Social Media: Networking in a Changing World-of-Work

HO       W   +   w o n k   u      WHAT  yo tes   a r e l e c c a   you  know ss!   e c c u S   r e e r Ca

Greta  A.  Davis,  PhD,  LPC-­‐S,  NCC,  MCC   Saundra  Marling,  MEd,  LPC,  NCC,  MCC  

2015  Texas  Counseling  AssociaLon  Professional  Growth  Conference   Corpus  ChrisL,  Texas  

Changing  PerspecLves §  Historical perspective §  Changes in the world-of-work §  Career adaptation

   

Changing  PerspecLves Stability vs. Adaptability Static vs. Dynamic

   

Changing  PerspecLves   Linear   vs.

Cyclical

Orienta(on  

Explora(on  

Establishment  

Maintenance  

Disengagement  

Career  Management  Process     Linear vs. Cyclical

Orienta(on  

Disengagement  

Management    

Explora(on  

Establishment  

“Networking is not just a helpful tool for career success, but also a necessary skill for career survival.” -Networking for Everyone

Networking is for Everyone

§  Influence career success §  Create mutually beneficial professional relationships

§  Expand opportunity pipeline

Networking is for Everyone

§  Advance or change career goals §  Share industry trends §  Initiate mentoring relationships §  Practice interview skills

Networking Attitude

§  Give without expecting anything in return §  Be responsive to others in your network §  Be genuinely concerned for others

Internal Networking §  Lead new projects §  Anticipate and prepare for change §  Influence work processes

Preparing to Network Questions to Ask Yourself §  What is your purpose or goal for investing time in networking and making connections? §  With whom are you trying to connect? §  How are you going to evaluate your efforts? §  Where is the best place for you to start networking?

The Four Networks

§  Personal Relationships §  Professional Relationships §  Organizations & Community Affiliations §  Opportunistic Networks

Preparing to Network Getting Ready to Connect §  Your purpose drives the conversation §  Identify what you want to learn about your contact §  Clarify the message you want to deliver

Essential Networking Skills

Tell Me About Yourself §  Start with present §  Summarize the past §  Offer a glimpse of the future

Essential Networking Skills Networking Meetings §  Learn about careers and opportunities of interest to you §  Practice discussing and articulating your career interests and goals §  Stay up-to-date on developments in your profession §  Expand your network

Essential Networking Skills Networking Meetings – Four Areas of Focus §  Contact/Interviewee §  Yourself §  Industry §  Possible Fit

Social Networking

Why do you need to be social? 1990

2000

2015

Social Networking

Why do you need to be social? §  Accessibility §  Efficiency §  Technological Relevancy

Size Matters

1.23 Billion

380 Million

316 Million

Content Matters

§  World’s largest professional network §  380 million members and growing §  Connects you to trusted contacts §  Facilitates opportunities to exchange knowledge, ideas, best practices and expert contacts

Content Matters

§  Second and third level connections §  Professional groups §  Alumni groups §  Follow companies

Content Matters

LinkedIn searches favor those with §  Profile completeness §  Keywords §  Number of connections §  Activity and participation

Content Matters

Tips for Professional Use §  Create a simple profile §  Limit photos §  Relevant content §  Friend wisely §  Consider a separate professional account

Content Matters

Selection Matters

To join or not to join § Management § Maintenance

Privacy Matters § Personal & professional content § Consistency § Privacy settings

Personal vs. Professional Online Presence § Personal content § Manage intentionally making use of privacy settings § Reputation by association § Ego-surfing § What will others find out about you in a search that includes your name?

Best Practices for Online Networking ü Visit various networking sites and learn all the features ü Strive for quality of relationships, not quantity ü Complete a professional profile and update it regularly ü Avoid blurring lines between social and professional ü When seeking information or advice, ask clearly, directly ü Proofread all posts carefully ü Always show gratitude and follow-up ü Whenever possible, connect offline

Maintain Your Network Networking Currency §  Expressions of kindness §  Inexpensive favors §  Unexpected encouragement §  Items of value

Maintain Your Network §  Reciprocal §  Ethical §  Authentic §  Positive §  Considerate

Tips for Setting Up A LinkedIn Profile

§  Use an accessible email address §  Consider your purpose §  Homogeneous, vetted colleagues §  Heterogeneous, comprehensive contacts §  Targeted headline §  Compelling summary §  1st person vs. 3rd person

LinkedIn For Job Search

§  Targeted job announcements from Indeed §  Embedding skill words §  Follow companies §  Find company connections §  Leverage technology to drive personal contact

§  Employee referrals (launching 11-1-2015)

Social Media Ethical Considerations A.5.e. Personal Virtual Relationships With Current Clients “Counselors are prohibited from engaging in a personal virtual relationship with individuals with whom they have a current counseling relationship (e.g., through social and other media).” (emphasis added) Source: American Counseling Association Code of Ethics (2014)

Questions

Contact Information Greta Davis, PhD, LPC-S, NCC, MCC [email protected]

Saundra Marling, MEd, LPC, NCC, MCC [email protected]