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WINTER 2016

AICR Catalog

Publications

Materials for: Healthy Weight Management Eating for Cancer Prevention Health Fairs

UPDATED MATERIALS INSIDE: New American Plate for Weight Loss Easy Moves to Stay Fit Magnet Herb and Spice Wheel



Dear Health Professional, Get a jump start on your winter health education planning now with AICR’s evidence-based materials. Our brochures and interactive tools focus on how every day lifestyle changes can lower risk for cancer and other chronic diseases. Winter Highlights: • Comfort foods can be hearty and healthy with our New American Plate approach to eating well. Check out the colorful brochure complete with recipes to try (page 3). • What is processed meat? Does alcohol affect cancer risk? Check out all the fact sheets in our Hot Topics series to answer some of the most common nutrition questions (pages 10 - 11). • Inspire survivors to stay active with the latest research on Physical Activity and Cancer Survivors (page 12).

Alice Bender, MS, RDN

Planning a health event?

Use our calendar of important health dates below to see where we can help! October Breast Cancer Awareness Month: page 14 Health Literacy Month: pages 10–11, 16

November CONTENTS Intro to Cancer Prevention. . . . . . . . . 1 Nutrition Resources. . . . . . . . . . . . . . . 2 Physical Activity and Weight Management . . . . . . . . . . . . . . 8 Hot Topics. . . . . . . . . . . . . . . . . . . . . . . 10 Survivorship Resources. . . . . . . . . . . 12 Resources by Cancer Site . . . . . . . . 14 Materials in Spanish (Materiales en Espanol) . . . . . . . . . . 16

National Lung Cancer Awareness Month National Stomach Cancer Awareness Month: pages 12–13

December Healthy holidays: pages 2–3

January New Year, diet and weight loss questions: pages 4–5, 9

February Cancer Prevention Month: page 1 World Cancer Day

March National Nutrition Month: pages 2–6 National Colorectal Cancer Awareness Month: page 14

Intro to Cancer Prevention Share these action-oriented brochures with patients to help them make healthy choices for lower cancer risk. Using the latest research, these comprehensive brochures are great primers for introducing the science behind cancer prevention. 10 Ways to Reduce Your Cancer Risk (REC)

3 Ways to Prevent Cancer (GL)

Get a detailed look at our 10 evidence-based recommendations for cancer prevention. Includes practical tips and suggestions for following them.

This easy-to-read brochure distills our cancer prevention recommendations down to three clear action points. Price per set of 25: $10.00

Price per set of 25: $10.00

The Cancer Process (CP)

Cancer: Facts vs. Fears (ED)

How does the transformation of a single cell into cancer occur? And how does your body work to slow the cancer process down? This brochure explains what cancer is and what you can do to protect yourself against it.

Cancer is Americans’ number one health worry. This leaflet separates the myths from the facts and explains the research behind them. Price per set of 25: $6.50

Price per set of 25: $6.50

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Nutrition Resources NEW AMERICAN PLATE

Show your patients how to take a visual approach to a healthy eating pattern with our plate. They’ll love these colorful brochures that illustrate the importance of diet with simple tips, menu samples, and recipes. The New American Plate: Introduction (NAP)

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The New AmericAN PlATe®

One -Pot Meals

The New American Plate: One-Pot Meals (OP)

AICR’s most popular brochure, the NAP Introduction, offers colorful graphics with clear information on shifting to an eating pattern that reduces the risk of chronic disease while helping to manage weight.

For people who don’t have much time to cook, this brochure shows easy and BEST delicious ways to SELLER combine healthy proportions of plant-based foods and animal protein. Recipes foR a healthy weight

The New American Plate for Weight Loss (WL)

The New American Plate for Breakfast

Eating naturally lowcalorie foods can help control weight and prevent cancer. Learn how in this brochure, along with easy physical activity tips and healthful snack recipes.

Discover a new reason to make time for a healthy breakfast. Includes recipes rich in vitamins, minerals and cancer-protective phytochemicals.

WINTER 2016 | aicr.org/store

Revised Edition

and a healthy life

(BR)

What is the New American Plate?

The New American Plate: Comfort Foods (CF) Use more vegetables, less fat and less salt to create healthier versions of traditional comfort foods like meatloaf, macaroni and cheese and even cookies.

Price per set of 25: $10.00

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Nutrition Resources NEW AMERICAN PLATE INTERACTIVE TOOLS

Reinforce the message of healthy eating patterns with tools your clients can use everyday. From shopping guides and menu planners to serving size wheels and workbooks, these materials will inspire your clients to take action for better health.

Sensational Substitutions on The New American Plate (SS)

New American Plate Guide to Portion Sizes (PG) This guide illustrates portion sizes of common foods from 20 years ago compared to today, and explains how oversized portions can increase cancer risk.

Make your favorite recipes healthier with this refrigerator magnet that lists ways to cut fat, sugar and salt. Price per set of 25: $11.50

Price per set of 25: $7.25

New American Plate Tear Pad (NAPT) Colorful 7-day menu plan on one side; New American Plate summary and AVAILABLE healthy eating and goal IN SPANISH setting checklist on the other. 50 sheets per pad, 8.5x11” Price per pad: $9.00

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New American Plate Portion Size Finder (SSW) This 7-inch slide chart in wheel form can be adjusted to show the standard USDA serving sizes for 18 groups of vegetables, fruits, whole grains, beans, nuts and seeds. Price per set of 25: $16.00

THE NEW

American Plate

Shopping Guide

Use this guide to help you shop for healthy foods to put on your plate every day. The New American Plate is an easy model for meals to help lower your cancer risk: 2/3 (or more) plant-based foods and 1/3 (or less) animal protein. Fresh or Frozen Produce

(outer aisles or freezer section)

Fruits ❏ Apples ❏ Apricots ❏ Bananas ❏ Berries (blueberries, raspberries, strawberries) ❏ Cherries ❏ Citrus (grapefruits, lemons, limes, oranges, tangerines) ❏ Grapes ❏ Kiwi fruit ❏ Melon (cantaloupe, honeydew, etc.) ❏ Nectarines ❏ Peaches ❏ Pears ❏ Plums ❏ Tropical fruit (mango, papaya, pineapple, starfruit, etc.) Vegetables ❏ Asparagus ❏ Beets ❏ Broccoli ❏ Brussels sprouts ❏ Cabbage (bok choy, green, Napa, etc.) ❏ Carrots ❏ Cauliflower ❏ Celery ❏ Corn ❏ Cucumber ❏ Eggplant ❏ Fresh herbs (cilantro, dill, parsley, etc.) ❏ Garlic ❏ Green Beans ❏ Greens, leafy (chard, collards, kale, lettuce, spinach, watercress, etc.) ❏ Mushrooms ❏ Okra

NAP Shopping Guide 2014.indd 1

New American Plate Shopping Guide (GU) Create shopping lists using this guide to choose healthy foods to put on your plate every day.

❏ Onions ❏ Peas (green, snap, snow) ❏ Peppers (bell, hot) ❏ Potatoes (sweet or white) ❏ Summer squash (zucchini, yellow) ❏ Tofu ❏ Tomatoes ❏ Turnips ❏ Winter squash (acorn, butternut, pumpkin, etc.) Pantry Items (center aisles)

15 sheets per tablet. Price per set of 25: $16.00

❏ Beans, canned (reducedsodium or no-salt-added) ❏ Beans, dried ❏ Peanut butter or other nut butters ❏ Soup and broth (fat-free and reduced-sodium) ❏ Tempeh soy crumbles (freezer section) ❏ Canned tomato products (reduced-sodium or no-salt-added) Whole Grains (center aisles, freezer or bakery section)

Look for 100% whole-grain most often

❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏

Bagels, mini Barley Bread/rolls/pita Bulgur Cereal, cooked (oatmeal, etc.) Cereal, ready-to-eat Couscous Crackers English muffins Millet Pasta Quinoa Rice (brown) Tortillas, low-fat Whole-wheat flour

(over)

12/19/14 1:58 PM

Personal Action Plan Workbook (PP) This workbook offers a simple diet assessment, specific suggestions for lifestyle changes and a worksheet to list goals, action steps and how to track progress. Price per set of 5 copies: $10.00

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Nutrition Resources EATING WELL FOR LIFE

Good nutrition is a lifelong journey. Help your clients—from kids to mature adults—learn more about eating well, storing fresh produce and interpreting the label on packaged foods. Nutrition for Healthy Aging (AF) Good nutrition and a healthy lifestyle can add vitality to your older clients’ lives and help reduce the risk of cancer and other diseases. Price per set of 25: $10.00

Herb and Spice Wheel (HG)

BEST SELLER

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Learn how to flavor meals and add healthful phytochemicals with herbs and spices Price per set of 25: $16.00

WINTER 2016 | aicr.org/store

We can!

Eat Well

to Reduce Your Cancer Risk

An initiative of the American Institute for Cancer Research.

Eat Well (ES) Learn how you can focus on eating more plant foods and limiting red and processed meats. Explore the research behind our nutrition recommendations for lower cancer risk. Price per set of 25: $10.00

Herb Markers (HM) Label your herb garden with these markers. These colorful stakes are hand-drawn with the most popular herbs to grow: dill, basil, rosemary, tarragon, thyme and parsley. Price per set of 25: $6.00

Guide to Storing Fresh Produce Refrigerator Magnet (FP) This refrigerator magnet tells you the best ways to store individual fresh vegetables and fruits to make them last longer.

Nutrition Guide to Beans (BG) This bookmark/ refrigerator card explains why beans are an important part of a healthy diet. Price per set of 25: $6.50

Price per set of 25: $11.50

Nutrition Facts Label (NL) GREAT FOR HEALTH FAIRS

Jar Gripper (GR) This colorful rubber grip reminds the user to “Get a grip on healthy eating” whenever they unscrew a tight fitting lid or bottle top.

This simple guide helps you decipher the Nutrition Facts label. Make healthier choices by understanding how to use the label. Price per set of 25: $7.25

Price per set of 25: $17.25

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Physical Activity and Weight Management Physical activity is important for lower cancer risk through weight management and independent of weight. Use these simple steps and tools to add activity and get on the right track.

Start Where You Are

SIMPLE STEPS FOR PHYSICAL ACTIVITY

STEP

1

Keep It Up (KU)

Start Where You Are (SW)

Once you’ve gotten a physical activity routine going, this brochure helps you fine-tune it by getting the three types of activity— aerobic, strengthening and flexibility­—you need to stay fit.

This brochure helps to put you on track toward getting at least 30 minutes of physical activity every day for lower cancer risk. Price per set of 25: $10.00

Price per set of 25: $10.00

Mix It Up (MU)

We can!

The final brochure in this series is filled with tips to keep your physical activities varied and fun so you keep moving for lower cancer risk.

Move More to Reduce Your Cancer Risk

Price per set of 25: $10.00

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This brochure shows your clients how to make activity fun and explains how getting 30 minutes of daily physical activity reduces cancer risk. Price per set of 25: $10.00

An initiative of the American Institute for Cancer Research.

Move More.indd 1

Move More (MM)

3/6/15 2:49 PM

Exercise Magnet (AM) Getting at least 30 minutes of moderate physical activity every day is important for good health and lower cancer risk. This magnet depicts 3 easy moves to help you stay fit anywhere.

AICR Excercise Stretch Band (EXB) Make strength training easy with this low-level resistance band, complete with exercises to do anywhere, anytime. Price per set of 5: $15.00

Price per set of 25: $11.50

Reach Your Healthy Weight (SL) This brochure explains the research on weight and cancer and provides practical tips for reaching and maintaining a healthy weight. Price per set of 25: $10.00

Body Mass Index Slide Calculator (BMI) A pocket-size slide ruler helps people easily find their BMI. Price per set of 25: $17.25

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Hot Topics With so many studies making headlines on how diet, activity and weight affect cancer risk, there’s a good chance your clients are confused. These short brochures look at the latest research to answer the most frequently asked questions. The Cancer Fighters in Your Food (CY) Learn about the different compounds in vegetables, fruits, whole grains and beans and how they work together to lower cancer risk. Price per set of 25: $6.50

The Facts about Red Meat and Processed Meat (FM) The evidence shows that eating too much red meat and processed meat causes colon cancer. This fact sheet explains the research and the healthy amount adults can eat. Price per set of 25: $6.50

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The Facts about Alcohol (FSA) AICR’s reports strongly link alcohol with several cancers. Give your clients this easy-to-read brochure that explains the facts, standard drink sizes and ways to limit alcohol. Price per set of 25: $6.50

The Facts about Fiber (FI) Includes how dietary fiber may protect your health, how much fiber to consume and common sources of soluble and insoluble fiber.

BEST SELLER

Price per set of 25: $6.50

The Facts about Supplements (FSS)

The Facts about Fats (FSO)

It’s tempting to believe that taking supplements is a reasonable shortcut to healthy eating for lower cancer risk. This brochure explains why it’s not.

Which fats offer health benefits and which do not? This brochure describes the different fats and advises how to choose them.

Price per set of 25: $6.50

Downloadable fact sheets All your favorite hot topics are now easy to download as pdf one-pagers. Buy now and print as needed for your clients’ most frequent questions. Price per download: $1.99

Price per set of 25: $6.50

What You Should Know about Breastfeeding (BF) Learn about the benefits for mother and child and the research behind AICR’s recommendation to breastfeed exclusively for the first six months. Price per set of 25: $10.00

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Survivorship Resources You probably work with at least one of the more than 15.5 million US cancer survivors. You can help address their concerns about nutrition and activity with these evidence-based materials when talking about treatment, from diagnosis through remission and into the future.

NUTRITION DURING C A N C E R T R E AT M E N T

CANCER SURVIVOR SERIES

Nutrition during Cancer Treatment (NP)

Nutrition and the Cancer Survivor (NS)

This brochure explains how cancer affects nutrition needs and how surgery, radiation and chemotherapy interact with foods and eating habits. Includes tips for handling nutrition and digestive problems that arise in people treated for cancer.

An estimated 15.5 million cancer survivors want to know what changes they can make in their diets and routines to help prevent recurrence and secondary cancers. This brochure brings together the research and offers useful advice.

Price per set of 25: $11.50

Physical Activity and Cancer Survivors (PS) This growing research area focuses on activity and its positive affect on cancer survivors. Contains tips on moving more and avoiding inactivity to reduce common side effects and recover after treatment has ended. Price per set of 25: $11.50

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Price per set of 25: $11.50

CancerResource™: Living With Cancer (CR)

CancerResource

This information kit for newly diagnosed cancer patients provides guidance on diet and activity during and after treatment. Includes worksheets of questions to ask, foods to choose and avoid, tips to stay active and basic treatment information.

™

LIVING WITH CANCER

• Navigating Cancer’s Challenges, During and After Treatment • How Nutrition and Physical Activity Can Help You

Price per set of 5: $20 CancerResource_2014 FINAL.indd 1

9/19/14 12:59 PM

A Dietitian’s Cancer Story: Information & Inspiration for Recovery & Healing from a Three-Time Cancer Survivor (DCS) Registered dietitian Diana Dyer describes what she changed in her diet and lifestyle to maximize chances for recovery and improve quality of life after cancer. 112 pp. Paperback, $12.25 per copy

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Resources by Cancer Site Evidence shows that our risk for many types of cancer is related to diet, physical activity and weight. These brochures complement our other materials with cancer-specific research and risk factors. Reduce Your Risk of Prostate Cancer (BHP)

Reduce Your Risk of Breast Cancer (BHB)

Prostate cancer is the most common cancer among men in the United States after skin cancer. This brochure covers risk factors and screening tests.

This brochure provides the latest research on breast cancer prevention. Contains information on risk factors and answers frequently asked questions.

CancerPrevention: Together We Can is an initiative of the American Institute for Cancer Research. Visit www.aicr.org/can-prevent About AICR OUR VISION: We want to live in a world where no one develops a preventable cancer. OUR MISSION: The American Institute for Cancer Research champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, so that we can help people make informed lifestyle choices to reduce their cancer risk. We have contributed over $105 million for innovative research conducted at universities, hospitals and research centers across the country. Find evidence-based tools and information for lowering cancer risk, including AICR’s Recommendations for Cancer Prevention, at www.aicr.org.

Reduce Your Risk of

COLORECTAL

CANCER

About the Continuous Update Project As the U.S. charity in the World Cancer Research Fund network, we contribute to the Continuous Update Project (CUP), an ongoing analysis of global scientific research into the link between diet, physical activity, weight and cancer. The CUP produces periodic reports on the state of the evidence linking various lifestyle factors to risk of specific cancers. These reports will inform a major update of our Recommendations for Cancer Prevention scheduled for 2017.

AICR Guidelines for Cancer Prevention

Questions and Answers

Contact Us

Price per set of 25: $6.50

The choices you make about food, physical activity and weight management can reduce your chances of developing cancer. • Choose mostly plant foods, limit red meat and avoid processed meat.

• Aim to be a healthy weight throughout life. And always remember - do not smoke or chew tobacco. Make a donation online at www.aicr.org; write to AICR, 1759 R Street, NW, P.O. Box 97167, Washington, DC 20090-7167; or include a bequest in your will. For more information, contact our Gift Planning Department at 1-800-843-8114.

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Reduce Your Risk of Colorectal Cancer (BHC) “WHAT IS COLORECTAL CANCER?”

“IS COLORECTAL CANCER INHERITED?”

Colorectal cancer is a tumor caused by abnormal division of the cells lining the large intestine—the end of the digestive tract. This is where waste material is stored and where you preserve water before you eliminate waste. Colorectal cancer takes many years to develop. Often, harmless growths (called “polyps”) form on the lining of the large intestine before colorectal cancer is diagnosed. Research suggests that 50 percent of colorectal cancers could be prevented by adopting healthy habits.

Most colorectal cancer occurs in people who have no family history of the disease. According to the National Cancer Institute, only 10-30 percent of cases of colorectal cancer occur in people who do have a family history. Only about 5 percent of all cases are associated with known inherited gene mutations.

Provides facts about colorectal cancer, research about its links to diet, physical activity and weight management, as well as its symptoms, screenings and commonly asked questions about current diet-related research. “HOW CAN I REDUCE MY RISK OF COLORECTAL CANCER?”

Research shows that food and nutrition, along with regular physical activity, can play a very important role in preventing colorectal cancer. According to AICR’s expert report and its updates, healthy changes in your diet and lifestyle can reduce your risk of developing colorectal cancer:

Photo © Bigstock

• Be physically active every day in any way for 30 minutes or more. Limit sedentary habits, like watching television.

© American Institute for Cancer Research Latest update, April 2015

Price per set of 25: $6.50

“HOW COMMON IS COLORECTAL CANCER?”

In addition to a healthy diet and daily activity, get regular screenings by a doctor beginning at age 50.

In the United States, colorectal cancer is the third most common cancer among adults and the second leading cause of death from cancer. Approximately 133,000 new cases are diagnosed annually in the United States, and close to 50,000 deaths are attributed to it each year.

“DOES EARLY DETECTION MAKE A DIFFERENCE?”

Yes. For patients whose cancers are found very early (stage 1), the five-year survival rate is 90 percent. But only 40 percent of colorectal cancers are diagnosed at an early stage due to under-use of screening. Survival rates drop dramatically after cancer has spread to other parts of the body. Early detection is very important.

Price per set of 25: $6.50

WINTER 2016 | aicr.org/store

Reduce Your Risk of Oral and Esophageal Cancers (BHO) This brochure explains the symptoms and risk factors, and contains prevention tips for these two types of cancer. Both are linked to alcohol consumption, smoking and obesity. Price per set of 25: $6.50

Testicular SelfExamination Shower Card (TSC) This waterproof card illustrates how to do a monthly self-exam. Price per set of 25: $5.00

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Materials in Spanish (Materiales en Espanol) Many of our materials are available in Spanish. See descriptions and prices under English version listings.

Un Nuevo Plato con Sabor Latino (NAPS) The New American Plate

Comidas en una sola olla (OPS) The New American PlateOne Pot Meals

Reduzca el riesgo contraer cáncer de mama (BHBS) Reduce Your Risk of Breast Cancer

Un Nuevo Plato con Sabor Latino (NAPTS) The New American Plate Tear Pad

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Reduzca Su Riesgo de Cáncer Oral y Cáncer de Esófago (BHOS) Reducing Your Risk of Oral and Esophageal Cancers

How to Order NEW Online Store: aicr.org/store Our new online store is fully equipped to help you find all the resources you know and trust. Visit aicr.org/store to browse materials, explore new items and purchase easily from our one-stop shop.

Phone: 1.800.843.8114 For Purchase Orders or other questions, feel free to reach out by phone Monday - Friday, 9am - 5pm, ET.

ABOUT AICR OUR VISION: We want to live in a world where no one develops a preventable cancer. OUR MISSION: We champion the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, so that we can help people make informed lifestyle choices to reduce their cancer risk. We have contributed over $105 million for innovative research conducted at universities, hospitals and research centers across the country. Find evidence-based tools and information for lowering cancer risk, including AICR’s Recommendations for Cancer Prevention, at www.aicr.org.

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