw ark tO tO on

Mission: Strategies and Sales Development We work with companies, providing strategic and operational support, developing and strengthening the skills of their sales network, with the aim of achieving a tangible improvement in sales performance.

BUILDING COMPETENCE

Moscow

Berlin

Warsaw

London Paris

Tokyo Milan Florence Shangai

Rome Madrid

Dubai

Headquarter

Branch Office

Country Sales Consultant I Business Partner

STRATEGIES AND SALES DEVELOPMENT

Made to Sell Strategies and Sales Development Made to Sell is a consulting company specialized in developing Strategies & Sales development to improve the sell out performance of the sales network.

OPERATIONAL MARKETING

STRATEGIC MARKETING

ASSESSMENT CENTER

NETWORK DEVELOPMENT

EUROPEAN, MIDDLE EAST AND FAR EAST MARKET

EUROPEAN MARKET

EUROPEAN MARKET

EUROPEAN MARKET

PERFORMANCE ANALYSIS SALES AND MANAGEMENT SKILLS DEVELOPMENT RETAIL EXCELLENCE ACADEMY

RECRUITMENT ASSESSMENT CENTER POTENTIAL EVALUATION

STRATEGY AND TACTICS EXECUTIVE COACHING

SALES STRATEGIES SALES NETWORK MANAGEMENT SALES NETWORK DEVELOPMENT

MadeToSell.eu

Values Human Resources We put the client at the center of all company procedures; we value human resources both in and out of the company; we review objectives and implement methodologies for the success of every sales development project.

Who We Are Made to Sell We facilitate and accelerate the processes and fundamental choices that are at the root of Sales Strategies and Development projects.

The Made to Sell Consultant The Made to Sell Consultant supports management in the pursuit of joint goals, providing experience and motivation, and facilitating processes to improve the commercial performance of the distribution network.

STRATEGIES AND SALES DEVELOPMENT

Clients Top Companies National and international industry leaders rely on Made to Sell as we support them in developing efficient operational solutions that are consistent with their brand; we design projects targeting commercial development through our highly skilled and specialized operating units.

Industries . Electronic Consumer . Energy . Fashion . Financial . Food & Beverage . Hotellerie & Spa . Interior Design . Jewellery . Luxury . Mall & Outlet . Medical . Real Estate . Telecommunication . Transportation . Travel Retail . Wellness

MadeToSell.eu

OPERATIONAL MARKETING Performance Analysis Sales and Management Skills Development

Cathedral of Santa Maria Maggiore I Florence

STRATEGIES AND SALES DEVELOPMENT

Operational Marketing Business Unit The Operational Marketing Business Unit follows an established framework designed for continuous improvement of the sales staff’s sell out performances on the distribution channel.

ANALYSIS

SELLING STYLE

RETAIL EXCELLENCE ACADEMY

INTEGRATED DEVELOPMENT PATH

MYSTERY CONSULTANT MYSTERY PROSPECT MYSTERY VISUAL VISUAL CHALLENGE BRAND.VISUALCHALLENGE.EU

SALES TRAINING SALES COACHING MANAGEMENT COACHING SALES GUIDE VISUAL GUIDE ONLINE DEVELOPMENT BRAND.SELLINGSTYLE.EU

MadeToSell.eu

Cycle of Value The model involves two steps: analysis and subsequent empowerment of sales skills.

Analysis Mystery Consultant Detailed behavioral monitoring of sell out The Mystery Consultant is an exclusive Made to Sell tool, designed to analyse and evaluate the distribution channel; consulting is carried out by professionals with extensive experience in the field; its scope is to retrieve objective data concerning: a detailed qualitative and quantitative behavioural analysis of the sell out process, the sales skills for brand communication and presenting the product/service and the proper application of visual merchandising standards. The Mystery Consultant provides an objective portrait of the distribution channel, with particular focus on sales behaviour and exhibition quality, tracking its current status and highlighting areas needing improvement, crosswise for the sales network and vertically for the single store.

STRATEGIES AND SALES DEVELOPMENT

Mystery Prospect Behavioral monitoring best sell out practices The Mystery Prospect is an exclusive Made to Sell tool designed to analyse and evaluate the distribution channel; consulting is carried out by professionals with extensive experience in the field; its scope is to retrieve objective data concerning fundamental good practices in the sell out process, the sales assistants’ sales skills and the proper implementation of visual merchandising.

MadeToSell.eu

Maxxi, National Museum of Arts I Rome

Mystery Visual Monitoring the correct application of corporate visual merchandising standards We analyze the elements that characterize the Visual Merchandising standards and the display criteria that the store must comply with in order to maximize the performance of the Brand’s sell out. Through Mystery Visual it is possible to anonymously check the correct application of good visual merchandising practices on the distribution channel.

STRATEGIES AND SALES DEVELOPMENT

Visual Challenge Competition on the correct application of the display criteria and speed in setting up A development tool used to properly achieve in-store visual merchandising standards, through a competitive tournament aimed at adhering to and increasing the quality of the Brand’s display standards as well as the display set up speed. The focus is on achieving the following targets: univocal and shared communications, prompt access to the displays and evaluation criteria, “Just in Time” verification for the shop windows design, visual skills development and communication among the visual team.

Brand.VisualChallenge.eu Online vertical portal: proper compliance with visual merchandising standards The online Brand.VisualChallenge.eu portal is dedicated to managing Visual Challenge competitions and it shares the information related to the display standards that the stores must observe, together with the Challenge rules. Brand.VisualChallenge.eu

MadeToSell.eu

Cathedral of San Marco I Venice

Empowerment of Sales and Marketing Skills Selling Style Selling Style is a technical/commercial methodological approach, aimed to constantly improve the sell out performances and provide excellent sales service to customers in their sector.

STRATEGIES AND SALES DEVELOPMENT

Sales Training Experience Competence Classroom-based group learning using role-play and shared professional experiences. Focused methods of learning sales skills subdivided into different levels and steps, geared at improving sales performances, brand and product valuation for prospective and returning customers. SellingStyle.eu

Sales & Management Coaching 1-to-1 Field Competence Made to Sell Sales Coaching seeks to develop Sales and Management skills: improving the product/service sell out performances, increasing the Store Manager’s Sales and Managerial skills, by designing specific on-the-job coaching with regards to the available human resources and roles.

MadeToSell.eu

Exhibition of Milan I Rho/Pero, Milan

Sales Guide Sales Manual The Made to Sell framework for developing sales skills includes a technical- commercial sales guide, published online at the Brand.SellingStyle.eu portal (in the area dedicated to the client brand).

SellingStyle.eu Online Vertical Portal: sell out performance improvement Sharing and developing sales skills through an online portal dedicated to the sales process of the client’s brand and product lines. SellingStyle.eu Brand.SellingStyle.eu

Visual Guide A manual defining and teaching good Visual Merchandising practices Part of the Made to Sell development framework includes a Manual that defines and teaches good Visual Merchandising practices in the store, and is published on line at the Brand.SellingStyle.eu portal.

STRATEGIES AND SALES DEVELOPMENT

Retail Excellence Academy An integrated framework for continued sales performance development The Made to Sell Retail Excellence Academy strengthens Sales and Management skills and is structured to allow continued skills development by the human resources involved in selling the company’s products or services so as to significantly increase the sell out performance of the distribution channel. The Retail Excellence Academy project is based on an integrated framework that includes: selecting or evaluating the potential of those that will be involved, strengthening communication and technicalcommercial skills, on the job performance monitoring, customer satisfaction analysis and periodic follow-ups. RetailExcellenceAcademy.eu

Incentive Plan The project allows the client to understand and define the right sales targets to apply to the sales network according to the market, the company’s trends and the specific territory, and to connect the Incentive Plan to each resource basing it on quantitative and qualitative evaluations of the sales processes, motivating staff to be proactive and to reach their set targets.

MadeToSell.eu

Made to Sell s.r.l. FLORENCE Headquarters: via Vittorio Emanuele 33, cap 50041 Calenzano (FI) MILAN Branch Office: viale Monte Ceneri 78, 20155 Milano (MI) ROME Branch Office: via Alberico Albricci 27, cap 00194 Roma (RM) Phone: +39.055.8811171 eMail: [email protected] Business Partner CHINA MadeToSell.eu

SHANGAI

Made to Sell Company Profile: rel.3.0-2013 Copyright© Made to Sell srl - All rights reserved. The contents of this Company Profile are exclusive property of Made to Sell srl. The logos: Made to Sell ®, Mystery Consultant ®, Mystery Prospect ®, Mystery Visual ®, Brand Value Analysis ®, Customer Audit ®, Selling Style ®, Visual Challenge ®, Retail Excellence Academy ®, SELLER Ability ®, SELLERjob.it ®, are registered by Made to Sell srl, holder of the exclusive properties. The methods contained within the Company Profile are intended to be the exclusive property of Made to Sell srl. Offenders will be prosecuted according to law by Made to Sell srl.

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