SPORT RELIEF 2014

PRESS PACK

The Sainsbury’s Sport Relief Games................................ 2-3 Top TV........................................................................................ 4-5 Music and radio....................................................................... 6-7 The BT Sport Relief Challenge........................................... 8-9 How the money helps........................................................... 10-11 Things to buy........................................................................... 12-14 Other official and supporting partners.......................... 15 Getting in touch...................................................................... 16

This year, the public can: The Sainsbury’s Sport Relief Games take place from Friday 21st to Sunday 23rd March 2014 and this year, for the first time ever, the great British public can make every mile count by running, swimming or cycling their way to raising money. It’s already warming up to be an unmissable weekend with events taking place around the country and at the magnificent Queen Elizabeth Olympic Park. To find out where all the events are taking place, visit: sportrelief.com

Warm themselves up to walk, jog or run 1, 3 or 6 miles at events around the country.

Huge thanks to Sainsbury’s Sainsbury’s are at the heart of Sport Relief again this year, helping to put on the first ever Sainsbury’s Sport Relief Games and selling the official Sport Relief goodies. Their employees are going all-out for us too with some fantastic fundraising to raise even more life-changing cash. We can’t thank Sainsbury’s enough.

Take the plunge across the UK and swim 1.5km, 2.5km or 5km at Swimathon pools.

Get on their bikes and cycle 3, 25 or 50 miles in London, Manchester and Glasgow.

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There’ll be fun and games all over the box too this Sport Relief with an amazing line up of topnotch TV – here’s just a taster. Night of TV, BBC One & BBC Two On Friday 21st March the BBC will treat the nation to a super special night of Sport Relief TV including an Only Fools and Horses sketch and a Strictly Come Dancing special. Gary Lineker, Gabby Logan, Claudia Winkleman, Jack Whitehall and Clare Balding will join other top presenters to host a star-studded show packed full of fun.

Sport Relief Games Show, BBC One On Sunday 23rd March Alex Jones and Matt Baker will present highlights of the country’s first ever Sport Relief Games, live from Queen Elizabeth Olympic Park.

Sport Relief’s Top Dog, BBC Two Celebrity team captains and members of the public will all put their best paw forward as pet pooches and their owners compete to be crowned top dog.

Davina McCall Beyond Breaking Point, BBC One Davina McCall goes the extra mile in this documentary as she runs, swims and cycles across the UK – all in the name of Sport Relief.

Songs of Praise – Sport Relief Special, BBC One Songs of Praise will mark this year’s Sport Relief with a special edition featuring some wellknown faces.

Sport Relief Does Glee Club, CBBC All singing and all dancing Glee Clubs from around the country will compete to be crowned this year’s winner as BAFTA winning Sport Relief Does Glee Club returns for another showstopping series. The competition will be hosted by TV favourites Sam and Mark and Naomi Wilkinson.

Blue Peter, CBBC The Blue Peter presenters will compete against each other this Sport Relief in a series of swimming, running and cycling challenges all around the UK. Watch out for more telly treats to entertain the nation this Sport Relief including Some Football Managers Telling Jokes for Sport Relief, Only Connect - Sport Relief Special and Pointless Celebrities for Sport Relief.

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Give it Up for Sport Relief BBC Radio

BBC Radio 4

National and local BBC radio will be joining forces for Sport Relief in an attempt to run, swim and cycle the equivalent of the world’s circumference. A host of presenters, including Radio 1’s Nick Grimshaw and Radio 2’s Jo Whiley, plus pop stars, listeners and project users alike, will rack up the miles as they raise stacks of cash for Sport Relief.

For the first time ever, BBC Radio 4’s longstanding and well-loved national institution, The Archers, will feature a special Sport Relief storyline as the Ambridge locals gear up for the Games. The station will also host special reports which will explore some of the projects supported by Sport Relief cash, giving listeners an insight into how the money raised can help change lives.

BBC Radio 1 BBC Radio 1 Breakfast DJ Nick Grimshaw will host special guests and encourage the nation’s young people to sign up to the Games. The station will also see how Sport Relief cash is helping to improve lives.

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BBC Radio 5 live BBC Radio 5 live will be supporting one of the toughest feats of physical endurance at the legendary Wembley Stadium and raising as much cash as possible with a raffle full of money-can’tbuy prizes.

This year, Russell Brand and friends will Give it Up as they hand over some of their most precious, prized possessions for a special eBay auction – all to raise money to help people with drug and alcohol addictions to become abstinent. Russell and Co will call on the nation to Give it Up too and sell something of their own – or bid for the chance to win one of the superstar prizes. The auction will raise money for his ‘Give it Up’ fund managed by Comic Relief.

Single The Little Mix girls have lent Sport Relief their musical talents and recorded this year’s official single, Word Up, a cover of the 1986 smash hit by Cameo. The band shot to fame after winning the X Factor in 2011 and the girls have been making their mark in the music industry ever since. The song is set to be another huge hit from the UK’s freshest and most exciting girl band.

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Daring Davina McCall has pledged to go the extra mile and travel 500 miles from Edinburgh to London, all under her own steam – and all in the name of Sport Relief. From swimming in a freezing-cold open water lake and scaling tortuous mountains to running a gruelling marathon into London, Davina will hit the streets – and waters – of the UK in a bid to raise as much cash as she can and inspire the great British public to take on their own challenges, sporty or not! Huge thanks to BT BT are going the extra mile by sponsoring Sport Relief’s celebrity challenge once again. They’re also holding a “Dial for Davina” day on Thursday 13th February* and letting Davina be the voice of the Speaking Clock from Monday 27th January**! BT raises stacks of cash for Comic Relief every year as well as providing the systems, call centre and network support to process millions of pounds worth of donations. And, their staff and customers will always go the extra mile for Sport Relief. BT, thank you. *BT will kindly donate 1p per call for every call made from a BT fixed line in the UK. ** BT will kindly donate 10p to Comic Relief for every call made from a BT fixed line in the UK to the BT Speaking Clock during this period.

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Comic Relief’s vision is a just world free from poverty. We work towards this by funding a vast range of issues. In the UK we support many different types of projects from young people facing homelessness and families living on the breadline to older people living with abuse.

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Sport Relief supports some of the poorest and most disadvantaged people in the UK and around the world. Half of the money raised by the public for Sport Relief is spent on grant making in the UK and half on grant making across the world.

PROJECTS CURRENTLY IN FUNDING IN OVER 40 COUNTRIES

PROJECTS CURRENTLY IN FUNDING ACROSS THE UK

Internationally, the projects we fund range from those bringing an end to female genital mutilation to improving the lives of adults and children living with HIV and AIDS.

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PROJECTS CURRENTLY IN FUNDING IN OVER 40 COUNTRIES

PROJECTS CURRENTLY IN FUNDING ACROSS THE UK

WHAT YOUR MONEY BUYS:

50

could feed a child, living on the streets in India, for one day.

£1

could provide a hot meal for a child in the UK living in extreme poverty.

£5

could buy a vaccine that helps protect a child in Africa against deadly diseases.

PENCE

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Danielle, UK.

Raymond, Ghana.

Before she was diagnosed with post-natal depression, Danielle felt like she was a bad mum and couldn’t cope – to the point where she considered leaving her family. But a project which uses Sport Relief cash helped her learn more about her condition and reassured her that she wasn’t alone. Pregnant again, she now helps other young mums with post-natal depression.

Because Raymond’s family doesn’t have enough money to feed the household and buy the essential things they need to live, he’s spent his childhood working in the terrible conditions of the mines – but with the help of money raised through Sport Relief, Raymond is now able to go to school and, in the future, get a better job and earn money to feed himself and his family.

SINCE LAST SPORT RELIEF:

6.4 MILLION

120,378 children have received uniforms, books, materials or school costs, allowing them to go to school.

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MILLION

£10

could pay for a therapy session for a young person in the UK who has experienced domestic or sexual abuse.

people helped by international projects funded by Comic Relief.

vaccines have been purchased.

2,188,904 people have been supported to access primary health services.

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The core kit to get Sport Relief ready is available from Sainsbury’s, sainsburys.co.uk (from 19th February) and sportrelief.com (from 7th January). The headband is also available from participating Oxfam shops (from 17th February).

Socks*

Wristband

Sports Bag

Large/medium £2.50, with at least £1.25 to Sport Relief

£1, with at least 50p to Sport Relief

£3, with at least £1.50 to Sport Relief

Soft Ball

Deeley Boppers

Dog Toy

£2, with at least £1 to Sport Relief

£3.25, with at least £1.30 to Sport Relief

Pin Badge

All-in-one

Headband*

£2.50, with at least £1.25 to Sport Relief (also available at participating Oxfam shops)

£1, with at least 50p to Sport Relief

Sweatband*

£1.50, with at least 75p to Sport Relief

£1, with at least 50p to Sport Relief

Adults’/children’s £25/£15, with at least £10/£6 to Sport Relief

Official T-shirt*

Adults’ £10, with at least £4 to Sport Relief. Children’s £6/£7 with at least £2.40/£2.80 to Sport Relief

Air Freshener

£1.50, with at least 75p to Sport Relief

Water Bottle

£1.50, with at least 75p to Sport Relief

*The T-shirt, Headband, Sweatband and Socks are made with Fairtrade certified cotton

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And finally a huge thanks to our other Corporate Sponsors and Supporting Partners. Flying Start is British Airways’ year-round fundraising partnership with Comic Relief. It raises money through tireless colleague fundraising and generous donations of spare change and foreign currency from customers on board British Airways flights – and this year they’ll be doing something extra special, just for Sport Relief.

Ryman Stationery Pens

Three to collect – £1 each, with the full £1 going to Sport Relief

Cravendale Milk

1p from every special bottle going to Sport Relief

Menu Relief

25p or 50p from special existing dishes at Café Rouge, Bella Italia, Strada and Belgo will go straight to Sport Relief

SSE staff and local communities are going to be energizing Sport Relief by joining in with the fun and games. Clubs, fans and players throughout England and Wales will be joining the fun and games to celebrate the Premier League’s long-term partnership with Sport Relief. EY has the incredible task of processing thousands of cheques and donations – and they do it all for free! When they’re not totting up, their staff are fundraising for Sport Relief. David Lloyd Leisure is the Official Fitness Partner for Sport Relief 2014 so they’ll be providing a whole host of handy training tips and some fantastic fundraising activities across their clubs.

Robert Dyas Football Torch

£1 each, with the full £1 going to Sport Relief

Emma Bridgewater Apron

£12.99, with at least £6.50 going to Sport Relief. Two designs available at your local HomeSense stores, TK Maxx stores, TK Maxx.com and at sportrelief.com/shop

Harry Potter Companion Books £4.99 each for the print book or £2.99 each for the eBook, with at least £1.15 going to Comic Relief. For eBooks, visit shop.pottermore.com

London Wasps are donating £1 per ticket to Sport Relief for ‘The Stinger’, when they take on Gloucester at Twickenham on Saturday 19th April. Premiership Rugby is working with clubs to organise a whole host of fun fundraising activities to support and grow the special partnership with Sport Relief. Rugby Football League will be offering a ‘Day to Remember’ at all Super League clubs throughout March to support this year’s Sport Relief. Every time a collector finds one of the 500 special Limited Edition cards signed by Arsenal’s Jack Wilshere, randomly inserted into packets of Match Attax Extra, Topps will donate £90 to Sport Relief. Green Thumb, the lawn cover company, will be donating £5 to Sport Relief for every new customer and for existing customers that upgrade their service.

Zoggs Goggles Three sizes available with £1 going to Sport Relief

Geobars

5p per 6-pack going to Sport Relief*

Dubble Bars

Comic Relief’s incredible technology partners help provide support throughout Sport Relief. A big thanks to Carrenza, WorldPay, PayPal, Hewlett Packard, Armakuni, NCC, Cisco and BT MyDonate for playing their part this year.

2p per bar going to Comic Relief all year round

* The 5p donation only available on packs sold in Sainsbury’s

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The Sport Relief Media Team: 020 7820 2500 [email protected] Out of hours 07984 510 473 For press releases, images and information about the campaign, please visit our Media Centre: www.comicrelief.com/media-centre For Wales, West, South West and West Midlands enquiries: Vicki Spencer 02920 322 106 [email protected] For Scotland, Northern Ireland and North East enquiries: Emily Henderson 0141 422 6567 [email protected] For North West, Yorkshire, East Yorkshire & Humberside and East Midlands enquiries: Mary Vingoe 0161 335 8057 [email protected] For London, East, South East and South: Anne Forgiel-Jenkins 020 7820 2509 [email protected] For Comic Relief HQ: Comic Relief 89 Albert Embankment London SE1 7TP facebook.com/sportrelief twitter.com/sportrelief instagram.com/sportrelief sport-relief.tumblr.com/ youtube.com/sportrelief plus.google.com/u/0/111824904248762866111/posts pinterest.com/sportrelief/

www.sportrelief.com Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland). SR14_343

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Photo credits: Jonty Davies, Ben Gold, Graham Hughes, Tim Caddick, Gemma Hirst, UNP, Lee Wallis, Tom Dymond, Rhian Ap Guffydd, Vince Starr, Ray Burmiston, Alexander Rhind, Jack Lawson McDonald, Christian Thompson.

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